This document provides an overview of developments in East London, including: 1) Westfield Stratford City opens, welcoming over 1 million visitors in its first week. It includes 300 shops, restaurants, a cinema, and hotels. 2) Five neighborhoods planned for the Olympic Park site after the 2012 Games are named: Chobham Manor, East Wick, Sweetwater, Marshgate Wharf, and Pudding Mill. 3) A deal is signed for Delancey and Qatari Diar to take over management of the Olympic Village, with 1,379 homes purchased as affordable housing.

1. London’s hotspot: East London issue two_2011
Bright
FUtUrE
The schemes lighting up east London
Westfield opens for business New DLR link Olympic legacy housing plans www.eastmagazine.net

2. Strand East is an exciting new development project that
will transform 10 hectares of a post industrial land in Stratford,
East London, into a thriving new city neighbourhood with:
_ 50,000 square metres of commercial space
_ 1,200 homes of which 40% will have 3 bedrooms or more
_ A 350 bedroom Courtyard by Marriott hotel
_ Community facilities
_ Open public spaces
YOU
2012 Olympic event area of up to 2.5 ha available
For more information go to 2012.landprop.eu
strandeast.com
twitter.com/strandeast
facebook.com/strandeast

3. issue two_2011
11
16 23
36
news 04 tech city 23 projects 36
News and updates on current projects High-tech businesses now form a significant Updates on the main development
cluster, expanding out from Shoreditch into projects – we consider how big, how much
olympic village 09 opportunity areas such as Hackney Wick, investment, who is involved and what will
A deal has been signed that will see where a supply of premises awaits budding be delivered
Delancey and Qatari Diar take over the technology entrepreneurs
management of the Olympic Village head to head 41
olympics sponsors 26 Andrew Altman of the Olympic Park Legacy
the new stratford 11 Not just here for the beer – Olympics Company and LTGDC’s Peter Andrews
The London 2012 Olympics are not the only sponsors are major investors in east London. discuss what has been achieved in east
game in town – Stratford is evolving rapidly We take a look at what their millions will London – and what’s still to come
into a new commercial and retail centre, deliver for businesses and communities
with excellent transport links beyond the Games sustainability 46
What infrastructure is needed to deliver
fdi round table 16 map 34 a greener neighbourhood? What will a
London is a magnet for foreign direct Key to the city: map of some of the major sustainable community look like in 2050?
investment – but what draws global players? developments under way in east London We look at ground-breaking initiatives led by
Peter Andrews of London Thames Gateway the Institute for Sustainability
Development Corporation (LTGDC) invites
major international investors to discuss their contacts 50
vision for east London For contacts and feedback visit
www.eastmagazine.net
www.eastmagazine.net 03

4. Westfield Stratford City welcomed one million people
through its doors in the first week following its
September opening. The £1.45 billion shopping centre
at the gateway to the Olympic Park is anchored by
leading retailers John Lewis, Waitrose and Marks and
Spencer. It hosts more than 300 shops, including the
Apple Store, and 70 dining options along with the
Great Eastern Market food market. Leisure operators
include the All Star Lanes bowling alley, a 17-screen all-
digital Vue cinema and there are three hotels. With
177,000sq m of retail and leisure provision, it is
Europe’s largest urban shopping centre.
“We are overwhelmed by the response from our
consumers,” said Michael Gutman, managing director
for Westfield UK/Europe. “In the first seven days more
than one million people visited, and the transport
infrastructure, both road and rail, performed superbly.”
A new generation of artists and designers was
commissioned to design lights, centre management
and concierge uniforms, art installations and an
environmental innovation, following a Studio East
project last year with a panel including Tracey Emin,
Tom Dixon, Roland Mouret and Erin O’Connor. Other
art and design elements include a digital fountain by
local and international artist Jason Bruges Studio,
positioned at the heart of Chestnut Plaza.
At least 2,000 of the 10,000 jobs created at Westfield
went to local residents. Ultimately the scheme will
provide employment for 18,000 when fully built.
Westfield has also provided local grants and established
the Skills Place – Newham, a retail academy with a focus
on providing employment for the local community.
What’s in
a name?
Names for five neighbourhoods
planned for the site of the Olympic
Park after the London 2012 Games
have been decided, after 2,000
residents put forward suggestions.
Chobham Manor, between the
Velodrome and the Athletes Village,
will be the first neighbourhood to be
developed, with 800 new homes,
community and ancillary facilities
including a polyclinic, two nurseries
and a community centre.
The four other neighbourhoods
are: East Wick, next to Hackney
Wick; Sweetwater, near Old Ford;
Marshgate Wharf, between Stratford
City and the Stadium; and Pudding
Mill, in and around Pudding Mill
Lane station.
04 winter 2011

5. London on track for Top of the class
Olympics legacy
London is on track to achieve a positive
regeneration legacy from the London 2012 Games,
according to University of Westminster research
commissioned by the Royal Institution of Chartered
Surveyors (RICS).
The research concludes that London’s strong
position, compared to previous host cities, such as
Sydney and Barcelona, could be explained by the
choice of site, which provided good opportunities
for regeneration. East London schools continue to make environment altogether.
The involvement of many different stakeholders rapid progress towards excellence, A further £15,000 from LTDGC
and unequivocal support from the UK government GCSE results this year revealed. And funded a new rooftop garden for
have also contributed. It was found that building St Paul’s Way Trust School in Tower biology studies, which was opened
on existing regeneration projects strengthened Hamlets is leading the way. by Professor Brian Cox in June 2011.
London’s prospects for a successful Olympic legacy.
The school saw passes in science TV star Cox also gave the inaugural
There are aspirations for the wider area beyond
rise from 29% to 47% in one year for lecture in the school’s new theatre
the Olympic Park, with a strong focus on social,
double or triple awards. It is predicted (pictured), which – along with its art
economic and physical regeneration.
that 60% of students will gain at gallery and sports facilities – is for the
The project to transform east London involves
least a double award in science in whole community to use.
ambitious plans set within a challenging economic
2011. And director of learning Asma Rokeby had another successful year,
climate. The report suggests the success of
Rahman confidently predicted that, with 64% of pupils gaining
aspirations to use the Games to deliver urban
by 2013, pupils will exceed the 60% A*-C grades at GCSE in 2010.
regeneration in east London will ultimately depend
GCSE A*-C target set. LTGDC invested in sports facilities
on delivering social and economic development
St Paul’s underwent a £40 million and built links with East London
more widely, rather than merely transforming the
Olympic Park. renovation, helped by a £1 million Business Alliance, improving students’
Dr Andrew Smith, senior lecturer in the School grant from London Thames Gateway attractiveness to City and Canary
of Architecture and the Built Environment at the Development Corporation, to make Wharf employers. As part of its
University of Westminster, said: “The scale of it the first Faraday Science School in £3 million investment, LTGDC’s
ambition means success is not guaranteed, but London. The Faraday Project seeks to support for Canning Town’s Eastlea
work by the various agencies involved has provided promote innovative ways of teaching Community School contributed
a good platform from which to develop a positive science. These include using the latest towards building a centre for teaching
regeneration legacy.” technology and resources, in new excellence supported by industry, with
state-of-the-art laboratories, and a new hospitality and catering suite,
taking the pupils out of the school and an enterprise cafe.
The new Docklands Light Railway extension to Stratford
International has opened, a year ahead of the London 2012
Games. The route serves existing stops at Canning Town,
West Ham and Stratford, and new stations at Stratford
High Street, Abbey Road and Star Lane (pictured).
The service will help bring new residential, retail and
leisure development to the area, and increase employment
opportunities in east London. It will also form a crucial link
during the London 2012 Games, serving the heart of the
Olympic Park.
The route complements other transport upgrades in
Stratford, including improved underground and surface
rail services, plus high speed train links from Stratford
International to St Pancras Station and Europe.
www.eastmagazine.net 05

6. Bridge extends
towpath
Bids for park homes
A new bridge now provides a traffic-
The Olympic Park Legacy Company free link to the Olympic Park,
(OPLC) has invited bids to build the connecting it with other towpath
Olympic Park’s first neighbourhood. routes. The £2.4 million scheme,
Chobham Manor will see traditional funded by London Thames Gateway
terraced and mews houses set within Development Corporation and
tree-lined avenues, helping to address delivered by British Waterways, opens
the need for larger homes with 70% a safe route under the A11/12 crossing,
of the 800 homes offering family reconnecting the River Lea Navigation
housing. In addition, 40% of the new towpath to create over 28 miles of
homes will be houses with gardens. travel for walkers and cyclists from the
The area will also have a health Thames to the Olympic Park.
centre, two nurseries, two community The 16 metre-long bridge was built
spaces, neighbourhood shops and the in Huddersfield by CTS Bridges.
nearby Chobham Academy school. British Waterways’ Mark Blackwell
OPLC chief executive Andrew said: “The bridge will connect to
Altman said: “Chobham Manor will a suspended pathway, creating a
set the standard for high-quality ‘fly-under’ of the busy road junction.
design as the first neighbourhood on Pedestrians and cyclists no longer
the Queen Elizabeth Olympic Park.” need to leave the towpath to cross.”
LTGDC’s Julia Brion said: “Getting
Barking apprentice opens the towpaths in active and popular
use will encourage more people to
The social enterprise behind the get to know east London, stimulating
Shoreditch Hoxton Apprentice
restaurant has opened the Barking
additional development activity
to drive and sustain a waterside
Tower completes
Apprentice. Owner, Training For Life,
is a charity that helps people back into
renaissance. Improved access and
linkages could see restaurants, shops,
Canary Wharf
employment. The restaurants serve
great food at affordable prices, while
cafes and other amenities coming
together to create a new Camden of masterplan
training people in skills to secure the east.”
employment. The restaurants are Canary Wharf ’s latest tower has its first occupier: the
managed by industry professionals European Medicines Agency (EMA) has signed a pre-let
and staffed partly by trainees. agreement with Canary Wharf Group.
Profits are reinvested to help The deal covers 23,225sq m of the 46,450sq m building
unemployed people. The Hoxton to be built at 25 Churchill Place, with EMA occupying the
Apprentice has trained over 150 promenade, ground and the first nine office floors of the
apprentices, of whom over 70% have 20-storey building from January 2015 for at least 25 years.
obtained jobs, some in London’s top A 37-month rent-free period will fund EMA’s fit-out of
restaurants and hospitality groups. the building. The balance of the space will be marketed by
Canary Wharf Group as construction progresses.
The new tower will complete development of the original
Creatives head east Canary Wharf masterplan. Construction work was due to
Hackney Wick’s new creative hub gained impetus in August 2011, when start in autumn 2011.
London Thames Gateway Development Corporation (LTGDC) submitted This will be one of the estate’s most energy-efficient
redevelopment plans for a 0.6-ha site. Building on an existing cluster office buildings, with lifts which store energy for
of creative industries, the plans include 6,000sq m of affordable and reuse elsewhere in the building, ultra-efficient air-
flexible workspace, to meet demand from tech start-ups looking for space conditioning which recycles the energy from exhaust air,
in east London. and photovoltaic cells to generate energy from the sun’s
Spaces will be rent-a-desk, shared incubator space and larger units. rays. The building will also have a green roof to enhance
The application includes up to 130 flats, 1,596sq m of retail for a biodiversity and energy efficiency. Not surprisingly, it will
convenience store, cafes, bars and restaurants and 1,820sq m of achieve an excellent BREEAM environmental performance
public open space. LTGDC, Transport for London and Network Rail plan rating and an Energy Performance Certificate rating of
improvements to Hackney Wick Station, relocating the entrance, creating 40 or better.
a new ticket hall at ground level, improving stairs and lift access and Construction of the building’s shell, core and fit-out
adding a new pedestrian cycle connection underneath the railway line. will be by Canary Wharf Group, and the architect is Kohn
Pederson Fox Associates.
06 winter 2011

7. Committed to
delivering a vibrant
new neighbourhood
and long term legacy
for London
QDD, the joint venture between
Delancey and Qatari Diar, and
Triathlon Homes are proud
to be playing a part in the
transformation of East London.

8. 1
REGENERATION
IN EAST LONDON
1 THE INTERNATIONAL QUARTER,
STRATFORD CITY
The International Quarter lies at the heart of Stratford City, a new
metropolitan centre for London. A world class development, less
than ten minutes from central London on the 700 acre site of the
regenerated Olympic Park.
£1.3 billion project by Lend Lease and London & Continental
Railways
4 million sq ft of Grade A office space
2 350 new homes and 275,000 sq ft hotel
22 acre site of which 3 acres will be civic and open space
First commercial occupancy projected for 2014
2 CHOBHAM ACADEMY, STRATFORD
Lend Lease is the Principal Sponsor of Chobham Academy, with
the Harris Federation appointed as the Educational Lead. Chobham
Academy, on the Olympic Village site, puts an educational legacy at
3
the heart of the regeneration ambitions for east London.
1,800 student places
Opens September 2013
Pupils aged 3-18 years
Specialise in Performing Arts, English and focus on sports
3&4 GREENWICH PENINSULA, LONDON
Greenwich Peninsula is the intelligent location for business and pleasure.
Minutes from the City, Canary Wharf and City Airport, Greenwich Peninsula
is a fully mixed use regeneration project and exciting new London district.
£5 billion project by Lend Lease and Quintain Estates
& Developments Plc
4 3.5 million sq ft of Grade A flexible office space
10,000 new homes
350,000 sq ft retail and leisure
600 bedroom 4* hotel with London’s largest ballroom
KEVIN CHAPMAN,
HEAD OF OFFICE DEVELOPMENT, LEND LEASE
As organisations look to become greener
and reduce their office operational costs,
they will look to the environmental and price
point advantages that emerging locations
www.lendlease.com like Stratford and Greenwich can offer.

9. A £557 million deal, signed between the Olympic Delivery Authority
(ODA) and a joint venture of property investors Delancey and Qatari Diar,
agreed the purchase and long-term management of the Olympic Village.
Of 2,818 new homes planned for the village, 1,379 have already been
purchased by joint venture Triathlon Homes as high-quality affordable
housing. Delancey and Qatari Diar will acquire the ODA’s interests in
the remaining 1,439 homes for private housing, along with six adjacent
development plots with potential for a further 2,000 new homes. The deal
includes profit-share arrangements for the public sector.
The majority of private homes will be rented out, with ownership
remaining with the Delancey and Qatari Diar joint venture. This will create
the first UK private sector residential fund of over 1,000 homes to be
owned and directly managed as an investment.
Mohammed bin Ali Al Hedfa, group CEO of Qatari Diar, said: “Qatari
Diar looks forward to working to ensure that the Olympic Village becomes
a fitting legacy to the London 2012 Games, and one that will benefit the
local communities. Our commitment to the UK market and to building
long-term relationships with our partners and the wider community is of
paramount importance to us to ensure that we leave a positive cultural,
environmental and sustainable footprint.”
Jamie Ritblat, chief executive of Delancey, said: “This acquisition
reflects the first truly great residential investment opportunity in the UK;
offering the chance to break the mould and create a sustainable leasing
model to provide first class accommodation for those who see the chance
to rent long-term as the way forward.”
ODA chief executive Dennis Hone said: “This deal secures two leading
property investors with the experience and expertise needed to make the
village one of the strongest legacies from the London 2012 Games. The
village will deliver the best of city living all in one place.”
Jeremy Hunt, secretary of state for culture, olympics, media and sport,
said: “This is a fantastic deal that will give taxpayers a great return and
shows how we are securing a legacy from the Games. The village will
be the centrepiece of a new vibrant east London community and I am
confident that these experienced property investors will deliver a modern,
spacious neighbourhood that will contribute hugely to the regeneration of
the area, including the provision of much needed new housing.”
www.eastmagazine.net 09

10. Bouygues UK delivers innovative and sustainable construction across
a wide range of sectors. Our biggest strength is our commitment to
intelligent management throughout the entire life-cycle of each project
– which is your guarantee of efficiency and excellence. No complications.
No delays. Just a refreshingly passionate approach, a team you can rely on
and a delivery on budget – every time. It’s the Bouygues UK way.
ST PAUL’S WAY TRUST SCHOOL SIR JOHN CASS SCHOOL
For more information about our approach and our projects visit:
www.bouygues-uk.com

11. The Olympics has brOughT fOrward
easT lOndOn’s regeneraTiOn by aT
leasT 10 years. EstatEs GazEttE’s
Olympics cOrrespOndenT Nick
WhitteN lOOks aT hOw sTraTfOrd
has seized iTs chance
continued overleaf ➳
www.eastmagazine.net 11

12. he world’s eyes will “These projects are just the beginning. At Sugar House Lane, LandProp has
soon be focused on east We will use our land holdings and planning put forward plans for Strand East, a
London, as the 200-ha powers to ensure we maximise the benefits development with 1,200 homes and
Olympic Park in Stratford of regeneration and development for the 50,000sq m of commercial space.
hosts the 30th Olympic people living here, because we believe our Wales says: “We want to transform the
Games during the residents deserve the best,” he adds. borough’s economy to create more jobs
summer of 2012. Stratford – at the heart The masterplan focuses on four areas and offer real ladders of opportunity for
of Newham’s Arc of Opportunity, Europe’s – Stratford Old Town, Carpenters Estate, work and learning. We want to encourage
largest regeneration project – has grasped Chobham Farm and Sugar House Lane – more shops to open that will build a new
this once-in-a-generation opportunity to because of their strong potential for change metropolitan centre for east London.”
transform itself, with more than 20,000 and existing developer pressure. In the short Meanwhile, with its branded red lettering
new homes and eight new schools to term, £760 million of early development standing out above the construction work,
be built, as well as shops, leisure and opportunities have been identified, bringing Westfield’s £1.45 billion Stratford City
community facilities, that will create more in 1,873 new homes and 71,000sq m of shopping centre-led scheme opened in
than 46,000 jobs. commercial space. September, welcoming four million visitors,
In December 2010 Mayor of Newham In Stratford Old Town, there will be up to a fanfare of praise. John Lewis, Waitrose,
Sir Robin Wales approved the Stratford to 1,200 new homes with 204,400sq m Marks & Spencer and Vue Cinema anchor
Metropolitan Masterplan, a strategic of retail, education, office and hotel space the retail element of the scheme – Europe’s
vision document which was finalised after earmarked to complement development at largest shopping centre – which also
a year-long process involving widespread Stratford City, creating a central focal point brought Foyles bookshop to east London.
community consultation. of development in the area. Close to the shopping centre, Westfield
“Change on a massive scale has already Chobham Farm’s future is seen as being has built the first phase of its 102,000sq m
begun in Stratford with the construction of residential with 1,200 homes identified office development at Stratford City. The
the Olympic Park and Stratford City – for the area. A mixed-use scheme is being 12,000sq m One Stratford Place has been
a new shopping, leisure and commercial considered for the Greater Carpenters available since September, while a further
destination of international significance,” neighbourhood with 1,900 homes and 93,000sq m will be delivered after the
says Wales. 20,500sq m of commercial space planned. London 2012 Games.
12 winter 2011

13. And as if that wasn’t enough, Australian
developer Lend Lease, with London and
Continental Railways (LCR), is working up
plans to create the UK’s second-largest office
campus, after Canary Wharf. International
Quarter Stratford City (IQSC) will see
372,000sq m of grade A offices built on a
9-ha site next to Westfield’s Stratford City,
and in front of the Olympic Park. The total
465,000sq m of office space in the two
schemes will create a cluster more than
double the size of the Paddington office
market in west London.
The £1.3 billion Lend Lease/LCR mixed-
use scheme – which also includes
26,000sq m of hotel space and 350 new
homes – was defined in a zonal masterplan
completed at the beginning of August 2011,
detailing how it will take shape over the
15 years following the Games, with the first
offices ready for occupation from the end
of 2014.
The offices will be spread across 15 to
20 buildings of five to 20 storeys, each of
at least 19,000sq m. Each building will be
suitable for businesses of a range of sizes,
with fully customisable floor plates
ranging from 1,400sq m to more than
3,700sq m, allowing tenants to create an away, while Liverpool Street can be reached
office environment that meets their needs in less than 10 minutes. For international
and reflects their corporate culture. business, London City Airport is within 15
Lend Lease project director Matt Beasley minutes reach. Beasley says: “Unrivalled
says: “We will engage with occupiers connectivity, world class workplace
from project conception to deliver a amenities and key infrastructure already
healthy, sustainable and highly productive in place make the International Quarter
workplace, bringing ideas and experiences Stratford City London’s most exciting new
from around the world to ensure their commercial district.”
corporate vision becomes a reality.” Jones Lang LaSalle (JLL) and BNP
Uniquely for a development of its size, all Paribas Real Estate were appointed joint
the key infrastructure and facilities will be in office leasing agents for the IQSC scheme in
LEFT: Westfield Stratford TOP RIGHT: The bridge place when the first office workers move in. June 2011. Chris Hiatt, chairman of JLL’s
City at night. linking the centre of And those workers will be well connected national office agency team says: “Stratford
ABOVE: Office space Stratford with Westfield.
development is ABOVE RIGHT: Shoppers to other major business hubs. St Pancras will be London’s fourth major office quarter.
well under way. at Westfield Stratford City. International station is just six minutes “In the short term, the focus will be
www.eastmagazine.net 13

14. on riding the wave of the Games. The
connectivity is absolutely superb with the
likes of the DLR, Overground, the Javelin
Stratford’s cultural Newham Sixth Form College (NewVIc).
The new education hub will house
and Crossrail to come. It will also have and educational dedicated spaces for flexible full-time,
pricing advantages over the likes of Canary renaissance part-time and evening study for 3,400
Wharf. We will be able to do a deal in the students, in subjects including law,
£30s [per sq ft] and still make money.” The five-storey 8,600sq m University social sciences, accounting, digital
As a further boost to the scheme, the Square development in Stratford will media, community development, history
Manhattan Loft Corporation (MLC), soon be driving the area’s educational and the performing arts.
which has recently fitted out London’s and cultural renewal. Bringing together Stratford’s cultural
St Pancras Renaissance Hotel, will build The £33 million redevelopment assets – Stratford Picture House, Theatre
a seven-storey 150-bed hotel alongside scheme, which is due to open in Autumn Royal Stratford East, Stratford Circus
IQSC. Planning permission has been 2013, will provide space for Birkbeck, and the new University Square scheme
secured to extend upwards to 42 storeys to University of London and the University – will create a vibrant cultural quarter at
accommodate 253 high-rise apartments. of East London (UEL) as well as Theatre Square.
MLC is credited with importing New
York-style loft living to the UK and the new
penthouse suites in Stratford could become
the first east London flats to sell for more
than £1 million.
But the regeneration of Stratford is not
only about new development: it is about
building on the area’s history and making
use of what is already there. Perhaps the
best illustration of this is the £13 million
Shoal sculpture, which will run just under
500 metres along the Great Eastern Road
providing a striking entrance to the station.
The sculpture, designed by architecture
practice Studio Egret West, consists of a
series of up-lit titanium leaves mounted
on poles each of 16 metres in height. It will
shimmer in the breeze, making it the largest
kinetic sculpture in the world. Yet another
medal-winning addition to Stratford.
ABOVE: The Shoal RIGHT: University
sculpture will run along Square, part of
Great Eastern Road to Stratford’s University
Stratford station. Quarter development.
14 winter 2011

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16. foreign
exchange
PA Peter AndrewS, chief executive of London Thames Gateway Development Corporation
PhM
(LTGDC) – chair
NG PA KM BL BoB LAne, chairman of LTGDC
BL HM HArALd MüLLer, managing director of LandProp, development arm of Inter IKEA Group
PhM PHiLiP MüLLer, marketing and communications manager, LandProp
NG nicoLAS Guérin, director, Bouygues UK property development
HM PM Peter MurrAy, chairman of New London Architecture and Wordsearch, a communications
and marketing company
KM Kevin MurPHy, chief executive of ExCeL London, which is owned by ADNEC, Abu Dhabi
PM VC
National Exhibitions Company
VC vAneSSA cLArK, founder of Sinclair Clark consultant surveyors
➳
16 winter 2011

17. Foreign direct investment (FDI) has shrunk globally by over a third since 2006. Emerging
markets are beginning to dominate but Europe still accounts for over 25% of global FDI. The
UK leads, attracting about 19% of total European investment, about 36% of that coming into
London, supporting one in seven jobs in the capital. Last year it created about 20,000 jobs.
According to Ernst and Young, incoming businesses are most concerned about transport and
logistics; telecoms infrastructure; and the political, legal and regulatory environment. They want
stability to grow their businesses – with the right skills and labour readily available.
So, how to attract those investors? East gathered a panel of experts to comment on how east
London is – or should be – attracting investment from overseas.
PA What influenced your company’s decision to come LEFT: Peter
Andrews chaired
into east London? the discussion at
KM Abu Dhabi always planned to set up a series of event The View, LTGDC’s
centres around the world. It created ADNEC events marketing suite
overlooking the
centre in the city, to attract business tourism. In Olympics site.
looking to expand globally, it targeted London and LEFT BELOW:
Harald Müller says
ExCeL as a safe and interesting destination to which
East tells investors
they’re very closely allied. all about the
The original ExCeL opened in 2000 and was opportunities
for investment in
funded by a Malaysian consortium. The development east London.
happened thanks to the London Docklands
Development Corporation [LDDC], a land deal, fast
track planning, business rate holidays, and support
for construction.
It struggled from day one because of perceptions,
connectivity, and not helped at all by Jeremy
Clarkson writing about the first Boat Show: “That
new place ExCeL… It was so far east it may as well
have been in Poland.”
VC But that perception hasn’t changed among seasoned
central London investors. I’m still amazed by
colleagues who haven’t been on the Jubilee line, on
High Speed One, or in or through Stratford. They
still don’t get how well-connected this area is.
HM I arrived just yesterday and I’m staying in the Ibis
Hotel in Stratford. No more sleepy Stratford. It’s full
of people, traffic jams… it’s a real city. Westfield is
the next piece in this whole puzzle, which will pull a
whole lot of people to Stratford and put its existence
firmly in their minds. ➳
www.eastmagazine.net 17

18. Meet London’s local authorities on 1 March 2012 at
City Hall to discuss their priority development sites
www.sitematchlondon.com or call 020 7978 6840

19. PA Kevin, are there plans for further investment LEFT: Vanessa
Clark of Sinclair
in ExCeL? Clark, Kevin
KM ur next major project is to reshape the western
O Murphy of ExCeL
entrance, to make it visible as you get off the and Peter Murray
of New London
Docklands Light Railway. During that work we Architecture.
want to build another 300-bed hotel. ExCeL is
trying to become the events destination of London.
Crossrail will be transformational, certainly for the
Royal Docks and without a doubt for east London.
The view of London is shifting towards the east,
thanks to Siemens coming into the Royals, and
IKEA, not to mention what the O2 has done.
PA Harald, why did you invest here – did you target the
UK, then London, and then end up in east London?
HM We don’t look for ready-developed projects. We
really try to find investments we can turn around
and create a destination. And of course create value,
by buying the land for a decent price, developing
it and realising it. The financial crisis was a good
moment to invest in the UK – it was overheating but
that would die down. After a year looking, we came
to east London. Just walking around, I could feel
the potential. But before spending several millions
on it, we looked at City Airport, ExCeL and Canary
Wharf, which all made us certain this was the next
up-and-coming area of London. Our board came
over in June, and said: “Why are you so slow? Why
aren’t you investing more money?” So now we’re
trying to close more deals in east London.
PA Nicolas – Bouygues has investments across
mainland Europe but is relatively new to the UK.
Why did Bouygues come to the UK and this area
in particular? years later, it’s a great success. The Saint-Denis area
NG The UK is a fantastic market, sounder than most is still improving, with a lot of banks and other big
other European countries. Why east London? I see companies moving in.
three main reasons. First of all, because we are used And thirdly, it was a good opportunity to add far
to working with public bodies, and most of the land more value and to create a new city quarter.
here was held by public bodies. PM Development has historically taken place in the
Secondly, because we’ve got experience of huge West End and the City. One of the great drivers of
regeneration, especially in north Paris. For the investment here in east London is the potential. The
World Cup in ’98 we built a new stadium. Twelve rest of central London is full up, so it’s much more
difficult to do things there.
PA Can we get Bob’s view from his wider experience of
“The UK is a fantastic marketing other parts of the country?
market, sounder than most BL I was responsible for marketing Merseyside in the
early 1990s. Here in London we already have a
other European countries. world-class product and that’s part of the problem. In
Why east London? ... it was Merseyside, the big issue was the seriously damaged
brand. And the overwhelming priority was to get
a good opportunity to add people to come and see it.
far more value and to create As it was 200 miles away, we had a huge
programme targeting decision-makers, including
a new city quarter” chartering planes and taking people to the Grand
National. The problem here is we are part of this
successful product, this fantastic world brand. ➳
www.eastmagazine.net 19

20. “We need to appeal to
occupiers and create
employment. We need to
market east London with
all its drivers: Canary
Wharf, transport, the
connections, the O2 and
now the shopping”
Even though our target market is only in the West connections, the O2 and now the shopping.
End, you have to make just as much effort to get KM East London is actually ‘New London’. This
them here as you would if they were 200 miles away. part of town is where the investment is going,
East London was always the place for messy where transport and connectivity has improved
industries. Trying to change that image is a big job, immeasurably, because of the London 2012 Games,
as it was changing Merseyside. But Liverpool now because of Westfield.
has a very positive image. PhM Yes, but I don’t think we should hide ‘east London’.
If we start to change it and somehow wrap it nicely
PA It needs co-ordination. The City co-ordinates then it may look desperate.
investment by various developers and institutions, PM I think to younger people, east London actually has
but there’s no single body to do that for east London very positive connotations. People want to come to
– there have been too many agencies competing. live here because it’s exciting, it’s vibrant and there’s a
KM There are so many, you’re not quite clear: Gateway lot to do.
to London, OPLC, GLA or the ODA, London and HM I need to get people here. If you have the people here,
Partners or Visit London, as was. then you don’t need to sell it at MIPIM.
VC We absolutely have to market east London to
London. In my couple of years at Canary Wharf, PA We will have the people here, with the Games. We are
I was pulling investors in, getting a lot of cynical having people come to Westfield. The issue is getting
agents over to east London, to Greenwich Peninsula, them to stay rather than go home, as they do at the
to Stratford, to Canning Town. And that cynicism moment with ExCeL and O2.
is still there. The unique investors at this table are NG The Games gives us a unique opportunity
not typical of the investors that come out of London to communicate what is happening outside the
and globally. And that’s who we’ve got to appeal Games site.
to. Also, we need to appeal to occupiers and create KM ExCeL, City Airport, Canning Town and Westfield
employment. We need to market east London should work together strategically on their marketing
with all its drivers: Canary Wharf, transport, the and communications, so that we’re sending the
same messages. For example, we’ve got a strategic
partnership package with our clients, where we send
them to Canary Wharf to dine, to party, to shop; to
TOP: Vanessa Clark Westfield to shop; and to City Airport.
of Sinclair Clark.
RIGHT: Peter
Andrews and Bob PA Are there any other barriers to entry that you feel
Lane, LTGDC’s chief investors find here?
executive and chair.
OPPOSITE: Nicolas
KM Taxation. We’ve got to campaign about taxation.
Guérin, director of Also, if we’re going to create a destination, it’s got to
Bouygues UK. be a future home for a company’s senior executives.
They’ll be thinking where am I going to live? Are my
children going to be safe? Are they going to go to a good
school? Am I going to put my hand up for 50% tax?
VC Universities don’t get much mention in the area –
Greenwich University, University of East London,
20 winter 2011

21. Ravensbourne opened at Greenwich Peninsula. We relocation of particular teams and for divisions that
could make so much more of that. Employers want are being restructured.
graduates, they want skilled labour.
PA Vanessa, do you think that we have got the right
PA Equally those universities want to promote their offer for investors and occupiers here? What
product to an international population of students; more do we need to do to make this an attractive
they want them to come to east London to study. environment for the footloose who could also go
VC Definitely, particularly with fee levels as they stand anywhere else in the country?
now in the UK. The international players really are VC For investors, it’s about articulating how the area
very important. works, and the story of how a group of investors
HM What is getting increasingly unbelievable is the invested and continue to invest here, in language
planning system, and how expensive it is compared they understand. Putting some facts together, and
to the rest of Europe. You need to employ 2,000 creating an investment profile.
consultants to get through this stupidity. And The other area is attracting occupiers out
they’re very expensive. And this pumps up the prices here. Whether it’s the government, whether it’s
of housing. You don’t have this in other countries. pharmaceutical companies, insurance companies
There, teachers and nurses can afford to buy their or the banks.
own houses – and not by having higher salaries but
lower prices for the houses. PA In spite of all the problems we’ve heard about, we’ve
NG One thing that’s been done in my country is the only got to look out of the window, to see all these
government shifting their offices from the centre wonderful opportunities and what’s being created
of Paris to west or east of the city. It sets an example. in the Olympic Park, to see that the future is very
VC In fairness, the government has said that Stratford bright for this part of town – and we can help to
will be one of the locations it will look at for the accelerate and improve that future.
➳
www.eastmagazine.net 21

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23. Government plans for an enterprise zone aim to reGenerate
the last piece of the DocklanDs jiGsaw, the royal Docks,
builDinG on the success of nearby Developments such
as excel anD lonDon city airport. meanwhile, economic
renewal is in eviDence to the north. with a rapiDly increasinG
community of hiGh-tech start-ups anD establisheD
companies, the area has attracteD the attention of Global
internet Giant, GooGle. DaviD blackman reports
www.eastmagazine.net 23

24. he designation of
London’s Docklands as an
enterprise zone in 1982
may have been the key
factor in kickstarting the
transformation of the area
into the office and residential hub that it
is today. And the government has decided
to use the enterprise zone mechanism to
complete Docklands’ unfinished business –
the regeneration of the Royal Docks.
The area immediately to the east
of Canary Wharf has seen significant
investment in recent years, most notably
ExCeL, London’s leading convention centre.
Construction work has started on industrial
engineering superbrand Siemens’ planned
exhibition centre for sustainable technology,
while London City Airport is expanding developable land. As the Mayor’s economic The government is offering a suite of
by two-thirds. A new cable car, linking adviser Anthony Browne points out, the incentives to encourage firms to invest in
the docks to the Greenwich Peninsula will docks are no further from the City of its enterprise zones. Firstly, companies that
open in time for the London 2012 Games. London than is Hampstead – a greater locate in the enterprise zone will be able
But much of the area, covered by one of 21 advantage when Crossrail’s Custom House to claim business rate relief for five years.
new-style enterprise zones across England, station is built, giving direct links to both Incoming businesses will also benefit from
remains derelict. central London and Heathrow airport. relaxed planning rules, allowing them to
The area, which includes Custom House A spur of the Docklands Light Railway expand quickly without going though the
and Silvertown Quays, boasts 125-ha of already runs through the Royals. normal bureaucratic hoops. Both incentives
are designed to unlock investment in the
area. The government also promises to roll
out superfast broadband across the zone.
Eco Incubator Newham Council’s regeneration director
Clive Dutton believes sweeteners are crucial.
Laying the building blocks of London’s He says: “In a competitive world, global
first ‘smart community’ is the goal of investors will compare not only the location
Ravensbourne College Eco Incubator of sites, but those that are best incentivised.”
on the Greenwich Peninsula. Much of the Royals site is owned by
The £72 million building provides the public sector, most notably the 20-ha
space for early stage, high growth waterfront Silvertown Quays site for which
potential, creative technology the London Development Agency is seeking
companies. Backed by Ravensbourne a development partner.
Enterprise and Innovation Centre Newham, has demonstrated its
team and Greenwich Council, the Eco commitment to the Royals by locating its
Incubator aims to foster a new cluster town hall there, and wants to stop the area
of technology, media and design ending up as a collection of crinkly sheds
companies on the 162-ha peninsula. – the fate of many 1980s era enterprise
The facility already provides zones. The council is keen to secure a mix of
space and services for 85 trading uses, ensuring real investment and not just
companies, spanning software footloose companies relocating and then
development, gaming, social media exiting when the incentives expire.
platforms, architecture, transmedia, Vitally for Newham’s economy, this means
film and TV production, product local people gaining a share of thousands of
design, fashion and advertising. expected new jobs, as has already happened
Ravensbourne’s director of enterprise
at Westfield Stratford City. Businesses will
and innovation, Chris Thompson, says:
work with schemes such as the council’s
“These companies are an explicit part
Workplace employment programme to help
of the Tech City regeneration and they
residents, especially the borough’s younger
are creating new jobs and services.” TOP: Tech City is well established in Shoreditch. people and long-term unemployed.
MIDDLE: Emirates Air Line cable car.
ABOVE: The new Crossrail station at Custom Newham’s Mayor Sir Robin Wales says:
House, Royal Docks. “We want our residents to have the same
24 winter 2011

25. opportunities and aspirations as people
living elsewhere in the capital.”
The enterprise zone is just one element
Tech City
in the wider regeneration of east London, Tech City is a new kind of regeneration £100,000 of match-funded grants,
which sits at the hinge between the Thames initiative. While old-style regeneration which will go to 20 promising digital
Gateway and the London-Cambridge projects relied on public sector cash to start-up companies. If successful, the
growth corridor and is meant to deliver stimulate activity in areas shunned by Launchpad programme will be rolled out
around a quarter of the capital’s new homes the market, Tech City aims to work with nationally to help stimulate the growth
on one-twentieth of its land mass. the grain of economic activity. And it and success of small businesses.
The regeneration of the Lower Lea Valley hopes to be an engine for the growth, But more typical of the initiative is the
is moving rapidly ahead, thanks to the not only of the east London economy but recruitment of former LinkedIn European
Games, and to the west, Shoreditch has seen that of the UK as a whole. managing director Kevin Eyres, to create
the establishment of Tech City. The area around Old Street and a network of experienced mentors who
The area’s profile as a centre for high- Shoreditch is Europe’s fastest growing can help guide the fledgling companies
tech businesses was confirmed in autumn technology hub. From just 15 digital attracted to the area.
2011, as Google announced its lease on a and creative businesses in this area Van Der Kleij says that the chief
seven-storey building, which it will refurbish in 2008, the number has increased to benefit will be to throw a spotlight on
and open up to organisations that support 500. According to Tech City Investment the area, which is already home to some
technology entrepreneurs, providing a Organisation CEO Eric Van Der Kleij, of the fastest-growing digital technology
launchpad for start-ups and developers, the this number has increased from 200 companies in Europe. These include
first such Google initiative globally. in the short time since the initiative firms such as Moo.com, Songkick,
David Singleton, engineering director was launched by prime minister Wildfire and Tweetdeck.
of Google UK, says: “We announced our David Cameron a year ago. “That has IT giants Cisco, Intel and Microsoft
involvement in the Tech City project last happened without any major government have all followed suit by shifting
year. Finding a suitable building is the investment,” he says. operations to the area, while Google will
first major step, and we hope to announce “Tech City is a welcome overlay on support start-ups. New enterprises
more details about the organisations we’ll what’s been going on here over the include social networking company
work with and how they will use the space last 20 years,” says Hackney Council Yammer, which announced in August
in the coming months. East London is regeneration cabinet member, councillor that it had chosen London as the home
already home to hundreds of innovative Guy Nicholson, referring to the roots of for its first European headquarters.
British start-ups, and has huge potential for today’s digital-creative hub in the artist Yammer, which will be based in shared
economic growth and new jobs.” communities that sprung up in the area workspace TechHub, plans to double its
Tech City Investment Organisation CEO during the early ’90s. Another advantage staff in the London office by the end of
Eric Van Der Kleij, says: “Google is a terrific for technology companies was the area’s the year.
example of a major technology business that superfast broadband, created to serve Tech City provides opportunities for
understands the importance of nurturing the financial sector in the neighbouring fostering the potential of east London’s
as well as benefiting from the communities City, which the more recent arrivals have human capital. Digital and creative
where they operate.” been able to exploit. businesses can readily tap into younger
Councillor Guy Nicholson, Hackney Some seedcorn public money is people’s interest in technology, providing
council’s cabinet member for regeneration, available. Tech City’s Launchpad them with opportunities to design and
sees evidence that this is happening. “It initiative has £2 million to invest in develop new technologies.
is not just in Shoreditch and Dalston, but
also in Hackney Central and Wick,” he says.
“Developments geared for financial services
are now being altered to create floor space
that is more tailored towards artistic and
creative businesses.”
On the Greenwich Peninsula to the
south, Hackney is working with Greenwich
Council’s Eco Incubator initiative at
Ravensbourne College. Chris Thompson,
Ravensbourne’s director of enterprise and
innovation, says that the recently extended
East London undergound line is connecting
the different parts of east and south-east
London. He says “This is not just about
Shoreditch and the Olympic Park. This is a
really powerful boost for the regeneration of
east London.”
www.eastmagazine.net 25

26. MAIN: London RIB
Voyages will run a
high-speed service
taking VIPs and
performers from
their West End hotels
to the O2 Centre.
26 winter 2011

27. As officiAl pArtners to the london 2012 GAmes, lloyds
tsB And Bt openreAch Are mAkinG sure the GreAtest show
on eArth leAves A viBrAnt leGAcy for eAst london’s
Businesses And residents. Paul Coleman reports
T
hanks to a loan from Lloyds TSB, and its the Olympic Delivery Authority (ODA) and London Thames
programme of financial assistance, visitors to Gateway Development Corporation (LTGDC).
the Olympic Park will be able to travel in “More accessible and attractive waterways will help draw
bygone style on Water Chariots’ canal boat operators of restaurants, shops, cafes and other waterside
trips from Tottenham Hale and Limehouse businesses, creating a new Camden of the east,” says the
Basin. The Wapping-based operation also LTGDC’s head of economic development, John Middleton.
offers VIPs and accredited journalists the enticing option of And for London RIB Voyages – another Thames riverboat
travelling to the London 2012 Games entirely on water from operator running a high-speed service taking VIPs and
central London, using Thames services run by riverboat performers from their West End hotels to the O2 – Lloyds
operators before transferring to Water Chariots at TSB organised a meeting with 2012 hospitality companies.
Limehouse Basin. The loan coincided with a £300,000 Such projects typify how Lloyds TSB, official banking
waterbus route upgrade, funded by British Waterways, and insurance partner to the Games, is supporting
www.eastmagazine.net 27

28. Swan New Homes is a dynamic developing
housing and regeneration agency with a Innovative homes
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• Embracing innovation and providing
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throughout the Thames Gateway partnership opportunities that can make a difference.

29. ABOVE: Water Chariots will take
visitors to the Olympic Park from “Lloyds TSB ... is supporting east
Tottenham Hale and Limehouse
Basin – on board were Mark London businesses in both the
Blackwell, British Waterways;
Peter Coleman, Water Chariots; run-up to the Games and the
and LTGDC’s John Middleton.
legacy period afterwards, well
beyond its contractual remit”
east London businesses in both the run-up to the Games local suppliers which the bank knows that they should bid
and the legacy period afterwards, well beyond its contractual for these contracts on CompeteFor.”
remit as official banker to the Games. CompeteFor is a free business ‘dating’ site that matches
The help was part of a £1 billion fund distributed to firms businesses with thousands of opportunities created by the
chasing direct contracts from the London Organising Games. Over 40,000 London businesses have registered,
Committee of the Olympic and Paralympic Games (LOCOG) along with another 100,000 firms across the UK.
and the ODA. Although this fund was taken up by the end of There are other ways of getting suppliers in touch with
June 2011, Lloyds TSB continues to offer financial support contractors. For example, Evans hosted a catering supply
to firms engaged in Games-related ventures. chain event in Docklands, where buyers from large
Paul Evans, Lloyds TSB commercial banking area director appointed 2012 Games suppliers Aramark and Compass
for Essex and east London, says more than £73 million has Group told a host of smaller, specialist suppliers about their
been lent to local businesses in 2011, many of which sub-contracting needs. “Smaller suppliers thought it was
attended Lloyds TSB’s 2012 supply chain events. At one such fantastic that they could meet buyers of these large
event, Evans recalls his alarm at finding one family about to companies,” says Evans. “I left after five hours and they were
fund a new business with credit cards. “This was a great still talking and exchanging cards.”
business so we arranged a structured commercial loan with There will also be plenty of contracts and sub-contracts
much lower interest rates,” says Evans. after the Games as the Olympic Park’s new neighbourhoods
Even now, at this advanced stage, the ODA is yet to award are developed. Businesses relocating and fit-out and
all of its direct contracts. Evans stresses that Lloyds TSB is construction firms will want bank support. Daniels and
still keen to help entrepreneurs further along the Games Evans regularly meet the Olympic Park Legacy Company to
supply chain who want to benefit from the vast hospitality, see how Lloyds TSB can support these businesses.
catering, leisure and tourism opportunities that remain. Lloyds TSB already supports Newham Council’s business
“Contracts in this phase leading up to the Games are often development programme and is training its staff to become
smaller yet more specialist,” says Chris Daniels, head of mentors to firms in their area. “It’s given our staff new ways
London 2012 activation for Lloyds TSB’s wholesale division. of connecting with new customers,” says Daniels. “And it
He recalls a note last summer from LOCOG advising Lloyds gives businesses we help access to new networks and ideas.”
TSB that Games organisers needed specialist UK suppliers Evans says that while some firms still need to register
of dim sum, samosas, spices, fresh loaves, pastries, goat’s quickly on CompeteFor, he believes the Games have made
milk and cheese, and goat meat for goat curry. He forwarded a multitude of SMEs far more confident about public
the LOCOG note to the bank’s frontline staff. “They told tendering and has awakened their entrepreneurial zeal.
www.eastmagazine.net 29

31. W hen London staged the Olympics in
1948, journalists queued to report
winning feats by telephone, while operators
It will also provide a boost for businesses
in east London which are now demanding
faster and wider bandwidth to run their new
1,000-days-to-go mark. “Our goal was to
make sure the new infrastructure delivers
the capacity, resilience and diversity to
dispatched results overseas in morse code. telephone, TV and internet services. Barclay support the Games, journalists, visitors and
Fast-forward to 2012 and audiences says: “It will create opportunities for media all of our UK customers,” says Wells.
across the planet will be watching the businesses, SMEs and large corporations An estimated 27,000 members of
London 2012 Games on an estimated to move into an area now equipped with the media will descend on the Olympic
8.5 billion PCs, smartphones and tablets, enabling infrastructure.” Park during the Games. Wells says BT
thanks to BT Openreach’s high-bandwith, BT Openreach’s infrastructure is already Openreach is working to ensure the Games
high-speed infrastructure. Its super-fast servicing the new Westfield Stratford network covers surges in demand when
fibre access will deliver download speeds City shopping centre. And Andrew Wells, anticipated gold medal performances send
of up to 100 MB per second and upload Openreach 2012 programme director, says: journalists scurrying to other event venues.
speeds of up to 30 MB per second. “After the Games the network will support The network will also help ‘beauty cameras’
For those at the Games, BT is working to the thousands of homes being built in the showcase events at iconic venues, such
ensure 14,700 athletes and an estimated Olympic Park’s new neighbourhoods.” as the beach volleyball at Horse Guards
500,000 visitors can keep in touch with Crucially for the area’s economic growth, Parade, facilitate live screens and support
family and friends in over 200 countries. the new high capacity, diverse and secure athletes’ training camps across the country.
Athletes in the 2,000 Olympic Village network will also serve the four million Test events have already successfully
apartments will enjoy super-fast, high- square feet of new offices being built at the demonstrated the success of BT
bandwidth connections and download International Quarter Stratford City. Openreach’s infrastructure, including
speeds from new fibre-to-the-premises Super-fast fibre access will be available wireless internet, mobile communications,
(FTP) technology, while competitors, to two-thirds of UK homes by 2015, the web hosting, fixed line IP telephony, local
officials and spectators at the Weymouth centrepiece of BT Group’s £2.5 billion area networks, cable TV and broadcast.
sailing venue will benefit from fibre-to- investment, and the Games are an In less than 10 years, the park has
cabinet (FTC). important testbed for the deployment of raced to the forefront of communications
Tim Barclay, BT Openreach managing this technology. infrastructure provision within the UK. It
director for sales, marketing and customer “We’ve learnt valuable lessons during is a position that gives the area a huge
engagement, says the Games will the build-up to the Games,” says Barclay. advantage in attracting new business
demonstrate the potential of technology “We’ve been testing leading edge occupiers over the coming years.
which will benefit east London long after technology on a huge scale at a high profile Barclay says the Games will leave a
the closing ceremony. “FTP provides a real location. This has focused us on getting it legacy for both BT Openreach and for east
legacy for future Athletes Village residents,” right – and doing it brilliantly.” London: “The Games are a catalyst for
says Barclay, “and will support other areas Wells recalls the enormity and complexity galvanising our teams. Our infrastructure is
being regenerated around Stratford.” of BT Openreach’s task on reaching the building a legacy for future generations.”
www.eastmagazine.net 31

32. ST. ANDREWS,
TOWER HAMLETS E3
ALTITUDE,
TOWER HAMLETS E1
DALSTON SQUARE,
HACKNEY E8
barrattlondon.com
020 8522 5500
Mixture of CGIs and actual photography shown

33. DELIVERING
FOR EAST LONDON
MAPLE QUAYS,
SOUTHWARK SE16
WATERSIDE PARK,
NEWHAM E16
Aldgate | Brentford | Bromley-by-Bow | Canada Water | Dalston | Edgware | Hayes | Lewisham | Putney | Royal Docks | Wandsworth | Westminster

34. strand East
CAMDEn IslIngton
hACKnEY
Olympic Park
Stratford
toWER Bromley
by Bow
hAMlEts
WEstMInstER
CItY
02
Canary
Wharf
02 Roofwalk
lAMbEth
soUthWARK
34 winter 2011

35. with the olympic park well on its way to
completion and the recent phenomenon of
westfield stratford city, there is more yet
to come. we focus on six major projects
helping to transform east london ➳
re ative Industrie
gC sQ
n
ua
ki
bar
rte
r
inable Indus
s usta trie
on
sP
d
lon
ark
bARKIng
AnD DAgEnhAM
nEWhAM hAVERIng
ng king Riverside
Canni town ba r
bEXlEY
gREEWICh
www.eastmagazine.net 35

36. Almost complete is Meadowland, a vital early creating a vibrant new community for
part of the Barking Riverside development. 26,000 people. The 2km landscaped
This cluster of 33 two-, three- and four- waterfront development of 10,800 homes
bedroom homes is set around a landscaped – giving local residents access to the River
garden square featuring a community Thames for the first time – will eventually
orchard of fruit trees, a rain garden and comprise seven neighbourhoods. Drawing
play area. The combination of advanced on £50 million of public funding as well
off-site manufacturing techniques and a as £120 million of public infrastructure
rigorous design process have created highly funding, the scheme will create 1,500 jobs.
sustainable homes that represent a significant Already open, the Rivergate Centre,
move forward in the internal space, design designed by van Heyningen and Haward,
standards and overall quality of new family comprises a 630-place primary school,
homes in the area. place of worship and social enterprise
Meadowland is a key residential units, all centred on a public square. A
component of the first phase of one of small lake beside the school is landscaped
the largest development sites in London. with reed beds to encourage wildlife.
At 185-ha, 41% of which is green space, A secondary school (planning approval
Barking Riverside is one of the largest secured) forms part of a later phase, with a
brownfield regeneration projects in Europe, district centre including a retail superstore.
LEFT: Sustainable homes at
Meadowland, Barking Riverside.
ABOVE: The new Rivergate Centre.
RIGHT: Office and studio space at
the refurbished Granary.
TOP RIGHT: Rathbone Market
redevelopment at Canning Town.
36 winter 2011

37. The first phase of work on a vibrant
new Creative Industries Quarter (CIQ) in
Barking has been completed with the
restoration of a Victorian warehouse.
The former granary warehouse has
been refurbished, alongside a striking
new-build addition, to provide office
and studio space on the east bank of
the River Roding. The development
comprises five floors, split into two
wings, separated by a central core,
and a cafe/bar with a riverside terrace
and kitchen. Existing brickwork was
retained on the north wing with the
brand new south wing clad in bronze.
Also part of the first phase, the
CIQ already has a number of creative
industries in the restored Malthouse
– including the Arc Theatre studio,
3Arts Drama Company, SPACE, visual
artists and photographers. A new
phase of development scheduled for
the new year will create 220 new
homes, workspaces for local artists,
a new public square, community
facilities and better public transport
links across the River Roding.
Peter Andrews, chief executive
at London Thames Gateway
Development Corporation, said:
“Barking has a vibrant creative The first phase of English Cities Fund’s such as the black redstart, found on the
industries base and our CIQ will act redevelopment of Rathbone Market, which nearby Thames and Lea rivers.
as a focal point to attract similar began in December 2010, has been named The main contractor for the development
industries to the area.” Vermilion. The scheme is due for completion is Sisk; and the sales agent, Hamptons
in summer 2012. It will include a new market International, already reports interest in the
square with shops, offices and community apartments, conveniently located just a five
facilities. The development features 271 minute journey from Canary Wharf.
apartments in a colourfully clad 70m-high, Elsewhere on the Canning Town site
21-storey tower which inspired the name. Bouygues Development and its partner
A big attraction for new residents of One Housing Group have submitted plans
the apartments will be a communal eco to London Thames Gateway Development
garden, with all hard landscaping made Corporation for a 6-ha scheme.
from materials recycled from demolished The planning application includes an
buildings on site. Rainwater from the roofs outline submission for a masterplan, plus
will be diverted into a pond and watering a detailed first phase application with
system, while a soundproof ‘green wall’ proposals for 179 residential units of
will protect nesting birds from noisy roads both private and affordable housing, as
and train lines. Plants have been chosen well as retail units, including a 7,000sq m
to recreate the habitat of protected species Morrisons supermarket.
➳
www.eastmagazine.net 37

38. BELOW: London
Sustainable Industries
Park at night.
Alistair Wood of AEG Europe, the
company which owns and operates the O2,
says: “The principle embodies our desire
to create a daytime and evening experience
that will appeal not only to existing visitors
Next year thrill-seekers will be able to walk to to the O2, but also attract further visitors
the top of the O2 in Greenwich Peninsula, now from across London.
that plans for a ‘roofwalk’ have been given The temporary structure – to be
permission by Greenwich Council. It is hoped suspended from the O2’s distinctive yellow
the walkway will be ready in time for the masts – was designed by architects at
Olympics next year. Rogers Stirk Harbour and Partners. Mike
Almost 200m long, and 60m above Davies, project director of the proposed
the ground at its highest point, the walk walkway, says: “The rooftop walkway will be
– which can hold up to 90 people at a a new and distinctive addition to the O2,
time – will take about 30 minutes. A while preserving the integrity of the original
viewing platform at the highest point offers structure as well as respecting its geometry
360-degree views in a bid to boost daytime and sculptural qualities. It will offer an
visitors. Roof-walkers will be accompanied exciting and challenging London attraction
by guides and attached to a central cable. that is highly accessible to visitors.”
ABOVE: The Roofwalk’s
360-degree viewing platform.
LEFT: Visitors will be guided over,
attached to a central cable.
RIGHT: A night-time impression
of the landmark sculpture to front
Dane’s Yard courtyard.
38 winter 2011

39. The centrepiece of the Mayor of London’s Closed Loop Recycling, the first occupier
new Green Enterprise District, the London of the London SIP, has announced a
Sustainable Industries Park (SIP) is on track £12 million expansion plan to double the
for new tenants after securing planning and capacity of its existing plant from 30,000
funding approval. The 25-ha SIP, which to 60,000 tonnes each year, creating the
aims to host the largest concentration of most advanced plastics purification facility
environmental technology businesses in the in the UK.
UK, is expected to attract around £500 million When finished the extension on the
in private sector investment, and generate 1.2-ha site will mean increased output of
around £35 million public sector revenue. food grade recycled plastic and improved
The latest occupier, anaerobic digestion sorting facilities as well as an additional
company TEG, has planning permission 50 low carbon jobs.
for a state-of-the-art facility to convert over Closed Loop Recycling is the first
60,000 tonnes of food waste each year into company in the world to recycle both
heating and power. The waste by-product PET and HDPE plastic bottles into
acts as a fertiliser and is blended with other food grade material for food and drink
recycled products to make topsoil for new packaging. The expanded facility will save
housing schemes in east London. as much carbon as taking over 23,000 cars
Anaerobic digestion will dramatically off the road.
reduce waste to landfill which is why the To help expansion of the park, the
London Waste and Recycling Board backed final £10 million phase of infrastructure
the TEG development with a £1.9 million has been given government approval.
funding deal. Construction of the plant is Construction is planned to start on site in
due to be finished in 2012. late 2011.
Plans for a 40m-tall landmark sculpture mark the regeneration of the area and open
signal moves to redevelop a 10-ha site on it up for public access, including a new
the edge of the Olympic Park. Forming part of restaurant and exhibition space together
the Strand East site in Stratford, the sculpture with a new entrance from Stratford High
is part of a development for a new public Street,” Müller says.
square, restaurant and exhibition space. The plans mark the beginning of the
The slender, timber lattice sculpture, wider regeneration of the Strand East site
designed by architecture firm ARC-ML and located between Stratford High Street, the
engineer eHRW will be visible from many Three Mills Wall River and the River Lea
points around Stratford, even at night when Waterways. They follow the recent planning
it will be lit with internal LED lights. permission granted for the conversion of
“We are hugely excited to be working on a derelict industrial building into a new
the Strand East site and playing our part in restaurant and exhibition space, which will
the wider regeneration of Stratford,” says front the new Dane’s Yard Courtyard.
Harald Müller of LandProp. The new development is being
“Our focus for now is to create a truly undertaken by LandProp, the development
exceptional new public space at Dane’s arm of the Inter IKEA Group. Plans for
Yard and this planning application seeks to the wider site are being developed, with
create a wonderful landmark feature for the public consultation to be held later on this
site, designed to have high architectural year, and a planning application due to be
quality, beautifully illuminated. It will submitted at the beginning of 2012.
➳
www.eastmagazine.net 39

40. An outstanding Victorian
granary warehouse
converted into stunning
office, studio or creative
space in the heart of a
www.thegranarybarking.co.uk
vibrant community.
The Rooff Group construction and development • Cooling strategy incorporating the thermal mass them. The Granary building forms a new destination
Company moved in the summer to their new of the existing Granary and the exposed concrete point on the river, linking back to the borough’s
headquarters at the Granary in Abbey Road, Barking. structure of the new extension. historic fishing and malting heritage.
Conversion of this local historic building and • Natural ventilation to the whole building. The riverside location boasts space for a new
construction of the stunning new Bronze clad extension, • Centralised gas fired boiler plant with heat metering riverside café and terrace with views over the Roding
form part of the first phase of longer term regeneration to each demise. Nature Reserve and local house boat community.
objectives for the Roding riverside frontage. • Electrical sub-metering to each floor demise. The finished accommodation offers floor area of
between 2,000 – 15,000sqft.
The Granary building and the adjoining Malthouse are • Passive Solar shading through architectural
among the oldest remaining buildings within Barking mesh grilles. Local agent Glenny have been appointed to market
and Dagenham. Rooff are proud to be associated with • Pittsburg Corning Foamglas Insulation to the the completed development.
the restoration and “bringing back to life” of such an extension – recycled glass.
important local feature.
• Lime mortar re-pointing to the Granary elevations.
Sustainability and the Granary • Dalsouple recycled rubber flooring.
Rooff introduced sustainable construction methods,
• Milliken recycled content floor tiles.
to deliver the highest quality working environment at
a viable price. This has been successfully achieved • Low level background lighting with individually
through a number of strategies; controlled task lighting.
Rooff completed the entire work on site in little over www.rooff.co.uk
a year and are looking for like minded creative and 020 8709 1777
commercial businesses to occupy the building with
For further property information please contact Peter Higgins from Glenny on 020 8591 6671 or email p.higgins@glenny.co.uk

41. Royal Institution of Chartered Surveyors research
demonstrates London is on track to achieve the
all-important legacy of the 2012 Olympics – and
in a stronger position than previous host cities.
Two of the players responsible for east London’s
regeneration, Andrew Altman and Peter Andrews,
spoke to East about how it is being achieved
leading
legacy
continued overleaf ➳
www.eastmagazine.net 41

42. “The more people who come
here, the more they realise
that Stratford is not very far.
People allow hours to get here
from central London, then
arrive in 15 minutes”
sector perspective. Plenty of agencies, boroughs and
public sector bodies can create a vision but don’t
necessarily know how to deliver it. So I suppose I’ve
been able to help get things moving along and get the
private sector to take advantage of the massive public
sector infrastructure investment and get them to
continue to come to this part of London.
SC How will the Olympic Park transform east London?
PA There’s already been huge investment, particularly
in transport infrastructure, in the run up to the
London 2012 Games, making this place much more
accessible – a location of choice. Then you’ve got the
park and all the venues and what those will deliver.
Clearly part of our role has been preparing the
ground, but also ensuring great integration between
the park and the wider community, and ensuring we
actually deliver socio-economic benefits.
AA The brilliance of the park is that it’s the realisation
of policies and a vision that have been there a very
long time. The Olympics bid was really a way of
using a huge infrastructure project to regenerate
east London. It came in the context of a long-held
understanding that the future of London was to
move east, and that to accelerate that move, you
AA Andrew AltmAn, chief executive, Olympic Park Legacy
needed a large-scale catalyst.
Company (OPLC)
Importantly, it will start to change perception. The
PA Peter Andrews, chief executive, London Thames Gateway
more people who come, the more they realise that
Development Corporation (LTGDC)
SC siobhán Crozier, East editor
Stratford is not very far. People allow hours to get
here, then arrive in 15 minutes from central London.
SC From your past career, what has prepared you to SC What kinds of new investment and businesses will
tackle the challenges of regenerating east London? benefit from the Olympics?
AA My work in Washington DC on the regeneration of AA You’re already seeing a lot of commercial growth.
the Anacostia Waterfront, a very challenging project, As it continues, new businesses – everything from
was about the future of Washington DC moving firms servicing Olympic Park venues to the Westfield
east, into the poorest area of the city, with high Development – will start demanding services. You’re
unemployment, infant mortality and adult illiteracy, seeing it already with 300 plus stores at Westfield,
but absolutely beautiful neighbourhoods and a very there will be up to 10,000 people working there.
strong sense of community identity. The challenge PA We’re creating a lot of new business areas,
was balancing the growth of the city with the needs of particularly the 418,000sq m of commercial space
poor communities, while working through multiple at the International Business Quarter that Lend
layers of government. Lease will be developing after 2014. Goodness knows
PA Before I came into public sector regeneration
in about 2003, I had two decades experience in
development and property fund management
finance, mostly in central London, the City and the
ABOVE LEFT: Andrew ABOVE RIGHT: Peter Andrews
West End. My experience has really been about how Altman of the Olympic of London Thames Gateway
to get things done, looking at things from the private Park Legacy Company. Development Corporation.
42 winter 2011

43. how many jobs that is going to create – 30,000 SC Other than Olympics supplies and services, is there a
to 40,000? That will attract footloose businesses specific business sector emerging?
currently in the West End, who will find that moving PA Our Olympics dividend is greater than other
to Stratford isn’t going to disrupt their business. countries’ because we’ve been a lot more forward-
They’ll be just as well connected with the rest of thinking about the legacy. The park has already
London. We’re 20 odd minutes from Westminster, stimulated a huge amount of development. I don’t
and with Crossrail coming in 2018, only 40 odd think the Westfield scheme would have happened
minutes from Heathrow and seven minutes from without the Olympics investment; certainly the
Liverpool Street. It’s just another part of central International Business Quarter wouldn’t have.
London. Once it’s confirmed that trains will be It’s not another financial quarter like Canary
stopping at Stratford International, it will also be Wharf, but there’s no reason why there shouldn’t be
a fantastically well-connected place for Europe- typical business support functions. Equally it can be
focused businesses. creative, it can be high-tech and it can be media.
AA It’s about the diversity of east London’s economy,
with everything from small start-ups in Hackney and
Hackney Wick, to the International Business Quarter
with Lend Lease, to the Broadcasting Media Centre,
to the clean tech industries I know Peter is promoting
at Dagenham Dock. It’s not a monolithic economy.
East London is larger than most major cities in the
world and it’s a very diverse place.
SC You mentioned Hackney Wick – what’s the current
and potential development in the Olympic Fringe?
PA At Hackney Wick in the southern part of the fringe,
we’re looking at improving the transport connections,
capitalising on the new bridges into the Olympic
Park, and making sure that it’s well integrated with
the surrounding area. We’re also encouraging creative
businesses by bringing forward redundant land and
encouraging new development aimed at small and
creative businesses.
We’re dealing with a post-industrial landscape
in the whole of the fringe, which we’re turning into
a complete mixed community, with higher-value
uses. To the south of the park we’re looking at
comprehensive redevelopment of poor industrial
warehousing, such as the new district centre at
Bromley by Bow or the development of the Sugar
House Lane area. This will also bring in retail for the
wider community, along with leisure uses, such as a
new library, social infrastructure, a new school, and
new open spaces, as well as providing new housing
and up to 46,000sq m of offices, mainly for SMEs,
which aren’t provided for anywhere else.
SC The Olympic Park and the fringe won’t be separate
after 2012. How are you working together to ensure
that these developments stitch together seamlessly?
PA The new A to Z pages for the area show the park
site and surrounds totally integrated into the rest of
east London. That’s exactly what we were aiming for
when, with the London Development Agency, we put
together the Olympic Fringe masterplans.
AA You can’t just stay within the boundary of the park;
you have to think about it as it fits into east London,
physically, socially and economically. So physically
it’s how the park is built and will continue to be built,
and in creating connections, with bridges, transport
and physical linkages ensuring it’s not an island,
preventing the canals and the navigation channels
from becoming barriers.
www.eastmagazine.net 43

44. The economic side of it involves making sure that “The transport infrastructure,
the economic development of the park is connected
with the surrounding community, and getting local
the political direction, the fact
people into the jobs that are going to be created. that now we have to deliver
Finally, it’s very important that the Olympic Park
is loved by the east London community: where the
growth somewhere in London
communities of Hackney Wick and Stratford can see – and east London has the
cultural performances and access sporting facilities.
Constantly asking ‘how is everything we do in the
sites – means its time has
park connected to east London?’ keeps us on the road come. We’ve got the critical
to the park’s successful integration.
mass that has created its own
SC What is so compelling to potential investors about momentum and gravity to
PA
east London as opposed to elsewhere in London?
I would say, number one, this is one of the best-
attract other things to it”
connected parts of London. Number two, just look
at the infrastructure investment outside transport.
Look at City Airport, at ExCeL, at the money that’s
potentially going to go into the rest of the Royal PA Nowhere else has the scale and deliverability of
Docks. Look at the Greenwich Peninsula, huge opportunity. The 1,858 million sq m of office space
changes there, the O2, the business premises, the to be developed here and in the Lower Lea Valley
leisure premises, the housing... Look down the whole is pretty incredible in its own right. We also have
of the Lower Lea Valley, where else is infrastructure political buy-in, as the number one priority area
being renewed at such a pace? Yet it’s far cheaper in the London Plan. What’s been holding it back is
than anywhere else in London and has as many, if not profile and people’s false assumptions about the area.
more, competitive advantages. AA Olympic Games can be done in lots of different
AA East London is the natural place for growth: centrally ways. You don’t have to do this 202-ha site of this
located, tremendous transport and real regeneration scale with so much investment in one place. The
possibilities. I think it’s going to be a natural. Mayor and government made a huge commitment,
with massive investment, to facilitate and accelerate
change. The government has put its money where
its mouth is. Putting in the infrastructure – unlike
at Canary Wharf – has reduced costs for the private
sector and created a very competitive environment.
PA The transport infrastructure, the political direction,
the fact that now we have to deliver growth
somewhere in London – and east London has the
sites – means its time has come. We’ve got the critical
mass that has created its own momentum and gravity
to attract other things to it. Too often people try and
dilute a project, and invest over a wide area instead of
focusing. It’s having a bold enough vision, combined
with delivery and execution – they don’t work in
isolation – combined with the scale of the investment
and alignment of interest. The Games and other
major infrastructure projects, such as Crossrail, are
vehicles to bring together a lot of different interests.
AA These things don’t happen overnight. This vision’s
been out there for years and years, but it was the
tenacity of the government and the community in
east London who said they wanted to make this
vision real. You have to believe in it.
The third ingredient is long-term planning. Setting
up the Olympic Park Legacy Company and then
ultimately, the Mayoral Development Corporation,
has absolutely got the governance right. What we’ve
done here is exemplary; no other country had started
to plan so early.
ABOVE: Andrews – “Nowhere BELOW: Altman – “East
else has the scale and London is the natural place
deliverability of opportunity.” for growth.”
44 winter 2011

45. The most prestigious
address in East London
With a 43 storey residential tower rising high above the London skyline,
Stratford Halo is a truly landmark Genesis development of more than
700 homes. Located on the doorstep of the London 2012 Olympic Park
and Stadium, it is the most exciting development in East London.
At Genesis, we’re passionate about developing new quality homes.
Our mission is to deliver places that people are proud to call home.
www.GenesisHA.org.uk

46. infrastructure and retrofitting
initiatives are cementing east london’s
reputation for showing sustainability
in practice. PAMELA BUXTON reports on
how the area is helping to achieve our
low-carbon future

47. central power plant smart grids waste to
wind farm energy plant
solar power
open spaces
industrial plant offices renewable energy at community level combined heat housing
and power plant
sustainable transport
smart logistics and green supply chains
water efficiency
ABOVE: The bigger picture – connecting green initiatives to create sustainable communities locally, city-wide, across the country and globally.
ast London is taking centre understanding that if we have any chance of More broadly, the retrofit scheme is
stage in two key initiatives at delivering a sustainable country and planet conceived as a demonstration project – one
the forefront of sustainability we need to do things differently in two ways that can be replicated elsewhere in east
research and practice, both – we need to do things at scale by using London and beyond.
essential if the UK is to meet targets to drive real social and economic With Sainsbury’s Climate Collaborative
government carbon reduction value in the long term. And we need to be and the Ashden Trust, the Institute has set
targets by 2050. Both projects equally looking at cities and neighbourhoods as up a community-scale retrofit network. This
represent fantastic opportunities to whole systems [pictured above]. aims to bring together organisations and
make east London a focus for investment “There is a huge amount of value – individuals who want to work together on
according to Ian Short, chief executive of the through job growth, skills and asset initiatives to deliver sustainable cities.
Institute for Sustainability. ownership – and beyond the purely The Total Community Retrofit project is
The first initiative, and the Institute’s technical stuff.” planned to take 15-20 years. Working closely
headline project, is the Total Community It is essential, Short adds, that the with developer and planning authority
Retrofit programme in Bromley by Bow and community sees the initiative as being London Thames Gateway Development
Poplar in the London Borough of Tower owned by them, rather than as something Corporation, the Institute hopes to see the
Hamlets. This hugely aspirational plan aims that is done to the community by an project bring in an additional £40 million
to demonstrate by 2015 what a sustainable external force. To ensure that residents of investment within three years, and
community in 2050 will look like. have a genuine stake in the programme, the potentially, £100 million within five years.
The project, led by the Institute, working Institute will be working with several local The second project is the £24.3 million
with a number of local partners, will take a social innovators such as the Bromley by Low Carbon London initiative, the UK’s
holistic approach, encompassing everything Bow Centre, Tower Hamlets Council and leading project for delivering smart energy
from finance to delivery and community Poplar Harca, one of the larger local social infrastructure. It works with selected
engagement. Rather than concentrating landlords, which is already committed to a households in 10 low-carbon zones across
on piecemeal improvements and focusing renovation programme. London, plus the Thames Gateway’s Green
only on the physical state of buildings, as “It can’t be owned by anyone. It needs Enterprise District – spanning Hackney,
some such initiatives have done in the past, to become a true partnership between the Tower Hamlets, Waltham Forest, Barking
this will bring together the sustainability of public and private sectors along with the and Dagenham, Newham and Havering.
both new and old buildings, district-wide community,” says Short. The Low Carbon Initiative will help
heating, local energy provision, transport, Benefits to local residents include cheaper determine the form of a future smart grid
waste, lighting, green space, and the social renewable energy, skills training and jobs, that can cope with future energy needs.
and economic aspects of sustainability. new social enterprises, and reinvestment of This is vital for the future. The electricity
“This is the most ambitious retrofit financial returns in new community assets network would be unable to accommodate
project in the UK,” says Short. “It’s driven by such as green spaces. both the increases in demand and the
www.eastmagazine.net 47

48. will also explore the effect on the power LEFT: Homes in Bromley
by Bow will benefit
grid of a greater use of microgeneration and from both the Total
electric vehicles, and will consider optimum Community Retrofit
future electricity distribution at substations. programme and Low
Carbon Initiative.
Findings from the project will be analysed BELOW: The Siemens
by Imperial College. Pavillion will be the
flagship of east London’s
The energy use of those with smart
Green Enterprise District.
meters will be monitored and some will be
selected for tariffs that encourage low-peak
electricity use. Such electricity use in the
future would be good for charging electric It is not just domestic clients who will
vehicles. Instead of doing so in the early be taking part in new ways of using power.
evening when demand levels are high, UK Power Networks is also looking to
users need to be encouraged to charge at sign contracts with several industrial and
night when there is less demand for power. commercial customers for each substation,
Smart technology might enable this to be which would be prepared to reduce their
programmed in advance, with reduced rates demand by one or two megawatts in
for night-time use. exceptional circumstances.
The project will also trial a wind-twinning Creating a supply infrastructure that is
tariff which can be used with weather better suited to future sustainable energy
intelligence systems to predict when more use should benefit developers and businesses
“Having smart meters wind-generated power will be available and by providing better information on their
is an essential first step. encourage use at that time. This approach
could potentially be used for household
energy use and offering more options
to manage the costs and benefits from
If we want to achieve appliances such as washing machines, which renewable energy.
maximum use of could in the future be able to respond to a
lower price signal.
The need for a smarter grid – both
for suppliers and their customers – is
wind generation in an Ultimately, the use of electricity will becoming increasingly pressing. To meet
affordable way, these are require customers and their energy
infrastructure to be much better attuned
2050 carbon reduction targets, electricity
provision needs to become decarbonised at
the types of things we to the dynamics of power supplies and some point around the 2030s, according
will need to do” rates. This is an approach that many people
are already accustomed to when selecting
to the Committee on Climate Change. This
would require a surge in take-up of electric
mobile phone tariffs. vehicles before then, with all the demand
“We appreciate this is a step change in implications that would bring.
behaviour for customers,” says Openshaw. “It’s a huge change. With Low Carbon
“Having smart meters is an essential first London we’re trying to pull together all of
unpredictable supply of micro-generated step. If we want to achieve maximum use of these things into one programme so that
energies such as wind and solar – which wind generation in an affordable way, these we understand how that will impact on the
will both rise enormously in the near are the types of things we will need to do.” network,” says Openshaw.
future. The only alternative would be a
massive reinforcement of the electricity
network which would be hugely disruptive,
expensive, and unsustainable.
“It’s far more affordable and far
more acceptable if we can use smart
infrastructure,” says Dave Openshaw, head
of future networks at UK Power Networks,
which is working on the project with the
Institute, Siemens (pictured right) and
Logica, among many other partners,
with funding from Ofgem’s Low Carbon
Network Fund for stimulating innovation in
electricity distribution.
In east London, this will involve the trial
installation of several hundred smart meters
in homes in Bromley by Bow and Canning
Town during the next year to encourage
more use of sustainable energy. The research
48 winter 2011

49. East partners group
Joining together to
support east London
www.stratfordlondon.info
Bircham Dyson Bell
Mark Challis
markchallis@bdb-law.co.uk
Lee Valley Regional Park Authority
Stephen Bromberg
sbromberg@leevalleypark.org.uk
www.telfordhomes.plc.uk London Thames Gateway
Development Corporation
info@ltgdc.org.uk
Stratford Renaissance Partnership
Cathy Low
cathy.low@srpstratford.com
Telford Homes
newhomes@telfordhomes.plc.uk
3Fox International
Paul Gussar
paul@3foxinternational.com
For more information about these companies, visit www.eastmagazine.net/links

50. contacts {the changing face of east London}
For contacts and feedback visit
www.eastmagazine.net
Editor Siobhán Crozier
dEsign Katrin Smejkal, Gene Cornelius, Smallfury Design
imagEs David Tothill, David Fernandes, James Brittain, Tim
Crocker, Siemens plc, Transport for London, Newham Council, For contacts and
Production Editor Rachael Schofield
Editorial assistant James Wood
Studio Egret West www.egretwest.com, English Cities Fund,
LandProp/Inter Ikea, © London City Airport 2011, © Crossrail
feedback visit
hEad of businEss dEvEloPmEnt Paul Gussar Ltd, Tech City UK www.techcityuk.com, London 2012, London www.eastmagazine.net
businEss dEvEloPmEnt managEr Sophie Gosling Thames Gateway Development Corporation, Tower Hamlets
Production assistant Jeri Dumont Council, BT, London RIB Voyages, Rooff Ltd, Rogers Stirk
officE managEr Sue Mapara Harbour and Partners, Westfield Stratford City, Dean Nicholas
subscriPtions managEr Simon Maxwell - The Londonist, London Development Agency.
managing dirEctor Toby Fox
PrintEd by Manson
PublishEd by © 3Fox International Limited 2011. All material is strictly copyright
and all rights are reserved. Reproduction in whole or in part without
the written permission of 3Fox International Limited is strictly
Lower Ground Floor,
forbidden. The greatest care has been taken to ensure the accuracy of
189 Lavender Hill, information in this magazine at time of going to press, but we accept
London SW11 5TB no responsibility for omissions or errors. The views expressed in this
T: 020 7978 6840 F: 020 7681 3468 magazine are not necessarily those of 3Fox International Limited or
London Thames Gateway Development Corporation.
50 winter 2011

51. How will you be
able to exploit TIF
and business rate
retention?
How can you
leverage localism
to fund your
developments?
How can you
best tap into
private finance
sources?
The answers To
These anD many
oTher quesTions
of funDing anD
finance are aT
socinvesT 12
church house conference cenTre, june 26 2012 n n www.socinvesT.co.uk