This document summarizes the 22@Barcelona plan to transform a former industrial area of Barcelona into a knowledge and innovation district. It discusses how 22@Barcelona aims to be a knowledge city and smart city by attracting talent and businesses in key clusters like media, ICT, energy, medical technologies, and design. It also emphasizes building community among residents and professionals through cultural programs and shared public spaces. The goal is to create an inclusive, sustainable neighborhood that drives economic growth and improves quality of life through knowledge and innovation.

1. 22@Barcelona KnowledgeCities on SmartCities: 22@Barcelona Case Josep M. Piqué

2. Agenda 1 2 3 4 5 6 7 Framework 22@Barcelona: Where 22@Barcelona: Knowledge City 22@Barcelona: Smart City 22@Barcelona: Knowledge Economy 22@Barcelona: Knowledge Society Q&A

3. Framework 1

4. Knowledge Innovation Knowledge Infrastructure Knowledge-based Economy Economy Geography Political Economy Source: Loet Leydesdorff & Martin Meyer. 2003.

5. TRIPLE HELIX. Local & Global Innovation System Government University Industry Source: Henry Etzkowitz & Loet Leydesdorff, 2000.

6. I+I International Innovation Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007.

7. Open Innovation Source: Henry Etzkowitz & Loet Leydesdorff, 2000.

8. Cluster Model

9. Born Global Companies University Industry Government Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.

10. The Ecology of Innovation Research Universities Good Business Climate Entrepreneurs Good Food, Wine and Coffee The RegionalEconomy AngelInvestors Highly TrainedWorkforcewith Global Access Venture Capital Good Infrastructure(Social and Physical) Source: The Ecology of Innovation, Tapan Munroe, 2008

11. Talent: Who is your city? Source: Richard Florida, 2008

12. STREAM T-Economy TALENT ATTRACTION INTERNATIONAL T T T TALENT RETENTION PERFORMANCE CREATION AND DEVELOPMENT TALENT LOCAL Source: Xavier Marcet and Roser Salvat, 2009

13. 22@Barcelona: Where 2

14. Among the main European capitals

15. Barcelona’s Metropolitan Area

16. 22@Barcelona, included in the Ensanche’s plan (1859)

17. 1860 - 1960: the “Catalan Manchester”

18. 1960 - 1990: obsolescence and degradation

19. 1986 - 1992: the opening of the waterfront

20. 1996 - 1999: the opening of Diagonal Avenue February 1999 February 1996

21. The Barcelona’s eastern transformation Sagrera AVE Forum 2004 22@Barcelona Olympic Village 1992

22. 22@Barcelona: Knowledge City on Smart City 3

23. A new model of making city The City as a Platform of the Knowledge Economy and Society Knowledge City onSmart City

24. Phase 1 Phase 2 Phase 3 Knowledge Economy Companies Smart City Town Planning Building Infrastructure Knowledge Society Citizens Conceptual model

25. Value chain Talent Attraction Retention Development Creation Company Promotion Location Coaching Growth Knowledge City Science Technology Company Market Smart City Planning Management Infrastruct. Construction

26. The 22@ Plan, a Model of Knowledge City on Smart City @ ECONOMICS INCLUSIVE IDENTITY GREEN INFRASTRUCTURES HOUSING SCIENCE AND TECH MOBILITY QUALITY OF LIFE

27. 22@ Barcelona: Smart City 4

29. Housing, facilities and servicesThe scale of 22@Barcelona

30. New energy networks New mobility plan Wi-fi and optic fiber Selective pneumatic waste collection New heating and cooling system Underground galleries Special Infrastructures Plan: The Backbone of the Smart City

31. Led 22@UrbanLab 22@UrbanLab

32. Open Innovation in Cities Government Triple Helix The City as a Platform The City as Organization Public Procurement City Challenges Citizens needs Ecology of Innovation University Industry Driven Research Tech Transfer Urban Lab Golden References Customer Insights Scalability

33. 22@ Barcelona: Knowledge Economy 5

34. Urban clusters Cluster strategies Transversal programs ICT MEDIA ENERGY MEDTECH DESIGN Clusters policy Entrepreneurship Services for companies Internationalization Community of professionals Relation between clusters Marketing

35. Leadership of projects: current situation and forecast 22@Barcelona: Clusters & activities Companies Entrepreneurs Institutions Specific spaces Universities Dissemination spaces Technological centers Residences Incubators Other services

36. Media: Barcelona Media Park Companies MediaPro, Lavinia, Cromosoma… Institutions RNE, CAC, Barcelona TV… Specifics spaces Audiovisual Production Centre (PBM) Universities UPF, UB, UOC Technological centers Barcelona Media-Innovation Centre Incubators Media-TIC Building Residences Melon District / Ciutadella Dissemination Media Factory

37. ICT: Network of R+D centres related to ICT Companies T-Systems, Indra, Telefónica Institutions CMT, FBD, Localret, AENOR Specifics spaces Interface building, Media-TIC building Universities UB, UPC, La Salle Technological centers Technological ICT Center Incubators Media-TIC building Residences Melon District Dissemination ICT House

38. Media & ICT Cluster: 2006 - 2010 BARCELONA ACTIVA AGBAR TOWER RBA HQ. IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,… GREEN AREAS RNE INDRA AUDIOVISUAL PRODUCTION CENTRE INTERFACE BUILDING: IMI, Indra & AENOR COMMUNICATION FACULTY (UPF) T-SYSTEMS HQ. & BARCELONA DIGITAL VILA CASAS MUSEUM OF CONTEMPORARY ART BARCELONA TV MEDIA-TIC BUILDING SUBSIDIZED HOUSING

39. Energy: Interuniversity Campus of Besòs Companies Endesa, Ecotècnia, Agbar Institutions ITER, BCN Chamber of Commerce Specifics spaces Campus Offices Universities UB, UPC Technological centers IREC b_TEC Incubator Incubators Residences b_TEC Residence Dissemination Campus services

40. Medical Technologies - Health Companies Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine Institutions CatSalut, Blood Bank, BIOCAT Specifics spaces Health Building, BIO Enterprise Park Universities UB, UPC, Official Nursing College Technological centers 22@MedTech Health Building Incubators Residences Nido Dissemination Health Building

41. Design Companies G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design Institutions BCD Specifics spaces Palo Alto, PBM, Hub Design Universities University of Vic, UPC, IAAC Technological centers KIM BCN Media-TIC, “Projecte Bressol” (textile) Incubators Residences Melon District / Ciutadella Dissemination Hub Design

42. Cluster’s leader agents

43. New jobs in 22@Barcelona since 2000 (Accumulated data at 12.31.2009 in number of employers) New companies installed in the district since 2000 (December2009) (December2009) Employees of companies already located or in process to be installed Companies already located or in process to be installed 44.600 1.502 41’8% newly created ICT 26% Design 24% Media 11% Others % Energy 4% MedTech 5% New companies and new jobs at 22@Barcelona (Accumulated data at 12.31.2009 in number of companies) 61,7 %

44. 22@ Barcelona: Social and Cultural 6

46. 22@Digital District

47. Actions of direct communication

48. 22@Staying in company

49. International Community: IN22@

50. Access to education

51. Relationship spaces

52. Networking: 22@Update Breakfast,…

53. 22@VoluntariatIncrease of the belonging feeling Creation of the community 22@ Pride to work/live in 22@

54. The City as Externality: Art, Culture and Technology creation 22@ Cultural Factories Old Factories as Public Space for Art, Culture and Technology creation. www.hangar.org www.laescocesa.org La Escocesa Can Ricart

55. Q & A 7

56. www.22barcelona.com