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Internal													
	Communica/ons	
Quota/ons	
From	the	book	
	
Maximizing	Internal	Communica7on	
Strategies	to	Turn	Heads,	Win	Hearts,	Engage	Employees	and	Get	Results	
21
Employees	are	
drowning	
in	informa7on	but	
thirs7ng	for	clarity	and	
purpose.
Plenty	of	messages	are	going	out	–	the	
problem	is	most	of	them	aren’t	ge=ng	
through	to	the	people	who	do	the	work.
Employees	want	a	clear	understanding	
of	where	their	organiza7ons	are	going,	
how	they	are	trying	to	get	there	and	
what	their	role	is	in	helping	their	
organiza7ons	succeed.
Internal	communica7on	isn’t	about	telling	
employees	what	to	think;	it’s	about	crea7ng	
and	enabling	authen7c,	ongoing	dialogues	
with	and	between	them.	
–	Paul	Barton,	ABC
On	any	given	day,	you	could	be	
called	upon	to	serve	as	a	
management	consultant,	editor,	
writer,	event	organizer,	execu/ve	
speechwriter,	PowerPoint	guru,	
photographer,	graphic	designer,	
intranet	content	manager,	or	
podcast	interviewer.	You	wear	
many	hats,	but	firefighter	seems	
to	be	the	one	you	wear	the	most	
as	you	go	from	ex/nguishing	one	
burning	issue	aIer	another.
“An	old	model	
with	new	
technology	is	
s7ll	an	old	
model.”	
	
-	Paul	Barton,	ABC	
	
TOP	DOWN	
COMMUNICATION	
VIA	THE	INTRANET
Employees need
to know you care
before they care
what you know
Well-established	tools	
and	well-defined	
processes	gives	the	
internal	communica/on	
func/on	a	solid	
founda/on	upon	which	
to	build	great	
communica/on	
programs.
“Effec/ve	internal	
communica/on	is	a	
powerful	force	that	not	
only	helps	organiza/ons	to	
be	more	successful,	but	
also	helps	enrich	
employees’	lives	in	
meaningful	ways.”	
-	Paul	Barton,	ABC
We are engaged in an!
honorable profession that!
helps organizations and the
people who work for them.!!
This is a noble pursuit!!
FORGING	ENGAGEMENT:	By	le=ng	
employees	in	on	the	WHY,	you	will	
begin	to	engage	them	more	ac/vely	in	
the	WHAT.
Authentic brands
are built from the
inside out,
and effective
internal
communication is
crucial to
branding
success.
Two	monologues	
don’t	make	a	dialogue.
Employees	come	
for	informa7on…	
…but	they	
stay	for	the	
conversa7on.
The	organiza7onal	voice	
used	to	deliver	internal			
communica7on	oWen	is	a		
direct	reflec7on	of	the	
rela7onship	an	organiza7on’s	
leadership	has	with	its	
employees.
In	a	crisis,	employee	communica7on	is	
oWen	the	thin	thread	that	holds	everyone	
and	everything	together.
Employees	should	learn	of	
important	informa7on	
affec7ng	them	and	their	
organiza7on	from	an	
internal	source	rather	than	
an	external	source.
When	you	are	trying	to	maximize	
internal	communica7on,	focus	on	
OUTCOMES	not	outputs.
The	best	tone	for	strategic	communica/on	is	the	
Voice	of	the	Brand,	which	is	primarily	what	the	
company	is	but	also	what	the	organiza/on	is	
striving	to	be.
The	opportuni7es	for	employee	communicators	
have	never	been	greater,	and	the	possibili7es	
have	never	been	more	exci7ng.
So,	how	can	
you	get	your	
hands	on	this	
book?
Templates,Tools and Proven Practices
MaximizingInternalCommunication
Strategies to TurnHeads, Win Hearts,
Engage Employeesand Get Results
Paul Barton,ABC
This	book	is	available	at	Amazon.com	
and	from	PaulBartonABC.com
21 Internal Communications Quotations

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21 Internal Communications Quotations