The document explores the meanings behind famous logos and their brand identities, highlighting the Apple logo's tribute to Alan Turing and the Nike swoosh's representation of speed. It also notes the hidden arrow in the FedEx logo symbolizing precision, as well as Amazon's arrow indicating complete customer satisfaction. The Coca-Cola logo's colors represent energy and purity, showcasing the intriguing aspects of logo design.

1. Decoding the
Secrets Behind
Famous Logos

2. Logos are a visual
representation of a
brand that instantly
communicates its
identity. Let's explore
the fascinating stories
behind some of the
most iconic logos.

3. Apple
The bite in the logo is a nod to
Alan Turing, the father of modern
computing, who committed
suicide by eating a poisoned
apple. It also represents a byte
of information.

4. The Nike Swoosh logo
represents the wing of the
Greek goddess of victory,
Nike. It also symbolizes
motion and speed, fitting for a
sportswear brand.

5. FedEx
The FedEx logo features
an arrow hidden between
the letters E and X,
symbolizing speed and
precision. The color
purple represents
excellence and
trustworthiness.

6. Amazon
The arrow in the Amazon logo
represents a smile and points
from A to Z, indicating that
Amazon offers everything its
customers need with
satisfaction.

7. Coca-Cola's red and white logo
is iconic. The red symbolizes
energy and passion, while the
white represents purity and
simplicity. The flowing script
font is also recognizable
worldwide.

8. Thank you for taking the
time to learn about the
fascinating world of
logo design!
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