Bj cv with interactive menu

Introduction & Values
Vision & Strategy
Product Creation & Delivery
Technology & Development
Team Development & Leadership
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
Snr Director Operations
& Development
Operations Director
Chief Product Officer
Managing Director & CTO
Wireless Development
Centre Director
Founder & CEO
Head of Strategy/
Planning Mobile Devices
Business Manager
Product Development&
Support Controller
Software Development
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
BarryJones-ProfitFromExperience
Barry
Jones
Jones
Client-ServerSolutions:
Creatingvaluefromconnectingtechnologies
Make
your
Dates
and keep
your
Margins
Managing
the
product
Developm
ent
Lifecycle
NullReturns–Creatingazerodefectorganisation
B. Jones
NoExcuses
fromstartuptoTier1supplier
withouthavingtosaysorryto
customers
TimetoMarket,FeaturesorCost?
ManagingGlobalProjectswithtranscontinentalTeams
BarryJones
Ne Tentes aut Perfice - If Something is worth doing, It is worth doing well
Barry Jones

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
Meet Barry Jones
Highly effective visionary leader, successful serial entrepreneur and
international business manager with a track record of creating organisations
which deliver value for customers, partners, investors and staff.
A charismatic business leader with over 20 years of successful commercial and
technology management throughout the product lifecycle.
An International reputation gained by delivering consumer electronics, mobile
products, services and value added solutions on behalf of a wide range of
organisations from multi-nationals to start-ups in highly competitive markets.
Organisational Development
I build teams and organisations which over achieve and deliver.
Key Areas of Expertise
Vision & Strategy
I read evolving situations intuitively and create real opportunities for change
+40(0)754 220481 Romania +44(0)7764 228722 UK
barry.jones@jonesthephone.com
www.jonesthephone.com
 Successfully built and operated distributed organisations on 4 continents,
managing outsourcing, insourcing and contracted ODM development. This
included management of teams in Australia, Brazil, Korea, Taipei, Russia,
Denmark, India, Romania, China and Singapore. Results included increased
performance and achievement of challenging targets.
 Built 3 distinct technology organisations to execute customer focussed
businesses which created turnovers between $100million – $2.5 billion.
 Created a Software based start-up which achieved market penetration of 21%
in mobile handsets (400 million) and was sold within 4 years for $86 million a
5x ROI.
 Re-organised organically grown SME to meet its Tier1 commitments and
turnaround of 2 business units within the group prior to its sale to Motorola
for $200 million.
 Have managed restructuring and repurposing of organisations to meet market
requirements in response to change, while maintaining the focus of the team
on delivering on commitments.
 Managed the integration of new business within a larger corporate entity
 I Develop strategies and techniques for taking emerging technologies and
delivering value added solutions in high volume devices by meeting the real
needs of stakeholders.
 Co-founded and led the start-up and spin out of Magic4, a Philips subsidiary
providing innovative handset messaging software to mobile handset and
platform vendors including Nokia, Ericsson, Motorola, Siemens, Philips,
Samsung, Panasonic and LG creating 42x ROI for the parent company.
 Created regional strategy for development of a global centre of excellence,
which achieved primacy in the UK and established relationships with India,
China, Israel, USA, Brazil and Australasia.
 With 20 years of product planning experience I have a clear articulated vision
of the dynamics of the market and the products and features which are
required to fulfil the end user requirement. This has resulted in over 100+
Consumer Electronics products and 87 Million Phones delivered to market
representing a total value created in excess of $5 billion.
 I have worked with partners throughout the value chain to deliver conditions
and solutions for the successful introduction of value added products.

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
I deliver technology into markets as products which people want to pay for...
I work with multi-skilled teams to build the right product and build it right
 Nurtured winning teams in both business and international sport providing
clear vision, meeting challenging targets and empowering individuals to
exceed expectations within a supported team ethos.
 Worked with teams to create cabinet management style and implement
effective cultures resulting in improved responsiveness to targets and
objectives.
 Developed super cultures to engage organisations with multi-cultural subset
to ensure that collective corporate objectives were successful.
 Converted technology centric organisations into commercially aware
product oriented teams with leadership and empowerment throughout
 I have led organisations from Start-up into SME and through to Tier 1
supplier status via organic growth, merger & acquisition and by
implementing appropriate process, system and management changes.
 Coached business leaders through turnarounds and rebuilt teams in multiple
organisations leading to acquisition by Tier 1 organisations.
My teams grow to meet the challenge of a shared vision, our success makes us
challenge our boundaries and reinforces the need for continued growth.
 Managed all aspects of the product development lifecycle and am a world
leading expert at delivering technology & client applications into devices.
 Advised a variety of multi-nationals and SME’s on the introduction of new
products and technologies, evaluating product concepts, developing market
introduction strategies and establishing value chains.
 Developed the first field deployed automatic hand held OTP (One Time Pad)
coder- encryption device.
 Developed lead products on Synergy, Winpad, Geoworks, Apple, Symbian,
Win CE, Linux, AJAR & Android platforms paralleling the CE market
evolution over 20 years .
 Development lead for Sharp on SOHO product group guiding the introduction
over 50 consumer products.
 Established and managed customer focussed multi-national SW Development
teams of up to 600 engineers using a variety of methodologies, tools and
systems.
 Created a number of patents integrated within global telecoms standards.
 Have led both Software and Hardware centric businesses successfully
providing key products to both Tier1 device vendors and silicon suppliers.
 I have managed the integration of third party components for messaging, 2D
and 3D video, multi-media players, email, IM, PTT, JVM, codec support into
multiple devices concurrently.
 Delivered to market over 100 Consumer electronics products and 100
million mobile devices.
 Managed ISV and VAR channels and created innovative solutions and
features including electronic organisers, printers, PC’s, PDA’s and
communications devices for retail, government agencies and corporate
organisations with partners such as ICL, Oracle, HP, Cognito, RAM,
Microsoft & Google through effectively productising technology.
 Managed functions including Sales & Marketing, Product & Project
Management and Research& Development of global technology businesses.
 Managing Product Strategy and Planning during which time I turned
technologies, platforms, features & services into Identifiable products.
 Implemented appropriate systems improvements to project management
and development lifecycle to create a profitable balance between time to
market, features and quality.
 Led the development of the AJAR framework enabling the abstraction of
Applications away from Silicon revolutionising the licensing model for
applications.

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
Centre Director & General Manager Romania
June 2012 – September 2016
The Timisoara Development Centre is Frontier Silicon’s state of the
art facility for new product development in Connected Audio,
Internet Radio( 20,000+ stations) and the “Internet of Things”.
Opened in April 2013 the TDC is responsible for delivering the
software for Frontier Silicon’s world leading( #1 80% share in DAB
software) range of products delivered to household name partners
such as B&W, Bose, Philips, Gibson, Grundig, Denon, Zounds,
Marshall, Harman JBL, Roberts & Pure.
In 3 years we have built a team of 60+ people which contributes
£11 million in turnover in 2015.
Our Consumer Audio teams first product delivery in 2013 was
‘Spotify Connect’ enabling the worlds largest music service to
deliver a new home home audio service millions of songs streamed
from the cloud across phone, tablet and speakers.
We are currently working on delivery of solutions enabling Google
‘Çast’, Apple ‘Airplay’ and multi-room speaker technology for
‘Tier 1’ customers wireless speakers.
In addition our Healthcare team delivers significant parts of the
system for the system which enables Clinicians to remotely
monitor patient vital signs every 2 minutes.
We develop the back office system consisting wireless bridge ,
Mobile gateway, Server ( SQL), emailer and messaging gateway,
Cloud based UI delivered in C#, and .NET framework and the
Mobile Apps for clinicians ( Android and iOS).
Key achievements
 Setup, creation and building of the Timisoara Development
Centre from start-up to 60+ team members including
embedded, server side and mobile Apps development teams
with 0% churn.
 Establishing the end to end delivery of new consumer audio in
Timisoara ensuring quality work for the team.
 Delivering year on year growth of 180% in Consumer Audio
revenue based on new technologies developed in Timisoara
( £40 million ) and establishing the ‘Made in Timisoara‘ brand
to mean something.
 Growing a successful team which delivers software used by
‘Tier 1’ household name customers in markets throughout the
world at the same time as building lasting partnerships with
Spotify, Google and Apple who recommend us as their
preferred technology partners.
 Establishing the ‘No Excuses’ culture which removes barriers
such as blame, inertia, internal and external distractions and
other negative forces.
 Achieving all our key deliverables on time and in budget
despite significant challenges.
 Bringing up the Sensium Healthcare team in parallel with the
Consumer Audio business growing. Managing 3 technically
different challenges from embedded, server/cloud and Apps
developments successfully.
 Developing the team and promoting second tier management
from within to re-inforce the culture. We have a view that if
you are ‘good enough, you are ‘old enough’.
 Building a brand in Timisoara which allows us to recruit the
people we want in order grow successfully.
 Developing a thriving culture using a mixture of ‘best in class’
principals and innovative ideas developed during 30 years of
building ‘great‘ teams and seeing my teams belief in
themselves grow. It starts at interview, is re-enforced at
induction

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
VP SW Engineering & Product Creation
June 2009 – Apr 2012
Movidius is a fab-less semi-conductor and software solutions
company which has created the Myriad multi-core programmable
processor family to enable product differentiation for mobile
devices through flexible innovative solutions for Video editing and
multimedia, 3D Digital TV Streaming , 3D video and imaging, Real
time 2D to 3D conversion, Camcorder and still Camera
applications utilizing the Movidius software and silicon solution.
Movidius technology underpins Google’s Machine Vision and AI
programs and is at the centre of Intelligent Vision globally.
I am responsible for global management of product creation.
Building a world class team to enable our customers to establish
market leadership in the consumer electronics market.
I manage the product creation business through a distributed R&D
team in Dublin, Belfast, Timisoara and Hong Kong supporting a
global customer base including household names . We are
predictable and meet our development targets through innovation,
energy and perspiration.
My team provide components, complete solutions and products in
association with ODM s in Asia for delivery to international retail
markets in America, Europe and Asia.
We create solutions optimised for mobile and consumer devices
using our own silicon platform Myriad. Myriad is a reprogrammable
multi core solution which enables us to offer a wide range of value
offerings for customers using the same architecture.
The team deliver silicon and firmware, product designs , codecs,
applications and engines which drive the heart of the 3D video
market and are visible on shelves of major retail outlets.The
movidius chipset and sdk is now used to underpin googles artificial
intelligence programs . Movidius was bought by Intel for $300 m
Product deliveries include;
1. The first real time 720 p video edit suite for a mobile device
running Android,
2.a 3D converter box to enable analogue and digital sources such
as satellite boxes /Blu ray and DVD players to have 2D & 3D
content presented in 3D on a 2D HD TV which launched in the
USA , Russia and Europe,
3. A 3D camera module and complete ISP pipeline for Japanese and
Korean customers suitable for use in mobile phones and handheld
device,
4. A consumer information product which links wearable audio and
video direct to social networking.
Turned around a hardware centric R&D organisation which had no
commercial delivery capability into a product focussed engineering
team capable of managing global ODM’s and Tier 1 customers.
Providing enough evidence of achievement to raise series B funding
of $14 million and a $9 million series C round within 2 years
followed up by a $40 million investment round in a recession .
Built world class development team in a new area of expertise
( 3D HD video management) from a a group of brilliant young
engineers guided by a small group of experienced development
specialists.
What the Movidius
People Say

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
Operations and Development - Snr Director
AJAR Division -Motorola Mass Market Product Group
June 2006 – Jan 2009
In June 2007 TTP Com became a wholly owned subsidiary of one of
its major customers Motorola. Motorola supply 25% of mobile
handsets of which the mass market product team supplied 80
million handsets in 2007.
I was responsible for supplying mobile handset platforms based on
a flexible feature framework which allowed replacement of
software components and separation at the application layer from
silicon dependency. I enabled features required for mass market
phones in Asia, EMEA, South America and the USA. I led a global
team of 800 distributed in Cambridge UK, Denmark, Romania,
Brazil, Russia, India, Taiwan, Korea and China supported by 2
ODM’s in Taiwan.
Key achievements
Building a team capable of managing the transition from
component supplier to complete product delivery within
critical timeframe.
Creating and bringing to market an application platform which
enables the major applications and components to be
swapped and allows UI flexibility without rewriting
software
Separating the software feature and hardware dependency
without a Fat OS component so that Mid and low tier
handsets can be refreshed and changed to meet market
requirements at lower costs enabling 20-30% margins to
be sustained.
Enabling the range of global handset requirements of both
sophisticated markets such as T- Mobile US alongside
emerging market requirements from China Unicom and
retail markets within the same platform on an ARM
7chipset with a mass market e-BOM
Successfully Integrating TTPCom into Motorola’s process and
operational methodology and meeting the needs of
stakeholders within the Motorola organisation.
Separating the product and platform activities of a new mass
market platform and delivering handsets within 12 months
of the platform delivery
Transitioning the organisation from being a component
supplier to delivering full handset loads extending our
footprint and increasing our leverage
Taking over responsibility for handset product software from
the ODMs and changing the dynamic of the product cost.
What the Motorola
People Say

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
Operations Director
TTPCom
April 2004 – 2007
Responsible to: Management Board
Operational Management of 600 person Software/Hardware
company.
TTPCom, the largest independent supplier of digital wireless
technology for the wireless terminal industry offered a complete
suite of solutions, from antenna to applications
TTPcom’s technology underpinned 24% of mobile devices. Our GSM/
GPRS Protocol stack became the de facto industry standard (with
over 60 active licensees).
Established in Cambridge in 1988, IPO in 2000 with development
centres in Denmark, France, Japan, Singapore, Korea, China, USA,
TTPCom customers include Sharp, Motorola, LG , Maxon, RIM,
Samsung, Panasonic, Siemens, Samsung, Renesas, Intel, RIM,
Toshiba, Skyworks, ADI .
During my time at TTPCom I was Operationally responsible for the
Terminals business, the Silicon business and the Software business
as separate entities.
Key Achievements:
Restructuring of Global Terminals Business Unit increasing
profitability by $9 million within 6 months and reducing
time to market of core business elements such as the AJAR
Applications Framework and Macro Silicon Solution in
addition to macro base stations.
Recovery of the $20 million program to deliver EDGE to
Samsung and Skyworks and the turn around of key
customer programs in the Silicon BU including retrieving a
program delinquency of 6 months in a 9 month period
recovering revenue in excess of $7 million and Securing a
Tier 1 Silicon vendor as a customer
Personally being part of the reason Motorola bought TTPCom
for $200 million
Transitioning TTPCom from technology lead small company
culture to a customer focussed Public Company culture
reflecting its customer base. This resulted in our contracts
with Motorola, Sony-Ericsson and LG for the delivery of
their Applications and Features.
Introduction of clear visionary leadership and strong Product
Management, Delivery and Product Marketing to lead our
customers’ targeting of competitive advantage enabling
What the Terminals
People say
What the Silicon
People Say

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
Chief Product Officer (interim)
Jan 2004 – April 2004
Responsible to: CEO, Board
Based in Aalborg Denmark End2end mobile was the largest
independent applications delivery company supplying the mobile
services of Nokia world, Vodafone live and Sony entertainment
and the individual branded downloaded services 18 network
operators around the world. I was brought in by CEO and board to
establish Product Operations and then recruit a local Director to
develop the role.
I was brought into the company by the CEO to turn its technology
investment of $65 million into a tangible product offering and
groom a replacement for me to take the day to day operation of
Product Management and Marketing role forwards.
Investors in the group included Amadeus, Draper Fisher Jurvetson
ePlanet Ventures, Deutsche Bank, Hewlett Packard and Cisco
Systems.
End2End was subsequently purchased by MACH in 2006.
Key achievements:
Turned round the product operation changing organisation
from a purely development orientated operation to one
with integrated Service Delivery, Content Provision and
Customer Targeting.
Productizing the disparate commercial offerings and creating
a strong Product management position to harness R&D
and Marketing.
Establishing a services MIS offering to operators to enable
them to increase the uptake and ARPU of services and
help drive handset penetration.
Establish Content and Applications program to ensure delivery
of new products.
Increasing the reproducibility of solution implementation to
enable a one to many delivery model.

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
April 2002 – January 2004
Responsible to: Board
emc2
provides key products, services and know how required to
enable delivery of multi-media and value added features on
mobile phones.
It has an established a blue chip Telecoms client base on a
global basis.
I consulted on the planning/development/introduction of
new product technologies on behalf of Siemens
(Germany), Motorola (US), Bijitec (China), Vimatix
(Israel), 3G Labs (UK), Atvisican (Germany) and 3XL
(UK), Anam (Ireland) .
Developed a range of products enabling 3rd
party features
to be integrated into mobile phones.
Established launched and operated xpdia, the first UK
telecoms accelerator on behalf of government
agencies.
Key Successes
Launching and running ‘xpdia’ the UK’s first Telecoms
Accelerator
Supplied Handset enabling video and messaging solutions to
Siemens and Sony-Ericsson.
Creating the mobile messaging strategy for Siemens
Creation of the Telecoms enabled community strategy for
North West Development Agency. The projects include
establishment of accessible ‘T’ Communities for
deployment of services over interconnected
infrastructure including broadband, internet, mobile
and land line telecoms.
Project managed the creation of a new multimedia
applications and services platform to deliver content,
competitions (single and multi-level), voting, donations
push and pull services using multimedia content over
What the emc2
people say

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
Centre Director
Jan 2002 – December 2003
I completed a term as Centre Director of Xpdia Wireless
Development Centre, UK’s first Telecoms Accelerator
established by the UK government in association with
industry partners to develop the next generation of mobile
applications companies.
Xpdia was part of a regional strategy for development of a
global centre of excellence.
Xpdia commercial activities combined Handset feature
development, Value Added Services delivery, WiFi and
wireless LAN network deployment, carrier class server
solutions, development of Bluetooth pen based solutions
for secure signatures with the delivery of wired and
wireless telecoms solutions.
Key Successes
Established Xpdia as the hub of a regional centre of
excellence for telecommunications including
University R&D, Local and National government,
content partners and telecoms industry partners
Taking Spin out technologies from universities and R&D
organisations and creating applications for them
within a commercial environment.
Establishment of the International Centre for Digital
Content with Mersey TV and John Moores
University.
Creation of ‘Wireless Warrington’ a sub-regional
strategy to reposition the town of Warrington as
a hi-tech wireless centre to support the creation
of Omega a £600 million science park
Winning the bid to locate the telecoms ombudsman’s
office ‘Otelo’ in the region.
What the people say
at XPDIA

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
Co-founder, Chief Executive
Dec 1999 – Jan 2002
Established in 2000 as the first spin out from Philips Consumer
Electronics, Magic4 was built on the IPR and business plan
developed by myself and Simon Wilkinson. Magic4 was global # 1
independent supplier of enhanced messaging client software to the
mobile handset vendors. Within 2 years magic4 established primary
position in the supply of messaging and multimedia software with
20+ major handset clients.
Magic 4 customers include Motorola, Ericsson, Samsung, Panasonic,
Trium, Sagem, Philips.
Magic 4 became a Tornado Insider top 100 company in 2001.
Investors included Philips, 3i and Motorola
Magic4 was bought by Openwave Systems for $83 Million
Key achievements
Challenging my Start up team to give up safe pensions and good
salaries to create a very focussed organisation to change
the mobile handset world and get bought out with 4 years.
Raising $20 million in 2 rounds of funding within 9 months of
start-up as market was going down in 2000.
Creating the innovative IPR which transformed SMS from a text
bearer service into a multi-media application delivery
mechanism.
Delivering enhanced messaging as a fully standardised and
functional service for 3GPP then evolving product portfolio
to provide a complete messaging solution for EMS, MMS,
email and IM
Managing the adoption of magic4 IPR into the 3GPP standards
messaging, multimedia and Applications delivery
Creating and delivering a vision which has resulted in features
which millions of people use each day.
Creating the patents which subsequently became the basis of
the Enhanced Messaging global standard for messaging
Became the number one global supplier within 2 years
establishing a customer base on 3 continents
What the people say
at Magic4

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
Head of Strategy and Planning Mobile
Handsets - VAS and Information Services
July 98- Dec 99
Responsible to: CEO, VP Product Creation, and CFO
Role: Responsible for creating /driving the global product handset
strategy process in line with overall business objectives as the core of
product delivery and marketing. Focal point for co-ordination of
innovative technologies enabling Value Added and Information (Data)
products. Turnover $3.4Billion
Key Accountabilities:
Strategy
Responsible for the development of a cohesive Product Strategy
across GSM/DCS/PCS/CDMA/TDMA platforms. Overall
responsibility for the Data Product Roadmap. Responsibility for
the management of converging technologies in order to meet
staged product evolution via GPRS, Fixed Mobile Convergence to a
UMTS environment.
Technology and R&D
Leadership of Corporate Technology Roadmap, Product Roadmap
& Platform Features Roadmap. Ownership of Advanced Studies
projects within PCC research providing core technologies for data
and smart features. Core member of the corporate IPR evaluation
board responsible for assignment of over 170 handset patents.
Responsibility for integration of converging technologies such as
WAP, ‘Bluetooth’ & E-Commerce to provide differentiation within
Mature markets
Product Development
Leadership of the Product Creation Process and Project
Management to ensure effective delivery of products in the
marketplace which meet the needs of the market.
Commercial
Creation of 1999 -2001 Business Plan and P&L.
Key Successes:
Refocusing the PCC business model to being a strategy led organisation
and realignment of Product Management and Product
Development to be Strategy led.
Establishment of the Product Strategy Process, Ideation Workshops,
Working Groups as a means to support delivery of the product
strategy
Development of first ‘Bluetooth’ single chip solution with Philips semi-
conductor
Core member of the Philips Business planning group providing briefings
to main board members on strategy for exploiting new technology
business opportunities.
Increasing Philips share value through creating the vision of CE
contribution to 3G ($12 increase in Philips share value after
presenting to 137 financial analysts)
What they say
at Philips

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
Business Manager
Smart phones & Information Products
Philips Consumer Communications - (a joint venture with Lucent
Technologies)
Sept 96 - July 98 (full-time) , July 98 – Dec 99 (ad interim)
Responsible to: VP Product Creation
Role : Management of Global Smart phone & Information
products business within PCC. Turnover value $300
million
Key Accountabilities:
Strategy
Responsible for the development of a cohesive Data
product strategy across GSM/DCS/PCS/CDMA/TDMA/AMPS
platforms. Overall responsibility for the Data and Messaging
Product Roadmap
Technology and R&D
Core team member of Corporate Technology Roadmap with
responsibility for management of Smart features within all
mobile platforms. Ownership of Advanced Studies projects
within PCC research providing core technologies for data
and smart features.
Product Development
Management of the Product Development Lifecycle.
Ownership of the development assets and projects within
the development centres. Leadership of the Product
Creation Process and Project Management to ensure effective
delivery of products in the marketplace. Responsible for all
Commercial
Responsibility for overall Smart phone & Information Products
business including Margins, Contribution rate and Market
penetration
Key Successes:
Realigning PCC platforms, technologies and partnerships to
enable PCC to develop smart features through all platforms
on 3 continents and enable us to leverage the Philips/Lucent
joint venture in order to reach No 1 position in the High/Mid
tier segment of the market
Development of the first EPOC based smartphone establishing
Philips Consumer Communications as No2 vendor of
Smartphones in world market.
Owning 53% market share of global Microsoft CE products through
Philips
What they say
at Philips

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
Product Development & Support Controller
Sharp Electronics
Jun 94 - Aug 96
Responsible to: Director - Marketing and Product Planning
Japanese multi-national Consumer Electronics company turnover
£9.5 billion marketing over 500 business and consumer products in
164 countries.
SOHO Product Group: Product Planning and Marketing Group is
responsible for specification, validation and market introduction of
products.
Role: Control of all aspects of Market requirement,
Product Planning and Validation for products
within the Small Office Home Office range.
Product Groups Included: GSM phones, PC's,
Organizers, PDA's, Personal Fax, Personal Copier,
Calculator, Fontwriter, Typewriters.
Key Successes:
Establishing Sharp as the leading brand in the SOHO market.
Development of the Fontwriter range of Word processor
products in the UK and its subsequent position as the No 1
word processor.
Achieving Top 3 positions in the UK for
Calculator (2), Personal Fax (2), Personal
Copier (1), Fontwriter (1)
Electronic Typewriter (1), Organizer (1), PDA
(2)
Winning 2 Outstanding Effort awards for fiscal sales and an
Outstanding Contribution award for Fontwriter (Only the
second time it has been won by Sharp UK in 25 years)
from Sharp Corporation (Japan)L
Leading the development team for the Sharp (UK) Internet
strategy

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
Software Development Manager
Sharp Electronics UK
Jun 90 - Jun 94
Japanese multi-national Consumer Electronics company turnover
£9.5 billion marketing over 500 business and consumer products in
164 countries.
The Software Applications Development & Marketing Group was
responsible for product features and functionality, application and
product specification.
Role: Program Management of software and market strategies
enhancing the sales potential of Sharp products i.e.
Personal Computers, Palm top computers, Electronic
Organizers & PDA's, Calculators, Electronic Cash Registers,
Facsimiles, Photocopiers and LCD technologies.
Managed technical product management of enabling embedded
applications and features, clients, drivers and protocols,
connectivity, PIM’s and User Interfaces.
Responsibilities:
Management and development of Sharp (UK)'s VAR, ISV and System
Integration channels.
Management of 3rd
party systems development with major
corporate partners.
Management of relationships with major software and hardware
developers in the EMEA supplying products which compliment
Sharp ISG products.
Key Successes:
Establishing SUK as the most successful Sharp subsidiary in
terms of software development and marketing with UK
producing the largest number of software developments
outside Japan and sales to 20 countries.
Design and Specification of the Sharp electronic organizer
range on proprietary, Microsoft, Apple, Geoworks
platforms
Creation of the Monument Data Processing System solution for
English Heritage, Free Trade System for Tetley Walker,
other major clients include; British Gas, Rolls Royce
Aerospace, MOD and Barclays Mercantile.
Development of Integrated Systems with Oracle, ICL, IBM,
DEC, CA, Microsoft, Lotus, Dataflex, Ericsson, RAM,
Cognito, AT&T, Hoskyns et al.
Launch of Sharp's strategic PIM Tools including the Sharp IQ
Electronic Organizer (World-wide Sales 17 million +).

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
Job Specific Skills
I have 25+ years experience of software programme/project management, marketing
product portfolios and delivering results in the highly competitive consumer electronics
market with Sharp, Philips and Motorola . Delivering value added solutions, features and
products around communications devices and systems.
I have successfully managed teams including Product Management and Development teams
the largest being 800 people in a multi-national and cross cultural environment on 4
continents. I have also managed virtual teams including partners, insource and outsourced
development as lead contractor and on sub-contractor basis.
I have successfully led organisations through the R&D phase into delivery organisation
stage.
I am comfortable on the shopfloor and in the boardroom, people like and trust me and I
enjoy working with teams to achieve results. I have negotiated £multi-million deals with
government agencies, multi-nationals including Motorola, Philips and Venture Capitalists.
I have concurrently managed platform/product development and customer Integration
I have turned technologies and prototypes into successful consumer products and
understand the mind set required to delivery reproducible volume business.
I also understand the challenges of the barriers to device penetration and what is
required to get accepted and paid by mobile device customers.
I have successfully managed concurrent delivery to multiple Tier1 –Tier3 customers on 4
continents of new technologies, managing the customers expectation generating in excess
of $5 billion lifetime revenue.
I have created the environment, tools and organisation to win business and successfully
service the delivery of multiple software clients into over 20% of the global mobile device
market.
I am totally customer focussed and have delivered handset and consumer products
successfully to the global market.
I have been responsible for new platform introduction, innovation and cost down
architecture drives during that period including BOM and feature responsibility.
My management skills are evidenced by the number of staff members who have joined me
in subsequent endeavours and the successful number of product launches I have
facilitated. Equally important to me are the number of people who have gone on to make
significant impacts in the global market having worked with or for me.
I believe my strategic skills and vision are second to none, I have the ability to see
unconnected elements and create opportunities and my judgement has usually been
adopted by senior management teams. The one exception being when Sharp chose not to
take my advice to kill off a competing companies solution and Psion was allowed to
flourish.
I am an articulate and impassioned advocate with strong persuading skills I have several
times been voted best speaker on the conference circuit, because of my ability to
communicate compelling messages to the audience. I have won a number of significant
battles in the global standards forum because of my political understanding and ability to
win both technical and the commercial argument. At Philips I was used by the PR
department to brief Cor Boonstra (Chairman Philips) on the key topics in communications
business prior to major events.
Having trained as a systems analyst I am always looking to break systems and rebuild them
more robustly. I have introduced project management system, quality processes, new MIS
systems, competitive intelligence systems and changes to the product creation and
innovation process.
I have post grad qualifications and experience in both IT and Marketing and am able to
operate seamlessly within embedded engineering and marketing which enables me to have
a bigger influence on the product outcome.
I have personally raised $20 million of VC funding and been part of teams which have
raised $50 million, I have made individual sales upto $150 million.

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
25 years experience programme/project
management, marketing product portfolios
and delivering results in the highly
competitive consumer electronics market
with Sharp, Philips and Motorola .
Delivering value added solutions, features
and products around communications
devices and systems.
100+ Consumer Electronics products and
87 Million Phones delivered to market.
Total value created in excess of $ 5 billion
Including
 1st electronic organiser
 1st Viewcam
 1st colour fax machine
 1st Microsoft CE based PDA
 1st Symbian OS based smartphone
 1st AJAR based phone
10 Wireless Patents
Samsung EDGE Chipset software
#1 MMS/IM/EMS messaging software
Smallest lightest GSM phone
Smallest Fax machine
Internet of
Everything

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
“Barry commits and dedicates himself fully into any project he is involved in.
Working across geographic boundaries he acknowledges and manages the
many different cultures well, essential to success in distributed teams. He
brings a wealth of contacts and personal experience from a diverse career
and makes a strong project lead. A pleasure to work with.” September 16,
2008
Richard Hunt , System Team Leader , Motorola
“Barry builds both products and teams and he is one of the best leaders that I
have worked for. He's not afraid of hard work or differences in opinion, and he
works very well across cultures. A class act.” September 11, 2008
Peter Davies , HEAD OF PRODUCT REALISATION AND PRODUCT PLANNING ,
Motorola Inc
reported to Barry at Motorola Mobile Devices
“Barry has the focus, passion, engagement and drive to lead activities of an
international multi-site organization. On the AJAR programs that I was a part
of, he engaged with ODM and internal-Motorola partners and soon won their
trust. He drove product deliveries with a no-nonsense attitude, effective
persuasion and positive spirit and built the credibility of his organization.
Keeping project success as the prime objective, he willingly accepted, drove
and delivered additional responsibilities. Personally, he listens with an open
mind, communicates openly, and coaches by providing specific, timely, helpful
and balanced feedback. I look forward to many more great things out of
Barry!!” September 10, 2008
Neeraj Ahuja , Program Manager , Motorola, Mobile Devices
“I feel very privileged to have been given some fantastic opportunities whilst
working for Barry. In over the last 2 years I have presented to the then CEO of
TTP Com on process improvements through to the delivery of of our application
software, whilst managing multiple teams with acquisition's and integrations
running alongside. Barry has given me some invaluable insight into the internal
workings of software companies with a firm grounding on how to access
productivity alongside process improvements. Its been incredibly hard work yet
some of the most enjoyable times where I truly enjoyed my role and the
fantastic team that supported me.” September 1, 2008
Tamsin-Jane Sewell , Service Manager Ajar Product Group , Motorola Mobile
Devices
Operations & Development Director at Motorola Mobile Devices
6 visible recommendations for this position:
“Barry has been my manager for the past two years, and during that period he
has created an environment that allows his team to thrive. He has trust in the
team he built up around him, and allows them to get on with their roles.
He has been prepared to make the tough and unpopular calls when the
business required these.
We've worked through very challenging times, and Barry as a person and
manager has all the right attributes to ensure we delivered.”
Neil Winrow , Head of Service Management, Motorola
“Barry is a driven professional. I have seen him organize a chaotic group to
deliver SW, when others thought it could not be done. He is dedicated and hard
working, and surrounds himself with good people.” April 20, 2008
Debbie Murphy , Customer Requirements Director at Motorola and Tier1
account Manager at TTPCom
What the people say

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
“Barry has all attributes of Leadership: he has the drive, energy and
enthusiasm to make things happen; can keep his team motivated whilst doing
hard work - He is excellent at driving changes and improvements in
processes, and can make things happen, whatever the obstacles are.
Moreover, his ability to get customer’s trust and understand the needs
enables him to do the right thing and have the focus that matters for the
company. As a person, Barry is an enjoyable partner, someone to trust, and is
a real pleasure to work with. I do recommend strongly Barry and miss the
good times we had together sharing hard work and successes.” September 6,
2008 Guy Hautekiet , Account and Programme Manager , TTP
“Barry is an inspiration to the people he leads. Barry can motivate and direct
to a degree I haven't seen before. He adds structure where it's missing and
squeezes the very last drop of excellence out of everyone who sets out on a
project with him. Barry makes hard work fun by promoting a close and
positive team environment. Making team projects a personal ambition for all
involved. He's management style is firm, fair, understanding, yet ambitious
and never yielding. It was my pleasure to work for him.” September 5, 2008
Wayne Berry , Conformance Test Engineer , TTPCom LTD
reported to Barry at TTPCom Silicon
“Barry is a strong, direct and driven manager. He's good at moving the
organisation in the desired direction and getting things done.” September 16,
2008
David McTernan , Director Product Management, 4G Chipset Platforms ,
Motorola Mobile Devices
worked with Barry at TTPCom Silicon
“Barry is an inspirational leader, a facilitator and a first rate management
coach. When given a problem to solve he very quickly responds with a clear
vision of what is necessary and how to achieve it - and he's not afraid to
delegate.” June 29, 2006
Jonathan Gorman , Delivery Manager, Silicon Business Unit , TTPCom
reported to Barry at TTPCom
Operations Director at TTPCom Silicon
5 visible recommendations for this position:
“Barry is direct and to the point. A simple yet effective communicator and
above all operationally focused. He delivers. Michael Dimelow - Director of
Marketing - Media processing division ARM Ltd” September 16, 2008
Michael Dimelow , Director of product marketing - Silicon Business Unit ,
TTPCom
worked directly with Barry at TTPCom Silicon

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
Operations Director/COO at TTPCom Terminals Division
“Barry delivers what he says he (and his team) are going to deliver. Reliability
is an important and valuable asset and Barry has this is attribute in spades. He
has a pragmatic approach, coupled with an ability to problem solve complex
situations and then steer a path forward, which are valuable traits. He is also a
considerate work colleague which helps round out his value to a company.”
November 4, 2008 Danielle Jones , Head of Operators , TTPCom
“Barry is a rare breed of manager. Someone that is admirably capable of
leading a company from the front with a clear, concise vision. He is able to
clearly see "'the right way forward" and effectively communicate it to others.
He breeds enthusiasm in the people that work for/with him for any task that
arises. However, Barry is also someone that can take in a complex, detailed
technical problem and significantly contribute to the solution. He facilitates
progress on projects by actively mitigating/removing any upcoming problems
be they technical, resource or logistically related. Barry is someone that is
very easy to get along with and it was a pleasure to have known him at
TTPcom.” September 5, 2008
Bob Parish , Engineer , TTPcom ltd
“I was working in the Terminals Division of TTPCom when Barry joined as
Operations Director, at a time when it was necessary to take difficult decisions
about the future direction of the group. I was particularly impressed that
instead of just telling us what we needed to do, he arranged an offsite
meeting where we worked it out for ourselves. Barry seems very much at home
when he is leading from the front. He can express himself forcefully and
directly when necessary, but he is also very approachable. He is a good
listener.” September 4, 2008
Philip Brown , Software Engineer , TTPCom
“As a colleague, I have greatly appreciated his huge knowledge of the
industry, his ability to see clearly to the heart of an issue, and his ability to
engage with his team. He is a real leader.” October 5, 2005
Peter Davies , Head of Marketing , TTPCom
“Joined Barry's startup business as a spinout from magic4. Barry is a strong
industry leader with many inspired and insightful ideas in the way the mobile
phone market would go. Strong commercial and technical skills make Barry a
perfect technical and managerial figurehead.” October 9, 2008
Colin Wilcox , Principal Designer , EMC2/Wireless Edge
reported to Barry at EMC2
Chief Technology Officer at EMC2
“I have worked with Barry in several different companies over the last 15 years on
a variety of projects and always found it a very positive experience. His ability to
see and create new opportunities provides an exciting working environment where
innovation can thrive.” July 12th 2008
Peter Worthy , COO, XPDIA/Magic4, Technical Director Sharp
Reported to Barry at XPDIA, Magic4, Motorola - worked with Barry at Sharp
Centre Director at XPDIA Accelerator

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
Co-Founder & CEO at magic4
“Barry recruited me as one of his first three employees to join his startup
company for this role after previously working together at Sharp Electronics.
Barry's expertise and industry knowledge allowed him to spot this niche in the
market for which Magic4 since became renowned. His drive and dedication got
Magic4 off the ground from a few ideas around his kitchen table in 1999 to
industry leader in under two years!” October 9, 2008
Colin Wilcox , Client Team Leader , Magic4
managed Barry at magic4
“Barry is a charismatic leader with a passion for what he does. I enjoyed my
time working for Barry tremendously and would enjoy working with him on
other ventures. Barry has particular vision and leadership qualities that I have
seen in few other people.” September 17, 2008
John Oneill , Software Development Manager , Magic4
“I have worked with Barry at Sharp, he gave me a great opportunity to work
with a great company he started Magic4, I did not hesitate to work for Barry as
his vision for the messaging mobile space was brilliant! Barry has great vision
and understanding of the mobile space, plus he is able to deliver on that
vision, he is a born leader, and is not afraid to lead from the front, if you want
a successful company, make sure Barry is in the driving seat! I look forward to
working with Barry again in the future.” September 5, 2008
Mike Gannon , Business Development Manager , Magic4 Ltd (Now part of
Openwave)
Product Strategy and Planning Manager at Philips
Consumer Communications
“Barry is simply one of the most supportive and warm person that I have work
with. He has knowledge and solutions for challenges and he always find a way
to go forward. Working with Barry was never boring. And working with him
learned me more that any university would be able to teach.” May 4, 2008
Kati Suvanto , PM , Phillips Consumer Communications
reported to Barry at Philips consumer communications
VP SW Engineering & Product Development
“The first things to come to my mind when thinking of Barry are "inspirational" and
"work through fun". Looking back over the last three years I can see the big change
he has made to our Movidius team. Coming on board to put structure onto a
creative but inherently chaotic team, that quadrupled over night back in 2008, I
think he achieved the right mix of productivity, precision and creativity that a small
start-up team would strive to meet. Moreover, he managed to bring it all about
without us noticing that we were undertaking a dramatic change in our operations,
but looking back again we changed so much.” January 2, 2012
Valentin Muresan, Founder, Design Centre Manager, Movidius
reported to Barry at Movidius

Vision & Strategy
Job Specific Skills
Products & Summary
Expertise &
Achievement
Roles &
Responsibilities
& Development
Operations Director
Centre Director
Founder & CEO
Head of Strategy/
Business Manager
Support Controller
Manager
VP SW Engineering &
Product Creation
Centre Director &
GM Romania
“Both to-the-point and diplomatic, Barry has the charisma and leadership skills
needed to transform the way people see and do things; in my personal
experience, he inspires people more than he directs them. He's somebody from
whom to learn, if only you were willing to; and there's plenty he could teach,
mostly by example. I owe it to him entirely, that I now understand the meaning of
"executing a plan"; and the best thing about him is, he feels like a team member
in teams he's actually leading - somebody with whom you feel naturally inclined
to share both the good and the bad. He is also the one who deserves all credit for
turning our software team (of which I was a part), from loose R&D to creating
actual products that ship. All things considered, it was a privilege to work under
Barry at Movidius.” Mircea Horea IONICĂ
, Senior Software Engineer, Movidius SRL (colleague) march 2, 2012

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