This document discusses the emergence of persistent memory (PM) technologies for big data applications and the challenges of using DRAM alone. It proposes a new approach of combining PM, such as NVDIMM and 3D XPoint, with flash memory and a software stack to get the low latency of memory and high capacity of storage. This could provide a single storage platform for NoSQL databases with predictable performance, easy deployment and management, and faster recovery times compared to traditional siloed memory and storage architectures.