Vertical Marketplace in Ecommerce

1. Ecommerce Marketplace Models
Vertical Marketplace
Presented By :
Group 4
II Year , B.com
SB College Changanacherry

2. 2
3
4
Eby Thomas1
George Philip
Akhil Kochumon
Mohan PV
Group Members
5 Sandeep S

3. Ecommerce Marketplace Models
Megamall
Market Place
Deal Maker
Lowest Bid Auctioneer
Communtity Buying
Aggregators
Facebook Commerce
Vertical Marketplace

5. What is “Vertical Marketplace” ?
Traditional
Shops
Approach
Wide
Choices
Sells Single
Category
Products
Vertical Market

6. Horizontal Vs vertical
Horizontal
V
e
r
t
i
c
a
l

7. Meet the “Vertical Players”
Lenskart .com - Leading Optical Store
AllSchoolStuff.com – Educational
Products
Firstcry.com –India’s largest store for
baby care products

9. Demonstration
Watchkart
www.watchkart.com

10. Features of Vertical Marketplace Model
Deals with single segment of products.
A-Z brands in the segment.
High degree of domain knowledge.
Traditional shopping experience.
Quick and prompt delivery.
Single warehousing infrastructure.

11. Pros & Cons of Vertical Market Place
 Wide Selection of brands.
 High degree domain
knowledge raises expertise
and to deliver customer
smoothly.
 Trained staff to cater
customer needs.
 Not fragmented.
 Good industrial
relationship
Pros
 Lack of horizontal availably.
 Unstable revenue.
 It’s a tedious process to win
new customers.
 Low returns on marketing.
 Customers won’t be a
regular buyer.
 Very low operations.
Cons

12. How do they differ???
Single category of products.
Low level of operations.
They mostly operate in segments where
product knowledge is vital.
Their brand name should match with
segments they operate.

13. Case Study - The 3 Karts!
“Lenskart has grown by 200% in the previous year. We are EBITDA* positive, even
though none of the big e-commerce companies have achieved this so far”
* A company's earnings before interest, taxes, depreciation, and amortization
“We are extending our
service
directly to customers via
local partners”
“Attracting customers
with quality and service”
(Peyush Bansal , CEO Valyoo)

14. How ecommerce sites works?
What's happening in Background ?
How do they fulfill our orders?

16. Any questions