1. Dale Gerstenslager
Public Relations &
Communications Department
Public Relations & Communications
2016 Annual Summary
Primary Deliverables:
1. News Releases: 27 releases resulted in 1,114 placements and 73 TV broadcasts
2. DV* News: Five bilingual issues printed, distributed and posted on Issuu
3. DVTV: 101 newscasts broadcast and posted on YouTube & Facebook
4. DV Radio: 245 radio broadcasts across the Doosan Vina complex
5. Media Clips: 99 produced & sent bi-weekly to 2,700 stakeholders
6. Target articles: Eight written, supplied and printed
Social Media:
376,721 reached in 2016 and 550,992 since launch
• YouTube / DVTV: 32,998 views in 2016 and 89,248 total to date
• Issuu / DV News: 26,463 views in 2016 and 79,732 total to date
• Facebook: 68, 133 in 2016 and 110,409 total to date
• Twitter: 269,700 views and 1,952 Tweets to date
• LinkedIn: 1,903 connections
Media Relations:
Hosted 15 on-site visits by media
35 reporters attend the 10th
Anniversary
VTV8 “Traveling Game Show”
Service requests:
746 in 2016 (253 video events, 230 design requests and 263 photo events)
Advertising buys:
12 placements - list below
Collateral Material:
Design/print: MHS Marketing Video, Technology Dictionary, TOEIC Booklet,
Recruitment Handbook, Visiting Doosan Vina, Albums (ASME, KHNB PQ Nuclear
Survey), Festival / 10th
Anniversary, Photo gallery 2nd
floor, Backdrop for lobby& many
banners/posters.

2. Vietnam Energy (twice); Korcham; Billboard at Danang airport; Cong Thuong MOIT
Newspaper conference; VIR annual contract; MOIT Vietnam Business Yellow pages;
Quang Ngai Newspaper Tet Holiday; Nhan Dan Newspaper Tet Holiday; VN News
Agency Tet Holiday; Labor & Social Newspaper Tet Holiday; Vietnam News;
Major Video productions: - Safety, Crane manufacturing, MHS, 10th Anniversary and
Training, plus 24 minor productions
Photo Stories - 21 produced
Digital welcome screen for guests in lobby: 55 produced and displayed
*Doosan Vina