Social Media Success PART 3: 90-Day Reno Plan
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It's time to jumpstart engagement and gain some new followers! In 30-minutes we'll give you ideas for shareworthy content to improve your social media game!
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Social Media Success PART 3: 90-Day Reno Plan
- 2. SOCIAL MEDIA PART 1 - RECAP The Resident Disconnect 1. Low importance for prospects 2. Social media - primarily resident facing 3. The goal isn’t engagement
- 3. SOCIAL MEDIA PART 2 - RECAP Social Media Time Management 1. Link accounts to maximize exposure 2. Curate diverse content targeting residents 3. Plan posts in advance-take advantage of free schedulers
- 4. RENOVATION PLAN 30 60 90
- 5. DUE DILLIGENCE • Background Research • Are all platform messages consistent? • What was the post that generated the most engagement and why? • Determine your voice • Establish Concrete Goals - "surpass 1,000 followers" is better than “get more followers” 30DAYS
- 6. DETERMINE YOUR VOICE FUN AFFORDABLE HIP CLASSY TRENDY FRIENDLY COZY QUIRKY PROFESSIONAL TRADITIONAL CONTEMPORARY LUXURIOUS MODERN HAPPY ESTABLISHED BEAUTIFUL
- 8. DETERMINE YOUR VOICE Bridge Asset Development Q21 Apartments Annual survey 4.62 Social media: 4.20
- 9. CONSTRUCT YOUR CONTENT 60DAYS • Create a pre-scheduled calendar • Automate anything that can be automated • Create a library of videos • Promote Social Media Pages with residents
- 10. CONSTRUCT YOUR CONTENT How important are these type of posts to you? 1 Community improvement announcements 2 Resident referral incentive 3 Community events 4 Local businesses promotions/discounts 5 Local events Residents are most interested in posts that speak to them. • What’s happening at the community • What’s happening outside of the community • What’s in it for them
- 11. CONSTRUCT YOUR CONTENT What was the nature of your interaction? 1 Leave a compliment 2 Enter a contest 3 Ask a question 4 Recommend the community 5 Respond to a post Residents are most engaged with posts that enhance their personal brand. • Make them look good • Let them stand out • Show them off as a community expert
- 12. CALENDAR 2017 Social Media Study
- 13. IMPLEMENT THE PLAN 90DAYS What to post
- 14. WHAT TO POST • Contests to increase resident engagement • Like and/or comment to win • Caption this image contest • Fill in the blank contest • Photo contest • Q & A Contest • Tag someone who is looking to move and win
- 15. WHAT TO POST • Share real-time information with Insta-stories • Share photos/videos of amenities/apartment home with and without residents • Use live video at events to give followers a behind-the-scenes look at the event
- 16. WHAT TO POST • Live video • Introduce your followers to your employees • Current residents sharing testimonials of their living experiences • Resident events • Share upcoming resident events through links, and graphics • Share local neighborhood events • Create a video of neighborhood
- 17. What comes next… POST - RENO
- 18. REVIEW AND ALIGN • What did/did not work well? Why? • Did one particular audience really respond to your post? • Did you fall short of a number you were shooting for? • Aligning your social media posts to your audience is huge and is crucial for seeing a positive return Determine your voice Construct the content Implement the plan Analyze
- 19. GUEST SPEAKER Kathy Kenyon Community Manager
- 20. THE FLATS @ 55TWELVE Examples of her one word FUN AFFORDABLE HIP CLASSY TRENDY FRIENDLY COZY QUIRKY PROFESSIONAL TRADITIONAL CONTEMPORARY LUXURIOUS MODERN HAPPY ESTABLISHED BEAUTIFUL
- 21. THE FLATS @ 55TWELVE
- 22. THE FLATS @ 55TWELVE
- 23. KEY TAKE-AWAYS 1. Determine your voice 2. Create your content 3. Review and Realign