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DIGITIZE
SHOWCASETO
Patrick Monette | Media Library and Archives Senior Director | Radio-Canada
October 2017
Agenda
• About Radio-Canada & Collections
• Social Medias & Editorial
• Facebook Evolution
• Digital Initiatives
• Events
• Radio-Canada.ca Web Site
• Lessons
2
3
About Radio-Canada
• 80 years of Canadian History
– 18 regional stations
– 25 small production hubs
• Approx 50% video content &
90% audio content are free for
use
4
Collections
59 % - Radio
40 % - Télé
1 % - Web
TV
59% - Radio
40% - TV
1% - Web
2,000
165,000
250,000
Number of Programs in 2013 (417,000 Units)
5
1300 70 % - Reportages et
visuels montés
10 % - Tournage /
captation Nouvelles
9 % - Alimentations
internationales
7 % - Tournage Affaires
publiques
5 % - Tournage /
captation Sports
1,950
1,300
2,500
3,000
20,000
70% - Edited visuals
10% - News footage
9% - International feeds
7% - Current affairs footage
5% - Sports footage
Production Footage Archived in 2013 (30,000 Units)
Collections
6
25%
25%20%
15%
10%
5%
25 % - Nouvelles
25 % - Affaires
publiques
20 % - Culture et
variétés
15 % - Jeunesse et
famille
10 % - Dramatiques
5 % - Sports
25% - News
25% - Current Affairs
20% - Arts and Variety
15% - Youth and Family
10% - Drama
5% - Sports
By Department
Collections
7
By Decade
Collections
28%
26%
23%
14%
8%
1%
28 % - 2000-2013
26 % - 1990-1999
23 % - 1980-1989
14 % - 1970-1979
8 % - 1960-1969
1 % - 1950-1959
28% - 2000-13
26% - 1990-99
23% - 1980-89
14% - 1970-79
8% - 1960-69
1% - 1950-59
8
Social Medias
Types of Content
• On this Day
• Organizational Subjects & Events
• News Subjects Matters and Feedback
• General Topics
• Promotion of content related with Programs
Media
• Original Publishing (photo, video, audio)
• Published Content using URL
• Shared Content from partners in the domain
9
Editorial
• Schedule, Meetings, Statistics
• Monthly and Yearly Planning for selection of subjects
and events
10
Scheduling and follow up
11
Graphic Design and Logo
Page Archives | Facebook | Twitter | Instagram
13 400
views
12
Pilot Projects on Facebook
625 shares
5 video
segments
1250 likes
Engagement
score: 10%
Followers in 6
weeks: 15%
on average for each video segment
13
Graphic Design and Logo
7
36
40
28
Total
180
• Proposal of visual content related to upcoming subjects
or events:
- RDI Matin Week-end : 50 since June 2017 / 2 per we
- Téléjournal 22 heures : pilot project since Sept / 2 per w
- Archives Article in the News Newsletter / daily
14
Integration with News Network
15
Facebook Evolution
50 000
40 000
30 000
20 000
10 000
5 000
0
6 331
10 000
20 000
April
2014
Nov
2015
May
2016
May
2017
30 000
40 000
Followers
2014 2015 2016 2017 2018
Nov
2016
Oct
2017
50 000
• Producer & Archival Editorial
Team
• Launch :
- Interview on News Network
- Corporate Web Site
- Radio-Canada’s Social
Medias
- 4 interviews on regional
radio stations
- Bookmarks & Coffee
in main Hall
- Video on internal Network 16
80 Year Anniversary Video
17
Events: Exhibitions
Exhibition | Pays d’en haut
Exhibition | Femmes d’aujourd’hui
18
Events: Exhibitions
Exhibition | Tremplin musical
Exhibition | Olympique 40è interne - externe
19
Events: Exhibitions
Exhibition | 50e Expo 67
20
Events: Interview on TV Show
Interview | Entrée Principale
Interview | Entrée Principale
21
Events: Midi de la Maison
Event| Femmes d’aujourd’hui
Promotion on Intranet
22
23
Interviews on radio stations: examples
Interview with an archivist
• World Day of Audiovisual
Heritage
• Television 50th
anniversary
• Anniversaries and Events
in region to promote
French Content
• Corporate Video Launch
• 200 articles / 5 months (since May 2017)
• 20 % about regional content
• 2 Digital Archive Writers
• Permanent Archives Section by zone:
News, Society, Grand Montréal, Canada 150, Aboriginal, etc
• Selected Archives Articles by zone:
Arts, Cinema, Techno, etc
Plan:
• 33 % about regional content with 3 writers
24
Articles on Radio-Canada.ca
Example of article
Teaser on Radio-Canada.ca
27
Archives Page
28
Archives Section in News Zone
29
Archives Section in Society Zone
Archives Section in Canada 150 Zone
30
Archives Section in Aboriginal Zone
31
32
Archives Article in Techno Zone
Archives Article in Arts Zone
Key indicators - Ratios
34
• The most popular per topic
• Number of articles per topic vs number of views
• Number of articles per region vs number of views
• Number of views on the web vs mobile / topic
• Number of views per day
• Trends in evolution for number of views
35
36
Volume to digitize over time
Format Units Hours %
Betacam 376 000 254 000 95%
Hdcam 19 000 13 000 5%
Total 395 000 267 000
CD 126 000 390 000 55%
Reel 83 000 82 000 37%
R-DAT 16 000 33 000 8%
Total 225 000 505 000
16 mm film 45 000 23 000 100%
Total 45 000 23 000
AUDIO
VIDEO
FILM
• Employee commitment
towards digitization
• Employee involvement
in cataloguing
37
Digitization Project
• Open, change our mind,
brainstorming
• Pilot Project at low cost
• Share Success with the team
and Upper Management, do
presentations
• Define a vision and business
plan
• Follow ups and indicators
• Manage feedback from
audience
38
Lessons
Up to 8 employees:
• 2 producers
• 3 digital archive writers
• 3 research
medialibrarians
• Ponctual Graphics
Design and Editing
Services
39
Team
40
Future Initiatives… in the new location
Questions ?
patrick.monette@radio-canada.ca
41

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Radio-Canada, Digitize to Showcase: The Future of our History (MONETTE)

  • 1. DIGITIZE SHOWCASETO Patrick Monette | Media Library and Archives Senior Director | Radio-Canada October 2017
  • 2. Agenda • About Radio-Canada & Collections • Social Medias & Editorial • Facebook Evolution • Digital Initiatives • Events • Radio-Canada.ca Web Site • Lessons 2
  • 3. 3 About Radio-Canada • 80 years of Canadian History – 18 regional stations – 25 small production hubs • Approx 50% video content & 90% audio content are free for use
  • 4. 4 Collections 59 % - Radio 40 % - Télé 1 % - Web TV 59% - Radio 40% - TV 1% - Web 2,000 165,000 250,000 Number of Programs in 2013 (417,000 Units)
  • 5. 5 1300 70 % - Reportages et visuels montés 10 % - Tournage / captation Nouvelles 9 % - Alimentations internationales 7 % - Tournage Affaires publiques 5 % - Tournage / captation Sports 1,950 1,300 2,500 3,000 20,000 70% - Edited visuals 10% - News footage 9% - International feeds 7% - Current affairs footage 5% - Sports footage Production Footage Archived in 2013 (30,000 Units) Collections
  • 6. 6 25% 25%20% 15% 10% 5% 25 % - Nouvelles 25 % - Affaires publiques 20 % - Culture et variétés 15 % - Jeunesse et famille 10 % - Dramatiques 5 % - Sports 25% - News 25% - Current Affairs 20% - Arts and Variety 15% - Youth and Family 10% - Drama 5% - Sports By Department Collections
  • 7. 7 By Decade Collections 28% 26% 23% 14% 8% 1% 28 % - 2000-2013 26 % - 1990-1999 23 % - 1980-1989 14 % - 1970-1979 8 % - 1960-1969 1 % - 1950-1959 28% - 2000-13 26% - 1990-99 23% - 1980-89 14% - 1970-79 8% - 1960-69 1% - 1950-59
  • 9. Types of Content • On this Day • Organizational Subjects & Events • News Subjects Matters and Feedback • General Topics • Promotion of content related with Programs Media • Original Publishing (photo, video, audio) • Published Content using URL • Shared Content from partners in the domain 9 Editorial
  • 10. • Schedule, Meetings, Statistics • Monthly and Yearly Planning for selection of subjects and events 10 Scheduling and follow up
  • 11. 11 Graphic Design and Logo Page Archives | Facebook | Twitter | Instagram
  • 12. 13 400 views 12 Pilot Projects on Facebook 625 shares 5 video segments 1250 likes Engagement score: 10% Followers in 6 weeks: 15% on average for each video segment
  • 13. 13 Graphic Design and Logo 7 36 40 28 Total 180
  • 14. • Proposal of visual content related to upcoming subjects or events: - RDI Matin Week-end : 50 since June 2017 / 2 per we - Téléjournal 22 heures : pilot project since Sept / 2 per w - Archives Article in the News Newsletter / daily 14 Integration with News Network
  • 15. 15 Facebook Evolution 50 000 40 000 30 000 20 000 10 000 5 000 0 6 331 10 000 20 000 April 2014 Nov 2015 May 2016 May 2017 30 000 40 000 Followers 2014 2015 2016 2017 2018 Nov 2016 Oct 2017 50 000
  • 16. • Producer & Archival Editorial Team • Launch : - Interview on News Network - Corporate Web Site - Radio-Canada’s Social Medias - 4 interviews on regional radio stations - Bookmarks & Coffee in main Hall - Video on internal Network 16 80 Year Anniversary Video
  • 17. 17 Events: Exhibitions Exhibition | Pays d’en haut Exhibition | Femmes d’aujourd’hui
  • 18. 18 Events: Exhibitions Exhibition | Tremplin musical Exhibition | Olympique 40è interne - externe
  • 20. 20 Events: Interview on TV Show Interview | Entrée Principale Interview | Entrée Principale
  • 21. 21 Events: Midi de la Maison Event| Femmes d’aujourd’hui
  • 23. 23 Interviews on radio stations: examples Interview with an archivist • World Day of Audiovisual Heritage • Television 50th anniversary • Anniversaries and Events in region to promote French Content • Corporate Video Launch
  • 24. • 200 articles / 5 months (since May 2017) • 20 % about regional content • 2 Digital Archive Writers • Permanent Archives Section by zone: News, Society, Grand Montréal, Canada 150, Aboriginal, etc • Selected Archives Articles by zone: Arts, Cinema, Techno, etc Plan: • 33 % about regional content with 3 writers 24 Articles on Radio-Canada.ca
  • 29. 29 Archives Section in Society Zone
  • 30. Archives Section in Canada 150 Zone 30
  • 31. Archives Section in Aboriginal Zone 31
  • 32. 32 Archives Article in Techno Zone
  • 33. Archives Article in Arts Zone
  • 34. Key indicators - Ratios 34 • The most popular per topic • Number of articles per topic vs number of views • Number of articles per region vs number of views • Number of views on the web vs mobile / topic • Number of views per day • Trends in evolution for number of views
  • 35. 35
  • 36. 36 Volume to digitize over time Format Units Hours % Betacam 376 000 254 000 95% Hdcam 19 000 13 000 5% Total 395 000 267 000 CD 126 000 390 000 55% Reel 83 000 82 000 37% R-DAT 16 000 33 000 8% Total 225 000 505 000 16 mm film 45 000 23 000 100% Total 45 000 23 000 AUDIO VIDEO FILM
  • 37. • Employee commitment towards digitization • Employee involvement in cataloguing 37 Digitization Project
  • 38. • Open, change our mind, brainstorming • Pilot Project at low cost • Share Success with the team and Upper Management, do presentations • Define a vision and business plan • Follow ups and indicators • Manage feedback from audience 38 Lessons
  • 39. Up to 8 employees: • 2 producers • 3 digital archive writers • 3 research medialibrarians • Ponctual Graphics Design and Editing Services 39 Team
  • 40. 40 Future Initiatives… in the new location