Vicky's end of year work report (5)
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Vicky Su provides a summary of her work from June 1, 2016 to January 3, 2017 in five key areas: social media, conference assistance, press releases and blogs, weekly execution, and cold pitches and publications. Some highlights include creating daily social media posts which increased engagement on Twitter and attracted over 100 new followers, pitching to reporters for various conferences, drafting press releases and blog posts, monitoring multiple company media channels, answering customer questions, distributing over 100 cold pitches to reporters, and assisting with 9 publications.
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The slides were reformatted for presentation via the cable TV at the Town Council meeting, Jan 18, 2017
Glenn I. Jones Home Services Media Strategy
Glenn I. Jones Home Services' social media strategy aims to increase engagement on Facebook and Twitter by 25% in six months. The strategy focuses on curating engaging content relevant to customers and responding to customers in a timely manner. Key performance indicators include follower growth and engagement rates. Roles and responsibilities are assigned and potential crisis scenarios are planned for. Progress will be reported quarterly.
Project 1 - Social Media Analysis
This document outlines a social media strategy for Swamp Head Brewery in Gainesville, Florida. The objectives are to increase the brewery's local presence and brand recognition through social media and generate interest in on-site events. The strategy involves using visual content and polls on platforms like Facebook, Twitter, and Instagram to engage audiences and drive people to events. Key dates, roles, and a response plan are defined to guide social media activities. Progress will be measured by metrics like follower growth and engagement rates across platforms.
Social Media and Publishers: NewsWhip's 2016 Review
Delivered at DONA 2016 in Copenhagen on November 28 2016.
Blogposts referenced:
Facebook Video: http://po.st/egFQyb, http://po.st/wY4gqV
Instagram: http://po.st/dZ5zIq
newswhip.com
Social Media Strategy
The social media strategy document outlines the Theatre Strike Force's goals of establishing an online brand presence and promoting their club. Their objectives include increasing followers on Twitter and visual content on Facebook. Their brand persona is conversational, relatable, fun, and engaging. Key dates include upcoming shows in August, September and October. Roles include social media chairs who will post and engage, and PR chairs who will create event pages. Metrics like followers, engagement, and website traffic will be tracked.
Trading Consequences & Planning Project Communications / Launches
Presentation from the 2014 EDINA Projects Day: "Trading Consequences and Planning Project Communications/Launches", delivered by Nicola Osborne on the EDINA premises 15 May 2014.
Starbucks Social Media Proposal
This social media strategy was developed to help Starbucks increase engagement rates, maintain a cohesive brand, and improve transparency. Key elements include conducting a social media audit, setting objectives to incorporate followers, defining the quirky and relatable brand voice, and outlining content strategies, tools, timing, roles and a critical response plan. Performance will be measured quarterly, including follower growth, engagement metrics, and the nature of interactions.
Information Services Project Management Change Theme Update May 2017
An update on how Information Services at the University of Edinburgh are improving project management capability as part of the Change Programme introduced by the CIO.
Cim
This document outlines Anjali Gupta's communication and information management plans for AIESEC Indore for 2014-15. It details activities and goals for each quarter of the year to improve communication channels, provide training, create newsletters and wikis, and showcase impact. The goals are to create a strong base for communication and information management in the first half of the year and focus on empowering members and highlighting events in the second half. It also lists some activities that have been completed so far and their results, like transitioning to Podio and creating templates, as well as innovations like a birthday tracker and acronym dictionary.
Glenn I. Jones Home Services Media Strategy
This document provides a social media strategy for Glenn I. Jones Home Services. It includes an audit of the company's current social media presence and objectives to increase engagement. Key aspects include increasing Facebook followers by 25% in 6 months through more original, relevant posts. A competitor analysis found opportunities in customer service. Metrics like followers, engagement, and website traffic will be reported on quarterly to track progress.
2016 Annual Report
The 2016 annual summary report from the Public Relations & Communications Department at Doosan Vina outlines their key deliverables and metrics for the year. They produced 27 news releases that generated over 1,100 media placements and 73 TV broadcasts. They also distributed 5 issues of their bilingual newsletter to over 2,700 stakeholders and produced 101 episodes of their television newscast. On social media, their reach grew to over 376,000 for the year across Facebook, Twitter, YouTube and LinkedIn. They hosted 15 on-site media visits and supported various marketing and communications projects throughout the year.
Jasmine P Design
The Social Media Strategy of JPDesign in order to perpetuate the Merging creativity with reality. Communication is key, and visual arts are the best way to engage with your audience.
RIXOS_PR Proposal_2017
This PR proposal from a marketing and communications agency outlines their services to promote Rixos Hotels in Russia and Ukraine. They would establish a press office to generate media for Rixos, distribute press releases, monitor competitors, and build media relationships. They would organize press trips for journalists multiple times per year. The proposed annual costs are $40,000 for services in Russia and $34,000 in Ukraine. Deliverables would include over 36 articles from press trips in top publications with a total estimated media value of $660,000, providing added value of $553,200.
Dissemination of EU funded projects
This webinar discusses best practices for disseminating EU-funded project results. The presentation covers developing a dissemination and communication plan that includes defining target audiences, appropriate communication tools and channels, timeline, key performance indicators (KPIs), and monitoring and reporting. The target audience should follow the "quadruple helix model" of policymakers, academia, industry, and society. Visual identity, citizen engagement activities, collaboration with other projects, and qualitative and quantitative KPIs are also addressed.
Audience Engagement (1)
Audience engagement at News Corp VCCircle aims to grow its readership through new digital strategies. It seeks to enhance the reach and impact of its journalism by expanding its engaged audience. Key tasks include using data to inform decisions, pursuing digital-first strategies, conducting digital experiments, and constantly mapping new digital trends. Future plans include daily social media engagement, influencer management, newsletter campaigns, exploring new publishing platforms, and paid social media promotions to promote exclusive stories, op-eds, and newsletter subscriptions. The goal is to engage readers where they are online and expand the audience across various sectors like VC, TC and infrastructure.
Digital Summit 2013: Using Social Media to Drive Action
How do you measure your social media campaigns to determine whether or not they are providing value? Do you evaluate what messages and images are generating action and response?
ClauseMatch PR in 2017
1) The document summarizes PR output for ClauseMatch in 2017, including 76+ press articles, growth in social media followers, and 3 PR campaigns supporting initiatives with Barclays, seed funding, and JWG integration.
2) Key metrics saw increases including unique press articles from 13 to over 76, LinkedIn followers from 168 to over 600, and Twitter followers from 1200 to over 2000.
3) PR campaigns contributed to spikes in website traffic and positive outcomes like new business opportunities, though fully measuring PR impact remains challenging and will be a focus in 2018.
Yle´s Lean-Agile Story and Vision for the Future Culture
This is the presentation about Yle´s (Finnish Broadcasting Company) Lean-Agile Journey and Vision for the Future Culture.
There has been many early adopters and cases behind this transformation success story. For example the next level development leadership model has been crucial in order to to achieve common and shared understanding for the company’s key product strategy implementation.
If organization want to be successful the total change to the new leadership model and cultural transformation is crucial. Self management, intrapreneurship and autonomy are in the centre of new way to lead by example. Organization is more like a living organism, a living system and network. Your value as a leader will be measured by your achievements and willingness to do good to other people within networks.
Ms Mirette Kangas is the leader of lean-agile development at the Finnish Broadcasting Company (Yle). During the past four years, she has led transformation from traditional project management to lean-agile model in all company levels at Yle, from service development to top executive team. Lean-agile transformation and new company culture is also scaled from internet to other areas and units such as traditional broadcast production and design, creative content, multiplatform and transmedia development, strategic management of key programme projects and the whole leadership culture in several units. More recently, she has been focusing on growing the scope of the transformation and spread the new approach to leadership across the organization.
Similar to Vicky's end of year work report (5) (20)
Social Media and Publishers: NewsWhip's 2016 Review
Social Media and Publishers: NewsWhip's 2016 Review
Trading Consequences & Planning Project Communications / Launches
Trading Consequences & Planning Project Communications / Launches
Information Services Project Management Change Theme Update May 2017
Information Services Project Management Change Theme Update May 2017
Digital Summit 2013: Using Social Media to Drive Action
Digital Summit 2013: Using Social Media to Drive Action
Yle´s Lean-Agile Story and Vision for the Future Culture
Yle´s Lean-Agile Story and Vision for the Future Culture
Vicky's end of year work report (5)
- 1. Vicky Su • 12.26.2016
- 2. Overview Timeline Summary June 1 to Dec 26, 2016 Work Progress Summary in 5 Areas
- 3. Timeline Summary June 1,2016 to Jan 3, 2017
- 4. 06.14.2016 E3 Conference: set up interviews with reporters; daily social media post 08.17.2016 Started media outreach for GamesCom on July 22, and SIGGRAPH at July 24 10.4.2016 Prepared social media content for a launch two weeks in advance and changed all the content overnight due to last minute change 10.17.2016 Qualcomm 4G/5G Summit: blog post and daily social media post 1.03.2017 Started pitching to reporters for CES on Oct 31, 2016
- 5. Progress - Social Media Channels Accomplishment 1 ● Created and scheduled 2 FB posts & 2 Tweets daily for 5 days a week regularly; 4 FB posts & 6 tweets daily 7 days a week during the launch campaign Accomplishment 2 ● Increased Twitter Profile visits by 25.3% and Mentions by 135.0% ● Attracted 106 new Twitter followers ● Maintained an average of 21.18K impression per month
- 6. Progress - Conference Assistance Accomplishment 1 ● Created pitches and pitched reporters for E3 Conference, GamesCom, SIGGRAPH, Qualcomm 4G/5G Summit, and CES 2017 Accomplishment 2 ● Conducted market research and competitive analysis for 500+ VR & Tracking technology related companies ● Scheduled 15+ meetings with reporters & business partners worldwide
- 7. Progress - Press Release & Blogs Accomplishment 1 ● Assisted drafting ZEISS press release Accomplishment 2 ● Drafted 6 blog posts about Dacuda’s presence in various conferences and the product launch
- 8. Progress - Weekly Execution Checklist Accomplishment 1 ● Monitored and managed Dacuda’s media channels including Amazon, Google Play, App Store, PocketScan Kickstarter, FB/Twitter, YouTube, Vimeo, and LinkedIn. Accomplishment 2 ● Answered 100+ questions from customers across YouTube, Twitter, Vimeo, Kickstarter, etc.
- 9. Progress - Cold Pitches & Publications Accomplishment 1 ● Created & distributed 100+ cold pitches to tech reporters ● Established good relationships with media outlets such as virtualrealityreporter.com, Tom’s hardware.com, and hypergridbusiness.com Accomplishment 2 ● Assisted with 9 publications: 4 on Virtualrealityreporter.com, 2 on Tom’s hardware.com, 2 on Hypergridbusiness.com, 1 on Medium, and 1 on VRFocus