This document discusses how social media and digital technologies are changing traditional broadcast media. It outlines 7 ways that media consumption is becoming multi-platform, with content viewed across devices. Social media has created a two-way conversation around content and expanded its reach. It also discusses how live streaming, micro-videos, audience engagement on social platforms, and second-screen experiences are impacting broadcasters and their advertising strategies. A case study of the Tim and Sid radio show demonstrates how social media can boost a show's audience well beyond traditional channels.