Recommended
More Related Content
Similar to Celtic Colours International Festival & Social Media
Similar to Celtic Colours International Festival & Social Media (20)
Celtic Colours International Festival & Social Media
- 1. Celtic Colours International Festival & Social Media 1
- 2. • 1) Quick Intro to Celtic Colours International Festival • 2) 2009 Social Media Goals & Results •2009 Social Media Strategy •Social Media Goals •Evaluation & Measurement •What were the Results? • 3) 2010 Social Media Strategy & Plan • Strategy & Goals Outline • Plan to meet Goals • Measurement & Evaluation 2
- 4. About Celtic Colours International Festival For nine days in October, Cape Breton Island is home to a unique celebration of music and culture 44 Concerts in more than 30 communities all over Cape Breton Island plus our nightly Festival Club Hundreds of musicians from home and all over the Celtic world Thousands of visitors to Cape Breton Island In 2009 86% of available tickets were sold 55% were sold online Almost 300 Community Cultural Events Learning Experiences Visual art series Community meals Outdoor events Participatory events 4
- 5. Who Attends Celtic Colours? 2008 2009 Cape Breton 49% 42% Rest of Nova Scotia 19% 22% Rest of Canada 17% 20% U.S. 13% 13% Other Countries 2% 3% 5
- 7. 7
- 8. 8
- 9. • Stats from Web Analytics and Social Media Analytics • Web Analytics (Google & own web analytics) • Intercept Surveys at Festival • 987 Concert Surveys / 250 Experience surveys • On-Line Surveys through followers 9
- 10. % 2008 2009 Inc Rest of Nova Scotia 19% 22% 3% Rest of Canada 17% 20% 3% U.S. 13% 13% - Other Countries 2% 3% 1% 10
- 11. Facebook Fans: June - Now - 1,972 11
- 12. Twitter Followers: June - Now - 594 12
- 13. YouTube Video Views: June - Now - 24,003 13
- 14. 14
- 15. 15
- 16. 16
- 17. • Tried and True Marketing Relationship Marketing Traditional Advertising Website Audience Research & Development 17
- 18. • New Realities Social Media Community Branding Targeted Promotional Activity 18
- 19. Emerging Trends Mobile Application Ar Coinhearsnachd - Our Community User Generated Content website 19
- 20. Strategy Capture Mentions & Intentions Engage the On-Line Audience Track trends and visitor analytics Goals: •Increase the visitor interaction and buy-in by 15% •5,000 new active subscribers •25% more 2 way on-line conversations •Increase on-line ticket sales by 10% 20
- 21. Capture Mentions & Intentions 21
- 22. Capture Mentions & Intentions 22
- 23. Engage the On-Line Audience Links to Common Interest items 23
- 24. Engage the On-Line Audience Rich Media Content 24
- 25. Engage the On-Line Audience User Generated Content 25
- 26. Facebook Insights 26
- 27. YouTube Insights 27
- 28. Twittalyzer 28
- 29. Klout 29
- 30. Alterian2 30
- 31. 31
- 32. QuickTime™ and a decompressor are needed to see this picture. Contact Info: Dan Coffin: dan@celtic-colours.com Celtic Colours International Festival: www.celtic-colours.com 32