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This document outlines key marketing and outreach metrics and activities for an educational institution between the 2015-16 and 2014-15 academic years. There was significant growth across most digital platforms including increases in Twitter followers, tweets, and impressions as well as new YouTube videos and followers. Various events were held including talks, roadshows, and open events that saw over 2000 students attending. Print materials like brochures and leaflets were redesigned and distributed widely. Overall marketing campaigns increased engagement on the website and social media platforms.
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![*2015-16 figures accurate at time of printing: 31/7/16
Twitter Followers 2,892 2,019
Total number of Tweets 4,124 2,558
Tweet impressions 1m+ 571K
Twitter profile visits 36K 18K
Facebook likes 3,992 3,215
Facebook posts 684 256
New YouTube videos 25 6
New YouTube followers 48 12
Youtube views 14,386
LinkedIn followers 655 444
15-16* 14-15
Yr11 talks 12 11
School interest talks 12 0
School roadshows 15 11
Open Events 4 4
Advice & Enrolment Events 11 8
Award Ceremonies 2 1
External events 8
Major college events 6
Supported events 33 6
Students attending events 2124
+3 Bizweek events aimed at B2B
Events 106 41
*2015-16 figures accurate at time of printing: 31/7/16
15-16* 14-15
*2015-16 figures accurate at time of printing: 31/7/16
Written press releases 158 51
Printed press releases 145
Online press stories 111 22
ACE (Advertising Cost Equivalent) £55K £26K
Adverts 53 13
Supplements 4 1
Radio interviews 5 0
TV interviews 7 0
Bondholders Sponsorships 2 0
Online (ppc) Campaigns 22 3
Radio Campaigns 4 3
Social Media 116%
Ranked 14 out of 430 Colleges Nationally
Ranked 54 at September 2015
Source: EduRank [www.edurank.co.uk] - April 2016
Website
10k Average of 10,000+
views per month
Careers Coach launched
289 Views to date
Overall website traffic increased
to 5.4% from social media,
26% direct traffic, 50%
search based (increased by 27%)
Alumni 72 21
Alumni(Future First)
Case
Studies
Individual 76 26
apprenticeship 55 39
Re-branded & being rolled out
across site
15-16* 14-15
Re-Design content for KingswayFitness Suite & Kingsway
Childrens Centre
2 Part time/full-cost brochures
re-design, print and distribution
to over 154,000 households.
45 flyers/posters produced
18 curriculum leaflets
re-designed from 300+ course
leaflets
3165 leaflets printed since
January 2016
3 newsletters created, with
6400 copies
2016/17 prospectus
re-designed/produced
Design of college advert/posters
for individuals schools developed
Service for schools brochure
produced
Annual report produced
2017/18 prospectus
re-designed/produced
Print
28 pull-up banners designed
and purchased (compared to
14 last year)
Banners
38 mailshots produced,
developed and distributed
Sent to over 9862 individuals
24 Mailers sent to over
45,543 individuals
111 did not attend interview
mailers
Mailers
Marketing 2015/16
Key campaigns delivered/being
delivered include: 24+, Keep
Warm, NAS week, Retention, Full
Cost, ETC Partnerships, Women in
Steel, 19+, Kingsway, Bizweek,
DNA, Apprenticeships, Summer 16
Campaigns
15 Living the Values created
Our
Values
Media 581 93
15-16* 14-15
S
pecial Even
ts
2015 -16
ETC
Opening
Launch
Spec
ial Events
2015 -1
6
Children’s Uni
Launch
S
pecial Even
ts
2015 -16
Student Awards
x2 Events
15-16* 14-15 15-16* 14-15](https://image.slidesharecdn.com/74250a28-04ce-4a79-9d6e-8297dc546419-160920104243/85/Infographic-1-320.jpg)
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- TeachNC aims to increase educator preparedness and improve perceptions of teaching.
- In its first year, TeachNC exceeded recruitment goals and saw high website traffic and user engagement.
- Lessons learned emphasized the importance of individual support for candidates and consolidating recruitment resources.
- Next steps include transitioning TeachNC to be located and funded at the North Carolina Department of Public Instruction after the startup period ends in November 2021.
Red Rock 2015 case studies
This has been a great year for our clients. Look at these positive results based on solid creative and delivery to market.
Intern PowerPoint - Christina Persaud Rev
This internship summary outlines Christina Persaud's marketing internship with PulteGroup's North Florida division, including an analysis of email blast statistics and recommendations. Key points include:
- Christina analyzed email open and click-through rates to determine best practices for timing, content, and targeting of emails.
- Data showed higher open rates sending emails on weekdays to certain communities and weekends to others.
- Recommendations included adding modules, deep links, and urgency to subject lines to increase effectiveness.
- Email blasts were an effective tool to drive traffic, leads, and awareness of promotions and events.
- The internship prepared Christina for a marketing coordinator role through hands-
Agm m&pr
The document outlines the mission, focus areas, targets, and action plans of the Marketing & Public Relations department of AIESEC Hyderabad for 2014-2015. The mission is to establish a positive brand image through effective communication. Key focus areas include online marketing, on-ground marketing, public relations, and innovations. Targets include increasing social media followers, blog posts, partnerships, and media appearances. Action plans involve boosting on-ground operations, various marketing campaigns, and showcasing projects through media partnerships.
About Techsailor v1.0
This set of slides provides basic information about Techsailor, our clients and also show cases some of the projects we have delivered for them.
This is v1.0 of "About Techsailor" slides, April 16, 2010 revision. Please look out for a newer revision if any, thank you. :)
Presentation
Facebook's mission is to connect people and bring the world closer together. It has over 2 billion monthly active users across its platforms including Facebook, WhatsApp, Instagram, and Messenger. Facebook is committed to powering its operations with renewable energy and exceeded its goal of 25% clean energy in 2015. Revenue has grown significantly each year, reaching $40.6 billion in 2017, driven primarily by increased mobile advertising.
15NTC Digital Tools for Fundraising
The document provides guidance on digital fundraising tools and opportunities for 2015. It discusses trends showing that digital fundraising continues to grow, accounting for 7% of total direct response fundraising. Different digital channels like branded giving pages, portal giving, and peer-to-peer fundraising are growing. The document recommends non-profits focus on content marketing, create giving spikes around major days, launch independent fundraising events, optimize the mobile experience, and create a game plan to pursue new digital opportunities to drive revenue growth.
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Social Media Advertising Overview: Facebook, Twitter & LinkedIn
Social Media Advertising Overview: Facebook, Twitter & LinkedIn
Marketing challengers RMIT 2015 - The Fantastic Four Team
Marketing challengers RMIT 2015 - The Fantastic Four Team
Infographic
- 1. *2015-16 figures accurate at time of printing: 31/7/16 Twitter Followers 2,892 2,019 Total number of Tweets 4,124 2,558 Tweet impressions 1m+ 571K Twitter profile visits 36K 18K Facebook likes 3,992 3,215 Facebook posts 684 256 New YouTube videos 25 6 New YouTube followers 48 12 Youtube views 14,386 LinkedIn followers 655 444 15-16* 14-15 Yr11 talks 12 11 School interest talks 12 0 School roadshows 15 11 Open Events 4 4 Advice & Enrolment Events 11 8 Award Ceremonies 2 1 External events 8 Major college events 6 Supported events 33 6 Students attending events 2124 +3 Bizweek events aimed at B2B Events 106 41 *2015-16 figures accurate at time of printing: 31/7/16 15-16* 14-15 *2015-16 figures accurate at time of printing: 31/7/16 Written press releases 158 51 Printed press releases 145 Online press stories 111 22 ACE (Advertising Cost Equivalent) £55K £26K Adverts 53 13 Supplements 4 1 Radio interviews 5 0 TV interviews 7 0 Bondholders Sponsorships 2 0 Online (ppc) Campaigns 22 3 Radio Campaigns 4 3 Social Media 116% Ranked 14 out of 430 Colleges Nationally Ranked 54 at September 2015 Source: EduRank [www.edurank.co.uk] - April 2016 Website 10k Average of 10,000+ views per month Careers Coach launched 289 Views to date Overall website traffic increased to 5.4% from social media, 26% direct traffic, 50% search based (increased by 27%) Alumni 72 21 Alumni(Future First) Case Studies Individual 76 26 apprenticeship 55 39 Re-branded & being rolled out across site 15-16* 14-15 Re-Design content for KingswayFitness Suite & Kingsway Childrens Centre 2 Part time/full-cost brochures re-design, print and distribution to over 154,000 households. 45 flyers/posters produced 18 curriculum leaflets re-designed from 300+ course leaflets 3165 leaflets printed since January 2016 3 newsletters created, with 6400 copies 2016/17 prospectus re-designed/produced Design of college advert/posters for individuals schools developed Service for schools brochure produced Annual report produced 2017/18 prospectus re-designed/produced Print 28 pull-up banners designed and purchased (compared to 14 last year) Banners 38 mailshots produced, developed and distributed Sent to over 9862 individuals 24 Mailers sent to over 45,543 individuals 111 did not attend interview mailers Mailers Marketing 2015/16 Key campaigns delivered/being delivered include: 24+, Keep Warm, NAS week, Retention, Full Cost, ETC Partnerships, Women in Steel, 19+, Kingsway, Bizweek, DNA, Apprenticeships, Summer 16 Campaigns 15 Living the Values created Our Values Media 581 93 15-16* 14-15 S pecial Even ts 2015 -16 ETC Opening Launch Spec ial Events 2015 -1 6 Children’s Uni Launch S pecial Even ts 2015 -16 Student Awards x2 Events 15-16* 14-15 15-16* 14-15