I created this presentation report for an internship I had in Sydney, Australia.

1. TRAVELLING FILM
FESTIVAL
NEWCASTLE
Cardinal Spin
PR Report
April, Twenty Eighteen
1

2. • One media release written and distributed to media;
• 14 February, 2018 // Full Program Announce;
• Media Matrix of targeted/suitable publications developed across
print and digital media;
• Supporting publicity arranged and executed;
• 24 interviews arranged and managed;
Print:
• Northern Daily Leader – Interview secured with Karina Libbey (12
Feb);
KEY PR ACTIVITIES UNDERTAKEN:
2
THE PR OVERVIEW

3. NUMBER OF CLIPPINGS GENERATED
219
COMBINED TOTAL CIRCULATION REACH
3,642,650
5 11
204
Print Radio Online
MEDIA CLIPPINGS BY TYPE
3
THE STATISTICS

4. Coverage Breakdown Media Type Breakdown
220
35
28
27
0 100 200 300
1
2
3
4
Media # of
press
2015
# of
press
2016
# of
press
2017
# of
press
2018
Print 10 8 3 5
Radio 9 4 3 11
Online 16 19 17 204
TV 0 1 0 0
Circ. 10,910,836 10,522,863 4,183,272 3,642,650
TOTAL 27 31 22 220
THE STATISTICS
YEAR ON YEAR COMPARISON
4
Analysis: In 2017, the Festival secured an additional guest to that of
2018. This included the hugely popular Jasper Jones, which had an
impact on media interest.

5. THE CLIPPINGS: PRINT
5

6. THE CLIPPINGS: PRINT
6

7. THE CLIPPINGS: PRINT
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8. THE CLIPPINGS: PRINT
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9. THE CLIPPINGS: PRINT
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10. THE CLIPPINGS: RADIO
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11. THE CLIPPINGS: RADIO
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12. THE CLIPPINGS: RADIO
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13. THE CLIPPINGS: ONLINE
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14. 14
THE CLIPPINGS: ONLINE

15. 15
THE CLIPPINGS: ONLINE

16. THE CLIPPINGS: ONLINE
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17. THE CLIPPINGS: ONLINE
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18. THE CLIPPINGS: ONLINE
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19. THE CLIPPINGS: ONLINE
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20. THE CLIPPINGS: ONLINE
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21. THE CLIPPINGS: ONLINE
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