The document outlines a communications strategy for an organization called the Coalition for Community Schools to support their goal of implementing 25,000 community schools by 2025. The strategy focuses on using social media platforms like Facebook, Twitter, and Instagram along with websites, newsletters, and videos to engage key audiences like educators, families, and policymakers. The messaging will highlight successes of community school models and leaders while celebrating victories and cultivating further leadership. Metrics and targets are set to measure engagement and progress towards organizational goals over time.
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Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
WinAkademy Soutien Scolaire, invitée à la conférence internationale ICEEE 2012 a présenté sa vision des nouvelles techniques innovantes dans l'enseignement.
What data do annual giving professionals have available that can help them learn more about their alumni? This presentation provides you with the tools necessary to categorize and analyze your Facebook posts in order to find actionable information.
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
Background: For the Senior Class Project of the Marketing Major, data analysis: My group will be creating a social media strategy for a small business or nonprofit. We chose the United Way of Pierce County (UWPC) where I am currently interning at. To success in this project, we as a team, study UWPC, this includes knowing its mission: statement, organizational structure, and budget for social media.
The subject of our project will ideally be a business that we frequent and draw upon our experience for internal analysis.
Plan: In order to develop a well-thought out social media strategy, it makes sense to have some sort of basis or guideline for strategy development. For this project, we began by reviewing the framework in full, keeping an eye out for what information we need to write our strategy and what decisions we need to make.
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To start this off, we even created our own “PR Firm” called Elevate317. This comes from Colossians 3:17 where it says, “And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him.” Our aim was to ELEVATE our client to a whole new level while keeping God in the center of everything we do. That’s where we get the continual arrow throughout our logo and book design.
To create this campaign, we did A LOT of research. This included secondary research, creating and evaluating surveys, doing in-depth interviews and holding two focus groups. And in the end, we’ve used EVERYTHING we’ve learned as PR students to create this campaign.
While I did participate in the group research, when it came to finalizing our campaign, I focused more on the design of our campaign book. I won’t take full credit for the design… Pinterest helped HEAVILY! But this final book is totally inspired by our client, our campaign, and our hopes of a good grade!
To finish it all off, we had the opportunity to present the campaign to our professor and he loved it.
Many long hours, frustrated screaming, stress, several roadblocks, anxiety medication, snacks, and delirious dancing have gone into this campaign. Couldn’t have done it without the wonderful group that has become such great friends of mine.
My peers and I have come up with a social media strategy for a local nonprofit, United Way of Pierce County. This presentation will give you an idea of what we are thinking in terms of UWPC successfully using social media functionalities in order to reduce poverty.
As a team of 5, we analyzed and provided Social Media goals and objectives for United Way of Pierce Country to improve their Social Media platform and brand awareness.
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Dive into effective strategies, engaging content creation, and the power of analytics. Ready to elevate your online presence? Explore more insights on https://www.digitalgoan.in/social-media-marketing-service/ . Your digital success journey starts here
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The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
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• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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Background: For the Senior Class Project of the Marketing Major, data analysis: My group will be creating a social media strategy for a small business or nonprofit. We chose the United Way of Pierce County (UWPC) where I am currently interning at. To success in this project, we as a team, study UWPC, this includes knowing its mission: statement, organizational structure, and budget for social media.
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While I did participate in the group research, when it came to finalizing our campaign, I focused more on the design of our campaign book. I won’t take full credit for the design… Pinterest helped HEAVILY! But this final book is totally inspired by our client, our campaign, and our hopes of a good grade!
To finish it all off, we had the opportunity to present the campaign to our professor and he loved it.
Many long hours, frustrated screaming, stress, several roadblocks, anxiety medication, snacks, and delirious dancing have gone into this campaign. Couldn’t have done it without the wonderful group that has become such great friends of mine.
My peers and I have come up with a social media strategy for a local nonprofit, United Way of Pierce County. This presentation will give you an idea of what we are thinking in terms of UWPC successfully using social media functionalities in order to reduce poverty.
As a team of 5, we analyzed and provided Social Media goals and objectives for United Way of Pierce Country to improve their Social Media platform and brand awareness.
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Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
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unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
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The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
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3. 2
Positioning Statement
The Coalition for Community Schools mobilizes, prepares, and supports leaders to implement community schools
using social media engagement, grassroots canvassing, and national media coverage to recognize the community
schools strategy as an approach to providing all students with top-quality academics, enrichment, health, and
social services, and opportunities to succeed in school and in life The Coalition cultivates leadership, catalyzes
community, and celebrates the victories of youth. We prepare leaders and communities to grow champions and
advocate for equitable policies that grow and expand quality community schools. We join forces with local, state,
and national organizations to help implement community schools in the highest poverty states and lead, organize,
and empower our partners to stand up for supportive policies that sustain youth success through our 2025 25,000
Community Schools Expansion Campaign.
Target Audiences
Community school practitioners, families, youth, non-profit leaders, policymakers, program leaders, and
education and community school leaders.
DesiredActions
1. We want parents, families, youth, community, and education leaders to advocate for community schools
in high poverty states: Alabama, Arizona, District of Columbia, Florida, Georgia, Indiana, Kentucky,
Mississippi, New Mexico, New York, North Carolina, Ohio, Oklahoma, Puerto Rico, Tennessee, and West
Virginia.
2. Policy leaders to use community schools as an equity-focused education reform strategy.
Section II. Communication Platforms
Channels Usedto Currently Accomplishthe CoalitionMissionandGoals
The Coalition currently uses a variety of social media and communication channels to accomplish our mission of
uniting school, community, and family for young people success, this includes Facebook, Twitter, LinkedIn, and
Instagram. Our email marketing consists of Monthly newsletters, webinar eblast, national and local press release
distribution, policy alerts, and IEL wide messages fromthe president. The Coalition uses Facebook and national
press release marketing services for high-profile campaigns. TV and video channels used to highlight out initiatives
include Youtube, Comcast, and Facebook Live.
Channels ProposedtoAccomplishthe CoalitionMissionandGoals
To accomplish our organization's mission through communication the Coalition must utilize our social media and
most used communication channels to reach out to our audience who range in the age of 25 to 55. The channels
identified most used in our communications survey include our website, Facebook, Newsletter, Twitter,
4. 3
Instagram, and LinkedIn. Although our audience relies on these various channels to receive our messaging we
want to introduce new channels to expand our audience in the 18 to 24 age group by launching a Podcast and
Snap Chat channel. The Coalition will also increase our use of Facebook LIVE and YouTube LIVE. According to Pew
research center, 2018 data report Snapchat and Instagram appeal more strongly to a subset of younger social
media users, while other top social platforms, like Facebook and YouTube, appeal to the masses.
CommunicationChannels, Target Audience &Message Frequency
1. Website Articles
• New article once a week (see Section III for messaging topics)
• Target audience includes:
i. Community school practitioners
ii. Education leaders
iii. Community school initiatives
2. Email Marketing
• E-newsletter once every 1-2 weeks
• Periodic email blasts around one key issue
• Target audiences
i. Community school practitioners
ii. Education leaders
iii. Community school initiatives
iv. Policy leaders
3. Facebook
• Multiple updates each week (ideally several per day)
• Periodic promoted posts for excellent resources or important messages
• Target audience
i. Community school practitioners
ii. Families
iii. Youth
iv. Policymakers
v. non-profit leaders
vi. program leaders
vii. education leaders
viiii. community school leaders.
4. Twitter
5. 4
• Multiple tweets each day
• Target audiences:
i. Community school practitioners
ii. Families
iii. Youth
iv. Policymakers
v. non-profit leaders
vi. program leaders
vii. education leaders
viiii. community school leaders.
6. Instagram
• Multiple post each week
• Target audience:
i. Community school practitioners
ii. Families
iii. Youth
iv. non-profit leaders
v. education leaders
vi. community school leaders
7. LinkedIn
• Multiple post each week
•Target audience:
i. Community school practitioners
ii. Policymakers
iii. non-profit leaders
iv. program leaders
v. education leaders
vi. community school leaders
8. YouTube
•New video each month to then share across other platforms
•Target audiences: all
7. Change.org
6. 5
•Once every few months, around compelling and strategic issues
•Petition created to target a key decision-maker
•Target audience:
i. Political leaders
ii. Education leaders
iii. Community school leaders
Communication Platforms
Social media vehicles
● Snap Chat
● Facebook
● YouTube
● Instagram
● Twitter
Communication vehicles
● Podcast
● Webinars
● Mobile Marketing
● Videos focusing on community schools impact on youth using the emotional narrative
News media vehicles
● CNN
● VICE
● MSNBC
● TV One
● CBS News
● ABC News
● NBC News
● Black Press Community News Media
● Education Week
● Hechinger Report
● Buzzfeed
● Medium (Blog)
● LinkedIn (Blog)
● USA Today
7. 6
● Education Dive
● Washington Post
● The New York Times
-
Section III. Messaging
Cultivate Leadership
We mobilize leaders and communities to grow champions and advocate for equitable policies that grow and
expand quality community schools.
● Standards Success: Leadership
● Standards Success: Student Leaders
● Community School Advocate: Rural
● Community School Advocate: Principle
● Community School Advocate: Coordinator
● Community School Advocate: Student
● Comcast Spotlight Dakari and student engagement
8. 7
Catalyze community's
We join forces with local, state, and national organizations to help implement 25,000 community schools by 2025.
● Attendance Rates Rising Chalkbeat NYC
● Comcast Spotlight: United Way National Capital Area (Parent teacher home visits
● Business partnership (TN )
● Homework Diner: Parents Voice
● Homework Diner: Youth Voice
● Special needs partnerships within community Schools: CWD
● Family and Community Engagement within Community Schools: FCE
Celebrate Victories
We lead, organize, and empower partners to stand up for supportive policies that sustain youth success through
our annual campaign March for Children and Youth Month and Coordinators Appreciation Week.
● Community School Coordinator Spotlight: Rachel Thapa
http://coordinators.communityschools.org/profiles/blogs/coordinator-spotlight-rachel-thapa-1
● Partner Spotlight: United Way National Capital Area Recommendation (Attendance and mobility victory)
● Coordinator Spotlight: Gwendolyn Unoko
http://coordinators.communityschools.org/profiles/blogs/coordinator-spotlight-gwendolyn-unoko
● Champion Focus: (Mary Suggestion)
● Partner Spotlight: United Way National Capital Area (Academic Victory)
● Champion Focus: (Mary Suggestion)
● Message from the Director: Jose Munoz on Medium
2018 Activity Plan
Activity Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Person
Responsible
9. 8
Section VI. Results & Targets (Set targets in different color)
Platform 1/1/18 3/31/18 6/30/18 9/30/18 12/31/18 3/30/18 6/30/18
Social Media
10. 9
Facebook Fans 8500 9200
Facebook Reach
Engaged Fans
Twitter Followers
Retweets (last 30 days)
Tweets favorited (last 30
days)
Twitter mentions
Petition signers
Email Marketing
Total subscribers
Average open rate
Average click-through rate
Average unsubscribe rate
Website Traffic
Average monthly unique
visitors
Number of pages per visit
Proportion return visits
Online Goals
11. 10
Signed up for email
updates
Became a member
Completed a donation
Submitted a program
application
Ongoing SMARTGoals
● Implement 25,000 community schools by 2025
● Engage 10,000,000 students, families, and communities
SMARTGoals 2018 - 2019
● In October 2019 we’ll see a 50% increase in the number of our webinar/Podcast listeners by increasing our
Facebook advertising budget
● Above +50, net promoter score of participant satisfaction of webinars and website
● One year from now, our landing pages will generate 250 more TA leads by increasing promotion of our
services on Facebook and Eblast outreach
● In October 2019 we’ll arrange 25 positive stories locally and nationally highlighting community school
initiatives, CS policy leaders, and schools who are producing positive academic and attendance mobility
data in connection to their use of the Community Schools Standards
-