1. The document discusses NTTBP's experience deploying public Wi-Fi infrastructure and their vision for the future toward 2020. 2. NTTBP operates over 150,000 Wi-Fi access points in densely populated areas of Japan and provides carrier-grade Wi-Fi operations and application services. 3. Their future vision involves expanding Wi-Fi coverage and partnerships to provide "hospitality via Wi-Fi" for the 2020 Tokyo Olympic and Paralympic Games.

1. Our experience in deploying
public Wi-Fi infrastructure and
the future vision toward 2020
Toshiya Masuzawa

2. 1. Wi-Fi activities and initiatives
2. Carrier grade Wi-Fi operations
3. Wi-Fi application services
4. Partnerships among service providers
5. Future vision toward 2020
1

3. Overview of our Company
Established
Businesstrend
July 15, 2002, 13 years passed since establishment
10,000
120,000
FY2011 FY2012 FY2013
[Airports, Railroads]
[Cafes]
[Convenience
stores]
[Public sectors]
10,000 120,000 150,000+30,000+110,000
Wi-FiAPdeployment
150,000
[Stadiums]
- NTTBP is a subsidiary of NTT Groups and operates Wi-Fi infrastructure wholesale services
and several Wi-Fi related value added services for mobile and telecom carriers, enterprises
and public sectors in Japan.
Rapid expansion
since 2011
on the back of
offload demand
from mobile carriers
2
+110,000
+30,000

4. Policy of Service Installation
- We are operating more than 150,000 access points mainly deployed along with densely-
populated area.
20 million FTTH
subscribers
↓
Switch to Wi-Fi
70 million
40 million
44 million
Commercial facilities, restaurants and cafes, leisure
facilities, hotels, etc.
<NTT East , NTT West > Hikari station, Dospot
Smart TV Home
appliances
Smartphones/tablets
Total: 200,000 APs
FTTH area (77,000)
Xi area (76,000)
4 million
2,500 AP
accessible numbers of people
16,000 AP
11,000 AP
9,000 AP
Nationwide 2,000 stations of 47
railroad companies: 13,000 AP
38 Airports throughout Japan: 700
AP
Cafés, Shopping malls, etc.
3
19,000 APs
54,000 APs
48,000 APs
76,000 APs
4,000 APs
Stations,
airports
Convenience stores
Small and medium-
sized shops
Educational facilities
Homes,
offices
Small shops
Shopping Malls,
cafés, etc.
(As of August, 2014)

5. Wi-Fi Services on the Railroad/Subway Stations
- We have deployed 12,863 APs at 1,968 railroad stations all over the country.
-Sapporo Municipal Subway
-JR Hokkaido
Sendai Municipal Subway
JR Shikoku
Kotohira Electric
Railroad
Kobe Municipal Subway
-Fukuoka City Subway
-JR Kyushu (bullet train,
conventional lines)
-Nishi-Nippon Railroad
-Nagasaki Electric Tramway
Iyo Railway
Echizen Railway
Kansai area
-Osaka Municipal
Subway
-Nankai Electric
Railway
-Keihan Electric
Railway
-Kintetsu Railway
-JR West
-Hankyu Railway
-Hanshin Electric
Railway
-Kita-Osaka Kyuko
Railway
-Osaka Monorail
-Nagoya Municipal Subway
-Nagoya Railroad
-JR Central
(conventional lines)
Tokyo Metropolitan area
-Tokyo Metro
-Toei Subway
-Keikyu Line
-Seibu Railway
-Tsukuba Express
-Yurikamome Line
-Tobu Railway
-Keio Railway
-Keisei Electric Railway
-Shin-Keisei Electric
Railway
-Hokuso Railway
-Tama Monorail
-Sagami Railway
-Yokohama Municipal
Subway
-Saitama Railway
-Chiba Urban Monorail
-Tokyo Waterfront Area
Raipd Transit Rinkai Line
-JR East
-Tokyu Line
-Odakyu Line
-Minatomirai Line
Tokaido Shinkansen line
stations
Sanyo Shinkansen
line stations
4

6. - We have deployed 692 APs at 38 airports all over the country.
Kushiro Airport
Hakodate Airport
Asahikawa Airport
Nakashibetsu Airport
New Chitose Airport
Aomori Airport
Sendai Airport
Narita International Airport
Haneda Airport
Niigata Airport
Toyama Airport
Osaka International Airport
Kansai
International
Airport
Nagasaki Airport
Hiroshima Airport
Takamatsu Airport
Tokushima
Awaodori Airport
Tottori Airport
New Ishigaki Airport
Naha Airport
Saga Airport
Fukuoka Airport
Central Japan International Airport
Kitakyushu Airport
Kumamoto Airport
Kochi
Airport
Matsuyama AirportKagoshima Airport
Miyazaki
airport
Izumo Airport
Komatsu Airport
Kobe
Airport
Okayama Airport
Okadama Airport
Tokachi-Obihiro Airport
Noto Airport
Yamagata Airport
Matsumoto Airport
Wi-Fi Services at the Airports
5

7. Wi-Fi Infrastructure Wholesale Services
6
- We provide Wi-Fi infrastructure wholesale services with mobile and telecom carriers.
- Not only NTT groups but also other telecom carriers are also our customers.
- By sharing APs with those carriers installed by us at densely-populated area, such as
airports and railroad stations, the venue owner could keep the radio quality stable.
Multi SSID (service name)
Multi VLAN (virtual network)
Shared AP
NTT East
DOCOMO
NTT West
UQ
SoftBank
Kopti
Internet
infrastructure Carrier Network
NTTBP
DC
optical backhaul
Carrier Service
POI

8. Wi-Fi
application
platform
NTTBP NW
GW
C
A B
① ② ③
BA
Provide different
content and
information via each
AP
Contents
distribution
Log
collection
Contents, applications of each
company, etc.
Internet
authentication
Multilingual
Single
sign-on
Municipalities
want to
gather
tourists with
free Wi-Fi
Narita
Airport
Haneda
Airport
C
Enterprises
want to deliver
coupons and
contents at
each store
Wi-Fi Application Services
7
- We provide Wi-Fi related value added services, so called “Wi-Fi Application Services” to variety
of venue owners and/or property owners.
- They are industry wide-spread to areas such as transportation, entertainment, distribution and
municipalities, etc.
- We deliver various content and information according to their request for each AP on our Wi-Fi
application platform.

9. Business Model and Revenue Stream
For carrier’s
subscribers
Automatic connection
anywhere in the
country with one
registration
Free of charge for end
users
Needs to register for
each venue owner ‘s
Wi-Fi
NTTBP
Carrier
Customers (subscribers)
NTTBP
Venue owner
Customers
AP installation,
SSID configuration
Wi-Fi offered by
carrier
AP installation,
SSID configuration
and providing
application
services
Wi-Fi offered by
venue owner
Revenue increase
from attracting
customers and
improvement in
customer
satisfaction
Carrier Wi-Fi
Venue owner Wi-Fi
NTT BP NW, cloud
NTTBP NW
●
Mobile phone
carrier A
Mobile phone
carrier B
Mobile phone
carrier C
Convenience
store
Subway Municipal
●
Stadium
POI
POI
- Our business model is based on B-B-C model, which means NTTBP to telecom carriers or
venue owners to end customers.
- We provide Wi-Fi access services to carriers for traffic offload and some value added
application services to venue owners on their request in order to make their revenue increase
by providing useful and attractive information, such as coupons, ads, popular contents, etc.
8

10. 1. Wi-Fi activities and initiatives
2. Carrier grade Wi-Fi operations
3. Wi-Fi application services
4. Partnerships among service providers
5. Future vision toward 2020
9

11. 0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
0
500
1,000
1,500
2,000
2,500
3,000
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2013 2014 2015
Traffic
Association
- Wi-Fi traffic, data volume, has been rapidly increasing, 5 times more than ever before.
- The number of Wi-Fi association has been increasing, 6 times as well.
- Once the deployment of SIM authentication, EAP-SIM, in October 2013, the rate of growing
data volume and association has been accelerated.
DOCOMO SIM
authentication starts
Traffic: Terabyte Association: million
Rapid increase since
SIM authentication
Daily average
-Traffic: 83TB/day
-Association: 50 millions/day
Wi-Fi Usage Trend
10

12. 0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
0
100
200
300
400
500
600
700
800
Amount
2013 ～ 2014
障害発生数
オンサイト数
障害発生率
オンサイト率
- We have been monitoring approx. 200,000 APs deployed all over
Japan for 24 hours a day and keeping quite a good service level.
- Failure rate: up to 0.8% Failure rate = Failure amounts / AP amounts
- Onsite rate: nearby 0.2% Onsite rate = Onsite amounts / AP amounts
19,000 APs
54,000 APs
48,000 APs
76,000 APs
4,000 APs
Wi-Fi Service Operations
Failure Amounts
Onsite Amounts
Failure Rate
Onsite Rate
Stations,
airports
Convenience stores
Small and medium-
sized shops
Educational facilities
Homes,
offices
Small shops
Shopping Malls,
cafés, etc.
(As of August, 2014)
Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov
11

13. Wi-Fi Service Quality Management
- Through our operational effort for better services, we believe that it could help us to
- gain the trust from our customers
- encourage a good relationship with customers, etc.
POI
Internet
Carrier Network
Throughput
Traffic
Traffic
Traffic
Smartphones, etc.
APAP
Wi-Fi
Cloud
Internet
Services
Associations
Zabbix / Zabicom
AlarmTrafficCPU
Resource Monitoring Status Monitoring
StatusMemory
Cacti / TOPS
Alarm Status CPU Memory Traffic
24 hours
365 days
Throughput Association
12

14. 1. Wi-Fi activities and initiatives
2. Carrier grade Wi-Fi operations
3. Wi-Fi application services
4. Partnerships among service providers
5. Future vision toward 2020
13

15. Concerns and Fears for ALL tourists
14
Transportation
How to get there?
Weather
Cold ? Hot? Humid?
Shopping
Something special?
Amusement
Play spot? Theater?
Gourmet
Local cuisine?
- Before you travel, you might explore a variety of information about your destination.
- However, even if you do it hard, especially, if the destination is foreign country, you still
might be worried about how you could spend your time safely, happily and efficiently.
Sightseeing
Heritage?
Accommodation
Hotel? B&B? Cash/Currency
Exchange rate?
Emergency
Police? Ambulance?
A lot of concerns and fears for travels in foreign countries

16. Wi-Fi Application Services for ALL tourists
15
Transportation
How to get there
Weather
Cold Hot Humid
Shopping
Something special
Amusement
Play spot Theater
Gourmet
Local cuisine
- We are providing Wi-Fi based application services for travelers from foreign countries.
- We could provide a wide variety of useful information and ads for them timely via Wi-Fi.
i.e. tour guide for sightseeing, such as landmarks and museums, coupons for shopping, a lot of
information and navigation for local cuisines restaurants and transportations in their own languages
Sightseeing
Heritage
Accommodation
Hotel B&B Cash/Currency
Exchange rate
Emergency
Police Ambulance
A lot of helpful and convenient information via Wi-Fi

17. Searching Wi-Fi Hot Spots
16
Tap here
You are here

18. Choosing Wi-Fi Service Provider
17
Tap here

19. Connecting Wi-Fi Hot Spots
18
Tap here

20. Tap here
Enjoying Travel Applications
19
Tap here
Tap here
Tap here

21. Tap here
Translation Support Applications
20
Tap here

22. Tap here
Searching ATMs
21
Tap here
You are here

23. Limited area
with free Wi-Fi
Not sure where
Wi-Fi is available
Connection procedure
varies from area to area
and it is hard to figure out
Authentication procedure
varies by area and that
make inconvenient
Currently, single step sign-on is available at 92,000 APs.
22
Killer Application for Wi-Fi Hot Spots
- We have been providing an application that enable users to login to each
Wi-Fi access point with single sign-on function.
- The application provides the mechanism that brings co-relation of
authentication information among multi-service providers.
- Currently, through more than 92,000 Wi-Fi APs, customers are able to
enjoy single sign-on to connect Wi-Fi access services.
- With just this application, end users can enjoy several useful services
explained in previous pages.

24. 23
Single Sign-on Application, JCW
Without JCW With JCW
Registration
&
Authentication
Registration
&
Authentication
Registration
&
Authentication
Authentication
Once Registration
Authentication Authentication
How to find SSID?
How to connect?
What is ID & Password?
Very easy
Just Tap
“Connect”

25. ●●●●●●
1. Send messages via notification
when entering the Wi-Fi area
with automatic language
recognition function.
2. Request customer’s
approval of implementing
notification.
3. Deliver various kinds of information
such as guides, coupon and ads
regarding transportations, sightseeing
and/or local foods and cuisines, etc.
Real-time Notification Service
- We are providing a real-time notification service according to the location of each Wi-Fi AP.
- Venue owners enable to deliver various kinds of information such as guides, coupon and ads
regarding transportations, sightseeing and/or local foods and cuisines, etc.
- Customers can get various kinds of useful information easily and timely from their smart devices.
24
●●●●●●

26. Sightseeing Information Coupon & Advertisement Urgent Alert
Information cut-in on the Web, without Apps
- We are providing an information insertion service according to each Wi-Fi AP via web browser.
- Venue owners enable to deliver various kinds of information such as guides, coupon and ads
regarding transportations, sightseeing and/or local foods and cuisines, etc.
- Customers can get various kinds of useful information easily and timely without installation of
any applications.
25

27. 1. Wi-Fi activities and initiatives
2. Carrier grade Wi-Fi operations
3. Wi-Fi application services
4. Partnerships among service providers
5. Future vision toward 2020
26

28. Customers of non-Japanese Wi-Fi
providers
Customers of NTTBP Wi-Fi
Non-Japanese Wi-Fi providers
NTTBP Wi-Fi
World
RADIUS
RADIUS
Already built partnership among carriers of South Korea, Taiwan, China, and Indonesia
27
Wi-Fi Roaming Partnerships
- The number of foreigners visiting Japan have already exceeded 13 millions in 2014.
- From customer’s perspective, Wi-Fi global roaming could bring a huge economical benefit.
- In addition of that, we could provide a variety of useful and beneficial information tailored to
the location of visitors with Wi-Fi hotspot feature.
Japan
- Customers can use their account, ID &
password, used in their own country.
- We would provide safe and secure
services with WPA2 scheme.

29. 1. Wi-Fi activities and initiatives
2. Carrier grade Wi-Fi operations
3. Wi-Fi application services
4. Partnerships among service providers
5. Future vision toward 2020
28

30. [Airport]
[Station]
[Press centers]
<Olympic Games-related facilities>
[Hotels, inns]
[Tourist
destinations]
[Inside buses]
[Inside trains]
[Convenience store]
[Café]Athletes, Olympic
Games officials, mass
media, audience, etc.
[Olympic
village]
[Small outlets]
[Large-scale
commercial facility]
<Shopping center>
<Department store>
[Stadiums]
[Indoor
stadiums]
Initiatives for Wi-Fi Expansion toward 2020
29
- We are planning to expand our Wi-Fi hot spots in Japan toward 2020.
- We would like to provide “hospitality via Wi-Fi” for Tokyo Olympic & Paralympic Games.
- location information, maps/navigation, multilingual guidance, translation and security
- We would like to become a value partner as business supply chains of various industries.

31. PC
Smartphone
Music player
Tablet PC
ゲーム
Television
Video camera
Digital camera
IP camera
various sensor
Wearable deviceWearable device
Paper display
Railway stations Airport
Shop Hotel
Home
Offices, school, etc.
Home, officeVenue owner
Video game
Being Wireless with
Wi-Fi in ALL Devices
30
Business Development in Wi-Fi Environment
- W-Fi is the technology with guaranteed interoperability among a variety of devices.
- It is easy for everybody to build connections among devices via Wi-Fi technology.
- Wi-Fi has a lot of potential, where we can build many kinds of customer-centric services.

32. Thank you for your attention.
Please enjoy your trip in
Fukuoka.