The following ppt on aircel service mix, what are the services provided by them, the various data plans, schemes. The flower of service of Aircel, The blue print of Aircel as well as the failure of plans and what are the backup plans of aircel.

1. Service Marketing
PRESENTED TO:-
Dr. Mukesh Porwal
PRESENTED BY:-
Goutam Choudhary
Divyaprakash Mishra
GROUP-1

2. Industry Telecommunications
Founded In 1999 Founded By Chinnakannan
Headquarters Chennai, Tamilnadu, India
Products Mobile telephony, Wireless broadband services
Revenue US$ 1.159 billion (2012)
Parent Maxis Communications (74%)
Website aircel.com
• Aircel group is a joint venture between Maxis Communications Berhad of Malaysia and Apollo Hospital Enterprise
of India
• Maxis holds a majority stake of 74%
• Aircel commenced operations in 1999 and has gained a foothold of in 18 circles : Chennai, North East, Assam,
Orissa, Bihar, Jammu & Kashmir, Andhra Pradesh, Karnataka, Delhi, UP, Maharashtra and Goa and Mumbai
• It has recently gained an allocation of additional spectrum by the dept. of telecom for 13 new circles
• The Company has around 20 million customers in the country

3. AIRCEL CONTRIBUTION IN GDP AT GLOBAL LEVEL
AND INDIA
 Aircel is India’s fifth largest and fastest growing GSM mobile service provider with a subscriber base of 65.1
million.GDP contribution to 8% regarding partnership with ASKME.
 Aircel is a pan India operator with a presence across 23 circles.
 Aircel is one of the most influential mobile service provider in India. ASKME indulge partnership with Aircel for pay
per lead of billing system. Currently SMEs (small and medium enterprises) increased to Forty eight million (48), the
economy GDP contributed to eight percent (8%).
 Aircel enters into strategic partnership with ASKME to empower SME segment In India, there are over 48 million
SMEs, contributing 8 percent to economy’s GDP; proving to be a segment with huge market potential.
 Aircel launches 3G service in Arunachal Pradesh, Itanagar and Naharlagun which the customers can avail on their
mobile phones or via Aircel 3G dongles.
 Aircel announces free mobile radio service ,Thursday, 07 August 2014 03:27 PM
 Telecom operator Aircel on Thursday announced to offer free mobile radio service using which customers
can listen song of their choice anytime.

4. JOB OPPERTUNITIES AIRCEL FOR NEXT 5
YEARS
 Aircel - Zonal Business Head (12-15 yrs)
 Customer Care Executives For Telecom Process (Voice)In NOIDA& NCR Region.
 Customer Care Executives For Telecom Process (Voice).
 Aircel inbound process call center.
 Aircel call center hiring 12th pass candidates.
 sr Manager For Area Telecom job.
 Electrical/ Electronics/ IT Jobs in Telecom.
 Telecom ,Telecom Engineer ,Rf Engineer ,Bts Engineer.

5. COMPETITORS
Competitors of Aircel :-
Aircel is the fifth largest carrier in India. Its competitors
are
(in order of customer totals):
* Reliance Communications
* Airtel
* Vodafone Essar
* BSNL
* Idea Cellular
* Tata Teleservices
* Mts India

6. Product Offerings
• Postpaid mobile connection
• Prepaid mobile connection
• Recharge vouchers
• Value added services
• Broadband connection
 Extra Data Offer:- Now get 50 % more Data on
Selected packs. Limited period offer available on
Etopup & USSD mode only. Offer Start Date: 05-
August-2014
 Introducing ISD calls at local rates:-now only
dial 54444,and enjoy ISD calls at LOCAL RATES
without any rate cutter.
 Be early bird:-
 Get free Aircel 3G or 2G data
with new mobile phones
:Snapdeal Offer
 Aircel mobile money
New Product strateg
 Automatic Number retention scheme (for
prepaid):
services to the SIM card will be discontinued if
there is no activity.

7. Price& pricing
strategy
• Aggressive
Pricing
strategies
• Flexible
Pricing
mechanism
2. Data plans
Recha
rge
Free Data Limit Validity Speed Available On
7 8MB 1 day Upto1.8 Mbps Prepaid
92 200MB 30 days Upto3.6 Mbps Prepaid+Postpaid
203 500MB 30 days Upto3.6 Mbps Prepaid+Postpaid
602 2GB 30 days Upto3.6 Mbps Prepaid+Postpaid
1250 10GB 30 days Upto7.2 Mbps Prepaid+Postpaid
Postpaid Mobile bundle Plans
Recharge Free Data Limit Voice SMS Validity Speed Available On
Local
A2A
(Mins)
STD
(Mins)
(L+N)
132 75 MB 100 50 100 30 days Upto3.6 Mbps Prepaid
252 150MB 200 100 250 30 days Upto3.6 Mbps Prepaid
502 350MB 400 200 400 30 days Upto3.6 Mbps Prepaid
Prepaid Mobile bundle Plans
Rechar
ge
Free Data Limit Voice SMS Validity Speed Available On
Local
(Mins)
STD
(Mins)
(L+N)
132 75 MB 50 50 100 30 days Upto3.6 Mbps Postpaid
252 150MB 100 100 250 30 days Upto3.6 Mbps Postpaid
502 350MB 200 200 400 30 days Upto3.6 Mbps Postpaid

8. PLACE
• Aircel is operating in 23 telecom circles
• Aircel Customer care Stores, distributors like: general
stores,chemists,etc
PROMOTION
• TV, Print, Internet and radio
• It used celebrity endorsement as well as cause-related
marketing.
• Aircel is one of the sponsors of the IPL Team Chennai
Super Kings. It is also the major sponsors for Chennai
Open (the only ATP tennis tournament in India), and
Professional Golf Tour of India.

9. PROMOTIONAL STRATEGY
• OUT OF HOME ADVERTISING (OOH)
• CAUSE RELATED MARKETING
• TELEVISION AND PRINT ADVERTISING
• INTERNET AND MOBILE ADVERTISING
• ADVERTISING WITH CSR

10. CORE PRODUCT
SIM CARD OF
AIRCEL
Better network
Aircel pocket internet
Aircel pocket apps
My Aircel
Plan-149, free 500Min, 300SMS, Min-3
connection CUG Free in corporate Connection,
FLOWER OF SERVICES FOR AIRCEL

11. Third Phase
Design of Blue Print of Aircel
The blueprint is a technique used for service innovation , but has also found application in
diagnosing problems With operational efficiency and can be used to conceptualizing
structural change.
Contents:
• Customer Action
• Front stage
• Backstage
• Support Process
• Physical Evidence
Blueprint:-

12. Aircel Blue print
Aircel Physical
Evidence
Dress color of
staff members
(Red Color)
Aircel Logo Banner
Air condition in aircel service
center and showroom
Customer
action
Purchase of sim
card
Selecting prepaid
and post paid
option
Selection of plan
2G and 3G
Activation of sim
card
Ask for Recharge
option
Payment
Stage
1
Line of
Interaction with Retailer
face to face Shopkeeper Or
Retailer
Call of
varifacation
form call center
Front
Stage
Phone
contracts
Aircel My Service
Back
Stage
Line of
Visibility
Sim card No
Usd code no on
voucher *123#
Activities need to happen in order for service to be delivered
Contact details, address conformed by service provider
Back
stage
Internet plans, local call
rates, limited &
unlimited
Entry in dextop , like cont.details and other details by backstage staff

13. Failure of Plans Of Aircel
• Un availability of services
• Network Problem
• Unavailability of recharge vouchers
• Very expensive data plans
• send sms diverted to unknown number
• balance deduction
• online recharge cheat
• Activating internet pack
• Deduction of balance for no reason.
• Balance deducted without information.
• Illegal Balance duduction of Rs.130/-
• Aircel: 3G/2G data not getting recharged
• REGARDING DEACTIVATE 3G
• Mobile number disconnected
• Bad Signal Reception in Certain Areas of the City

14. Backup plan of Aircel:-
• Better availability of services
• Perfect good network
• Short out all the issues of customers and give them
assurance
• Availability of recharge coupons in all shop.
• Increase data plan.
• Lower rate data plans.
• Fast customer care services.