Ameeshi Goenka's portfolio includes furniture and spatial design, textiles, product design, and wall mural projects from her time at Srishti School of Art Design and Technology. She has undertaken internships focusing on retail store design, and residential and office space planning. Notable projects involve designing for accessibility needs, public space interventions, scenography sets and lighting installations. Her technical skills include CAD, modeling, prototyping, and textile techniques like tie-dye, rug making and braiding. Ameeshi aims to apply her training in conceptualization, research and craftsmanship to innovation across disciplines.
The talk made during the BigD event on 11th November in Italy, I talked about the procedural approach in video game industry focusing on Texturing. Plus workshop with Substance Designer and Substance Painter bringing everything in a real-time engine such as Marmoset Toolbag 3.
Unfortunately might be harder to understand these slide if you didn't attend to the event. Feel free to contact me
This case study describes the dilemma about the scaling up issues faced by a social enterprise. SELCO is a for profit enterprise engaged in providing solar lights to rural households in the state of Karnataka, India. The case study gives an opportunity to highlight the divergence and convergence of passion and interest of the social entrepreneur and the expectations of the financiers of such ventures. Through the story of Harish Hande, the Founder, the case study looks at the various strategies that SELCO undertook for scaling up its activities in other states, broaden the product portfolio and bring in fresh investment to maximize profit and turn the enterprise into a full-blown profit making entity.
Implact Edge- A restaurant in every village (Final Semester Presentation)Ameeshi Goenka
This project is a part of the Andhra Pradesh Government’s effort to develop food related enterprises, through a holistic entrepreneurship cycle. It will cause positive externalities for the tourism and the highlights of the process include the research, final visual communication and business structure, and the entire process behind the spatial design. Being a spatial design student, the intention behind the design is based on the research entirely, keeping in mind the client’s requirements, and the community apprehensions, and the customers’ aspirations. My project includes the design of the parking, landscaping, and the physical, exterior structure. The primary aim of the project is to create an environmentally sustainable restaurant, which fully exploits the natural lighting and ventilation available, while employing rainwater harvesting techniques to recharge the underground water table. The landscape and the restaurant itself will be designed so as to allow for maximum air flow, with ambient vegetation to provide a natural source of shade and cooling. The ambiance of the restaurant will be maintained as relaxed and peaceful as possible, to provide for a more pleasant dining experience. The design will be a blend of the traditional and the modern, due to the mix of local sourcing, and sustainable design philosophy.
During Eyebeam Art + Technology Digital Day Camp 2011, twenty NYC teens spent three weeks working under the
guidance of a team of creative mentors to produce a series of deep, media-rich stories
about our NYC neighborhoods. Their stories became part of a web-based, interactive
map that included photographs, drawings, videos, music, games, words, infographics,
etc — limited only by imagination.
The talk made during the BigD event on 11th November in Italy, I talked about the procedural approach in video game industry focusing on Texturing. Plus workshop with Substance Designer and Substance Painter bringing everything in a real-time engine such as Marmoset Toolbag 3.
Unfortunately might be harder to understand these slide if you didn't attend to the event. Feel free to contact me
This case study describes the dilemma about the scaling up issues faced by a social enterprise. SELCO is a for profit enterprise engaged in providing solar lights to rural households in the state of Karnataka, India. The case study gives an opportunity to highlight the divergence and convergence of passion and interest of the social entrepreneur and the expectations of the financiers of such ventures. Through the story of Harish Hande, the Founder, the case study looks at the various strategies that SELCO undertook for scaling up its activities in other states, broaden the product portfolio and bring in fresh investment to maximize profit and turn the enterprise into a full-blown profit making entity.
Implact Edge- A restaurant in every village (Final Semester Presentation)Ameeshi Goenka
This project is a part of the Andhra Pradesh Government’s effort to develop food related enterprises, through a holistic entrepreneurship cycle. It will cause positive externalities for the tourism and the highlights of the process include the research, final visual communication and business structure, and the entire process behind the spatial design. Being a spatial design student, the intention behind the design is based on the research entirely, keeping in mind the client’s requirements, and the community apprehensions, and the customers’ aspirations. My project includes the design of the parking, landscaping, and the physical, exterior structure. The primary aim of the project is to create an environmentally sustainable restaurant, which fully exploits the natural lighting and ventilation available, while employing rainwater harvesting techniques to recharge the underground water table. The landscape and the restaurant itself will be designed so as to allow for maximum air flow, with ambient vegetation to provide a natural source of shade and cooling. The ambiance of the restaurant will be maintained as relaxed and peaceful as possible, to provide for a more pleasant dining experience. The design will be a blend of the traditional and the modern, due to the mix of local sourcing, and sustainable design philosophy.
During Eyebeam Art + Technology Digital Day Camp 2011, twenty NYC teens spent three weeks working under the
guidance of a team of creative mentors to produce a series of deep, media-rich stories
about our NYC neighborhoods. Their stories became part of a web-based, interactive
map that included photographs, drawings, videos, music, games, words, infographics,
etc — limited only by imagination.
Slides from the 2015 User Experience (UX) & User Interface (UI) Exchange. The event included a variety of presentations and hands-on activities, in addition to networking opportunities with other industry professionals, all focused on user experience, user interface / visual design, icon design, interaction design, information architecture, and usability research. Co-Hosted by Esri (www.esri.com) and San Diego Experience Design group (www.meetup.com/s-d-x-d/)
For more details, visit: http://esriurl.com/uxuiexchange2015
Workshop #3: Sketching Collaboratively by Praneet Koppulaux singapore
UX design is not a job to be done in silos anymore, designers are tasked with guiding the teams they work with to make better choices for the sake of the users. They need to work collaboratively with stakeholders/team members to integrate and understand business requirements and technology feasibility while advocating for the user. Time has come to repurpose some of the core UXers’ tools and methods for a collaborative and lean environment to build a shared understanding and work towards common product goals.
In this workshop, you will be introduced to collaborative sketching exercises. You will learn how to run such exercises to ideate, develop and iterate on possible design solutions with the development and management teams they work with.
Understanding what sustainability means, the term, with respect to construction materials.
This is primarily relevant for India but is also informative for international scenarios,
Exploring different materials with a wooden look that can be proposed for a retail store interior flooring application.
Looking at materials for heavy duty use, maintenance measures and installation methods.
Sharing "white exterior cladding options"
This research was done for a Retail Store, nonetheless, it is applicable to any structure that demands a white facade.
These materials are high on FR grade, durability and also low maintenance (other than marble).
#Aludecor #DuPont #Corian #Marble #Fundermax #Hafele #CaesarStone #Dekton #Greenlam
After almost a year of study on materials used by architects, for interiors and exteriors, Indian made or International grade, certified or un-certified, etc, my assignment was to be able to categorize them and manage them for several projects at once. After the research, I managed to categorize the materials based on their area of applications and furthermore looked into the different finishes each material is available in.
ACP (Aluminium Composite Panel) Fire Test Ameeshi Goenka
Checking the flammability rate of non fire rated ACPs widely used as an exterior cladding material all over the world.
Fire rated ACPs are not readily available in India and are made only on MOQ basis. The Govt. has not made it mandatory for the use of Fire Rated Architectural Materials in India that can withstand at least a minimum of 2 hours of fire without allowing it to spread.
An example of a material palette with a minimal industrial feel by making use of bricks, white tiles, metal sections, birch ply, etc.
#BreakingDownImagesAndMakingConcepts
Ways to achieve a brick cladding finish for interiors and exteriors of residential houses and commercial spaces.
- Brick cladding
- fire bricks
- clay tiles
- clay panels
- flexy clay
- textured paint
INTI (Impact Edge- A Restaurant in Every Village)Ameeshi Goenka
This project is a part of the Andhra Pradesh Government’s effort to develop food related enterprises, through a holistic entrepreneurship cycle. It will cause positive externalities for the tourism and the highlights of the process include the research, final visual communication and business structure, and the entire process behind the spatial design. Being a spatial design student, the intention behind the design is based on the research entirely, keeping in mind the client’s requirements, and the community apprehensions, and the customers’ aspirations. My project includes the design of the parking, landscaping, and the physical, exterior structure. The primary aim of the project is to create an environmentally sustainable restaurant, which fully exploits the natural lighting and ventilation available, while employing rainwater harvesting techniques to recharge the underground water table. The landscape and the restaurant itself will be designed so as to allow for maximum air flow, with ambient vegetation to provide a natural source of shade and cooling. The ambiance of the restaurant will be maintained as relaxed and peaceful as possible, to provide for a more pleasant dining experience. The design will be a blend of the traditional and the modern, due to the mix of local sourcing, and sustainable design philosophy.
Impact edge, A restaurant in every village. Seminar 2 Ameeshi Goenka
The presentation briefly talking about the research, the business model canvas of the proposed highway restaurant, detailed concepts and the design process.
A community research backed by the existing business models of works the SHG of Andhra are involved in to create a food business platform for them which will be owned and operated by them only.
In this report, the main subject of discussion is Lakshmi Nivas, house no. 301, situated on Narayan Pillai Street. The paper focuses on looking at the entire region of Shivajinagar historically and then narrowing it down to Narayan Pillai Street. The entire streetscape of Narayan Pillai Street was done collaboratively by all the students of class before we broke into our individual house reports. The information gathered as a whole has also been included in the paper which adds more depth to it. Lakshmi Nivas’ historical significance has been derived from the information shared by the owners of the house and the neighbouring shopkeepers. The analysis of the physical structure has been performed through several site visits and photographs. The proposal is based on the concept of shop-housing, which is the local socio-economic trend prevalent, also inspired by the conservation of shop-houses done by the URA on Joo Chiat Road in Singapore.
Short paper on Adaptive Reuse and Heritage Selection Criteria. Also, looking at Bangalore as the spatial context as it was during the colonial period and how it is today.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
2. PORTFOLIO
Furniture and Spatial Design
• Internship
• Living Spaces
• Planning Spaces
• Public Space Intervention
• Scenography
• Simple Furniture Design
• Art and Science of lighting
Textile
• History of Art and Tie and Dye
• Rug making and Ply Split Braiding
Product Design
• Introduction to Rhino and
Technical Drawing
• Drawing for Ideation
Wall Murals
• Wall Call and History of Design
Others
Personal Work
3. After my first year of foundation I did a full time
paid internship at Future Research Design
Company, Bangalore, for a period of eight weeks
in 2013 summer. I worked on the Samsung Retail
Stores project and did the site visits and the
recce drawings and the civil docket using
AutoCAD. I worked on more than twenty sites in
South India under the guidance of the team
leader.
During my third year at college, I had some free
time between classes so I paid a visit to my boss
at FRDC for a part time job opportunity. I worked
with the firm again for a period of six months
(September 2014 – February 2015). GVK, Not Just
Wine and Cheese and ISKCON were the primary
projects I was working on along side Studio West
and a residence project. During this time I worked
on concepts, mood boards, plans, fixture designs,
material boards, vendor meeting, presentations,
site visits and 3D models.
FURNITURE AND SPATIAL DESIGN
INTERNSHIP
AutoCad Drawings (Samsung),
Mood Borad and Persona Building
(ISKCON) and Material Board
(Studio West)
4. Design for disabled was our third semester
project wherein we started off with the research
of the disability assigned to each student and
then made the following-
• Adjacency matrix
• Bubble diagram
• Zoning
• Mood board
We were given a site to measure in Foot and
Inches and then made a site analysis report.
After that we used AutoCAD to make:
• Floor plan
• Furniture plan (nine iterations)
• Sections
• Lighting plan
• Reflected ceiling plan
• Electrical plan
Manual rendering was done to the layouts to
understand the materials we wanted to use for
the flooring and the furniture and why.
The sections were rendered to understand the
layout in a different perspective.
LIVING SPACES (COLLEGE PROJECT IN SECOND YEAR)
Movement diagram, Furniture Plan,
Section hand renderings, Electrical
Plan and Floor Plan hand rendering.
Full Documentation- http://www.slideshare.net/AmeeshiGoenka/living-spaces-project-documentation
5. 1) Residential Space Design
The assignment was to plan a house for a twenty
four year old bachelor who decides to stay in this
house for a couple of years before getting
married. He has friends coming over on every
weekend. He works throughout the week and
parties like an animal on weekends.
2) Case Study
Our assignment was to do a case study of an office
space (Siemens Office in Bangalore on Hosur Road)
and understand the planning of the space and the
materials used. We looked at reception area, the
work space, orientation room, discussion room,
cafeteria and more.
Siemens Book-
http://www.slideshare.net/AmeeshiGoenka/siem
ens-book
3) Time Problem
Everyone was given two and a half days to come
up with a concept for an office space, make
personas and do it’s planning. The space
dimensions were given to us.
PLANNING SPACES (COURSE IN THIRD YEAR)
Hand Drafting for Residential Space, Siemens Office pictures, Furniture Layout
for an Office Space and Bubble diagram.
Full Documentation- http://www.slideshare.net/AmeeshiGoenka/residential-space-design ; http://www.slideshare.net/AmeeshiGoenka/time-problem
6. The abstract of this project was to redesign or
improve the existing scenario of a public space
(Orion mall, retail space and the NES bus stop at
Yelahanka in Bangalore) for the betterment of its
users. Since it was a FSD project (furniture and
spatial design) we had to look at space planning,
ergonomics, anthropometrics of the space and the
existing culture surrounding it.
A group of four members including myself were
assigned the NES bus stop. Collectively we worked
on the:
• Case Studies
• Analysis and Inference Report
• 1st step of conceptualisation
Taking a step forward, we were divided into two
groups of two members each as we wanted to
work on two different concepts. Khyati (a second
year student doing her first semester at Srishti)
and my concept was to introduce an interactive
bus route information element and increase the
resting area for its daily users. After yet another
brain storming and conceptualisation session we
finalised on working with only the railing and
incorporating our three main design concepts.
Full Documentation- http://www.slideshare.net/AmeeshiGoenka/public-spaces-intervention-documentation-and-process
Hand Drafting for Residential Space, Siemens Office pictures, Furniture Layout
for an Office Space and Bubble diagram.
PUBLIC SPACE INTERVENTION (PROJECT IN THE THIRD YEAR)
7. We took it ahead in the form of-
• Design brief (Individual)
• Sketches (both worked together)
• Ergonomics and Dimensioning (individual)
• Design (individual)
• 3D Modelling stage one (both)
• 3D Modelling stage two (both)
• 3D Modelling final stage (Khyati did the
seating and the railing 1:20 model and I did
the bus route interactive element 1:1 model)
• Project Documentation (Individual)
At the end of fifteen sleepless days of the
charette, we received good feedback from
everyone during the exhibition.
Full Documentation-
http://www.slideshare.net/AmeeshiGoenka/publi
c-spaces-intervention-documentation-and-process
Figuring out mechanisms, 1:1 scale drawing and detailing, final prototype of the
bus stop railing along with seating in 1:20 scale and the final 1:1 scale prototype
of the bus route information interactive element.
8. The course was divided into three main aspects:
• Quiz on History of Opera ( third place)
• Study of two scenographies of Operas from
different time periods
I worked on “La Traviata”, film version and La
Traviata 2006 at Salsbury .
• Maquette
The final submission was to design a set for a
theatre script extracted from a short story or an
original play script like La Traviata, Macbeth etc,
and a photography narrative shoot with different
lighting for the scenes.
I read “Kaaki”, a short story written by
Premchand. My primary concern after reading it
was that whatever the audience sees, it is sort of
in the form of 2D as they can’t really see much of
what is happening behind. So to fit a room, the
house, kitchen, dining area and the outdoor
seating in a linear manner became a little
challenging. On receiving the feedback, before I
started constructing the maquette, I got more
clarity on how to make more 3D and playful. Some
parts of the play could be represented
metaphorically as well. I made a 1:20 scale model
out of foam board.
SCENOGRAPHY (COURSE IN THIRD YEAR)
Full Documentation- http://www.slideshare.net/AmeeshiGoenka/scenography-46899200
Kaaki Story, Basic
Scenography Sketch, Set
Design and Different
Lighting Effects during
the Play.
9. The course was primarily about sketching,
ideating, technical drawings, modelling and
making a final functional prototype. Every
assignment was individually done. I worked on:
• Pen Stand (requirement brief given;
sketching, ideating and modelling)
• Stool (sketching, ideating, measurement
detailing, and modelling)
• Chair (the assignment was to make a
furniture with more than one function; I
made a chair for a college student with
semi-reclining back rest, foldable table,
flexible leg rest and storage space. Focused
on research, sketching, measurement
detailing and modelling.)
• Wine Table trolley
We could chose any simple furniture we wanted
to make. I wrote a design brief from a client for
the requirement of a wine trolley table and took
that forward. Made several sketches for the
form, did intense research, did several detailed
drawings, worked on the materials to use, made
many models and finally made the working
prototype in the college workshop in two and a
half days and got a good feedback.
SIMPLE FURNITURE DESIGN (COURSE IN THIRD YEAR)
Full Documentation- http://www.slideshare.net/AmeeshiGoenka/penstand ; http://www.slideshare.net/AmeeshiGoenka/stool-44024911 ;
http://www.slideshare.net/AmeeshiGoenka/chair-44531038 ; http://www.slideshare.net/AmeeshiGoenka/table-44714235
Stool drawing
and model,
Student’s seat
detailed drawing
and model,
Sketch of the
wine trolley
table, model and
the final
prototype.
10. ART AND SCIENCE OF LIGHTING (WORKSHOP IN THIRD YEAR)
During this course we did a lot of theory on
different lighting systems, how to use a lux meter,
several presentations, market research and few
experiments on product lighting.
Our main focus was on making the luminaire. It
was an individual assignment and we were given
the last three days of the workshop to make a
sketch, get the materials and have a functioning
LED luminaire ready for submission at the end of
the last day.
My concept was to make a lighting piece for a pub
or bar counter table. I initially wanted to use
more than one colour of LED lighting but that
made it look really cheap and wasn’t appealing.
I made use of wood to make the frame, hand
made paper on which I cut out the lettering,
gateway sheet for the even diffusion of light and
red LED strip of 1.5m in length.
In a dark room it illuminates it was blood red and
in a brighter room you can see the texture of the
paper and the golden frame.
The main purpose of the base of the frame is for
the bartender to place the drinks on it and then
light up the sign saying “Drink it UP”.
Full Documentation- http://www.slideshare.net/AmeeshiGoenka/art-and-science-of-lighting
Drawing of the luminaire,
Frame and the cut up
painted and drying in the
sun, the luminaire in a dark
room and the luminaire in a
lit up space.
11. TEXTILE
HISTORY OF ART AND SHIBORI
(COURSE IN FIRST YEAR AND WORKSHOP IN SECOND YEAR)
The course abstract
was to pick an artist
and understand his
art work and
methods in depth
and reconstruct the
same. I chose Pierre
Auguste Renoir and
deconstructed his
painting of a bather
and reconstructed
the same using
different fabrics.
Shibori, a skill based workshop. Dyed cotton
and silk fabrics. My final piece was a silk scarf.
12. RUG MAKING AND PLY SPLIT BRAIDING
(WORKSHOPIN SECOND AND THIRD YEAR)
Full Documentation- http://www.slideshare.net/AmeeshiGoenka/rug-making-documentation
Weaving, a skill
developing workshop
wherein I made a long
mat (wool and paper) on
the loom and a wall
hanging (design inspired
by Razza) on a wooden
frame using only wool.
The process of manually
making it was addictive.
Ply split braiding, a skill
developing workshop in
which we learnt to make
braids out of four to eight
strings and the three
main knotting or ply
weaving techniques. We
used different types of
cords and material. Our
main learning was giving
something a 3D shape
without a mold.
13. PRODUCT DESIGN
INTRODUCTION TO RHINO AND TECHNICAL DRAWING
(COURSES IN SECOND YEAR)
Introduction to Rhino was exploring
the software and the various forms
we could make with it. My final
drawing was a lighter as it had to be
done very carefully in detail.
I took technical
drawing to learn to
represent my
product and
furniture ideas
through drawings
and dimensions.
14. DRAWING FOR IDEATION (COURSE IN SECOND YEAR)
Drawing for ideation was an extremely hand-
eye-coordination intensive course. We had an
open book, skill test after we practised
isometry for four days. The iron on the
isometry grid was done for the same. Soon
after, we started practicing perspective
drawings. All of us were meant to spend at
least two to four hours on each object
drawing. I drew the Bosch machine, two
views of the yellow headphones with
ideations and a shoe with ideations around it.
For the final submission, I drew and rendered
a portable water purifier jug. I used water
colour pencils and marker for rendering.
15. WALL MURAL
WALL CALL AND HISTORY OF DESIGN
(PROJECT AND COURSE IN THE FIRST YEAR)
The main intention of wall call was
conceptualization, stencilling, use of waste
materials for aesthetic appeal and texturing.
We created this as a gesture of appreciation to
the Dry Waste Collection Centre.
In this course, we did a research on design
inventions and created a time line which took
the form of a wall mural as final submission.
16. Wood Block Printing (Third Year)
http://www.slideshare.net/AmeeshiGoenka/pub-culture
Research Work (Second Year)
Parojan- A Marwari Tradition
Initial presentation: http://www.slideshare.net/AmeeshiGoenka/initial-27481584
Research Paper: http://www.slideshare.net/AmeeshiGoenka/parojan
Final presentation: http://www.slideshare.net/AmeeshiGoenka/final-27481613
Story Telling (First Year Project)
Story book – The Spiral of Trials
http://www.slideshare.net/AmeeshiGoenka/the-spiral-of-trials- revised
Games Without Equipment (First Year)
Videos- Bhaago: https://www.youtube.com/watch?v=5Qv9gScpDS8
TouchWood: https://www.youtube.com/watch?v=eQwfvA56LuY
State of the State: https://www.youtube.com/watch?v=5ynXe7Z7jAU
Travel and Learning (First Year)
Studying the bamboo clusters at Wayanad
http://www.slideshare.net/AmeeshiGoenka/my-take-on-uravu-and-other-places-in-wayanad
OTHERS
19. THANK YOU
AMEESHI GOENKA
SRISHTI SCHOOL OF ART DESIGN AND TECHNOLOGY
Mail- ameeshi.goenka@yahoo.com
Phone- +91 9620375133
Slideshare- http://www.slideshare.net/AmeeshiGoenka
Facebook Page- https://www.facebook.com/ameeshigoenka93