The document discusses the design of short animated "stings" to advertise the Cherry and Lime brand. It outlines initial research on existing examples, then explores ideas for characters, animation, and environment to engage customers. These include retro-style cartoon characters interacting in a 3D space and incorporating the company logo and mission. The goal is to grab attention quickly through humor, emotion and memorable audio-visuals.

1. with a sting…

2. Who are Cherry and Lime?
• Cherry and Lime was started by James Leckey
of Leckey Design Ltd.
• They specialize in the design of pastorally
supportive products for children and adults
with special needs.
• The aim of Cherry and lime is to create videos
that advertise a brand and help engage the
customers.

3. What is a Sting?
• A ‘Sting’ is a short animation/movie that
engages the audience and creates interest in a
brand.
• Can be used to quickly grab the attention of
the audience.
• Are a fast effective (subliminal) answer to
advertising.

4. Where did I start looking?
• TV advertising
• Internet viral ads
• Bus shelters
• Shop windows
• 3D mapping/projections onto architecture
• Social Media websites (Facebook etc)

5. Research

6. Best Examples
• Augmented stings/business cards
• 3D mapping is at the forefront of advertising
across Europe, I experienced this as I was on
my Erasmus
• Short car stings with unexpected twists
• Eye catching and influence/intrigue the
customer
• Minimal time/Maximum effect

7. My ideas
• Character Design
• Create a scene
• Incorporate identity/logo
• Short history
• Future direction
• Focus on mission

8. Character ideas
• Cherry and Lime? (too obvious)
• Should reflect their aims/mission
• For all ages (as first project is for Leckey
Design Ltd.)
• Cartoon styled characters with individual
characteristics
• Represent the company

9. Character possibilities
• Focus on the head of the character
• Retro old style cartoon
• Simple body structure
• Quirky characteristics
• Fun/engaging
• Happy displaying passion for mission

10. Music/Sound
• Quiet soundtrack/background track
• Focus on voices/sound of the characters
• Sound produced as the characters react with
their 3D environment
• Possibility of viral content
• Make it memorable (e.g. coke with lime ad)
• Include the name?

11. Environment Ideas
• Creative space
• Fun
• Projection of characters onto surface
• Interaction with objects
• Relevant content within scene
• Environment will develop as my concepts
develop and storyboards will help work out
the overall layout

12. Early concept

13. Feedback
• Why the ‘Radio head’?
• What type of body (cartoon or more robotic)
• What other pieces of technology can be used
as the head?
• Make it relevant to the company
• Think retro cartoon style
• Look at current examples/trends

14. Possible learning curves
• Editing video/3D animation using After Effects
• Development of characters in 3ds max and
advancing in animation skills
• Making use of various rendering techniques in
order to achieve best outcome
• Professional outcome presented with all
relevant paperwork and development
concepts

15. Cherry and Lime visit
• Animated corporate videos for internet
• Create videos that change your life
• Creative scripting
• Engage customer with music
• Communicate feeling/emotion
• Important storyboarding
• Retro/old style

16. The Logo
Cherry and Lime
Font Experimentation Incomplete? Unknown future

17. Their studio
• Open friendly working environment
• Area for story boarding and discussing work
with client
• Meetings on Friday with client
• Good communication between colleagues
• Don’t be afraid to raise any issues and be
honest
• Team work

18. Where am I going?
• 3D animation involving multiple characters
• Experimentation with concepts
• Work with possible outcomes
• Consider the environment in which the sting
could be displayed
• Possibility of permanent installation
• Where will sting be displayed?

19. My plan
• Further research
• Concept sketches
• Storyboard possible animation sequence
• Develop 3D models
• Develop final storyboards
• Character rigging and animation
• Test animation sequences

20. My final outcome
• Incorporates my character design based on
old style retro camera.
• Includes simple Cherry and Lime character
animation.
• Characters react with their environment and
engage the customers.
• Display humor and energy but also maintain
integrity.