Charles Malone Jr. is exploring his personal brand as a sports and esports enthusiast interested in sports journalism, fantasy sports, and content creation. His skills in storytelling and reporting combined with his passion for gaming have led him to create digital content and communities. He is the executive producer of the Total Fandom podcast where he debates sports with casual fans. His goal is to establish a network of creators publishing engaging, authentic content.
This is the first assignment that will be published to my online portfolio. In this assignment, I defined my brand identity, learned how to market my brand, and deciphered areas that can be improved upon. Utilizing the information here, I built my brand and created my online presence.
Personal Branding Exploration - Cory LozierCoryLozier
This is a project that I created in my personal branding class. I took this class in November of 2022. In this you will see what it is that I am looking for in an employer and who I can be as an employee.
Personal Brand Exploration - DeShawn EllisDeShawn Ellis
This is a project I completed on behalf of my Portfolio I course at Full Sail University on August 06, 2023. Learn more about my evolving passion for public relations as you gain insight into his identity, brand position, goals, credentials, and brand promise.
This is the first assignment that will be published to my online portfolio. In this assignment, I defined my brand identity, learned how to market my brand, and deciphered areas that can be improved upon. Utilizing the information here, I built my brand and created my online presence.
Personal Branding Exploration - Cory LozierCoryLozier
This is a project that I created in my personal branding class. I took this class in November of 2022. In this you will see what it is that I am looking for in an employer and who I can be as an employee.
Personal Brand Exploration - DeShawn EllisDeShawn Ellis
This is a project I completed on behalf of my Portfolio I course at Full Sail University on August 06, 2023. Learn more about my evolving passion for public relations as you gain insight into his identity, brand position, goals, credentials, and brand promise.
I discovered and defined my personal brand by researching my industry, and competition. I highlighted skillsets that need improvement and developed a professional development campaign to address the gaps identified. I established a brand promise based on my target audience and wrote an elevator pitch to help me communicate my value. To develop this presentation, I used PowerPoint and exported the file as a PDF to SlideShare for the public to view. I used tools from LinkedIn for research purposes.
Applying Best Practices in Digital Marketing to Drive Social Change #SIS13Adam Hirsch
Presentation for a workshop I led at the Social Innovation Summit (NYC).
This deck focuses on an interactive session around a "A Digital Marketing and Communications Timeline Worksheet"
and
5 Digital Marketing Trends To Jump On (Before It’s too late)
*This deck can be viewed alone, but really is meant for attendees of the session who heard the "talk track" as a take home.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
I discovered and defined my personal brand by researching my industry, and competition. I highlighted skillsets that need improvement and developed a professional development campaign to address the gaps identified. I established a brand promise based on my target audience and wrote an elevator pitch to help me communicate my value. To develop this presentation, I used PowerPoint and exported the file as a PDF to SlideShare for the public to view. I used tools from LinkedIn for research purposes.
Applying Best Practices in Digital Marketing to Drive Social Change #SIS13Adam Hirsch
Presentation for a workshop I led at the Social Innovation Summit (NYC).
This deck focuses on an interactive session around a "A Digital Marketing and Communications Timeline Worksheet"
and
5 Digital Marketing Trends To Jump On (Before It’s too late)
*This deck can be viewed alone, but really is meant for attendees of the session who heard the "talk track" as a take home.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
2. As an ambitious sports enthusiast and an avid gamer, my passion for
sports journalism, fantasy sports, esports and content creation led
me to my professional pursuits. My skills in impactful and
informative storytelling and reporting married with my love for
gaming has translated into exploring creative digital channels and
communities to connect with and collaborate. I am the executive
producer of Total Fandom, a podcast where I debate with casual
sports enthusiasts about the NFL and the Council Fantasy League I
commission. My goal is to establish a network of content creators
who value publishing informative, engaging, entertaining, relatable,
and authentic content.
IDENTITY
3. PROFESSION
Potential Job Titles
• Broadcast Distribution Marketer
• Sports Data Analyst
• Twitch Influencer Streamer
Brand Archetype - Creator
My creative process allows me to showcase my skills in ideation
to implementation. Once I’ve got the idea, my goal is to find the
tools to mold it into my vision and share it with the world. My
content relies on nostalgia and relatability. I also embraces my
personal creative.
Media & Data Journalist for Sports & EGaming
4. Sports/Gaming Enthusiasts
TARGET AUDIENCE
Armon Sadler Outreach Plan
• We were introduced digitally through a mutual
colleague so I’ll initially reach out through a cold email
listed on his Instagram social media channel expressing
my interest in connecting. I will follow up with another
email in a week if I do not get a response. I will then
reach out on social media to follow up my emails. If
we aren’t able to make contact I will ask out mutual
colleague to introduce us formally.
Gene White
Outreach Plan
• I will initially reach out on LinkedIn. If there is no
LinkedIn profile available I will send a cold email
expressing my interest in learning about the company
as well as provide a link to my digital portfolio. I will
follow up with another email in a week if I do not get a
response. I’ll then reach out through a social media
channel such as Twitter, Instagram, Facebook, etc.
Talent Acquisition at FOX
Sports at FOX Corporation
Sports Journalist and Hip
Hop Reporter
5. Sports/Gaming Enthusiasts
TARGET AUDIENCE CONT.
Andrew
Courtemanche
Outreach Plan
• I will initially reach out on LinkedIn. If there is no
LinkedIn profile available I will send a cold email
expressing my interest in learning about the company
as well as provide a link to my digital portfolio. I will
follow up, in a week, with the company’s human
resources department to speak with the talent
acquisition team if I do not get a response.
Talent Acquisition at Twitch
6. GOALS
Short Term
(Immediately After Graduation, May, 2024)
Establish a diverse community of content creators for EGaming
- Boosting Loyalty
• Audience Sentiment: The measurement of tone, feeling, and context of actions your audience takes when reacting to your brand
• Issues Resolved: The rate at which you resolve your audience’s brand-related complaints and problems
• Comments/Direct Messages: Written communication with your social media account, either in a public-facing or private capacity
Establish social media presence
- Increasing Engagement
• Clicks: How often people act on your call to action
• Reactions: The number of reactions your content generates
• Shares: How often people repost your content
• Mentions: The number of times people refer to your brand in social media conversations
• Comments: Written responses to content shared
Mid Term
(2-5 years)
Develop fantasy football draft kit software
- Generating Leads
• Click-Through Rate: The frequency with which people react to your call to action (CTA) by clicking the provided link
• Web Traffic: The number of visitors to your website
• Conversion Rate: The rate at which visitors to your website complete a designated call to action
Long Term
(5-10 years)
Establish a fantasy football sports news network and data analysis startup
• Total addressable market: indicator that measures a company's target audience and market size to determine the amount of customers
they might attract
• Customer acquisition cost:amount of finances that businesses must spend on manufacturing, marketing and distribution that may lead to
them acquiring new customers
• Customer retention rate: the amount of customers that remain loyal to a company after a certain period of time
• Lifetime value:the average amount of finances that a company may receive from a customer over the course of a company's lifespan
• CAC recovery time: determines the time it can take for a company to receive a profit from their customer acquisition cost
• Profit margin: informs a company of how much money their product or service sells for based on how much the product costs to
manufacture
8. I aim to inspire sports/gaming enthusiasts to
embrace their passion and explore creative
avenues to publish informative and engaging
content that is relatable and accessible to
everyone.
PROMISE
9. CREDENTIALS
Picture Relevant
to Your Industry
Goes Here
Relevant Experience
Podcast Anchor and Executive Producer
Total Fandom | Los Angeles, CA
• Editorial and creative lead in project design, development, and
management, and pre- and post-production coordination (including
promotional content production, optimization, and distribution).
• Comprehensive calendar and show scheduling, (virtual) meeting
coordination, project research, coordination, and outreach, drafting
correspondence, casting, hiring crew, distributing scripts.
• Execute all
fi
eld and studio audio recording, mixing, mastering,
production, and publishing.
• Design weekly and monthly social media editorial calendars and maintain
scheduled distribution of social media content in the form of blogs,
infographics, videos, and audio bytes.
• Manage assessment processes by developing clear metrics to track and
improve interaction and performance through growth and engagement
KPIs and SEO optimization efforts
Fantasy Football Journalist
The Council Fantasy League | Los Angeles, CA
• Creative lead in development, execution, and analysis of events and
programs by interpreting event engagement and data, writing reports, and
curating presentations.
• Maintain multiple fantasy team tier-based ranking systems (Post-Draft,
Power Rankings, Quarterly Rankings) that I developed to analyze relevant
data and make optimal weekly team con
fi
guration - this immediately
resulted in a 20% increase in wins over the previous season.
• Collaborate with cross functional teams with varying levels of seniority
and experience to design promotional strategies and programs, and
optimize engagement.
Education
Sportscasting Program, B.S. , Full Sail University (May, 2024)
10. COMPETITION
Stephen A. Smith
Industry Experience
• Journalist/Commentator at ESPN
Education
• Bachelor’s Degree, Mass Communications/Media
Studies, Winston Salem-State University
(1988-1992)
Leadership Experience
• Co-Host of ESPN’s First Take from 2012 till
currently.
• Hosted “The Stephen A. Smith Show” from 2005 -
2008
Skills and Proficiencies
• Radio - 500+ endorsements
• Television - 500+ endorsements
• Print Media - 500+ endorsements
Charles Malone Jr.
Overall Online Presence
• 500 + connections, custom banner image,
professional headshot, customized LinkedIn profile
with a variety of published articles and content.
Active on Twitter, TikTok, LinkedIn, etc.
Customized LinkedIn URL.
• Grade: Superior, 100/100
Industry Experience
• Podcast Anchor (freelance) for The Gote Talk
• Fantasy Football Journalist (freelance)
Education
• Bachelors of Science in Sportscasting (May 2024)
Leadership Experience
• Executive Podcast Producer (freelance)
• Fantasy Football Commissioner
Skills and Proficiencies
• Video Editing - 0 endorsements
• Audio Editing - 0 endorsements
• Journalism - 0 endorsements
Overall Online Presence
• Less than 10 connections, no custom banner image,
professional headshot. Customized URL Link.
LinkedIn profiled lacks published content and/or
articles. Active on Twitter, Instagram, TikTok, etc.
• Grade: Poor, 10/100
11. COMPETITION
Ryan Tillich
Industry Experience
• Industry experience goes here
Education
• Bachelors Degree in Sportscasting at Full Sail
University (2021-2024)
Noteworthy Experience
• No noteworthy experience
Skills and Proficiencies
• No skills provided on LinkedIn profile.
Charles Malone Jr.
Overall Online Presence
• Less than 10 connections, no custom banner image,
Professional headshot. Customized URL link.
LinkedIn profile lacks
• Grade: Poor, 6/100
Industry Experience
• Podcast Anchor (freelance) for The Gote Talk
• Fantasy Football Journalist (freelance)
Education
• Bachelors of Science in Sportscasting (May 2024)
Leadership Experience
• Executive Podcast Producer (freelance)
• Fantasy Football Commissioner
Skills and Proficiencies
• Video Editing - 1 endorsement
• Audio Editing - 1 endorsement
• Journalism - 1 endorsements
Overall Online Presence
• Less than 10 connections, no custom banner image,
professional headshot. Customized URL Link.
LinkedIn profiled lacks published content and/or
articles. Active on Twitter, Instagram, TikTok, etc.
• Grade: Poor, 10/100
12. BRAND POSITION
For sports/gaming enthusiasts who are in need of engaging content they themselves can
be apart, I provide accessible, relatable content with the goal of encouraging others to
embrace their creative genius and dive deeper into their respective interest. I’ve watched
a variety of sports debate shows, twitch/YouTube streamers, and social media content
creators to really get a feel for what everyone else wants to hit on. I add an element of
the “casual sports/gaming fan” to my content to showcase we can fully embrace what
interests us most
“CMJ”
13. NETWORKING &
MARKETING
Industry Events & Organizations
• NAB Show Saturday, April 15th through Wednesday, April 19th |
Las Vegas (National Association of Broadcasters)
• Insider Series | Emerging Tech, Data and Media, Wednesday,
November 2nd | Virtual (Sports Pro Media)
• Broadcast Week | November 28th-December 2nd (SportsProMedia)
Digital Marketing
• Primary Content: Short Informational Videos; Full Length
Podcasts; Blog Posts/Articles
• Primary Tools: Youtube; Twitter; Instagram; TikTok; Zoom;
LinkedIn; Anchor. I will be publishing content on a weekly basis
until a larger team is established for daily content development.
• Website: I’m going to use my digital portfolio website to showcase
my previous work as well as the my upcoming projects.
14. PROFESSIONAL
DEVELOPMENT
Mentor
• I will be seeking another journalist as a mentor. Someone with
proficiency in Social Media Marketing and Content Marketing. They
should have experience with audio and visual editing like myself but
more advanced knowledge. I am being mentored by a Social Media
Director now, someone who isn’t attending Full Sail university, however I
am open to having more than one mentor.
Formal Education
• Sportscasting Degree Program (May 2024)
Technical Skills
• Sports Marketing- Coursera, November 2022
• GarageBand Podcasting - LinkedIn, December 2022
• Software Development- Cal State Long Beach, February 2023
Soft Skills
• Sports & Society - Coursera, March 2023
• The Strategy of Content Marketing- Coursera, April 2023
• Introduction to Personal Branding- Coursera, May 2023
15. 15
Charles Malone Jr.
Are you into video gaming? Sports? I provide a stable platform for a community of
hobbyist like yourself that want to explore and publish their opinions/content whilst
uplifting collaboration and cohesiveness. In fact, take a look at my Youtube Channel
(@CMJ DaGote) where I’ve posted a variety of engaging content for the casual
sports/gaming fan.
“
16. REFERENCES
Chapman, Cameron, et al. “Color Theory for
Designers, Part 1: The Meaning of Color.”
Smashing Magazine, 28 Jan. 2010, https://
www.smashingmagazine.com/2010/01/color-
theory-for-designers-part-1-the-meaning-of-
color/.
Chapman, Cameron, et al. “Color Theory for
Designers, Part 2: Understanding Concepts
and Color Terminology.” Smashing
Magazine, 2 Feb. 2010, https://
www.smashingmagazine.com/2010/02/color-
theory-for-designers-part-2-understanding-
concepts-and-terminology/.
Chapman, Cameron, et al. “Color Theory for
Designers, Part 3: How to Create Your Own
Color Schemes.” Smashing Magazine, 8 Feb.
2010, https://www.smashingmagazine.com/
2010/02/color-theory-for-designer-part-3-
creating-your-own-color-palettes/.
DigitalSynopsis.com. “What Different Types of
Fonts Mean and How to Use Them.” Digital
Synopsis, 31 July 2019, https://
digitalsynopsis.com/design/font-psychology-
emotions/.