This document analyzes the online coupon market and provides recommendations for Frugaloo, an online coupon website. It finds that Groupon and LivingSocial dominate the market with 38.8% and 35% share respectively. Main users of coupons are aged 35-44 while those aged 55-64 are increasing usage. AB shoppers use coupons for premium brands. Suppliers see better returns from coupons than in-store promotions. The document recommends Frugaloo focus on creating emotive categories, a simple website with large icons, introduce high street and high end brands, involve offers for spas and restaurants, and create a loyalty coupon card to track consumer behavior.

1. FRUGALOO

2. What is Frugaloo?

3. An online
coupon website
created by the
Huffington Post.

4. How do we improve Frugaloo?

5. ANALYSIS ON THE
ONLINE COUPON
MARKET

6. COMPETITORS

8. There’s a lot of
choice…

9. Who are the Leaders of
this sector?

10. GROUPON
38.8%
LIVINGSOCIAL
35%
Financial Times 2011
Shared Sales

11. GROUPON OFFERS…
Financial Times
£6 off your next deal bought.
UK deals only
Deals that only last for 24 hours
No category choices
No instant deals

12. LIVINGSOCIAL OFFERS…
Free deal if you find three other friends to purchase the coupon
UK and Worldwide deals
Deals last up to a week
Categorised by emotive titles
Instant deals
Financial Times

13. CONSUMERS
“The Recession
Shoppers”

14. 61% increase of new
visitors to coupon
sites in 6 months.
Valassis

15. Looking out for
promotions is highest
among 25-34 year olds.
Valassis and Roper snapshot GFK

16. A 12% increase in
the use of physical
coupons within 55-
64 year olds.
Valassis and Roper snapshot GFK

17. Main coupon users are
aged 35-44.
Valassis and Roper snapshot GFK

18. 40% (full time workers) are looking for offers.
Valassis and Roper snapshot GFK
34% (unemployed) are looking for offers.

19. The AB
Shopper

20. AB shoppers use coupons as
much as other
demographics, especially for
premium brands or high
income buys.
Valassis and Roper snapshot GFK

21. 29% AB consumers buy store branded goods rather than mainstream.
15% of AB customers are shopping at discount stores like Aldi and Lidl.
Valassis and Roper snapshot GFK

22. SUPPLIERS

23. Suppliers are struggling in the recession even with in-store deals.
Consumers prefer to receive an independent saving rather than one
everyone benefits from. In turn making them feel consumer savvy.

24. Companies have
“better returns from
coupon campaigns
than their own in-
store promotions.”
Valassis

25. FT Analysts believe that
Online Coupon Companies
are capable of settling with
a 20% share of the profit
made by the supplier.
This is Google’s current profit
margin for each coupon
deal.
Suppliers
Google

26. Financial Times
Eating out and Spa treatments are the
most bought online coupon categories

27. So how can Frugaloo stand
out from the crowd?

28. CONCLUSION
OF IDEAS

29. The Look of
the Brand

30. It has to connect with a wide age range 25-64
The common goal is to save money and to be
customer savvy
Keep it smart and easy to understand
This is solely for UK Consumers (make them proud
to be British)

31. Website
Layout

32. Create an emotive category tick box of choice
from treat yourself, days out and eating out.
Sign up for specific categories.
LivingSocial

33. Keeping the website simple and
easy to use as there is an
increase in 55+ looking for deals.
Large Icons to clearly navigate
from page to page
Create a basket of coupon
buying.
Print out coupons online

34. The Coupon

35. Create physical coupons for the 55-64.

36. Aim to introduce High Street Brands

37. Aim to
introduce
high end
brands with
larger price
tags.

38. Involve as
many offers
for spa’s and
restaurants
for the wide
audience.

39. Loyalty
Coupon Card

40. Create a Frugaloo Loyalty Card which can work as a payment card. So it can be used in
store
Maybe expanding this to use of Mobile phones
Track consumer behavior
Identify popular categories and for what age
similar to Boots Advantage Card. Able to track what consumers are interested and gain
an insight to their consumer behaviour LOADS OF DATA