Ecommerce in Mexico expanded faster than expected in 2012 due to increases in internet and mobile usage. However, online purchasing is much less common in Mexico than other large Latin American markets and has yet to reach maturity. Travel, events, and virtual goods are the top online purchase categories, but physical goods sellers are starting to see more success. The report examines factors that will influence future ecommerce growth in Mexico such as credit card penetration, alternative payment methods, and delivery infrastructure improvements. Ecommerce sales are projected to reach $7.98 billion in 2013 and continue growing at double-digit rates annually through 2016 when sales near $13 billion.