Online marketing and e-commerce presentation from Fore! Reservations conference (November, 2012). Covers the growth of the social, local, mobile web and its importance to the golf industry as well as the travel and hospitality space generally.
Social Media ROI Case Study on InspiratoJamie Duklas
Social Media ROI tends to be a scary topic. It shouldn't be. This presentation shows how Social Media can be treated like any other online marketing channel and that there are several key ways to show Return on Investment.
This presentation is a Social Media ROI case study on Booyah Online Advertising's client Inspirato. Covered is Social Media engagement, measurement and reporting. We will tell you how to create goals, determine benchmarks and KPIs and track social media through free tools( Google Analytics, Facebook Insights and Twitter Analytics through the API) so that your social media marketing program is built with the proper structure to be a success.
Slides from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
Maximizing Data to Put Personalization to Work for Your PropertyTim Peter
This talk, from the 2016 HSMAI Digital Marketing Strategy Conference looks at how hotel marketers can use data to improve guest experience, driving increased revenue, occupancy, and loyalty. It examines in detail why content is king, context is queen, and data is the crown jewels for successful hotel marketers
How Hotel Marketers Can Use Revenue Levers to Drive ProfitabilityTim Peter
While revenue management remains a critical component for growing your hotel's occupancy, rate, and RevPAR, the emerging practice of revenue strategy can help you build an even more successful business. These slides, recently presented by Tim Peter at HFTP's HITEC conference, in conjunction with HSMAI, help explain the key revenue levers available to successful hotel marketers, and how you can make the most of them to improve your hotel's overall performance.
Social Marketing Integration: All Marketing Is SocialTim Peter
There's more to social marketing than just building a blog or attracting friends fans, and followers on Facebook, Twitter, Tumblr, LinkedIn, and Instagram. The most successful organizations use social organically, incorporating it as part their overall customer experience and driving more than just shares, likes, or links; they drive business results. This recent presentation to marketing leaders explores how these organizations succeed with social. And how you can, too.
Social Media ROI Case Study on InspiratoJamie Duklas
Social Media ROI tends to be a scary topic. It shouldn't be. This presentation shows how Social Media can be treated like any other online marketing channel and that there are several key ways to show Return on Investment.
This presentation is a Social Media ROI case study on Booyah Online Advertising's client Inspirato. Covered is Social Media engagement, measurement and reporting. We will tell you how to create goals, determine benchmarks and KPIs and track social media through free tools( Google Analytics, Facebook Insights and Twitter Analytics through the API) so that your social media marketing program is built with the proper structure to be a success.
Slides from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
Maximizing Data to Put Personalization to Work for Your PropertyTim Peter
This talk, from the 2016 HSMAI Digital Marketing Strategy Conference looks at how hotel marketers can use data to improve guest experience, driving increased revenue, occupancy, and loyalty. It examines in detail why content is king, context is queen, and data is the crown jewels for successful hotel marketers
How Hotel Marketers Can Use Revenue Levers to Drive ProfitabilityTim Peter
While revenue management remains a critical component for growing your hotel's occupancy, rate, and RevPAR, the emerging practice of revenue strategy can help you build an even more successful business. These slides, recently presented by Tim Peter at HFTP's HITEC conference, in conjunction with HSMAI, help explain the key revenue levers available to successful hotel marketers, and how you can make the most of them to improve your hotel's overall performance.
Social Marketing Integration: All Marketing Is SocialTim Peter
There's more to social marketing than just building a blog or attracting friends fans, and followers on Facebook, Twitter, Tumblr, LinkedIn, and Instagram. The most successful organizations use social organically, incorporating it as part their overall customer experience and driving more than just shares, likes, or links; they drive business results. This recent presentation to marketing leaders explores how these organizations succeed with social. And how you can, too.
ppropriate for audiences ranging from introductory through advanced. Presented to a umber of clients, including brand marketing students at Cornell University.
Revenue Strategy: The High Cost of Ignoring ValueTim Peter
Pricing products and services has gotten more challenging due to the transparency enabled by digital. Customers today more about your products, services, and prices than most of your employees do. Getting pricing right doesn't just depend on revenue management, it depends on revenue strategy. These slides look at the importance of providing consumer value in your pricing and how to express that value to your customers online.
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...Tim Peter
2014 introduces the largest disruption of hotel internet marketing in years, with changes in mobile, content marketing, and search putting more pressure on hotels and resorts. This presentation delivered to HSMAI highlights those changes and how travel marketers can take advantage to help their brands and their businesses succeed in a complex marketplace.
Elements of E-commerce: How Digital Storytelling Drives Revenue and ResultsTim Peter
Review of best practices for using snackable, shareable, sharp content to attract and convert customers online. While focused on the hotel industry, most of the lessons both draw from, and apply across, various e-commerce leaders.
Leading your organization through a digital transformation requires 4 key actions. This presentation examines how digital magnifies your culture's strengths and opportunities, and reviews how your business can adjust to customers' shifting behaviors.
Digital Marketing Directions 2016: HSMAI NYCTim Peter
Tim Peter's presentation to HSMAI's New York City chapter about trends shaping digital marketing and distribution for travel executives. Covers mobile, OTA's, and key trends for 2016.
Digital Marketing Directions: Three Key Trends Driving Your Marketing Next YearTim Peter
Improving your brand and your business in 2015 and beyond depends on you 3 key trends shaping your customers' behavior. This presentation highlights those trends in detail, and explores how you can use them in your sales, marketing, and e-commerce activities. The three trends look at the growth of Internet, everywhere; the reality that we're all publishers now; and the deep customer insights available to you through big data and not-so-big data. These trends work together to create a world where content is king, context is queen, and data is the crown jewels. And a world where content marketing, contextual awareness, and customer insights come together for the brands best equipped to succeed in the years to come.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
To Go or Not to Go Social? A Strategic Approach to Social MediaGeorgia Zouni
Social Media is exactly what its name stands for: a medium to reach the public. By no means, it substitutes Marketing Communication Strategy, and Overall Company Strategy. This presentation is discussing those topics in relation to Hotels, as it was presented at the annual XENIA Fair, Athens, Greece on 27th of Oct. 2011.
Travel brands over the last few years have changed the way people look at travelling. The ease of travel has been simple and easy to the travelers by both online and offline travel brands before they embark on their travel journey
Do you need to draw some bright lines between your social media presence and business results? Have you been asked to prove the ROI of social media? It's no longer a question of if you should measure the business results of your social media interactions, but what to measure—and how. A new generation of tools based on mathematical modeling and natural language processing make it easier to draw the connections, but harder to determine which of the over 300+ tools you should use. From building marketing funnels and goals, to more complex analytics such as multi-channel media measurement and first-click attribution, the choices are getting more complicated. This presentation looks at a practical framework to build a social media measurement strategy and plan.
This presentation was first given at the Marketing Profs B2B Forum in Boston on October 4th, 2012. It was updated for CARMA on November 13, 2012.
Presentation to the International Council on Active Aging on using social media, websites and other online tools to gather market research and new insights into baby boomers and seniors.
Presentasjon ved Al Merschen (Myriad Marketing) under konferansesporet "Teknologi og nye medier". Konferanse "Fjord 2.0: Tematurisme for fremtiden", Bergen 24. - 25. november.
ITM - Delivering the Promise of Cross-Media with PremediaJeffrey Stewart
Inovação, Tecnologia e Marketing - A Revolução do Marketing.
Customer behaviors are changing. Expectations are shifting. Today’s marketing communication buyers are looking to their traditional communications partners for new tools and channels that deliver on the promise of Cross-Media communications.
VFM Leonardo has just released the results of its first Hotel E-Business Survey which provides a revealing look at what hotel e-business professionals are spending their online marketing budgets on. The survey unveiled some fascinating trends. Interestingly, the features that many e-business professionals are currently using do not align with those that they believe to be most effective.
64% of respondents believe that “hotel tours (combinations of guided spin, zoom imagery, videos or animation)” are very effective yet only 41% have deployed this tactic.
At a glance, the most effective rich media merchandising and social media tactics include:
* User ratings and rankings: 67%
* Hotel tours (combinations guided spin, zoom imagery, videos or animation): 66%
* User comments and reviews: 64%
* Videos for merchandising, advertising and demonstration: 60%
* 360 degree spins/panoramas: 49%
Deck delivered at the Useful Social Media Summit 2011 discussing the value that Social Media brings across business lanes, brand measures, direct response, and customer service. ROI is a challenging, multi-tiered equation that must represent both the expense and impact of efforts to the enterprise.
ppropriate for audiences ranging from introductory through advanced. Presented to a umber of clients, including brand marketing students at Cornell University.
Revenue Strategy: The High Cost of Ignoring ValueTim Peter
Pricing products and services has gotten more challenging due to the transparency enabled by digital. Customers today more about your products, services, and prices than most of your employees do. Getting pricing right doesn't just depend on revenue management, it depends on revenue strategy. These slides look at the importance of providing consumer value in your pricing and how to express that value to your customers online.
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...Tim Peter
2014 introduces the largest disruption of hotel internet marketing in years, with changes in mobile, content marketing, and search putting more pressure on hotels and resorts. This presentation delivered to HSMAI highlights those changes and how travel marketers can take advantage to help their brands and their businesses succeed in a complex marketplace.
Elements of E-commerce: How Digital Storytelling Drives Revenue and ResultsTim Peter
Review of best practices for using snackable, shareable, sharp content to attract and convert customers online. While focused on the hotel industry, most of the lessons both draw from, and apply across, various e-commerce leaders.
Leading your organization through a digital transformation requires 4 key actions. This presentation examines how digital magnifies your culture's strengths and opportunities, and reviews how your business can adjust to customers' shifting behaviors.
Digital Marketing Directions 2016: HSMAI NYCTim Peter
Tim Peter's presentation to HSMAI's New York City chapter about trends shaping digital marketing and distribution for travel executives. Covers mobile, OTA's, and key trends for 2016.
Digital Marketing Directions: Three Key Trends Driving Your Marketing Next YearTim Peter
Improving your brand and your business in 2015 and beyond depends on you 3 key trends shaping your customers' behavior. This presentation highlights those trends in detail, and explores how you can use them in your sales, marketing, and e-commerce activities. The three trends look at the growth of Internet, everywhere; the reality that we're all publishers now; and the deep customer insights available to you through big data and not-so-big data. These trends work together to create a world where content is king, context is queen, and data is the crown jewels. And a world where content marketing, contextual awareness, and customer insights come together for the brands best equipped to succeed in the years to come.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
To Go or Not to Go Social? A Strategic Approach to Social MediaGeorgia Zouni
Social Media is exactly what its name stands for: a medium to reach the public. By no means, it substitutes Marketing Communication Strategy, and Overall Company Strategy. This presentation is discussing those topics in relation to Hotels, as it was presented at the annual XENIA Fair, Athens, Greece on 27th of Oct. 2011.
Travel brands over the last few years have changed the way people look at travelling. The ease of travel has been simple and easy to the travelers by both online and offline travel brands before they embark on their travel journey
Do you need to draw some bright lines between your social media presence and business results? Have you been asked to prove the ROI of social media? It's no longer a question of if you should measure the business results of your social media interactions, but what to measure—and how. A new generation of tools based on mathematical modeling and natural language processing make it easier to draw the connections, but harder to determine which of the over 300+ tools you should use. From building marketing funnels and goals, to more complex analytics such as multi-channel media measurement and first-click attribution, the choices are getting more complicated. This presentation looks at a practical framework to build a social media measurement strategy and plan.
This presentation was first given at the Marketing Profs B2B Forum in Boston on October 4th, 2012. It was updated for CARMA on November 13, 2012.
Presentation to the International Council on Active Aging on using social media, websites and other online tools to gather market research and new insights into baby boomers and seniors.
Presentasjon ved Al Merschen (Myriad Marketing) under konferansesporet "Teknologi og nye medier". Konferanse "Fjord 2.0: Tematurisme for fremtiden", Bergen 24. - 25. november.
ITM - Delivering the Promise of Cross-Media with PremediaJeffrey Stewart
Inovação, Tecnologia e Marketing - A Revolução do Marketing.
Customer behaviors are changing. Expectations are shifting. Today’s marketing communication buyers are looking to their traditional communications partners for new tools and channels that deliver on the promise of Cross-Media communications.
VFM Leonardo has just released the results of its first Hotel E-Business Survey which provides a revealing look at what hotel e-business professionals are spending their online marketing budgets on. The survey unveiled some fascinating trends. Interestingly, the features that many e-business professionals are currently using do not align with those that they believe to be most effective.
64% of respondents believe that “hotel tours (combinations of guided spin, zoom imagery, videos or animation)” are very effective yet only 41% have deployed this tactic.
At a glance, the most effective rich media merchandising and social media tactics include:
* User ratings and rankings: 67%
* Hotel tours (combinations guided spin, zoom imagery, videos or animation): 66%
* User comments and reviews: 64%
* Videos for merchandising, advertising and demonstration: 60%
* 360 degree spins/panoramas: 49%
Deck delivered at the Useful Social Media Summit 2011 discussing the value that Social Media brings across business lanes, brand measures, direct response, and customer service. ROI is a challenging, multi-tiered equation that must represent both the expense and impact of efforts to the enterprise.
Merrill Dubrow, President and CEO of M/A/R/C Research, forecasted the future of the industry to over 200 attendees at IIR's Technology Driven Market Research Event in May 2011.
Brave New World: The End of Survey ResearchMichael Bystry
Presentation by Cliff Young, Managing Director of Public Sector and Polling, Ipsos. Presented on April 27, 2012 at the MRA Spring Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
NYU Integrated Marketing Campaign Project. Client: The EconomistPatty Yunen Latour
As part of the core curriculum for the M.S. in Integrated Marketing at NYU-SCPS, students are required to take two campaign classes, one covering everything related to media buying and another covering creative strategy and execution. These two courses are designed to equip students with the needed skills to thrive in the "agency life".
This deck is my team's final project for these two classes. The client for the Summer 2012 semester was the "The Economist", the world news publication.
The Hidden Cost of Outsourcing Sales & Marketing to OTAsTim Peter
Hotels frequently – and often unintentionally – outsource their sales and marketing activities to online travel agencies (OTAs) like Expedia and Booking.com. This behavior introduces a host of hidden costs, often reaching millions of dollars annually. It also applies to other intermediaries such as Google. And even metasearch doesn't necessarily provide the benefits it appears to at first glance.
What are these costs? How can hotel marketers and revenue managers avoid paying them? And how can they drive more direct revenue for their hotel properties? That's the topic of this presentation delivered by our founder and president, Tim Peter, at the 2023 Triptease Direct Booking Summit in Chicago.
Take a look at the slides. And be sure to let us know what you think. We'd love to hear from you.
Google is taking a primary role as a gatekeeper between hotels and guests. That provides both an opportunity and a threat for hotel distribution and marketing. Here's why hotel marketers should care -- and what you can do about it for your property.
Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year.
Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...Tim Peter
Are you curious about the trends shaping customer behavior and business success this year? In this presentation, I outline the key digital trends driving customer behaviors and how businesses must respond to them. The slides highlight the importance of content, customer experience, and data, among others, to help you get your arms around how digital shapes the world around you -- and how to leverage digital to put it to work for your business.
E-commerce Best Practices: Growing Your Email ListTim Peter
Email remains one of the most important tools for effective e-commerce and digital marketing professionals. But, if you don't have a strong list, you have no one to market to. This presentation, offered as part of a recent Internet marketing and e-commerce training session, looked at best practices for growing your email list to drive increased sales and revenues.
"The Rules": Social Media in Hospitality MarketingTim Peter
Social media plays an enormous role in helping your hotel's guests decide where and when to stay. These 4 rules work together to help you present the right message to attract and retain guests both now and in the future.
Facts and features of mobile marketing for service industries, presented June 5, 2013 at the New York HSMAI Chapter as part of a program called "mobile madness." Good information about what works and why for mobile marketing.
Hedna keynote today and tomorrow optimizedTim Peter
Keynote address from December 2012 HEDNA examines key digital marketing and travel distribution trends for 2013. Core focus on e-commerce, content marketing, travel and tourism, and travel marketing.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
24. Why we’re here 24
■ The transparent web – and what it means for your business
■ How to use the social, local, mobile web to reveal your value to
your guests and golfers
■ The importance of parity and best rate
■ How to track what’s working
29. Importance of social 29
■ Over 2/3rds of US Internet users regularly
use a social network
■ Nearly 84% of social category visitors
visited a travel review site in 2010, up from
77% in 2008
■ Referrals from Facebook convert at a
higher rate than other referral sites — with
a huge caveat
30. Social signals may
influence search 30
■ Pages that earn tweets + Facebook
shares also correlate well with earning
links, and send direct traffic on their own
■ Facebook shares might be more valuable
than “Likes”
■ Google+, anyone?
31. Facebook 31
■ 600 million users – Every day
■ 2.7 billion “Likes” – Every day
■ 300 million photos – Every day
55. An alternative approach 55
■ All marketing is social: Customer-focused messaging
■ Content marketing: Reveal your value
■ Where u @? The “hub and spoke” model of content marketing
■ Running a race to zero: Price parity for fun and profit
■ Adding it all up: Measuring success
70. Post-round email
Show a photo
Promote another
round or stay
Invite to opt-In
Invite to social media
71. Post-round e-mail 71
■ Case Study:
■ Resort sent email to all guests who stayed 3 nights in in the summer
■ Promotion start: Mid-November
■ Offered promotional rate for January-February
■ Results:
■ December online revenue up 200%
■ 90% of the growth was for following year’s revenues
■ Fore! Reservations MAP Program
72. Customer lifetime value 72
Ongoing
Golfer 1st round 2nd round 3rd round 4th round Total
rounds
Does not Does not Does not Does not
Tiger $25 $25 (Low)
return return return return
Does not Does not Does not $57
Rory $25 $32
return return return (Medium)
Phil $25 $32 $32 $64 ... $153 (High)
73. Now, for your
choice...
Attempt to “win” Promote
the race to zero transparent value
103. Best practice:
Positive return budgeting 103
■ Manage marketing budget and activities to
target return
■ Increase or lower CPC/effort levels based
on conversion rate to achieve target return
105. Summary 105
■ Transparency exists... and is growing
■ Ask yourself what your customer asks:
■ Will I enjoy it?
■ Why should I buy from you?
■ In a transparent age, your marketing must reveal not conceal
your value