Cannes2016 saw over 13,500 delegates attend the 63rd Cannes Lions International Festival of Creativity over 8 days. There were 43,000 submissions across 24 categories including film, print, outdoor, and digital craft. Juries comprised of 387 people awarded 90 Lions including 10 Gold, 22 Silver, and 58 Bronze. Cannes Lions this year highlighted how the advertising industry is expanding capabilities across many new channels and blurring lines between creative, media, and PR. Artificial intelligence was also a major theme as judges rewarded projects that made creative use of machine learning.

1. Cannes2016
Telecurso

5. 63o
Cannes Lions

6. Filmes

7. Criati
vidade

8. 8 dias

9. Lions Health
Lions Innovation
+

10. 43milinscrições

11. 24categorias

12. film
cyber print
outdoor
creative effectiveness
designdigital craft
direct
film craft
glass
gp for good
integrated
media
mobile
pr
product design
promo&activation
radio
titanium
entertainment
entertainment for music
health
pharma
innovation
creative data

13. 387jurados

14. 645palestrantes

18. 13,5mil delegados

19. 2.804inscrições
90leões
10ouro
22prata
58bronze
Almap
Agency of The Year

21. Cannes Lions this
year saw the ad
industry expanding its
creative capabilities.
“There’s never been so many
channels or points of
interactions, or agencies
working on various parts of
that. (…) It’s important to make
sure the brand experience does
not get fragmented.”
Keith Weed, CMO Unilever
NYT: Google and
Facebook together
took nearly two-thirds
of the $60 billion
online advertising
market in 2015.
Facebook and the
advertising industry
were becoming
increasingly difficult
to separate.
“We now operate
in an industry where
there’s such blurred
lines between what is
PR, what is media,
what is creative.”
Nick Waters, Media Lions jury president
Artificial intelligence has caught
the public’s imagination in 2016 as
technological reality begins to
catch up with sci-fi fantasy. This
was equally true at Cannes, as
judges rewarded projects that
made creative use of machine
learning and artificial intelligence.
"“The best cyber work is
work where you don’t even
see the technology, it
becomes invisible … it’s
like magic.”
Chloe Gottlieb, Cyber Lions jury president

85. FIM