The survey found that digital consumers want the newest devices and technologies and plan to add more devices rather than replace existing ones. Interest is high in wearable devices, health/fitness trackers, and apps that provide functionality previously requiring separate devices. While many consumers prefer multiple devices for different purposes, some want an integrated single device. Early adopters are especially interested in new digital offerings and functionality. Consumer electronics companies need to understand how consumers are building personalized combinations of devices and services to ensure their products fill needs in consumers' digital lifestyles. An aggressive innovation strategy and engaging relationship with consumers is important as people pursue complete digital experiences.
Text 100 Consumer Electronic Index Asia-Pacificdigitalinasia
This report is the fourth in a series of Digital Indexes developed by Text100, a global communications agency. These Digital Indexes are designed to investigate the change in how and where buyers gain influence in sectors where there has been significant disruption caused by changes in technology and communications.
This latest index delves into how consumers are gaining influence as they consider buying consumer electronics. The consumer electronics buying journey has been dramatically disrupted and was one of the first sectors to adopt a heavy ecommerce presence. But, over the last two years additional information and purchase platforms have accelerated the change. Fundamental shifts in technology, business and society have accelerated how we go about fulfilling four very basic human needs: communication, collaboration, creation and consumption. Today, consumers expect a connected and consistent shopping experience across bricks and mortar, desktop, laptop, mobile, apps, social sites, magazines and many other platforms.
Find the original report and press release here:
http://www.text100.com/consumer-electronic-index-asia-pacific/
Text 100 Consumer Electronic Index Asia-Pacificdigitalinasia
This report is the fourth in a series of Digital Indexes developed by Text100, a global communications agency. These Digital Indexes are designed to investigate the change in how and where buyers gain influence in sectors where there has been significant disruption caused by changes in technology and communications.
This latest index delves into how consumers are gaining influence as they consider buying consumer electronics. The consumer electronics buying journey has been dramatically disrupted and was one of the first sectors to adopt a heavy ecommerce presence. But, over the last two years additional information and purchase platforms have accelerated the change. Fundamental shifts in technology, business and society have accelerated how we go about fulfilling four very basic human needs: communication, collaboration, creation and consumption. Today, consumers expect a connected and consistent shopping experience across bricks and mortar, desktop, laptop, mobile, apps, social sites, magazines and many other platforms.
Find the original report and press release here:
http://www.text100.com/consumer-electronic-index-asia-pacific/
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
Mobile Path to Purchase 2014 - New Shopper MindsetJeff Kershner
Yearly study performed by xAd and telmetrics - The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people turning to mobile as a necessary part of their everyday lives and purchase decisions.
The Consumer Barometer 2015 is a tool to help you understand how people use the internet.
The 3 Trends in Australia:
1) The future is mobile:
45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.
2) Today's shopper is an online shopper
Although 31% of the consumers shop online many people also use the internet
when buying in-store items. 30% use a smartphone for researching online.
3) Millions of online video views
6 out of 10 Australians watch online video at least weekly via smartphone. Consumers are generally focused while watching.
A recent ABI Research global survey sponsored by the NFC Forum shows that contactless technologies like near field communication (NFC) are surging as consumers look for convenient and secure ways to pay, unlock and connect with the world around them.
xAd, the leader in location-based mobile ads and long-time partner and call measurement provider Telmetrics, have partnered to release first-to-market Mobile Path-to-Purchase research studies conducted by The Nielsen Company. The studies dissect consumer mobile usage and purchase behavior related to the Travel, Restaurant, Auto, Retail, Insurance, Banking & Finance and Gas & Convenience industry verticals.
The results of these studies provide valuable insights into the mobile tools utilized in the process of research and decision, and strong mobile user intent to purchase. To access detailed findings from these studies, please fill out the form.
PurpleBug Study - Consumer Purchasing Behavior Pre/During/After COVID-19 in t...PurpleBug, Inc.
This report is centered around people’s purchasing behavior, taking into consideration the influence of the still ongoing COVID-19 pandemic. It includes the presentation of the results of an in-house survey done by PurpleBug, delving deeper into Filipino consumers’ purchase behavior and psyche as affected by quarantines and other pandemic restrictions. The report tackles into detail their spending habits, perceptions, and purchase channel preferences.
A new study commissioned by Visa (and conducted by PYMNTS) finds that almost a quarter of American consumers own six or more connected devices, and 75 percent of them have at least one — in addition to their smartphones, computers, or tablets. But that’s just the warm-up act. More than 80 percent of consumers see using iOT devices as a way to eliminate the frictions that make today’s online and in-store shopping experience, they say, unproductive, and time-consuming. At the top of their new connected ways-to-pay wish list? Devices that enable auto-pay in-stores and at-the-pump. So, what might get in the way — and who do they trust to deliver it? Guess you’ll have to read — and download the study — to find out.
Mobile Technology - Tablets and Workplace Integration (Whitepaper)Fuji Xerox Australia
Smart phones keep getting smarter. Applications for tablet computers are emerging at dizzying speeds. And the cloud that links them all is limitless in scope. Mobile computing is no longer a technology trend, but rather, an integral component of our business and social lives.
As a result, businesses need to be aware of the benefits this might bring, how these technologies are being used, and who is using them. It is important to deliver solutions that make the process of using documentation on these platforms as streamlined as possible.
For more information on improving business process with better document management, visit www.fujixerox.com.au/mobileprint or call us at 13 14 12.
Ericsson ConsumerLab - Embracing data sharing (report)Ericsson
Ericsson ConsumerLab has taken a look at the consumer value of innovations such as shared data plans and how the introduction of such plans has impacted consumer behavior, as well as triggers and barriers to their adoption.
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
Mobile Path to Purchase 2014 - New Shopper MindsetJeff Kershner
Yearly study performed by xAd and telmetrics - The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people turning to mobile as a necessary part of their everyday lives and purchase decisions.
The Consumer Barometer 2015 is a tool to help you understand how people use the internet.
The 3 Trends in Australia:
1) The future is mobile:
45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.
2) Today's shopper is an online shopper
Although 31% of the consumers shop online many people also use the internet
when buying in-store items. 30% use a smartphone for researching online.
3) Millions of online video views
6 out of 10 Australians watch online video at least weekly via smartphone. Consumers are generally focused while watching.
A recent ABI Research global survey sponsored by the NFC Forum shows that contactless technologies like near field communication (NFC) are surging as consumers look for convenient and secure ways to pay, unlock and connect with the world around them.
xAd, the leader in location-based mobile ads and long-time partner and call measurement provider Telmetrics, have partnered to release first-to-market Mobile Path-to-Purchase research studies conducted by The Nielsen Company. The studies dissect consumer mobile usage and purchase behavior related to the Travel, Restaurant, Auto, Retail, Insurance, Banking & Finance and Gas & Convenience industry verticals.
The results of these studies provide valuable insights into the mobile tools utilized in the process of research and decision, and strong mobile user intent to purchase. To access detailed findings from these studies, please fill out the form.
PurpleBug Study - Consumer Purchasing Behavior Pre/During/After COVID-19 in t...PurpleBug, Inc.
This report is centered around people’s purchasing behavior, taking into consideration the influence of the still ongoing COVID-19 pandemic. It includes the presentation of the results of an in-house survey done by PurpleBug, delving deeper into Filipino consumers’ purchase behavior and psyche as affected by quarantines and other pandemic restrictions. The report tackles into detail their spending habits, perceptions, and purchase channel preferences.
A new study commissioned by Visa (and conducted by PYMNTS) finds that almost a quarter of American consumers own six or more connected devices, and 75 percent of them have at least one — in addition to their smartphones, computers, or tablets. But that’s just the warm-up act. More than 80 percent of consumers see using iOT devices as a way to eliminate the frictions that make today’s online and in-store shopping experience, they say, unproductive, and time-consuming. At the top of their new connected ways-to-pay wish list? Devices that enable auto-pay in-stores and at-the-pump. So, what might get in the way — and who do they trust to deliver it? Guess you’ll have to read — and download the study — to find out.
Mobile Technology - Tablets and Workplace Integration (Whitepaper)Fuji Xerox Australia
Smart phones keep getting smarter. Applications for tablet computers are emerging at dizzying speeds. And the cloud that links them all is limitless in scope. Mobile computing is no longer a technology trend, but rather, an integral component of our business and social lives.
As a result, businesses need to be aware of the benefits this might bring, how these technologies are being used, and who is using them. It is important to deliver solutions that make the process of using documentation on these platforms as streamlined as possible.
For more information on improving business process with better document management, visit www.fujixerox.com.au/mobileprint or call us at 13 14 12.
Ericsson ConsumerLab - Embracing data sharing (report)Ericsson
Ericsson ConsumerLab has taken a look at the consumer value of innovations such as shared data plans and how the introduction of such plans has impacted consumer behavior, as well as triggers and barriers to their adoption.
Accenture Technology Vision 2015 - Ampliare i confini aziendali nell'era digi...Accenture Italia
Negli ultimi anni molte aziende, come probabilmente la vostra, hanno focalizzato l'attenzione sulle possibilità di sfruttare le tecnologie cosiddette SMAC (Social, Mobile, Analytics e Cloud) per trasformare l'azienda in un
digital business. Oggi la sfida è un’altra: come sfruttare il vantaggio digitale?
Customer Engagement Solution - The alliance between Accenture Digital and Adobe Marketing Cloud provides joint solutions that help our clients dramatically improve both marketing performance and marketing efficiency by achieving relevance at scale.
Read more: http://bit.ly/1AjioCI
Le strategie marketing per vendere al consumatore omincanale - Plenaria Netco...Federico Gasparotto
Una delle opportunità più interessanti per gli operatori e-Commerce è di scalare a dimensioni globali per raggiungere i mercati emergenti e ad alto potenziale: quali sono i fattori da considerare nella definizione delle nuove strategie di go-to-e-market?
Accenture Strategy ha sponsorizzato la decima edizione di ABI HR, il convegno che si occupa di approfondire e analizzare i principali aspetti legati alla gestione delle persone nell’impresa bancaria. Sfoglia la presentazione di Stefano Trombetta, Talent & Organization Lead di Accenture Strategy, dedicata alla Digital Transformation della workforce aziendale.
Digital Transformation @Digital Experience Marketing DayDML Srl
7 fattori chiave per la digital transformation, slide relative al mio intervento durante il Digital Experience Marketing Day, organizzato da IDC Italia, con la collaborazione di Avanade e sitecore
In the largest global survey to date dedicated to self-driving vehicles to date, The World Economic Forum, in collaboration with The Boston Consulting Group, polled more than 5,500 consumers in ten countries and 25 city policy makers to gain a deeper understanding of consumer sentiment about the future of automobiles and provide unique insights into the adoption of SDVs by consumers, and the support of SDVs by policy makers, in cities worldwide.
Digital Trendsetters: The Secrets of The Most Successful Digital Supply Chainsaccenture
Accenture Strategy surveyed 400 supply chain executives from organizations with a minimum global revenue of $1 billion+ in mature markets and $500 million or more in emerging markets across 14 countries.
From the respondents we identified a small group (10 percent) of top performers we call Digital Trendsetters.
These companies reported an increase in profitability of more than 10 percent over the last two years and anticipated revenue growth of more than 10 percent in 2015.
Learn more: http://bit.ly/2a6GalL
How a Takeoff in Advanced Robotics Will Power the Next Productivity SurgeBoston Consulting Group
Robotics are quickly approaching an inflection point in usage and are being adopted in new industries. This deck highlights key findings from BCG's research the shifting economics of global manufacturing and the role that advanced robotics will play.
Engaging the Digital Consumer in the Connected Worldaccenture
The 2015 Accenture Digital Consumer Survey for communications, media and technology companies reveals some important findings about an industry in transition, highlighting the importance of usability, brand trust, and digital security in the new connected world.
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
The 2016 Accenture Digital Consumer Survey for communications, media and technology companies polled 28,000 consumers in 28 countries on their use of consumer technology.
Catch and Keep Digital Shoppers - How To Deliver Retail Their WayHiten Sethi
A new study by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.
Blis insights: the influence of location on cross-screen advertisingBlis
Understanding the role of location in how consumers interact and respond to advertising is becoming a critical component for every brand looking to execute successful mobile-aware campaigns.
Technology has played its part in this evolution, with devices and connectivity combining to provide consumers with access to content and information anytime, anyplace. Consumers are using multiple devices to interact with brands in different ways depending on the kind of content being consumed, the services they are using, and the context of their location.
The data in this deck comes from a Blis White Paper based on consumer research from a nationally represented sample of UK consumers, designed to explore the following topics:
Device ownership and usage across demographics
How consumers engage with mobile advertising on different devices
The importance of context in mobile advertising
The influence of location on mobile advertising engagement
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
2014 Mobile Behavior Report- White PaperSam Capra ☁️
Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.
In the 2014 Mobile Behavior Report, you’ll discover more findings like these:
Now in its fifth year, the Adobe Mobile Consumer Survey aims to not only give digital marketers insight into
how consumers are using their smartphones and tablet devices, but also provide guidance in how to identify
the most valuable customer segments. In conjunction with the Adobe Digital Index (ADI), which publishes
research on the latest digital marketing trends and insights across channels and industries, results from the
Adobe 2014 Mobile Consumer Survey helps digital marketers identify which target segments are spending the
most time on apps versus websites, as well as hone in on mobile habits within those segments that are
spending the most money.
Using mobile sites, apps, and emerging technologies to build loyalty.
1. Survey of mobile users
2: Key insights and findings
3: Conclusion
4: Best practices
La importancia de las personas en la era digital.
La habilidad de entender las cambiantes necesidades
y conductas de los clientes es, por supuesto, vital. Sin
embargo, el verdadero factor decisivo en la era de la
inteligencia será la habilidad de una empresa para
desarrollar su cultura corporativa con el fin no solo de
aprovechar las tecnologías emergentes, sino también de
abrazar las nuevas estrategias de negocio que impulsan
esas tecnologías.
Presenting the results of the 4th annual CIONET IT Trends, based on +2500 global responses, of which +800 European.
The study shows that, overall, IT is becoming more strategic and business focused. It appears that organizations are becoming more digitized with their focus shifting away from tactical and organizational IT issues like efficiency, service delivery, and cost reduction to more strategic and organizational priorities like business agility, innovation, the velocity change in the organization, IT time to market, and the value of IT to the business. Some suggest that IT is the business. Time will tell if this is a widespread trend, but it is here now among global and European organizations, and it is confirmed by a corresponding shift in how CIOs are spending their time.
Analytics/Business Intelligence (A/BI) remains in first place as the largest IT investment, a ranking it has held for six years straight. It has ranked in the top three since 2003, when it was first added to the list. A/BI was selected by 801 organizations
Comprehensive Report:
201310 Risk Aggregation and Reporting. More than Just a Data IssueFrancisco Calzado
Many banks feel overwhelmed by the sheer volume of regulation that is coming their way. It is not surprising, therefore, that when the Basel Committee on Banking Supervision (BCBS) consultative paper, “Principles for effective risk data aggregation and risk reporting” was published in June 2012 it raised a number of concerns
201502 accenture automatic exchange of information regime an emerging compl...Francisco Calzado
publicación acerca de la norma internacional sobre el intercambio automático de información, elaborada por la OCDE junto con el G20 y la colaboración de la Unión Europea.
Este informe pone de manifiesto los nuevos retos en materia regulatoria a los que se enfrentan las entidades financieras tras la adopción de la norma, con especial foco en el impacto que supondrá el cumplimiento de los requerimientos exigidos por el CRS.
201501 Dynamic Pricing Policies and Active LearningFrancisco Calzado
El big data y la minería de datos son términos que están de moda y que básicamente reflejan la capacidad que se tiene en la actualidad de recopilar cantidades ingentes de información y extraer datos relevantes. Es una de las grandes tendencias que están transformando el mundo pero pocas veces se ve sus aplicaciones prácticas. Una de ellas es el establecimiento de precios dinámicos.
El dynamic pricing consiste en el ajuste dinámico de los precios de acuerdo con el valor que los clientes atribuyen a un producto o servicio, con el objetivo de maximizar los ingresos y el beneficio. Se trata de aprovechar la disposición al pago de ciertos clientes en determinadas situaciones para obtener mayores ganancias, y de aplicar descuentos en otras situaciones para generar crecimiento. Esto, que en principio parece una aplicación simple de la ley de oferta y demanda, hoy en día puede sofisticarse gracias a la informática y a las matemáticas para que las compañías logren la mayor eficiencia posible. Un artículo académico firmado por expertos de la consultora Conento explica los factores que se tienen que tener en cuenta para definir una estrategia de precios dinámicos y la base matemática que debe configurarse para hacer simulaciones y comprobar que funciona.
Ver informe
Hay una línea difusa entre lo que puede tener éxito en términos de precios dinámicos y lo que puede generar rechazo. Las cinco condiciones siguientes pueden ser determinantes a la hora de aumentar el beneficio de las compañías:
Los clientes tienen una disposición al pago variada. La disposición al pago (en inglés, willingness to pay, o WTP) es la cantidad máxima que el cliente está dispuesto a pagar por el producto o servicio. No es fácil de estimar.
Es posible segmentar el mercado, identificando diferentes grupos de clientes. En un evento deportivo o en un concierto, hay clientes que priman la localización de su entrada y otros que elegirían la entrada de menor precio.
El arbitraje debe ser limitado. Es decir, la posibilidad de reventa debe ser lo más reducida posible, como ocurre por ejemplo con los billetes de avión.
El coste asociado a la segmentación del mercado y a la diferenciación de precios no debe ser muy elevado. Así ocurre en el comercio electrónico.
Los clientes o compradores deben percibir equidad en el vendedor.
Un buen ejemplo del uso de precios dinámicos es Uber, startup que conecta pasajeros con conductores en más de 200 ciudades del mundo a través de una aplicación móvil. Según New York Magazine es una de las compañías que crecen más deprisa a nivel mundial y podría llegar a ser más valiosa que Facebook, y según MIT Technology Review su principal innovación es la utilización de un robusto sistema para establecer los precios de forma dinámica (por ejemplo, subió los precios en una tormenta de nieve en Nueva York durante las pasadas Navidades).
También hay
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
1. Racing Toward a Complete
Digital Lifestyle: Digital Consumers
Crave More
Accenture Digital Tech Survey 2014
2. Table of Contents
Racing toward a complete digital lifestyle: 03
digital consumers crave more
1. Digital consumers crave more
04
2. Not everyone wants multiple devices
05
3. Wearable technology: 06
the new fashion accessory
4. Health and fitness: 07
the quantified self
5. The “appification” of everything
6. Digital trust is negotiable
08
Implications for consumer electronics companies
09
Identifying early adopters
2
07
11
3. Racing Toward a
Complete
Digital Lifestyle:
Digital Consumers
Crave More
The consumer electronics industry is undergoing massive
transformation as consumers become more connected
than ever to an increasing array of digital products and
services, anywhere, anytime. As smartphones and tablets
become commonplace, the focus of consumer interest is
already shifting. Wearable devices, digital health and other
forms of digital applications are gaining momentum as
empowered consumers add products and services to their
digital portfolio.
Accenture’s Digital Consumer Tech Survey polled 6000
consumers in six countries on their usage and buying
intentions for numerous consumer electronics devices.
The research indicates that consumers are creating highly
personalized constellations of digital products and services
that technology companies must both understand and
address to win a place in the consumer’s race toward a
complete digital lifestyle.
3
4. Digital consumers
crave more
tablet, and 37 percent own a home gaming system. Yet
owning a smartphone does not preclude consumers from
owning other connected devices. More than a quarter
of all consumers surveyed own the combined set of a
smartphone, laptop and tablet–a significant percentage
relevant across age groups.
Accenture’s research shows that consumers want the
newest and most innovative devices, even if they already
have a staple of consumer electronics. Not only do
consumers plan to fill gaps and replace current products,
to a large extent they will add more of the same
(Figure 1).
Looking forward 12 months, multi-function devices
continue to dominate purchase plans as smartphones,
HDTVs and tablets top the list of devices that consumers
plan to buy. Of greater interest is that an overwhelming
majority of respondents planning to purchase new
devices in the next 12 months already own the device.
For example, among the 52 percent of consumers planning
to purchase a smartphone in the next 12 months, only
4 percent don’t currently own one. Twenty-nine percent
plan to purchase a replacement for their current
smartphone and 19 percent will buy one in addition to
the one they currently own.
Building on strong growth over the past years,
smartphones rank as the second most owned pieces
of digital consumer technology among 14 categories
in the survey ranging from computers and tablets to
televisions and gaming systems. Nearly three-fourths of
respondents own a laptop computer, 69 percent own a
smartphone, 57 percent own a HDTV, 37 percent own a
Figure 1: Purchase intentions
Which, if any, of the following digital devices are you planning to buy new in the next 12 months?
Smartphone
19%
HD TV
29%
21%
Tablet
11%
19%
Laptop
10%
16%
Home Games console
18%
12%
8%
4%
9%
11%
41%
40%
52% Multi-function devices
continue to dominate
purchase plans, with every
5th consumer planning to
buy one more smartphone,
HD-TV and tablet
4% 38%
5% 25%
Desktop and all in one PCs/Macs
9%
GPS navigation
9%
EBook reader
9%
5%
8%
Portable gaming device
9%
6%
5%
11%
3% 23%
7%
7%
In Vehicle entertainment system
connected to internet
7%
6%
5%
Set top box/ cable box from
broadband or TV service provder
7%
7%
22%
20%
3% 17%
2% 16%
23%
Regular TV
6%
8%
Basic or Feature mobile phone
6%
7%
TV Set top box/ cable box from
third party service provider
6%
5%
2% 15%
4%
Source: 2014 Accenture Digital Consumer Tech Survey,
Base: N=6021
4
18%
15%
Planning to buy in the next 12 months in
addition to my current device(s)
Planning to buy in the next 12 months as a
replacement
Planning to buy and don’t currently own
5. Consumers living in Indian urban areas demonstrated
particularly keen purchasing interest. Among them, for
example, 80 percent plan to buy a smartphone in the next
12 months, up from 54 percent last year. Nearly two-thirds
(65%) intend to buy a tablet, an increase from 32 percent
the year before. U.S. findings sharply differed: 45 percent
intend to buy a smartphone compared with 35 percent last
year. And only 33 percent plan to buy a tablet versus 18
percent last year.
The survey also found that phablets are generating more
consumer interest. Combining smartphone and tablet PC
functions, phablet screen sizes range from 5-to-7 inches.
Standard tablets measure between 7-to-10 inches and
smartphones 4-to-5 inches. Of those who said they plan to
buy a smartphone in the next year, more than half
(51%) said they plan to buy a phablet.
In support of their attraction to the newest innovations,
consumers intend to increase spending more on devices
than associated content and services. One-third (33%) of
respondents plan to increase spending on digital devices
in the next 12 months. This compares to only 20 percent
planning to boost spending on broadband Internet services,
19 percent on mobile services and 13 percent in video or
other content (Figure 2).
Figure 2: Planned spending
How is the amount you spend on digital services and devices below likely to change in the next 12 months?
Stay about the
same
33%
52%
Decrease
04%
No spending planned
11%
Devices
08%
07%
06%
06%
Broadband
internet
Mobiles services
Source: 2014 Accenture Digital Consumer Tech Survey,
Base: N=5708
(excludes 14-17 years)
Not everyone wants
multiple devices
59%
08%
27%
66%
12%
51%
19%
68%
13%
08%
Increase
20%
21%
Other content (e.g.
gaming, music,
online newspapers
or magazines)
Video content
Given the above findings it is not unusual that half of
survey respondents indicate they prefer to use multiple
devices for different purposes. But, almost a third (29%)
report they would prefer having just one device housing
all the functionality they need. This consumer segment
consists mainly of late adopters on the spectrum of
technology adoption. Additionally, 21 percent of those
preferring a single device profile themselves as early
adopters or early majority (see sidebar: Identifying Early
Adopters). Furthermore, 35 percent of the 14 to 17 year
olds in the survey indicate they prefer to use one single
personal digital device on which they could access
Internet, e-mail, TV, music, phone calls and more.
This data indicates not everyone is excited by, or interested
to own, multiple form factors. Watch this market trend
going forward.
5
6. Wearable
technology:
The new fashion
accessory
Consumers gravitate towards new functionality enabled
by wearable technology (Figure 3). Across the countries
surveyed, almost half of respondents expressed interest
in buying the new smartwatch functionality. More than
40 percent are interested in wearable eyeglasses. This is
remarkable because the products are, for the most part,
not commercially available. The interest in wearable
technology underscores the growing consumer desire to be
more digitally connected at all times.
Early adopter and early majority consumers are particularly
enthusiastic about new functionality, available either as
a wearable device or an app. More than 70 percent of
early adopters showed interest in buying functionality for
everything from vehicle navigation and home security,
to personal safety and health and fitness. For these
consumers wearable technology crystallizes a complete
digital lifestyle.
Figure 3: Interest in digital offerings
Interest in buying as either an application on the phone/laptop/desktop or as a dedicated device
Vehicle Navigation*
61
Home safety/
security monitor*
Per country
81 80
71 67
59
Health monitor*
53
47
45
39
43 43
41 37
54
Home comfort
and control*
45
Fitness monitor
52
Personal safety
monitor*
India
Per age group
69
65 67
51
Smartwatch
Vehicle
Entertainment system*
18-34
43
42
Very interested/Somewhat interested
Source: Accenture Digital Consumer Tech Survey, 2014
Base: N=6021
* Sample excludes 14-17 years=5708
Excludes D/N responses
Figures in percentage
6
0
Australia
50
45
UK
32
46
14-17
Wearable eye glass
S Africa
Health monitors
Fitness monitors
35-54
55+
24
US
Canada
7. Health and fitness:
The quantified self
The “appification”
of everything
New functionality in wearable devices and apps enables
consumers to quantify, measure and access analytical
data faster and more ubiquitously, including data about
themselves. This spurs interest in personal health and
fitness management. More than half (54%) of respondents
are interested in buying a health monitor as either an
application on the phone, laptop or desktop or as a
dedicated device. Fifty-two percent are interested in
buying a fitness monitor device or application. Among
early adopters these percentages rise to more than threequarters of respondents. Interest is particularly high
in India and among consumers less than 35 years old.
These apps and devices can measure all types of physical
performance from sleep quality to exercise effectiveness,
underscoring intensifying consumer interest in the
“quantified self.”
As apps increasingly offer the functionality that previously
required a device purchase, consumer interest in apps
of all forms rises. Every app the survey asked about is
currently used or planned to be used by more than 50
percent of consumers: Cameras, GPS driving, gaming,
e-reading, voice or music recorder, radio, and TV (Figure
4). Thus, despite the large number of product categories
owned by respondents, a lot of the functionality they
need is being added and more often used via apps on their
multifunctional devices.
Figure 4: Interest in apps
‘Apps’ currently used on mobile devices or planned to use in the next 12 months
Camera
72
GPS driving
68
Gaming
67
e-book apps
57
Voice/
music recorder
56
53
Radio
TV
51
Source: Accenture Digital Consumer Tech Survey, 2014
Base: N=6021
Figures in percentage
7
A
8. Digital trust is
negotiable
For consumers, the new digital lifestyle comes with one
string attached: They may be required to share a lot more
personal information so the issue of digital trust has come
to the forefront. Accenture’s survey shows that consumers
are actually pragmatists. Although aware of digital pitfalls
related to personal data, they will trade their data for
value under specific conditions.
Fifty percent of respondents lack confidence that the
security of their personal data is protected on the Internet.
However, more than half are willing to share personal data
in exchange for a monetary reward (discount or other) as
long as some basic rules apply. While 70 percent would
share in exchange for a reward if their personal data got
used only by their providers and 65 percent would share if
the provider complies with data protection laws, only 26
percent would share if the provider intended to share their
personal data with a third party (Figure 5).
Early adopters show much stronger confidence in the
security of the websites they use than late adopters. Only
24 percent of early adopters are not always confident their
personal data is secure on the Internet. This compares to
64 percent of late adopters. The most confident consumers
are found in the lower age groups and in India.
Figure 5: Data privacy trade-offs
Some digital service providers (e.g. online service providers etc…) offer additional services or discounts
if you agree to provide additional personal data in return (e.g. personal preferences, or areas of interest, preferred
locations etc). How likely would you be to participate in such an arrangement if the following applied…?
8
25
32
18
26
65
70
29
40
38
19
45
16
14
If your personal data
is to be used by your
provider only
Very likely
16
If the provider
complies with all the
data protection laws
in your country
Somewhat likely
Source: Accenture Digital Consumer Tech Survey, 2014
Base: N=6021
Excludes D/N responses
Figures in percentage
8
Not very likely
If your personal data
is shared by your
provider with a third
party
Not at all likely
9. Implications for
consumer electronics
companies
Consumers are more empowered than ever. With many
consumer technologies such as smartphones now in
mainstream use and the pervasiveness of small, low cost,
innovative form factors, consumers can truly personalize
the way they use their range of products and services.
Now that they own multiple connected devices intended
for specific needs, consumers are creating their own
unique constellation of devices and services that fit their
personal lifestyles and activities in which they want
to engage. The empowerment of the digital consumer
to create this level of personalization has significant
implications for the strategies, customer interactions and
innovation choices of consumer electronics companies.
Ensure your
strategy aligns
to the needs of
the empowered
digital consumer.
Device makers and service providers must understand
explicitly how they fit into the digital constellations being
created by discrete customer segments. Some innovators
and early adopters are building their constellations by
combining numerous “best of breed” devices and services.
A majority want simplified, fully integrated systems.
Providers must ensure they understand how consumers are
building their preferences and how products and services
fulfill the needs of each consumer segment.
Entire product lines and whole markets are being rocked by
new offerings that consumers find so attractive that they
will pay a premium for them and render the traditional
price-performance trade-off irrelevant. Accenture calls
these “big-bang disrupters.” To fully serve the needs of the
new digital consumers in the era of big-bang disrupters,
companies need a strategy for targeting, recruiting and
activating a digital ecosystem. For example, companies
may choose not to enter the wearable technology segment
or to provide health and fitness devices or apps, but they
must recognize that these are trends that can’t be ignored.
Those that don’t fill the nascent aspects of their customers’
personal constellations may be leaving themselves
vulnerable. For example, the device maker that chooses
not to produce a wearable device should be thinking
about how its products and services will interact with the
wearables market so that those consumer experiences can
be met. This may involve collaboration with a wearable
device company such that the wearable device is more
compelling when integrated with its portfolio.
9
10. Create a dynamic
and interactive
relationship with
consumers.
Invest in an
aggressive product
innovation and
product release
strategy.
Racing toward
a complete
digital lifestyle
10
0
Consumers want a two-way relationship with their
technology providers where there’s a mutual exchange
of value. Consumer technology companies must develop
a rich engagement strategy where both parties give and
receive value. This engagement strategy will likely be
different for each customer segment. Depending on the
segment, consumer technology companies may compete
favorably against other digital service providers by
enriching the consumer experience. Through differentiated
device features companies may increase the value of the
data that consumers are generating and willing to share
with these companies.
Consumers are looking for innovation and excitement
across consumer electronics in everything from
smartphones and tablets to more emerging categories.
There is strong intent to purchase in the next 12 months—
even among mature devices—as consumers continue to
add products to fit their lifestyles. There are also indicators
of strong markets for new categories of devices such as
phablets, health and fitness devices and other wearable
technologies. In short, now is the time for providers to
aggressively invest in product innovation. In doing so,
they must think about how new products will interact
with other aspects of consumers’ digital portfolios and
the incremental value proposition their new offering can
provide within the consumer’s digital life.
With objects of all types equipped with minuscule,
Internet-connected modules, the “Internet of things”
is rapidly becoming a reality and consumers are racing
toward a complete digital lifestyle. There is high consumer
interest in multiple form factors for multi-function devices,
including a strong appetite for wearable computing. As
consumers create their personal constellations of devices
and services personalized to meet their digital lifestyle,
opportunities for consumer technology companies abound.
Yet securing a place in the consumer’s personal customized
constellation of things requires a highly sophisticated
knowledge of customer segments. Leading providers will
understand how consumers are using each device in the
context of others, how to build engaging relationships
with customers and how new products can be introduced
to fulfill their unmet needs.
11. Identifying Early
Adopters
Accenture asked each survey respondent to
identify which one of the following statements
best describes them and their attitude toward
new devices and services:
• Early adopters:
“I like to have the latest products and services
and be the first one in my group to have them”
• Early majority:
“I’m usually one of the first to try out and buy
new products and services”
• Late majority:
“I like to buy new products and services but I
often wait for others to try them out first”
• Late adopters:
“I usually wait until a majority of people have
started using a product or service and can find
out how good it is before
Eighteen percent indicated they were early
adopters and an additional 17 percent identified
themselves as early majority. India and South
Africa are overrepresented in the early adopter
group relative to other countries as are 14 to 17
year olds.
11