The document discusses the future of relationships between professional associations and their component organizations. It identifies several environmental factors impacting associations, such as globalization, technology, and increased competition. It poses strategic questions about who members will be, where they will be located, and what components will become. The principal challenges for associations are changing culture, developing new business models, obtaining resources, and cultivating volunteer leadership. Seven key success factors are engagement, communication, meaningful programs, recognizing when to sunset components, strategic planning partnerships with components. The document calls for building the future of associations and their component relations.

1. The Future of Component
Relations: A Strategic Conversation
March 10, 2014
9 am – 10:15 am
Hashtag: #ideas14 LA4
Cecilia Sepp, Association Laboratory Inc.
Trevor Mitchell, ARMA International
Amalea Hijar, American College of Cardiology

2. For Your Consideration
Your components have
met the enemy.
And it is YOU.

3. What Pogo actually said is truer . . .

4. Environmental Factors
• Globalization
• Economy
• Federal and State
Legislation & Regulation
• Changing Demographics
• Impact of Technology
• Increased Competition for
Members “Everything”
• Meeting Expectations of
Value
• Organizational Priorities
and Component Relations
Strategies

5. Strategic Questions
• Who will your members
be?
• Where will your members
be?
• What will your
components become?
• Will your resources be
sufficient?

6. Principal Challenges
• Culture
• Need for New Business Models
• Resources for Component Support
• Volunteer Leadership Development
• Demonstrating Value and Return on Investment

7. Strategic Questions
• What obstacles exist to
reaching organizational
goals?
• Is value the same as
return on investment?
• Where will your new
leaders come from? What
will they want?

8. 7 Key Success Factors
• Engagement
• Communication
• Meaningful Programs and
Resources for Components
• Recognizing when to Sunset a
Component
• Accepting that Not All
components are Long-Term
• Creating Consensus and
Shared Understanding
• Strategic Planning in
Partnership with Components

9. Strategic Questions
• What structure is necessary
to best develop components
that serve member needs?
• What needs to change
within your association to
achieve success?
• How can your association
identify what is meaningful
to the shared experience of
members?

10. We’ve Identified . . .
• Factors impacting
associations and their
components
• Challenges to
organizational viability and
long-term progress
• Success Factors to best
utilize association
resources

11. Let’s Go Out and Build the Future!

12. Contact Us
Cecilia Sepp
Vice President & Client
Operations Officer
Association Laboratory Inc.
csepp@associationlaboratory.com
Amalea Hijar
Associate Director, Member
Strategy
American College of Cardiology
ahijar@acc.org
Trevor Mitchell, CAE
Executive Director, Member
Programs & Services
ARMA International
Trevor.Mitchell@armaintl.org