A presentation given at the PubCon conference in Las Vegas Oct 2012 by Chris Kramer. Data is shared about how advertisers currently value their affiliate marketing program.

1. Benchmarking Affiliate Data
Presented by:
Chris Kramer

2. Who Am I?
• Affiliate Industry since 1998
• Worked on more than 50 affiliate
programs
• Brands like Red Roof Inn, Total Gym,
Dick’s Sporting Goods, etc
• Affiliate Benchmarks launched in 2006

3. Benchmark Data
• More than 7500 affiliates surveyed
• More than 2000 advertisers surveyed
• Largest affiliate research project ever
• 32 questions
• Partners include CJ, Linkshare, Google,
Impact Radius, PMA, A4U, and more
than 20 others

4. AFFILIATE DATA 2012

5. What does a typical affiliate look like?
63% 37%
Male Female
72.4% 21.8%
25-54 55+
72.7% 27.3%
PT / Hobby Full Time

6. How Big?
Majority 1-4
employees

7. How Much?

8. How Do You Do It?

9. Are You Social?

10. What Matters Most?

11. Favorite Network?

12. Most Successful Affiliates
72% of high income
affiliates use SEO

13. Most Successful Affiliates
63% of high income affiliates
using email / newsletters

14. AVERTISER DATA 2012

15. Meeting Expectations
2/3rds
Meeting or
Exceeding
Expectations

16. Customer Makeup
Most customers
similar or better
from Affiliates

17. Next Year’s Budget

18. What Affiliates Do Advertisers Want?

19. Thanks
Chris@NetX.com