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Emerging Issues for Associations
April 14, 2015
Trevor Mitchell, CAE
Executive Director, Membership & Technology
ARMA International
Kent Van Amburg, CAE
Executive Director
American Society of Baking
Today’s Topics
• The “good old days” are gone
• New Reality:
• Forced to look at everything differently
• People have different expectations
• Creating meaningful Value Prop
• Today
• External trends impacting associations
• Impact of Technology
• New look of “office”
• How to look forward
External Trends Impacting Associations
• Humanize Organizations
• Sympathetic Pricing
• Self-Tracking
• Driven
• Responsible Consumption
• Radical Openness
• Hashtags
• Collaborative Culture
• Crowdsourcing
The Major Technology Shift
• Role shift from support to collaborative
• Manage 2 sets of systems
• Internal Infrastructure
• Customer Experience
• Corporate Innovation Pushes Demands
• 24/7 World is the New Normal
Association
TechnologyCustomer
No Bricks, No Mortar,
No Problem
Kent Van Amburg, CAE
American Society of Baking
Networking and Education
Standard Association Models
STAND ALONE
AMC – ASSOCIATION MANAGEMENT COMPANY
CARBONITE
RING CENTRAL
FREE CONFERENCE CALL.COM
Dropbox
SKYPE
IPHONES
PO BOXES
TECHNOLOGY MAKES IT POSSIBLE
AMANDA TAWNEE DARLA KENT VENDORS
Membership
Development
Meetings Website Governance Accounting
Newsletters Market Place Young
Professionals
Affiliations Graphic Design
Committees Hotel
Relations
Social Media Strategic Planning Printing
Email Blasts Innovations
Program
Technology Hall of Fame Bookkeeping
ROLES AND RESPONSIBILITIES
FLEXIBILITY
Advantages
DISADVANTAGES
TRUST
How to Sell Your Board
MEMBER PERCEPTIONS
Office
Space for
Rent
Hours at Work vs Hours Working
ANOTHER DAY IN THE OFFICE
Keeping your finger on the Pulse
• How do we keep our finger on the pulse?
• Implications for budgeting, staffing, infrastructure
• How do YOU? If you aren’t now, how do you begin?
Thank you and good luck in your career
Resources:
• CIO Magazine - http://www.cio.com/
• Road to Relevance and Race to Relevance (Amazon and
ASAE)
• Your association management colleagues!
Trevor Mitchell: trevor.mitchell@armaintl.org
Kent Van Amburg: kvanamburg@asbe.org

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2015 kcsae 101 emerging issues panel

  • 1. Emerging Issues for Associations April 14, 2015
  • 2. Trevor Mitchell, CAE Executive Director, Membership & Technology ARMA International Kent Van Amburg, CAE Executive Director American Society of Baking
  • 3. Today’s Topics • The “good old days” are gone • New Reality: • Forced to look at everything differently • People have different expectations • Creating meaningful Value Prop • Today • External trends impacting associations • Impact of Technology • New look of “office” • How to look forward
  • 4. External Trends Impacting Associations • Humanize Organizations • Sympathetic Pricing • Self-Tracking • Driven • Responsible Consumption • Radical Openness • Hashtags • Collaborative Culture • Crowdsourcing
  • 5. The Major Technology Shift • Role shift from support to collaborative • Manage 2 sets of systems • Internal Infrastructure • Customer Experience • Corporate Innovation Pushes Demands • 24/7 World is the New Normal Association TechnologyCustomer
  • 6. No Bricks, No Mortar, No Problem Kent Van Amburg, CAE American Society of Baking
  • 7.
  • 9. Standard Association Models STAND ALONE AMC – ASSOCIATION MANAGEMENT COMPANY
  • 10.
  • 11. CARBONITE RING CENTRAL FREE CONFERENCE CALL.COM Dropbox SKYPE IPHONES PO BOXES TECHNOLOGY MAKES IT POSSIBLE
  • 12. AMANDA TAWNEE DARLA KENT VENDORS Membership Development Meetings Website Governance Accounting Newsletters Market Place Young Professionals Affiliations Graphic Design Committees Hotel Relations Social Media Strategic Planning Printing Email Blasts Innovations Program Technology Hall of Fame Bookkeeping ROLES AND RESPONSIBILITIES
  • 14.
  • 17. TRUST
  • 18. How to Sell Your Board
  • 20.
  • 22. Hours at Work vs Hours Working
  • 23.
  • 24.
  • 25. ANOTHER DAY IN THE OFFICE
  • 26. Keeping your finger on the Pulse • How do we keep our finger on the pulse? • Implications for budgeting, staffing, infrastructure • How do YOU? If you aren’t now, how do you begin?
  • 27. Thank you and good luck in your career Resources: • CIO Magazine - http://www.cio.com/ • Road to Relevance and Race to Relevance (Amazon and ASAE) • Your association management colleagues! Trevor Mitchell: trevor.mitchell@armaintl.org Kent Van Amburg: kvanamburg@asbe.org

Editor's Notes

  1. We are going to talk about Managing and Recruiting and maximizing your volunteers.
  2. We are going to talk about Managing and Recruiting and maximizing your volunteers.
  3. Humanize organizations  Gore replace the idea of bosses as mentors Whole foods treat customer with respect and meaningful information for value Zappos how do we creat a humanize level of interaction Sympathetic pricing - flexible and imaginative discounts that help ease lifestyle pain points, Self-tracking Driven - culture of purpose + inspired action Responsible consumption Radical openness - building bridges and collaboration Hashtags - rise in these in summer as when most new ad campaigns launch Collaborative culture - sharing economy + social value Crowdsourcing Micro work - minute workers, mturk, odesk Escape - desire to let go and loose
  4. We are going to talk about Managing and Recruiting and maximizing your volunteers.
  5. We are going to talk about Managing and Recruiting and maximizing your volunteers.
  6. We are going to talk about Managing and Recruiting and maximizing your volunteers.