The document discusses the evolution of IT and its increasing importance and connection to business strategy in associations. IT now encompasses areas like online presence, data management, infrastructure, and technology governance. While IT and business operations used to be separate, today they are highly integrated. For those outside of IT, it is important to understand one's role in collaborating with IT on decisions around new systems, upgrades, training, and how IT supports organizational strategy. Effective collaboration, with strategy driving technology needs, is key to achieving success.