10 Quick SEO Wins inspired by the Matter Solutions blog post http://www.mattersolutions.com.au/blog/2014/07/quick-seo-wins/

2. 10 Quick SEO Wins

3. How to do SEO in 2014?
How to rank in Google?
Does it take ages?
Are there shortcuts (safe)?

4. Tweets Blogs
Events UGC
CONTENT MARKETING!
(aka anything you produce to earn awareness, likability & trust)
Comics
Infographics
Video
Products
Services
Physical Space
Print Material
Press
Data Plugins
Comments
Slide Decks
Animations
APIs
Tools Platforms
Photos
UI Elements
Food
PDFs
Ads
Rand Fishkin, SEOmoz

5. Thinking
Content Marketing?
Everywhereist.com, screenshot: Moz.com
Think long-term (18+ months)

6. That’s long…
… what can I do in the meantime?

7. 10 Quick SEO Wins

8. Tip #1
Prioritize Keywords
By Opportunity

9. Find Keywords:
1. With good search volume
2. You already are having success with

10. 1. Check Traffic in
Google Keyword Planner

11. 2. Target Keywords
You Already Rank #2 - #6

13. Where do you click?

14. Traffic improvements
on page 1
10th to 5th  60% improvement
5th to 1st  8 times more
2nd to 1st  3.5 times more
10th to 1st  12-14 times more

15. Which is better?
A. Improve: ∞  #6
B. Improve #6  #3

16. Focus On Keywords
You Already Rank For Well

17. Tip #2
Use Internal Links
Wisely

18. Add Incoming Links
to Target Pages
Pet Food
Grooming
Training
Health
Product A
Product B
Product C

19. Remove Unnecessary Outbound Links
From Target Pages
Pet Food
Grooming
Training
Health
Product A
Product B
Product C

20. Tip #3
Use Existing Web
Assets

21. Other sites you own
AU
Site
NZ
Site
Partner
Brand

22. Social Media Accounts
Your
Site

23. Tip #4
Find Unlinked
Brand Mentions

24. Search For Link Opportunities
“company name” “product names”
“brands” “founder names”

25. Automate This With Alerts
TalkWalker.com

26. Search For Your Logo

27. Tip #5
Fix Broken Pages
(Reclaim Link Equity)

28. When Websites Are Redesigned…
When Websites Get
Redesigned…
Pages Get Lost

29. Websites link to non-existing pages
A
Old
Page
New
Page

30. Find these links with tools like:

31. Look into the “Pages” Report
http://moz.com/researchtools/ose

32. Redirect Old Page to New
A
Old
Page
New
Page
301 Permanent
Redirect

33. Tip #6
Write Unique
Product Descriptions

34. Keywords, synonyms, related phrases
Moz.com

35. Two On-Page SEO Sins

36. Sin I: No Product Descriptions

37. Sin II: Cloning product descriptions
from other websites

38. Tip #7
Improve
High Traffic Pages

39. In Google Analytics “All Pages”
Report

40. Find High Bounce Rate Pages

41. Rethink the Page

42. Tip #8
Improve Your
About Us Page

43. Do visitors really read
About Us pages?

44. Yes, some do…
… potential clients, employees, business partners

45. Increase Conversions
By Making Your About Us Page Shine
Nerdery.com

46. Stumbling Blocks

47. Tip #9
Don’t Block
Search Engines

48. Check Your Site’s Robots.txt File

49. Check Google Webmaster Tools
google.com/webmaster/tools

50. Tip #10
Check For Penalties

51. Google Has Been Busy
Policing the Web

52. Check If You’ve Been Affected
By a Google Update
PanguinTool.com

53. Check Google Webmaster Tools
for Manual Penalties
google.com/webmaster/tools

54. If you’re affected by Penguin, Panda
or manual action…
Fix it first.

55. Extra Tip
(for local businesses)

56. Tip #11
Boost Your
Google Places Listing

57. 1. Claim Your Listing

58. Google.com/Business

59. Claim Your Google+ Page

60. 2. Add Categories, Descriptions,
Images

61. 3. Get a Review (or Two)

62. 4. Get Your Business Details Listed

63. The Secret Sauce

64. Consistency
Business Name
Address
Phone Number
Website

65. Tip: Keep Track of Your Listings
Directories
Listing Pages
Login Details

66. Thank You

67. Questions?
Have a chat with
Matter Solutions staff

68. Download
this slide deck
mttr.io/quick-seo-wins