Getting an audit for an existing portal is an important task for digital marketing professionals encounter. Are you ready for a website audit. But what exactly is a website audit? And how can a website audit help you achieve your goals?

1. Auditing an Existing Site
Elements
No Pain No Gain
Prepared by: Shankar

2. About Me
SHANKARSOMA
DIGITAL MARKETING CONSULTANT FOR
MARKETING AGENCY SPECIALIZING IN
MEDIA STRATEGIES.
10+ YEARS EXPERIENCE IN AMERICAN,
EUROPE, AUSTRALIAN AND INDIAN SEO
PROJECTS
PRIMARY GOAL TO HELP SMBS,
STARTUPS, ENTERPRISE LEVELS AND
NON-PROFITS WITH BRANDING, THEIR
ORGANIC PRESENCE, & UNDERSTANDING
HOW TO MARKET THEMSELVES ONLINE.

3. LET’S DO

4. Audits are an investment, not a simple cost!

5. Types of Site Audits
 Site Health Audits
 Red Flag Audits
 Competitive Site Audits
 Conversion Optimization Audits
 Negative SEO or Attacked Site Audits
 Penalty and Recovery Audits
 Security Audits

6. Human-Run Audits

7. Ground Work
It all starts with the onboard processing
 Focus on the issue while consolidating with customers
 Work history of previous agencies
 Checkout the mess which you are going to UNDO?
 Are you getting the support?
 Watch out the development cycle work
 Are you able to get the access for Web masters, Analytics & other accounts?

8. Audit Elements
 Have a checklist prior to start
 Have a organic data from customer Analytics, Web Masters, etc….
 Brand Terms, Phrases add them to bucket list.
 Quick review & Cleanup process?
 Get more details like Crawl, Duplicate, Canonical, Technical Issues

9. Foundation
Your Portal is a Strong Foundation for
Digital Marketing/SEO efforts to get
succeed. A SEO audit is the 1st step in
executing the SEO Strategy

10. Usability

11. Bad Website Usability

12. Bad Website Usability

13. Good Website Usability

14. Good Website Usability

15. Accessibility

16. SE Health Check

17. Keyword Health Check!

18. Keyword Cannibalization
Keyword Cannibalization is the act of confusing search engines with
multiple pages targeting the same keyword.
Sometimes webmasters do this intentionally and sometimes it happens
unintentionally. But most of the times webmasters are unaware of this
issue happening with them.
Keyword cannibalization is and occurs when there are more than one
posts/pages targeting same keyword or keyphrase

19. Duplicate Content

20. Check URL

21. Sitemaps & robots.txt

22. Redirect

23. Internal Linking

24. Unwanted Subdomains

25. Demographic/Geo location

26. External Linking

27. Page Load Time

28. Image ALT Tags

29. Architecture
 Good Architecture can make difference in a website that performs strongly vs
performing OK Types

30. 5Ws

31. Content Performance

32. TOOOOOOOOOLS!

34. NOW!
Create a Strong Roadmap for
Implementation

35. Have questions?

36. Thanks!
@seoshankar
me@shankarsoma.com
gplus.to/shankarsoma