How to create a great story
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10 steps to create a great story!
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How to create a great story
- 1. How to create a great STORY Copyright youspi 2012
- 2. 10 steps to a perfect story # 1: What is the purpose of your story? What do I want to achieve? # 2: What emotions I want to wake up? # 3: Who is your hero. # 4: Find your story. # 5: Find the heart! # 6: Start emotional and stirring. # 7: What is your happy end? # 8: Tell the path to knowledge? # 9: Story boarding for the digital world. # 10: Test your stories. . Copyright youspi 2012
- 3. #1 What is the purpose of your story? What I want to convey? To what extent? What I want to trigger in the concrete? Copyright youspi 2012
- 4. #2 Which Emotionen? Anxiety, even despair Anger, even rage joy mourning Disappointment, pity, sympathy, envy, pride and love. 2013,02,24 - http://i-heart.eu/mehr-zu-iheart-2/emotionen/ Copyright youspi 2012
- 5. Which emotions You want to leave? not message medium Do search for the right or Like you content to transmitted. Customers buy emotiones, needs no functionen Bild: http://www.amazon.de/All-Marketers-Liars-Preface-Works/dp/1591843030/ref=sr_1_10?ie=UTF8&s=books-intl-de&qid=1283931788&sr=8-10 Copyright youspi 2012
- 6. Dimensions of enthusiasm surprise appreciation otherness experience Copyright youspi 2012
- 7. #3 Find your hero Target hero Trust in leadership Target group should be active Brand strengthening Manager Target group product / location Target group is designed to help organisation Copyright youspi 2012
- 8. #4 Find your story. For whom do I tell the story? Are there industry-specific topics? Are there places special characters, original stories? Copyright youspi 2012
- 9. #5 Find your heart What is the moment where everything changes? What makes the story interesting? What I've been working out? What details do I have to tell? (explicit knowledge / tacit knowledge) 11.2011 - http://www.adpic.de/lizenzfreie_bilder/Symbolische%20Bilder/Liebe/Herz_371902.html Copyright youspi 2012
- 10. #5 Find your heart. Show your HEART, don‘t tell about it! Try to find pictures, and describe them! Copyright youspi 2012
- 11. #6 Start emotional and stirring. It started with a journey… Last week a visitor… THE CAT RULE! the string is not too close and not too far Copyright youspi 2012
- 12. #7 What is your happy end? Ein Happy End – a vision for the majority of mankind a reason To tell a story 11.2011 - http://www.adpic.de/lizenzfreie_bilder/Symbolische%20Bilder/Liebe/Herz_371902.html Copyright youspi 2012
- 13. #8 Tell the path to knowledge. Voltage / Hurdles / Contrast / challenges Copyright youspi 2012
- 14. #09 Storyboarding Copyright youspi 2012
- 15. #10 Test your story. • • • • • Focus Groups Lead User Crowd Sourcing surveys Usability Testing • creativity Bl u Cu s t om er Sto tell it to your friends and related eP Jo ryt ri n urn t ey elli n g Copyright youspi 2012