I wrote the copy and directed the concept for this media kit for Keyboard magazine. It was distributed and made available to current and potential advertisers.
Music Coco is a proposed data analytics dashboard that would provide a single platform to track key metrics for the music industry in Nigeria. Currently, there is no centralized source of data for musicians, labels, and other stakeholders to measure efforts and make important decisions. Music Coco would analyze metrics like downloads, artist performance, income, and hit predictions to help labels identify successful songs and artists. This would save money and reduce risks compared to the current approach relying on instincts. If successful, Music Coco could help the growing Nigerian music industry become more data-driven.
Cadence Player aims to be a one-stop destination for all music needs by offering multiple music-related features within a single app. It seeks to eliminate the need to use separate apps for playing music, finding lyrics, streaming radio, getting music news, booking events and more. The app will be free with limited features, and offer premium features and services for a monthly subscription. It aims to capture users' "Me-Time" spent on mobile devices and make the music experience hassle-free.
Communication strategy for new product launch.
Mandate: execute a campaign that uses Vice media O & O channels to promote the new product, reach adults between 25-44 years old and establish a strong positioning.
The document discusses strategies to improve the marketing and monetization of The Stuph File podcast. It identifies inconsistencies in the brand image and an unoptimized website as weaknesses. Recommendations include rebranding with a new logo and visual identity, overhauling the website for better organization and SEO, using metadata to improve discoverability, integrating social media promotion, exploring monetization options like sponsorship and affiliate marketing, and leveraging live streaming apps like Periscope. The goal is to professionalize the digital presence to build the brand and audience while exploring monetization opportunities.
Presentation on Marketing Plan of Spotify extending it's services to India created by Abhinav.U, IIT Madras, during a Marketing Internship by Sameer Mathur
Thomas Heymann and Rick Gleave's presentation at Entertainment Marketing 2016Ruperta Daher
This document discusses Pandora's operations and initiatives in Australia and New Zealand (ANZ). It provides key metrics on Pandora's business in ANZ, including the number of monthly active users, music streamed, and time spent listening. It also summarizes Pandora's music genome project, partnerships with automakers and other industries, and its Artist Marketing Platform (AMP) which provides tools to help artists connect with fans and promote their music on Pandora.
I created this sheet to convey the unique value proposition of NewBay Media's entire Music Player Network to its advertiser community. Seriously Obsessed was adopted as the brand identity for the entire suite of musician publications published by NewBay.
Music Coco is a proposed data analytics dashboard that would provide a single platform to track key metrics for the music industry in Nigeria. Currently, there is no centralized source of data for musicians, labels, and other stakeholders to measure efforts and make important decisions. Music Coco would analyze metrics like downloads, artist performance, income, and hit predictions to help labels identify successful songs and artists. This would save money and reduce risks compared to the current approach relying on instincts. If successful, Music Coco could help the growing Nigerian music industry become more data-driven.
Cadence Player aims to be a one-stop destination for all music needs by offering multiple music-related features within a single app. It seeks to eliminate the need to use separate apps for playing music, finding lyrics, streaming radio, getting music news, booking events and more. The app will be free with limited features, and offer premium features and services for a monthly subscription. It aims to capture users' "Me-Time" spent on mobile devices and make the music experience hassle-free.
Communication strategy for new product launch.
Mandate: execute a campaign that uses Vice media O & O channels to promote the new product, reach adults between 25-44 years old and establish a strong positioning.
The document discusses strategies to improve the marketing and monetization of The Stuph File podcast. It identifies inconsistencies in the brand image and an unoptimized website as weaknesses. Recommendations include rebranding with a new logo and visual identity, overhauling the website for better organization and SEO, using metadata to improve discoverability, integrating social media promotion, exploring monetization options like sponsorship and affiliate marketing, and leveraging live streaming apps like Periscope. The goal is to professionalize the digital presence to build the brand and audience while exploring monetization opportunities.
Presentation on Marketing Plan of Spotify extending it's services to India created by Abhinav.U, IIT Madras, during a Marketing Internship by Sameer Mathur
Thomas Heymann and Rick Gleave's presentation at Entertainment Marketing 2016Ruperta Daher
This document discusses Pandora's operations and initiatives in Australia and New Zealand (ANZ). It provides key metrics on Pandora's business in ANZ, including the number of monthly active users, music streamed, and time spent listening. It also summarizes Pandora's music genome project, partnerships with automakers and other industries, and its Artist Marketing Platform (AMP) which provides tools to help artists connect with fans and promote their music on Pandora.
I created this sheet to convey the unique value proposition of NewBay Media's entire Music Player Network to its advertiser community. Seriously Obsessed was adopted as the brand identity for the entire suite of musician publications published by NewBay.
I wrote the copy and directed the concept for this media kit for Guitar Player magazine, the leading publication for players of all styles and techniques. This was distributed and made available and potential advertisers.
Trey Songz is proposing a live stream concert viewed worldwide via pay-per-view. The proposal estimates that if 10% of Trey Songz's existing social media followers purchased access, it could generate over $1 million in revenue with 30% going to Trey Songz. The live stream would allow Trey Songz to promote his brand and music to over 40 million people globally while reducing his time on the road.
This document provides information about radio advertising packages from Gemjin Global Digital Broadcasting for independent artists. The packages range in price from $20-60 per month and include playing songs or segments between 3-60 minutes per day for 6 months. The station aims to support indie artists and help promote their music globally through digital broadcasting to gain exposure, recognition and fans.
Music Production Software Market Size, Share, & Trends Estimation Report By T...subishsam
Music production software, which is also called Digital Audio Workshop (DAW), is used to digitally record, write songs, produce electronic music, and do other things with music. Music software can be used for many things, like digital recording, making electronic music, writing music, and more.
The Digital Audio Workstation (DAW) is software that is used to make, edit, and record audio files. It is used a lot in the recording and production of songs, speeches, soundtracks, and other things that need a complex audio recorder. It has a central interface that lets users mix and change tracks at the same time. DAWs come in many different forms, from a single piece of software on a laptop to an integrated stand-alone unit to a very complicated set-up with many parts controlled by a single computer.
Money Talks: Smart Branded Engagements in Today’s Entertainment Eventstechsytalk
techsytalk LIVE session. www.techsytalk.com
Money Talks: Smart Branded Engagements in Today’s Entertainment Events.
Scott McNearney (SXSW)
Sponsors are the lifeblood of a great event. They can provide financial support, but they offer a ton of value for your attendees as well. However, finding (and then keeping) great sponsors can be very challenging. How do you provide a good return for your sponsors and unparalleled value for your attendees in a way that is win/win for all? In this session, Scott will share the best practices he’s learned along the way as the main sponsor whisperer for the coveted SXSW Festival.
SBS provides local and national Hispanic media services across radio, digital, television, and live events. This includes leading Spanish radio stations, the #1 Hispanic digital platform Lamusica.com, TV network MegaTV, and music concert promotion company SBSE. SBS offers branded advertising solutions across these platforms, including custom radio stations, digital banners, video, social media, and influencer marketing. Targeting options include location, demographics, interests. Case studies demonstrated millions of impressions for campaigns promoting brands like Lexus, Toyota, Dunkin Donuts, and Live Nation.
I/A Entertainment is an independent record label based in Philadelphia that aims to be a leading label for hip hop and R&B talent in the area. It offers services like artist development, audio/video production, and marketing. The document discusses I/A's marketing analysis, including trends in the music industry, their target consumer profile of ambitious hip hop artists aged 17-25, and an integrated marketing strategy using both traditional and non-traditional promotional methods like social media, concerts, radio, and partnerships.
I/A Entertainment is an independent record label based in Philadelphia that aims to be a leading label for hip hop and R&B talent in the area. It offers services like artist development, audio/video production, and marketing. The document discusses I/A's marketing analysis, including trends in the music industry, their target consumer profile of ambitious hip hop artists aged 17-25, and an integrated marketing strategy using both traditional and non-traditional promotional methods like social media, concerts, radio, and partnerships.
I created this media kit for Mix magazine, the leading publication showcasing professional studio recording, live sound and sound for film and television. I have created media kits for the brand since 2009.
Crowdtracks is an online marketplace that connects musicians around the world with those needing music recordings through a contest-based crowdsourcing model. This lowers costs for music creation compared to traditional recording studios while allowing musicians globally to participate. The founders aim to disrupt the music industry by enabling musicians in home studios to collaborate and get paid for their work. They have registered over 1900 musicians so far with minimal investment.
The Detroit SOULcase is an event that will introduce Detroit artists to the SXSW Music Conference audience in Austin, Texas in March 2012. It is a collaboration between several Detroit-based organizations focused on promoting Detroit talent. Sponsors will benefit from marketing and PR efforts that can reach over 750,000 music fans. Sponsorship levels provide varying benefits like promotional placement, product sampling opportunities, and access to the attendee database.
This document is an event proposal from RocDaStageLive/Chrohm Inc., a Miami-based promotions company that has planned successful events for over five years. It outlines sponsorship packages for RocDaStageLive events, which showcase independent artists in various genres. Sponsorship packages ranging from $1,000 to $5,000 provide branding, tickets, and promotional benefits including signage, mentions, inclusion in media, and access to target demographics in the entertainment industry. Interested companies can contact RocDaStageLive for a customized sponsorship program.
NWC is a communications and publishing company based in Canada that publishes magazines, provides marketing services, and operates an online music store focused on the entertainment industry. They publish 4 magazines and offer services such as website design, event management, and market research to clients in the music, audio, lighting, and video industries. In addition to their publications and services, NWC supports various industry organizations and events.
College Underground Radio is an internet radio station chain targeting listeners ages 21-28 through unique programming and social media integration. It has over 14,000 monthly unique listeners growing 26% monthly. The summary describes the station's variety of music, request-based programming, and focus on interactivity. It also mentions targeting millennials and details various sponsorship and advertising opportunities available.
Digital & Music Matters 2013 was an annual global conference and festival focused on the digital music industry that attracted over 10,000 attendees from 30 countries. The event included a 3-day conference with over 1,500 participants and 140 speakers, a 3-night music festival with 58 bands and over 6,000 fans, and the launch of the YouTube FanFest showcase and Music Matters Academy. Feedback was very positive and the events generated over $3.6 million in global media value. Plans were already underway for the 2014 events.
Mind. Matter. Music. is a music event subscription package for the ideal music junkie. A place where they can go to get their ultimate music experience in a smaller, more intimate setting. With 12 different events per year featuring top artists, this subscription will allow you to explore several different genres of music with less crowds, shorter lines and great people.
The document discusses various tools used to measure the success of marketing efforts in the music industry. It describes SoundScan and BDS, the two primary systems for tracking sales and airplay data. SoundScan collects sales information from over 14,000 retail outlets, while BDS captures airplay "spins" from over 1,600 radio stations. Both systems provide extensive reporting used by music industry professionals and publications. Other measurement tools mentioned include surveys, social media analytics, and tools for tracking peer-to-peer file sharing.
The document describes several CBS Interactive websites including CNET, a technology news and product review site with 250k uniques and 850k page views per month; GameSpot, a gaming news and review site with 180k uniques and 1.1m page views per month focused on video games; Last.fm, an online music discovery service with 75k uniques and 550k page views per month; and TV.com, a television show information and discussion site with 70k uniques and 450k page views focused on avid TV fans. The sites provide authoritative information, reviews, discussions and communities for their target audiences of technology enthusiasts, gam
The document summarizes the 2013 Digital & Music Matters conference. It discusses the large attendance of over 10,000 from 30 countries and 400 companies. It highlights several events within the conference including the Music Matters Live festival with 58 bands from 20 countries playing for over 6,000 fans, and the launch of the YouTube FanFest showcase featuring 18 YouTube stars with over 3.8 billion combined views. The conference generated over $3.6 million in global media value and brought together industry professionals from around the world to discuss digital music and media.
Music player network non endemic profileTyler Reed
I created this piece to profile the buying behavior of Music Player Network subscribers around non-endemic products. Distributed to potential advertisers outside of core manufacturer advertisers.
A short review of Jim James' Regions of Light and Sound of God album that appeared in the March issue of Electronic Musician magazine. It was written under my pen name "Malcolm Rhoads."
I wrote the copy and directed the concept for this media kit for Guitar Player magazine, the leading publication for players of all styles and techniques. This was distributed and made available and potential advertisers.
Trey Songz is proposing a live stream concert viewed worldwide via pay-per-view. The proposal estimates that if 10% of Trey Songz's existing social media followers purchased access, it could generate over $1 million in revenue with 30% going to Trey Songz. The live stream would allow Trey Songz to promote his brand and music to over 40 million people globally while reducing his time on the road.
This document provides information about radio advertising packages from Gemjin Global Digital Broadcasting for independent artists. The packages range in price from $20-60 per month and include playing songs or segments between 3-60 minutes per day for 6 months. The station aims to support indie artists and help promote their music globally through digital broadcasting to gain exposure, recognition and fans.
Music Production Software Market Size, Share, & Trends Estimation Report By T...subishsam
Music production software, which is also called Digital Audio Workshop (DAW), is used to digitally record, write songs, produce electronic music, and do other things with music. Music software can be used for many things, like digital recording, making electronic music, writing music, and more.
The Digital Audio Workstation (DAW) is software that is used to make, edit, and record audio files. It is used a lot in the recording and production of songs, speeches, soundtracks, and other things that need a complex audio recorder. It has a central interface that lets users mix and change tracks at the same time. DAWs come in many different forms, from a single piece of software on a laptop to an integrated stand-alone unit to a very complicated set-up with many parts controlled by a single computer.
Money Talks: Smart Branded Engagements in Today’s Entertainment Eventstechsytalk
techsytalk LIVE session. www.techsytalk.com
Money Talks: Smart Branded Engagements in Today’s Entertainment Events.
Scott McNearney (SXSW)
Sponsors are the lifeblood of a great event. They can provide financial support, but they offer a ton of value for your attendees as well. However, finding (and then keeping) great sponsors can be very challenging. How do you provide a good return for your sponsors and unparalleled value for your attendees in a way that is win/win for all? In this session, Scott will share the best practices he’s learned along the way as the main sponsor whisperer for the coveted SXSW Festival.
SBS provides local and national Hispanic media services across radio, digital, television, and live events. This includes leading Spanish radio stations, the #1 Hispanic digital platform Lamusica.com, TV network MegaTV, and music concert promotion company SBSE. SBS offers branded advertising solutions across these platforms, including custom radio stations, digital banners, video, social media, and influencer marketing. Targeting options include location, demographics, interests. Case studies demonstrated millions of impressions for campaigns promoting brands like Lexus, Toyota, Dunkin Donuts, and Live Nation.
I/A Entertainment is an independent record label based in Philadelphia that aims to be a leading label for hip hop and R&B talent in the area. It offers services like artist development, audio/video production, and marketing. The document discusses I/A's marketing analysis, including trends in the music industry, their target consumer profile of ambitious hip hop artists aged 17-25, and an integrated marketing strategy using both traditional and non-traditional promotional methods like social media, concerts, radio, and partnerships.
I/A Entertainment is an independent record label based in Philadelphia that aims to be a leading label for hip hop and R&B talent in the area. It offers services like artist development, audio/video production, and marketing. The document discusses I/A's marketing analysis, including trends in the music industry, their target consumer profile of ambitious hip hop artists aged 17-25, and an integrated marketing strategy using both traditional and non-traditional promotional methods like social media, concerts, radio, and partnerships.
I created this media kit for Mix magazine, the leading publication showcasing professional studio recording, live sound and sound for film and television. I have created media kits for the brand since 2009.
Crowdtracks is an online marketplace that connects musicians around the world with those needing music recordings through a contest-based crowdsourcing model. This lowers costs for music creation compared to traditional recording studios while allowing musicians globally to participate. The founders aim to disrupt the music industry by enabling musicians in home studios to collaborate and get paid for their work. They have registered over 1900 musicians so far with minimal investment.
The Detroit SOULcase is an event that will introduce Detroit artists to the SXSW Music Conference audience in Austin, Texas in March 2012. It is a collaboration between several Detroit-based organizations focused on promoting Detroit talent. Sponsors will benefit from marketing and PR efforts that can reach over 750,000 music fans. Sponsorship levels provide varying benefits like promotional placement, product sampling opportunities, and access to the attendee database.
This document is an event proposal from RocDaStageLive/Chrohm Inc., a Miami-based promotions company that has planned successful events for over five years. It outlines sponsorship packages for RocDaStageLive events, which showcase independent artists in various genres. Sponsorship packages ranging from $1,000 to $5,000 provide branding, tickets, and promotional benefits including signage, mentions, inclusion in media, and access to target demographics in the entertainment industry. Interested companies can contact RocDaStageLive for a customized sponsorship program.
NWC is a communications and publishing company based in Canada that publishes magazines, provides marketing services, and operates an online music store focused on the entertainment industry. They publish 4 magazines and offer services such as website design, event management, and market research to clients in the music, audio, lighting, and video industries. In addition to their publications and services, NWC supports various industry organizations and events.
College Underground Radio is an internet radio station chain targeting listeners ages 21-28 through unique programming and social media integration. It has over 14,000 monthly unique listeners growing 26% monthly. The summary describes the station's variety of music, request-based programming, and focus on interactivity. It also mentions targeting millennials and details various sponsorship and advertising opportunities available.
Digital & Music Matters 2013 was an annual global conference and festival focused on the digital music industry that attracted over 10,000 attendees from 30 countries. The event included a 3-day conference with over 1,500 participants and 140 speakers, a 3-night music festival with 58 bands and over 6,000 fans, and the launch of the YouTube FanFest showcase and Music Matters Academy. Feedback was very positive and the events generated over $3.6 million in global media value. Plans were already underway for the 2014 events.
Mind. Matter. Music. is a music event subscription package for the ideal music junkie. A place where they can go to get their ultimate music experience in a smaller, more intimate setting. With 12 different events per year featuring top artists, this subscription will allow you to explore several different genres of music with less crowds, shorter lines and great people.
The document discusses various tools used to measure the success of marketing efforts in the music industry. It describes SoundScan and BDS, the two primary systems for tracking sales and airplay data. SoundScan collects sales information from over 14,000 retail outlets, while BDS captures airplay "spins" from over 1,600 radio stations. Both systems provide extensive reporting used by music industry professionals and publications. Other measurement tools mentioned include surveys, social media analytics, and tools for tracking peer-to-peer file sharing.
The document describes several CBS Interactive websites including CNET, a technology news and product review site with 250k uniques and 850k page views per month; GameSpot, a gaming news and review site with 180k uniques and 1.1m page views per month focused on video games; Last.fm, an online music discovery service with 75k uniques and 550k page views per month; and TV.com, a television show information and discussion site with 70k uniques and 450k page views focused on avid TV fans. The sites provide authoritative information, reviews, discussions and communities for their target audiences of technology enthusiasts, gam
The document summarizes the 2013 Digital & Music Matters conference. It discusses the large attendance of over 10,000 from 30 countries and 400 companies. It highlights several events within the conference including the Music Matters Live festival with 58 bands from 20 countries playing for over 6,000 fans, and the launch of the YouTube FanFest showcase featuring 18 YouTube stars with over 3.8 billion combined views. The conference generated over $3.6 million in global media value and brought together industry professionals from around the world to discuss digital music and media.
Music player network non endemic profileTyler Reed
I created this piece to profile the buying behavior of Music Player Network subscribers around non-endemic products. Distributed to potential advertisers outside of core manufacturer advertisers.
A short review of Jim James' Regions of Light and Sound of God album that appeared in the March issue of Electronic Musician magazine. It was written under my pen name "Malcolm Rhoads."
I wrote the copy and directed the concept of this house ad that ran in Mix and Electronic Musician magazine, promoting the rescheduled Mix Nashville. We had to postpone the originally scheduled event due to the devastating floods that hit Nashville in May of 2010.
Mix Nashville 2010 is a two-day audio engineering conference and expo being held in Nashville, Tennessee on September 13-14. It will feature presentations from top engineers and producers, as well as demonstrations of the latest audio equipment from companies like Steinberg, Yamaha, Meyer Sound, and Focusrite. The event is free for Nashville residents and $39 for others, with a chance to win passes to an opening night party. Mix Nashville will include panels on topics such as recording techniques, plug-in usage, and collaborating with artists.
This is my unedited review of Bryan Clark and The New Lyceum Players' album "Southern Intermission," which appeared in the July 2012 issue of Mix magazine. It was written under my pen name "Malcolm Rhoads."
I created this piece to profile the demographic details and purchasing power of the Guitar Player audience. Distributed to current and potential advertisers.
I wrote the copy and directed the concept for this sell sheet profiling Electronic Musician and Mix magazines' custom email products, one of Penton's most profitable online offerings. Distributed to current and potential advertisers.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
1. I N P R I N T • O N L I N E • I N P E R S O N
2013 MEDIA KITStage Skills. Studio Smarts.
2. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 2
MISSION
Stage Skills. Studio Smarts
For more than 35 years, Keyboard has forged a legacy of leadership in providing
technical know-how to keyboard players, composers, and producers. From lessons
penned by music’s brightest stars, to hands-on workshops that help players
master the latest tools, to the most heavily-cited equipment reviews in the
business, Keyboard is the only place to learn which notes to play and which
knobs to turn—empowering musicians of all styles and skill levels to use music
technology the way they want to.
“Sweetwater has been advertising with Music
Player publications for many years. We make
that investment because we know their maga-
zines are reaching the right customers.”
Marc Silver
Director of Partner Marketing
Sweetwater Sound
*Publisher’s Own Data/Google Analytics. Figure represents the total duplicated reach across multiple media channels plus pass-along data.
**Source: 2011 Keyboard In-House Survey Of Subscribers
HOW DO YOU
CONNECT?
WE HAVE THE BIGGEST AUDIENCE
NewBay Music Group reaches over 5 million musicians through
our print magazines, online properties and live events.
WE HAVE THE BEST AUDIENCE
NewBay Music Group readers are seriously obsessed musi-
cians, each with an average annual household income of over
$98,000 and a demonstrated propensity to buy.
WE OFFER THE GREATEST VALUE
With our unparalleled reach, NewBay Music Group has the
lowest CPM in the market.
3. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 3
AUDIENCE
The Keyboard audience is comprised of serious, modern music makers,
passionatelyinvestedinKeyboard’seditorialmissionwiththefinancial
means to feed their obsession for new gear.
The Keyboard audience expands beyond our print magazine into our
unique web visitors, social networks, eNewsletter subscribers and more.
Every month, we reach more than 143,000 dedicated musicians and
proven buyers.*
DEMOGRAPHICS**
Well-Educated & Affluent
62% of subscribers have a Bachelor’s degree or higher.
Household income: $104,168.
Serious Musicians
96% of subscribers have been playing keyboards for more than 10 years.
97% play others instruments as well.
Loyal & Engaged
Subscribers have received or regularly read Keyboard for an average of 17.6 years.
83% of subscribers read half or more of the advertisements in Keyboard.
79% visited an advertiser’s website as a result of reading advertisements in Keyboard.
60% purchased a product as a result of reading advertisements in Keyboard.
83% advise others on choosing gear.
78% DO NOT read Sound On Sound.
75% DO NOT read Recording.
50% DO NOT read Electronic Musician.
Plan To Purchase
48% plan to purchase a keyboard synth or keyboard controller in the next 12 months.
38% plan to buy a microphone.
45% plan to purchase multichannel recording systems (hardware & software).
46% plan to purchase an effects or amp-modeling product.
50% plan to buy cables.
*Source: Publisher’s Own Data/Google Analytics; Figure represents the total duplicated each across multiple media channels plus
pass-along data.
** Source: 2011 Keyboard In-House Survey Of Subscribers
4. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 4
ADVERTISING OPPORTUNITIES: DISPLAY
Keyboard is audited by BPA Worldwide
Subscribers have received or regularly read Keyboard for an average of 17.6 years.*
83% of subscribers read half or more of the advertisements in Keyboard.*
79% visited an advertiser’s website as a result of reading advertisements in Keyboard.*
76% conducted an internet search as a result of reading advertisements in Keyboard.*
60% purchased a product as a result of reading advertisements in Keyboard.*
83% advise others on choosing gear.*
*Source: 2011 Keyboard In-House Survey Of Subscribers
Advertising in the pages of Keyboard puts you in front of
engaged, proven buyers like no other publication—at rates
that deliver superior return on investment
“We advertise with Keyboard because
Keyboard reaches the demographic that
we are most interested in… the serious
musician.”
Mike Adams
President
Moog Music Inc.
5. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 5
ADVERTISING OPPORTUNITIES: SPECIALTY
Keyboard is audited by BPA Worldwide
The Classified Ad: The most economical way to advertise and
offers both display and text only options.
Product Spotlight: Clean, straightforward marketing. You
provide ad text and a product photo, and we do the rest.
The Marketplace: Choose from four different ad sizes.
Competitively priced rates in this easy-to-find section.
SpecialtyAdvertisingprovidescost-effectivesolutions
to advertise your singular brand in the pages of
Keyboard. There’s a section to fit every budget, target
every audience and meet every goal.
“Although many companies have moved to electronic
media, it constantly surprises when we ask what folks
read and how they prefer to get their news. Time after
time, specialty magazines come up on top. Electronic
Musician and Keyboard are the only magazines that
really talk to today’s keyboard player and are primary
vehicles for us to get to these important musicians.”
Peter Janis
President
Radial Engineering Ltd.
6. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 6
eNEWSLETTER: KEY NEWS
The KEY NEWS weekly eNewsletter goes direct to
over 32k opt-in subscribers. With superior reach and
open rates, KEY NEWS is an exceptional value to
connect with engaged musicians worldwide.
Custom eNewsletters: Get front and center
with our opt-in audience. This exclusive
spotlight is one of the most effective ways
to deliver your branded message about
your latest product release.
· 22,000+ opt-in subscribers*
· 32,000+ subscribers*
· 128,000+ impressions monthly*
· Optimized for social media
Ad Units
728x90
300x250
Product Spotlight
“Keyboard magazine reaches Yamaha’s core demographic of
professional keyboardists and dedicated hobbyists. We view
NewBay Media as an important industry partner to encourage
more and more people to enjoy performing and creating music,
not just a place to put advertisement for our products.”
Athan Billias
Director Of Marketing
Yamaha
*Publisher’s Own Data/Google Analytics
7. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 7
KEYBOARDMAG.COM
Ad Units
728x90
300x250
160x600
Custom units available
Rich Media Opportunities
* Interstitial/Prestitial
* Content Sponsor
* Footer
* Interactive Slider
* Floating Ad
* Page Takeover
* Cover Wrap
* Video
* Clickable Wallpaper
* Expanding
Video advertising: Guaranteed exposure in one of our
most highly-trafficked sections. Engage musicians
worldwide with custom videos, banners and pre-rolls.
Control and brand the entire viewing experience for
demos, new product launches and promotions.
Channel Sponsorship
Pre-roll Advertising
Advertising on KeyboardMag.com is a proven way to
market your products and drive visitors to your site. The
unmatched depth of gear reviews and the diversity of
artist coverage of KeyboardMag.com connects you to the
most passionate network of players worldwide.
Ourwebreach is bolstered by our
robust and passionate social
media networks, driving traffic
back to our sites and connecting
you with new markets.
8. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 8
GEAR GUIDE
The Holiday Ultimate Gear Guide is a highly anticipated
annual title, with exclusive, specialized content that
highlights the latest music production and recording gear.
Timed for peak buying seasons, this is a ‘don’t miss’
publication with national newsstand distribution.
HolidayUltimateGearGuide beyondjustguitarandbass.HUGGincludes
keyboard, recording and technology products categories. On newsstands for the
peak holiday retail season.
30,000 print issuesvia national newstand distribution
including all major music retail locations
AD CLOSE: 08/21/13
MATERIALS DUE: 08/27/13
ON SALE: 10/15/13
*Publisher’s Own Data/Google Analytics
$7.99
A N E W B A Y M E D I A P U B L I C A T I O N
HUNDREDSOF
HIP& CHEERFUL
GIFTSFOR
MUSICIANS!
GUITARS
BASSES
AMPS
KEYBOARDS
UKULELES&MANDOLINS
RECORDING&
LIVE-PERFORMANCEGEAR
EFFECTS
ACCESSORIES
9. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 9
MEDIA SCHEDULE
EVERY ISSUE OF KEYBOARD DELIVERS ESSENTIAL COVERAGE ON…
SYNTHS | SOFTWARE | SOUNDS: The most trusted and objective musical instrument and pro audio product reviews.
ARTISTS: Intimate interviews and lessons with legends and breakout artists across all styles.
TECHNIQUES: Tech tutorials to help you get the most out of your synths, software, recording rig, and live gear.
COVER DATE SPECIAL FEATURE GEAR ROUNDUP DEADLINES BONUS DISTRIBUTION
February Powered Monitors Ad Close: 11.28.12 · Materials Due: 12.04.12 · On Sale Date: 01.22.13 Winter NAMM
March Keyboard Combo Amps Ad Close: 12.26.12 · Materials Due: 12.28.12 · On Sale Date: 02.19.13
April NAMM Gear "Do Everything" Gigging Keyboards Ad Close: 01.23.13 · Materials Due: 01.29.13 · On Sale Date: 03.19.13 SXSW
May Pianos Affordable Acoustic Pianos Ad Close: 02.20.13 · Materials Due: 02.26.13 · On Sale Date: 04.16.13 Musikmesse
June Vintage Keys Virtual Vintage Instruments Ad Close: 03.27.13 · Materials Due: 04.02.13 · On Sale Date: 05.21.13
July Exotic Synth Modules Ad Close: 04.24.13 · Materials Due: 04.30.13 · On Sale Date: 06.18.13 Gearfest
August Music Education
Digital Pianos For
Home & Stage
Ad Close: 05.29.13 · Materials Due: 06.04.13 · On Sale Date: 07.23.13 Summer NAMM
September Hall of Fame
Best Synths For
Controlling Your Studio
Ad Close: 06.26.13 · Materials Due: 06.28.13 · On Sale Date: 08.20.13
October Soft Synths For Sound Design Ad Close: 07.24.13 · Materials Due: 07.30.13 · On Sale Date: 09.17.13
November New Talent Notation Software Ad Close: 08.28.13 · Materials Due: 09.03.13 · On Sale Date: 10.22.13 AES
December Holiday Gifts Budget Home Studio Gear Ad Close: 09.25.13 · Materials Due: 10.01.13 · On Sale Date: 11.19.13
January Reader’s Poll Orchestral Sounds Ad Close: 10.23.13 · Materials Due: 10.30.13 · On Sale Date: 12.24.13
10. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 10
RATES
Display Advertising 1x 3x 6x 12x
Full Page $7,925 $7,830 $7,585 $7,140
2/3 Page $5,975 $5,900 $5,725 $5,385
1/2 Page $5,030 $4,970 $4,830 $4,560
1/3 V $4,295 $4,245 $4,080 $3,835
1/3 SQ $3,900 $3,855 $3,710 $3,485
1/4 Page $2,895 $2,870 $2,780 $2,595
1/6 Page $1,385 $1,355 $1,320 $1,235
FP Spread $13,265 $13,095 $12,695 $11,955
1/2 Spread $9,055 $8,950 $8,700 $8,190
First RHP $7,820
Cover 2 $8,040
Cover 3 $7,730
Cover 4 $10,735
Classified Rates
1”h x 2.25” w $170.00
1”h x 4.75”w $310.00
2”h x 2.25”w $310.00
1/6 pg 4”h x 2.25”w $450.00
1/6 pg 2”h x 4.75w $450.00
1/3 V 8.25”h x 2.25”w $895.00
1/3 SQ 4”h x 4.75”w $895.00
1/2 H 4”h x 7.25”w $1,225.00
1/2 V 7”h x 4.75” w $1,225.00
FP 8.5”h x 7.25”w $2,065.00
TEXT ONLY
$2.60 per word
50¢ additional per word for boldface
25¢ additional per word for all capital letters
$7.00 for address (name through your zip code)
$30.00 minimum, 3 month minimum schedule
Phone number, website address, or e-mail address counts as one word
Product Spotlight Rates
1x: $720 ea.
3x: $670 ea.
6x: $620 ea.
12x: $540 ea.
Subject to availability - 3 month minimum placement
Custom eBlast
Quoted on Request Client-provided content and graphic
and/or repurposed Keyboard editorial email blast to
entire Keyboard email subscriber list. Additional MPN
lists available at incremental CPM. Editorial custom
content creation costs quoted on demand.
KeyboardMag.com Rates
Ad Unit Size CPM Description/Position
Leader Board 728x90 $35 1 per page view; located above header on all pages
Medium Rectangle 300x250 $20 2 units per page; one top right, one bottom right (bottom left on homepages)
Large Skyscraper 160x600 $25 1 unit per page; located upper right, center margin above fold
Rich Media Quoted on Request
Monthly CPM rates are based on volume and duration as well as other contracted MPN custom and advertising packages
eNewsletter Rate Card
Ad Unit Size Rate Description/Position
Leader Board 728x90 $1750 Top-level placement with text above the opener
Medium Rectangle 300x250 $675 3 units; Left Hand Side
Product Spotlight Photo/text $375 Three photo/text/link listings available per weekly newsletter
Marketplace Rates
Ad Size Ad Rate 3x Ad Rate 6x Ad Rate 12x
Full Page: 10.875”h x 9”w $3,345 $3,180 $3,015
1/2 Page: 4.75” h x 7.75” w $1,930 $1,835 $1,740
1/4 Page Vertical: 4.75” h x 3.75” w $1,195 $1,135 $1,075
1/4 Page Horizontal: 2.25” h x 7.75” w $1,195 $1,135 $1,075
1/8 page horizontal: 2.25” h x 3.75” w $720 $680 $645
11. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 11
MATERIAL SPECIFICATIONS
PRINT ADVERTISING SPECIFICATIONS
Ad Size(WxH) Trim Size Live Matter Bleed Size
FP SPREAD 18” x 10.875” 17.125” x 9” 18.25” x 11.125”
FULL PAGE 9” x 10.875” 8.125” x 9” 9.25” x 11.125”
2/3-PAGE V. 5” x 9.75” — —
1/2-PAGE V. 5” x 7.25” — —
1/2-PAGE H. 7.75” x 4.75” — —
1/3-PAGE V. 2.375” x 9.75” — —
1/3-PAGE SQ. 5” x 4.75” — —
1/4-PAGE V. 3.75” x 4.75” — —
1/6-PAGE V. 2.375” x 4.75” — —
AD SUBMISSION INSTRUCTIONS
Please have print advertising materials posted directly to
www.newbayadportal.com.
Our preferred file format for digital ad files are high res Adobe Acrobat®
PDF/X1a. In Illustrator, or InDesign — Save ad as PDF, then select PDFx1a
when options come up for PDF preset settings.
* When using this site, all pages must be sent as individual PDF files.
How To Use The New Ad Portal Site -
1. Go to: www.newbayadportal.com
2. Click on “Create Your Account” button.
3. Fill out the necessary information (name, phone #, e-mail address, etc.).
4. Create your own username & password
Once logged in -
1. Click on “Submit a New Ad or Pickup an Existing Ad”
2. Choose the publication you’re submitting to from the selection, Press continue
3. Choose issue type (defaulted to Standard), issue date, ad size, and bleed from
drop-down menu
4. Fill in all other pertinent information (Headline,Advertiser, special notes, color, etc.)
5. Navigate to PDF file through “Browse” button
6. Select file and choose “Upload File”
7. You will then see a preview of your ad. Approve preview by pressing the
REVIEW POSITION button.
8. Press the REJECT or APPROVE button.
You will receive a confirmation that your ad was successfully uploaded.Then you’ll
receive an e-mail from newbayadportal.com that specifies whether your ad passed or
failed. If your ad failed, you must resubmit a corrected file.
If any revisions are needed, please contact the production manager
immediately:Amy Santana, 650-238-0264, asantana@musicplayer.com
FULL SPREAD
FULL PAGE
1/2 SPREAD
2/3 PAGE
1/2 PAGE
1/3 PAGE
1/4 PAGE
1/6 PAGE
E-NEWSLETTER TECHNICAL
SPECIFICATIONS
Banner Advertising Sizes:
• 728x90 Leader board
• 300x250 Medium Rectangle
Ad Format: GIF or JPEG files only. No Rich
Media. Animated GIFs OK.
File Size: Not to exceed 40k for Leader-board
and Medium Rectangle banners and 25k for
Product Spotlights.
Materials due: Three days prior to mail date.
Include with artwork: URL and alt text.
Product Spotlights: Product photo
(.gif, .jpg, 72 dpi), and text copy (email or
attached Word file).
Cancellation Policy: Sponsorships
require a 2-week written cancellation
notice. Monthly pricing for all eNewsletter
advertising is predicated on a minimum 3
consecutive month schedule.
MPN ONLINE ADVERTISING
Banner Advertising Sizes:
• 728x90 Leader board
• 160x600 Skyscraper
• 300x250 Medium Rectangle
File Specifications: Formats currently
accepted: .gif, animated .gif, .jpg, .html, Flash,
Unicast, PointRoll, Eyeblaster.
Non-accepted formats: Java, Java
Applet, Video.
Frames and looping for animated
.gifs: 4 frame max. with no more than 3
loops. Will accept most 3rd-party ad tags
including DART, Adknowledge, 24/7 and
L90. All 3PAS must be accompanied by anti-
caching documentation.
Materials due: Two (2) business days
prior to posting.
Include with instructions: Referring
URL and alt text. All online advertising has
a 90-day minimum frequency.
Agency Commissions: 15% of gross
billing allowed to recognized advertising
agencies on space, color, and position,
provided account is paid within 30
days of invoice da te. Commission is
not allowed on other charges such as
backing up inserts, trimming, printing
of inserts, etc. No cash discounts.
Note: The 15% commission will not be
allowed on any bills past due 30 days
or longer. Prepayment: Accounts with
no previous credit history with NewBay
Media, LLC (NBM) are required to make
prepayment by space order deadline.
Publisher reserves the right to decline
acceptance of any advertisements
for which prepayment has not been
received on or before the material
deadline. Billing: Invoices are issued
approximately one week after the
issue has been mailed. Payment to be
rendered in U.S. dollars within 30 days.
Billing Frequency: Based on number of
ads 1/4-page or larger inserted within a
12-month period. Spreads count as two
insertions. 1/6-page ads may be counted
toward frequency with 1/6-, 1/4-, and
1/3-page ads only. Failure to meet
frequency terms will result in a short-rate
adjustment. Combined Frequency: Ads
may be combined in other select NBM
publications for maximum frequency.
Insertion Orders: All ads must be
accompanied by a signed insertion order
(email confirmation or purchase order
also accepted) or ads will not run.
SPECIAL POSITIONS
Specified pages or proximity to
monthly columns, add 15% to
applicable rates (only for full-page
or larger; specify on insertion order).
Position is not guaranteed if material
is late. Continuous page placements,
15% extra after first page.
Information in this document is
subject to change without notice.
NewBay Media, LLC
1111 Bayhill Drive, Ste. 125
San Bruno, CA 94066 USA
Tel. 650.238.0300
Fax. 650.238.0263
www.keyboardmag.com
www.musicplayer.com
12. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 12
CONTACTS
Stephen Fortner, Editor
650-238-0290
sfortner@musicplayer.com
ADVERTISING CONTACTS
Southwest & Asia
Joe Perry, Publisher
770-343-9978
jperry@musicplayer.com
Northwest, Midwest, Canada
& New Business Development
Greg Sutton, Advertising Director
925-425-9967
gsutton@musicplayer.com
East Coast & Europe
Jeff Donnenwerth, Advertising Director
770-643-1425
jdonnenwerth@musicplayer.com
SPECIALTY SALES ADVERTISING
Specialty Sales Associate South
Michelle Eigen
650-238-0325
meigen@musicplayer.com
About NewBay Media LLC
NewBay Media’s market leading brands are centered
on five vertical markets -- Pro Audio, Broadcast &
Video, Musical Instruments, AV/Consumer Electronics and K-12 Education. NewBay
publishes and produces more than 40 publications and show dailies, 50 websites, 30
daily and weekly E-Newsletters, and 50 events and Expos, annually. NewBay reaches
more than eight million readers in print and one million online and in person -- around
the world in more than 100 countries. Additional information on NewBay can be
found by visiting www.nbmedia.com.
About the NewBay’s Music Group
Reaching over 5 million music professionals and enthusiasts every month, the
NewBay Music Group is the world’s largest publisher of guitar magazines, digital
media, and events. Anchored by Guitar World, the world’s largest guitar magazine,
and Guitar Player, the most trusted guitar brand for over 40 years, the Music Group
also includes Bass Player, Guitar Aficionado, Revolver, Electronic Musician, and
Keyboard media brands, as well as Bass Player Live, The Rock & Roll Roast, and
Revolver GoldenGods events.
in print | online | in person
www.nbmedia.com