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UNMATCHED ACCESS TO AUDIO’S BEST.
STUDIO. LIVE. POST.
2013 MEDIA KIT
M I X O N L I N E . C O M
MUSIC PRODUCTION • LIVE SOUND • SOUND FOR PICTURE
Kaiser Chiefs Live Classic Steve Earle Kenny Chesney in the Studioy y
may 2012  mixonline.com  $6.99
PLUS
AUDIOINTERFACESFOR
THEDESKTOPANDTHERACK
FRONTSTAGE ATSOUND STAGE STUDIOS,
NASHVILLE. SEATED, LTO R: FRANK LIDDELL,
LEE ANNWOMACK, CHUCK AINLAY. STANDING,
GORDON KERR, NICK AUTRY,WARREN RHOADES
THE RENAISSANCE IN
NASHVILLE
A
s the comprehensive, go-to source for high-end audio production for
more than 30 years, Mix gives you access to creative people using
cutting-edge technology. Or
vintage technology. Or blending
the two in unique ways to produce high-
quality sound. In the studio, live or on the dub
stage. For download, streaming, broadcast,
vinyl or deluxe Blu-ray. The Mix audience are the people who produce and deliver
professional audio. Engineers and artists and producers. Studio designers and
code writers and hardcore analog junkies. Educators and students. Manufacturers
and musicians. Professional studio owners, engineers and producers making
significant investments in audio technology.
Mix and mixonline.com
give you access to
audio’s best.
2	 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t
ABOUT MIX
ACCESS TO AUDIO’S BEST —­­ STUDIO. LIVE. POST.
*Source: Mix Audience Survey, October 2012 Total circulation: 29,870; Publisher's Own Data: Mix Subscriber Demographics: October 2012.
PRIMARY TYPE OF PRODUCTION FACILITY/BUSINESS*
Private Recording Studio			 30.4%
Independent Audio Engineer			 17.4%
Commercial Recording Studio			 13.4%
Live Sound Reinforcement/Touring Company	 5.8%
Educational Facility				 5.4%
Other					 	 4.0%
Radio/TV Broadcast Production Company	 3.6%
Post Production Company			 3.5%
Film/Video - Studio/Production Company	 2.3%
Retail/Mfg Rep/Distributors			 2.2%
Equipment Manufacturing			 2.1%
Acoustics/Design Consulting Company	 	 1.7%
Venues/Auditorium Facility			 1.7%
Record Company				 1.4%
AV Systems Contracting/Installation Company	 1.1%
Mastering Facility				 0.8%
Multimedia/Game Production Company	 	 0.8%
Corporate AV/Telecommunications Firm	 0.8%
Mobile Production Company			 0.6%
Rental Firm				 	 0.4%
Advertising/PR				 	 0.4%
Government Facility				 0.2%
SECONDARY TYPE OF PRODUCTION FACILITY/BUSINESS*
Independent Audio Engineer			 32.3%
Private Recording Studio			 26.9%
Live Sound Reinforcement/Touring Company	 13.7%
Commercial Recording Studio			 12.2%
Post Production Company			 11.9%
Mastering Facility				 10.4%
Film/Video - Studio/Production Company	 10.2%
Record Company				 7.2%
Educational Facility				 6.7%
Radio/TV Broadcast Production Company	 5.7%
Venues/Auditorium Facility			 4.8%
Mobile Production Company			 4.7%
AV Systems Contracting/Installation Company	 4.5%
Acoustics/Design Consulting Company	 	 4.4%
Multimedia/Game Production Company	 	 2.5%
Corporate AV/Telecommunications Firm	 2.5%
Equipment Manufacturing			 2.2%
Rental Firm				 	 2.0%
Retail/Mfg Rep/Distributors			 1.9%
Government Facility				 0.8%
0% 10% 20% 30% 40%
0% 10% 20% 30% 40%
AUDIENCE PROFESSIONAL PROFILE
3	 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t
PROS. INDUSTRY LEADERS. BUYERS.
PRIMARY PROFESSION/ROLE IN THE INDUSTRY*
Studio engineer/producer				44.8%
Musician						20.2%
Live sound engineer/technician			 14.8%
Audio post-production editor/mixer (film, TV, games)	 8.0%
Manufacturer/dealer/distributor			4.3%
Marketing/business					4.1%
Sound/video contractor				3.8%
SECONDARY PROFESSION/ROLE IN THE INDUSTRY*
Studio engineer/producer				36.9%
Musician						36.4%
Live sound engineer/technician			 23.6%
Audio post-production editor/mixer (film, TV, games)	 19.5%
Marketing/business					10.5%
Sound/video contractor				 9.7%
Manufacturer/dealer/distributor			 4.8%
0% 10% 20% 30% 40% 50% 60%
0% 10% 20% 30% 40% 50% 60%
Mix audience members have an average of 22 years of experience in the industry*.
Mix readers have been subscribers for more than 12 years*.
More than 59% of the Mix audience are full-time professionals in the industry*.
"Mix's reader demographic is perfectly
representative of our core audience.
Our media buy gets us the best of
both worlds, as it connects us with
top professionals in both the studio
recording and live sound markets,
helping to achieve our long-term sales
and marketing goals. And advertising
in Mix is also vital for our dealer base,
bringing them highly qualified buying
customers. Mix is a key marketing
partner for Audio-Technica.”
KAREN EMERSON
Media Manager
Audio-Technica
*Source: Mix Audience Survey, October 2012 Total circulation: 29,870; Publisher's Own Data: Mix Subscriber Demographics: October 2012.
4	 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t
AUDIENCE PROFESSIONAL PROFILE
PROS. INDUSTRY LEADERS. BUYERS.
SOURCES USED FOR NEW PRODUCT INFORMATION*
Media/news Website
(mixonline.com, harmonycentral.com, gearslutz.com etc.)	76.7%
Magazines						74.6%
Manufacturer website					55.0%
Retailer website
(musiciansfriend.com, sweetwater.com, music123.com, etc.)	50.5%
Tradeshow/event					27.2%
eNewsletter						20.2%
Facebook						11.4%
Twitter						3.8%
Tumblr						 	0.3%
0% 10% 20% 30% 40% 50% 60%
0% 10% 20% 30% 40% 50% 60%
PURCHASES THE MIX AUDIENCE PLANS TO MAKE IN THE NEXT 12 MONTHS*
Plug-ins/software					51.3%
Cable/connectors/accessories				40.6%
Studio microphones					40.0%
Acoustical materials					26.5%
Studio monitors					25.4%
Hardware effects					22.8%
Sound/instrument libraries				21.7%
Studio console/controller				21.7%
DAW							19.7%
Live microphones					18.2%
Wireless systems					15.1%
Live console/controller				12.4%
Portable recorder					11.7%
Live monitors		 				9.5%
79.8% OF THE MIX AUDIENCE MAKE FINAL DECISIONS ON EQUIPMENT PURCHASES*.
MIX AUDIENCE EXPENDITURES ON SPECIFIC TYPES OF AUDIO TECHNOLOGY:
AVERAGE EQUIPMENT
EXPENDITURES BY THE MIX
AUDIENCE IN THE NEXT
12 MONTHS:
$31,860*
per person
ACTIONS TAKEN BASED ON
READING ADS IN MIX
86%Visited a vendor’s/dealer’s/
retailer’s website.*
56%Purchased a product.*
53%Looked for the product/
equipment at a retailer.*
48%Clicked on an ad on Mix’s
website or e-newsletter.*
*Source: Mix Audience Survey, October 2012 Total circulation: 29,870; Publisher's Own Data: Mix Subscriber Demographics: October 2012.
AUDIENCE PURCHASING
5	 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t
OUR AUDIENCE INVESTS IN YOUR PRODUCTS
MONTH ISSUE THEME EQUIPMENT SPOTLIGHT BONUS COVERAGE NEW! REGIONAL FOCUS AD CLOSE MATERIALS DUE BONUS DISTRIBUTION
January Live Sound Digital Live Consoles
iOS Apps for
Live Sound
Los Angeles 12/6/12 12/7/12 Winter NAMM
February Surround Sound Speaker Systems Surround Encoders Washington, D.C. 1/10/13 1/11/13
March Build Your Own Studio
Digital Audio
Workstations
Acoustic Treatments Austin 2/7/13 2/8/13
April Sound for Picture Music Libraries Portable Recorders Southwest U.S. 3/7/13 3/8/13 NAB
May Mix Nashville Studio Microphones Hardware Effects Nashville 4/4/13 4/5/13
June Facility Design Studio Monitors
Studio Furniture,
Accessories
Chicago 5/9/13 5/10/13 Infocomm
July Live Sound Wireless Systems
Live Sound
Microphones
Southeast U.S. 6/6/13 6/7/13
August Studio Tracking Audio Interfaces Direct Boxes Canada 7/8/13 7/9/13
September Sound for Picture Plug-ins: Effects Data Storage/Drives Northwest U.S. 8/8/13 8/9/13
October AES NYC New Products Mic Preamps New York City 9/5/13 9/6/13 AES New York
November Education Desktop Controllers Game Audio
Directory:
Recording Schools
10/10/13 10/11/13
December Mastering/Distribution High-Resolution Audio Line Arrays Northeast U.S. 11/7/13 11/8/13
2013 EDITORIAL CALENDAR
6	 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t
IN EVERY ISSUE: SECTIONS ON MUSIC, LIVE, SOUND FOR PICTURE, TECHNOLOGY
Contact your sales rep for custom packages.
SUPERIOR WEB TRAFFIC
MONTHLY PAGE VIEWS: 361,645*
MONTHLY UNIQUE VISITORS: 168,115*
*Source: Google Analytics October 2012
7	 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t
MIXONLINE.COM
ONLINE ADVERTISING OPPORTUNITIES
VIDEO
• Sponsorships with pre/post-roll opportunity
• Exclusive branding (banners and logos)
• Traffic-driving promotion offers guaranteed
exposure for measurable ROI
DISPLAY BANNER ADVERTISING
Run-of-Site
728x90 and 300x250 with CPM pricing. 
We have plans for any budget and marketing objective.
Targeted Impressions
Reach specific categories: Recording, Live, Post, Gear,
Education, Studio, Mix-Guides
Add additional $5 CPM.
Site Intro Ad
Our best click-thru generator. Your 640x480 is the very
first banner seen by site visitors.
$300 CPM (intro: increment of 15k)
1 	 LEADERBOARD BANNER
	 (728X90):
$50 CPM
2 MEDIUM RECTANGLE BANNER
	 (300X250):
$65 CPM
With daily content, in-depth webcasts, industry-leading blogs, exclusive videos, tour galleries and more,
Mixonline.com generates superior traffic and puts your brand in front of audio pros worldwide.
Our web reach is bolstered by
our robust and passionate social
media networks, driving traffic
back to our sites and connecting
you with new markets.
1
2
8	 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t
E-NEWSLETTERS&CUSTOM E-MAIL
*Source: Google Analytics October 2012
CUSTOM E-MAIL PROMOTION
Go direct to the people who most want
to hear the details about your newest
product release. Showcase your
technology to the highly qualified Mix
opt-in lists with your custom promotional
e-mail message. We will also provide
you with complete metrics and analysis
on your campaign.
Custom Email List Bundle: $3,000 • 25,000 recipients*
Custom Email Blasts: $195 CPM
* Publisher's Own Data.
1 	 LEADERBOARD 728x90
(SOLD PER MONTH) $2,000
2 	MEDIUM RECTANGLE 300x250
(SOLD PER MONTH) $1,500
3 MEDIUM RECTANGLE 300x250
(SOLD PER MONTH) $1,500
4 MEDIUM RECTANGLE 300x250
(SOLD PER MONTH) $1,500
Capture the sound reinforcement market with this
live sound e-newsletter. Providing subscribers with
inside news, notes and original features from the
road. Includes Product News, Road Notes and Secret Weapon Troubleshooting from
the pros! Delivers every Wednesday. 23,378 subscribers*.
1
3
4
2
The premier newsletter serving the recording
industry. Providing subscribers with breaking pro
audio news, product announcements, original features, information about industry
events and much more. Delivers every Tuesday. 31,627 subscribers*.
9	 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t
WEBCASTS
IN STUDIO. ON STAGE.PROVEN LEAD GENERATION
WEBCAST FORMATS
Our Webcast program provides you with qualified, cost effective leads. A hybrid live multimedia presentation,
Webcasts educate potential customers on the advantages of your technology and brand you as an industry
leader. Your promotional message is presented at the beginning of the webcast by our industry-expert moderators,
and attendees will answer your survey questions, providing you with key demographic sales data. You also have the
opportunity to respond to direct questions from attendees. Available On Demand for six months.
Topic: Certain audio topics demand further
discussion. In live sound, we talk about wireless
systems, in post, it might be about the coming
revolution in unlimited surround channels, and
in the studio it might be the demand for high-
resolution audio or the blend of hybrid analog/
digital technologies. Go in depth on your areas of
expertise and own the audio discussion.
Application: There are many paths to quality
audio, or tracking/mixing a hit song. And up-
and-coming engineers are hungry for the latest
techniques and insights into how technology
and creativity combine to create significant
efficiencies and new possibilities in sound.
Demonstratehowyoursingulartechnologyallows
today’s pros to reach new heights in production.
Product: There is more to introducing a new
technology these days than putting out a press
release and exhibiting at a trade show. Now you
canshowcasethefeaturesandcapabilitiesofyour
new product/technology to a captive audience.
Separate yourself from your competitors and
go direct with your latest release to your current
customers and new prospects.
DISPLAY ADVERTISING
PRINT ADVERTISING SIZES
Full Page Spread Trim: 18"w x 10.875"h
Full Page Spread Live Area: 17.125"w x 9"h
Full Page Spread Bleed: 18.25"w x 11.125"h
Full Page Trim: 9"w x 10.875"h
Full Page Live Area: 8.125"w x 9"h
Full Page Bleed: 9.25"w x 11.125"h
2/3 Page Vertical: 5"w x 9.75"h
1/2 Page Vertical: 5"w x 7.25"h
1/2 Page Horizontal: 7.75"w x 4.75"h
1/3 Page Vertical: 2.375"w x 9.75"h
1/3 Page Square: 5"w x 4.75"h
RATES&SIZES
10	 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t
1x 3x 6x 12x
Full Page $6,685 $6,583 $6,328 $5,908
2/3 Page $5,619 $5,551 $5,342 $5,015
1/2 Page $4,900 $4,828 $4,675 $4,403
1/3 Page Vertical $3,574 $3,523 $3,417 $3,222
1/3 Page Square $2,971 $2,924 $2,822 $2,644
Full Page Spread $12,495 $12,317 $11,832 $11,025
1/2 Page Spread $8,568 $8,453 $8,152 $7,637
Cover 2 $8,024
Cover 3 $7,671
Cover 4 $8,602
FULL SPREAD
1/2 PAGE
FULL PAGE
1/3 PAGE
1/2 SPREAD
2/3 PAGE
For specialty advertising ad close and material due dates, please refer to the 2013 Mix editorial calendar.
11	 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t
SPECIALTY ADVERTISING
MARKETPLACE RATES & SIZES
CLASSIFIEDS RATES & SIZES
w w w . M e r c u r y R e c o r d i n g E q u i p m e n t . c o m
MERCURY RECORDING EQUIPMENT CO.
“the M76m could very well be the ultimate ‘vintage style’ mic preamp available today” - Pete Weiss
PROUDLY BUILT IN USAOUDLUDLUDLUDLUDLUUDLUDLUDLLUDLUDLUDLDLDUDLUDLUDLUDUDUDLUUDLD Y BY BY BY BY BY BY BY BY BY BY BY BY BY BY BBY BY BY BYY UUUILUILUILUILUUILUUUILUU LUUUUUILUUU T IIT IIT IIIIT ITTT ITT INNNN UNNNNNNN
9S IIIII NNNNNNNNNNNN CCCCC ECCCCCC EC EEC EC ECCC ECC EC ECCC 1 91 91 91 9991 91 91 991 9 99 9
[ 5 1 0 ] 5 8 1 – 3 8 1 7
NEW! - MERCURY M76m MkIII
Studio Microphone Ampliers
1-877-4-MIC-PRE
THE "X81 CLASS A"
The Vintech X73i!
“I used five X73i’s and one X81 to record all of
Carlos Santana’s guitar tracks for both the
‘Shaman’ and ‘All that I am’ albums.” Jim Gaines
Engineer for Carlos Santana, Stevie Ray Vaughn
The Vintech X73
“I use the X73 for recording Patti Scialfa and
Bruce Springsteen in their home studio.” Toby
Scott, Engineer for Bruce Springsteen
The Model 473
www.vintech-audio.com
Vintech
classifieds_marketplace_MIX_1211.indd 74 11/15/2011 4:47:15 PM
Professional Portable Performance
Standard and custom sizes up to 16’ X 16’
www.vocalbooth.com I 866-330-6045
classifieds_marketplace_MIX_1211.indd 75 11/15/2011 4:47:25 PM
MIX Classified Ads are the easiest and most economical means to reach a buyer for your product or service. The classified
pages of MIX supply our readers with a valuable shopping marketplace. We suggest you buy wisely; mail-order consumers
have rights, and sellers must comply with the Federal Trade Commission, as well as various state laws. MIX shall not be liable
for the contents of advertisements. For complete information on prices and deadlines, call Doug Ausejo (650) 238-0298.
1st Audio USA
International/Domestic Distributor
Whirlwind Audio Products
www.1staudiousa.com
toll free 800.816.4262
call 10:00 - 5:00 EST
A human will answer !
ORDER: 800-583-7174
QUALITY • PRICED RIGHT • INTEGRITY
58 Nonotuck St., Northampton, MA 01062
Info: (413) 584-7944 Fax: (413) 584-2377
Silentcore Fabric Panels •
Sound Barrier • Isolation Hangers
Tube Traps • Primacoustic •
WhisperWedge • ProFoam • Clearsonic
• Hushfoam • R.P.G. Diffusors •
Sonex • Sound Quilt • More
www.silentsource.com
info@silentsource.com
Acoustics First
®
Materials to Control Sound
and Eliminate Noise™
Toll Free
8 8 8 - 7 6 5 - 2 9 0 0
www.acousticsfirst.com
Advertise in
MIX Classifieds &
Marketplace
Call Doug Ausejo -
(650) 238-0298
RECORDING SERVICES
BSc (Hons) Audio and Music
Technology at
Anglia Ruskin University
BSc (Hons) Audio and Music
Technology at
Anglia Ruskin University
BSc (Hons) Audio and Music Technology
at Anglia Ruskin University
study studio and recording techniques
and live sound engineering in the UK
develop professional portfolio
excellent facilities state of the art
equipment and software
excellent graduate employment
opportunities
91% satisfaction rating in the 2010-11
National Student Survey
one of the UK’s best Music Technology
courses
www.anglia.ac.uk/mix
SCHOOLS
mixonline.com
Subscribe today!
mymixmag.com
classifieds_marketplace_MIX_1211.indd 77 11/15/2011 4:47:31 PM
Marketplace Dimensions
Full Page:............................................................................8”w x 9.75”h
1/2 Page Horizontal:...........................7.75”w x 4.75”h
1/2 Page Vertical:...................................3.75”w x 9.75”h
1/4 Page Vertical:....................................3.75"w x 4.75"h
1/4 Page Horizontal:...........................7.75"w x 2.25"h
1/8 Page Horizontal:.........................3.75"w x 2.25"h
Classifieds Dimensions
1 column width:.....................................................................................................1.875"
2 column width:..................................................................................................................4"
3 column width:..................................................................................................................6"
4 column width:..................................................................................................................8"
(Minimum height 1")
4-Color 1x 3x 6x 12x
Full Page $3,250 $3,087 $2,925 $2,762
Half Page $1,875 $1,781 $1,687 $1,594
1/4 Page $1,162 $1,104 $1,046 $988
1/8 Page $697 $662 $627 $592
Frequency Rates Per Column Inch
1x $141
3x $138
6x $130
12x $123
CONTACTS
Music Production • live sound • sound for Picture
Live
Bon iver
rocks the stage
cheap trick
Does Dream police
Paramount
recording
Miranda
LaMbert
Country Rebel’s
Chart-Topping
‘Four the Record’
$6.99
500 SerieS Mic PreaMPS | ‘The MuPPeTS’ | hoLiday caroLe | cLaSSic GeorGe harriSon
l.A.’s Multi-studio eMPire
Pictured producer J.R. Rotem
and artist Sean Kingston
SPECIFICATIONS&CONTACTS
DISPLAY ADVERTISING SPECIFICATIONS
12	 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t
SENIOR ACCOUNT EXECUTIVE,
WESTERN REGION
Janis Crowley
415-505-1985
jcrowley@nbmedia.com
EASTERN/EUROPE
SALES DIRECTOR
Paul Leifer
908-369-5810
pleifer@media-sales.net
SPECIALTY SALES ASSOCIATE
Doug Ausejo
650-238-0298
dausejo@nbmedia.com
EDITOR
Tom Kenny
650-238-0345
tkenny@nbmedia.com
General Specifications
Printing method: Web Offset; Binding: Perfect
Paper: Cover printed on 80 lb coated offset, text printed on 32 lb coated groundwood offset.
Ink: SWOP standard and four-color process, Line Screen: 133 lines per inch;
Trim Size: 9”w x 10.875”h
Digital Ad Specifications
PDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A files provided that they
are prepared for press-optimized printing in CMYK with fonts embedded. Please have print
advertising materials posted directly to www.newbayadportal.com.
(Please note: PDF files lack the ability to be edited or altered (i.e. phone number, address, etc.)
Preferred Applications: Ad layouts should be created using either QuarkXpress™; Adobe
Pagemaker® or Adobe InDesign®. If submitting application files, provide all supporting
graphics and fonts.
Proofs: We minimally require a text and element proof to assist in preflighting digital ad files.
For critical color match we require a digital halftone proof (i.e. Kodak Approval, Dupont Digital
Waterproof, Fuji FirstProof, etc.). Accurate color reproduction cannot be guaranteed without
an accompanying SWOPcertified proof.
Photo Elements: 300 dpi, actual size; CMYK color model; .tif or .eps format; no JPEG
compression.
Line Art/Text: 600 dpi minimum; CMYK color model; .eps or .tif format with color preview. In
Photoshop, black text should be created in black channel only to avoid registration problems.
Color Tone Values: To avoid over-saturation of ink, the total combined value of CMYK colors
should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required
value over 85% should be made solid.
Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur.
Ads received in RGB color will be converted to CMYK.
Fonts: When submitting application files, include screen and printer fonts. On illustrations it is
recommended to convert text to outline, however outline text cannot be altered.
Lettering: Reproduce all reverse lettering with a minimum of colors. Type smaller than 8 point
with fine serifs should be avoided.
Media: Mac or IBM CD.
Please contact the publication Production Coordinator when files are submitted.
Production Contact
Heather Tatrow • htatrow@nbmedia.com
tel (917) 281-4762
28 E. 28th Street • 12th Floor • New York, NY 10016
Please have print advertising materials posted directly to www.newbayadportal.com.
ADDITIONAL CHARGES
Inserts: Information available upon request.
Guaranteed Position: 10% additional. Publisher will attempt to honor nonpaid position requests
but assumes no responsibility for failure to do so.
Premium Positions: Premium cover positions are available at 12x frequency only. Cover
insertions may be combined with other insertions for frequency discounts on nonpremium
insertions. No further discounting is available for cover positions.
COMBINED FREQUENCY DISCOUNTS
Advertisers in Mix are eligible for combined frequency discounts when advertising in Pro Sound
News, Pro Audio Review and other NewBay Media publications. To qualify for a common rate
basis, advertisers with multiple products or divisions must submit a master contract in advance of
advertising placements. Contact your Mix advertising representative for details.
ADVERTISING DEADLINES
Please refer to the Mix 2013 Editorial Calendar on page 6.
Note: Please label your advertising materials with the magazine name and issue date in which
they are scheduled to appear.
Please Send Materials to:
Heather Tatrow
MIX, PRODUCTION MANAGER
Htatrow@nbmedia.com
tel (917) 281-4762
Mix, Production Dept.,
28 E. 28th Street, 12th Floor
New York, NY 10016
Please have print advertising materials posted directly
to www.newbayadportal.com.
Please make sure the advertiser’s name is included in the
file name. When uploading ads to the site, please notify
your sales representative and provide a color proof.
SUBMISSION INSTRUCTIONS

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2013 Mix Media Kit

  • 1. UNMATCHED ACCESS TO AUDIO’S BEST. STUDIO. LIVE. POST. 2013 MEDIA KIT M I X O N L I N E . C O M
  • 2. MUSIC PRODUCTION • LIVE SOUND • SOUND FOR PICTURE Kaiser Chiefs Live Classic Steve Earle Kenny Chesney in the Studioy y may 2012 mixonline.com $6.99 PLUS AUDIOINTERFACESFOR THEDESKTOPANDTHERACK FRONTSTAGE ATSOUND STAGE STUDIOS, NASHVILLE. SEATED, LTO R: FRANK LIDDELL, LEE ANNWOMACK, CHUCK AINLAY. STANDING, GORDON KERR, NICK AUTRY,WARREN RHOADES THE RENAISSANCE IN NASHVILLE A s the comprehensive, go-to source for high-end audio production for more than 30 years, Mix gives you access to creative people using cutting-edge technology. Or vintage technology. Or blending the two in unique ways to produce high- quality sound. In the studio, live or on the dub stage. For download, streaming, broadcast, vinyl or deluxe Blu-ray. The Mix audience are the people who produce and deliver professional audio. Engineers and artists and producers. Studio designers and code writers and hardcore analog junkies. Educators and students. Manufacturers and musicians. Professional studio owners, engineers and producers making significant investments in audio technology. Mix and mixonline.com give you access to audio’s best. 2 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t ABOUT MIX ACCESS TO AUDIO’S BEST —­­ STUDIO. LIVE. POST.
  • 3. *Source: Mix Audience Survey, October 2012 Total circulation: 29,870; Publisher's Own Data: Mix Subscriber Demographics: October 2012. PRIMARY TYPE OF PRODUCTION FACILITY/BUSINESS* Private Recording Studio 30.4% Independent Audio Engineer 17.4% Commercial Recording Studio 13.4% Live Sound Reinforcement/Touring Company 5.8% Educational Facility 5.4% Other 4.0% Radio/TV Broadcast Production Company 3.6% Post Production Company 3.5% Film/Video - Studio/Production Company 2.3% Retail/Mfg Rep/Distributors 2.2% Equipment Manufacturing 2.1% Acoustics/Design Consulting Company 1.7% Venues/Auditorium Facility 1.7% Record Company 1.4% AV Systems Contracting/Installation Company 1.1% Mastering Facility 0.8% Multimedia/Game Production Company 0.8% Corporate AV/Telecommunications Firm 0.8% Mobile Production Company 0.6% Rental Firm 0.4% Advertising/PR 0.4% Government Facility 0.2% SECONDARY TYPE OF PRODUCTION FACILITY/BUSINESS* Independent Audio Engineer 32.3% Private Recording Studio 26.9% Live Sound Reinforcement/Touring Company 13.7% Commercial Recording Studio 12.2% Post Production Company 11.9% Mastering Facility 10.4% Film/Video - Studio/Production Company 10.2% Record Company 7.2% Educational Facility 6.7% Radio/TV Broadcast Production Company 5.7% Venues/Auditorium Facility 4.8% Mobile Production Company 4.7% AV Systems Contracting/Installation Company 4.5% Acoustics/Design Consulting Company 4.4% Multimedia/Game Production Company 2.5% Corporate AV/Telecommunications Firm 2.5% Equipment Manufacturing 2.2% Rental Firm 2.0% Retail/Mfg Rep/Distributors 1.9% Government Facility 0.8% 0% 10% 20% 30% 40% 0% 10% 20% 30% 40% AUDIENCE PROFESSIONAL PROFILE 3 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t PROS. INDUSTRY LEADERS. BUYERS.
  • 4. PRIMARY PROFESSION/ROLE IN THE INDUSTRY* Studio engineer/producer 44.8% Musician 20.2% Live sound engineer/technician 14.8% Audio post-production editor/mixer (film, TV, games) 8.0% Manufacturer/dealer/distributor 4.3% Marketing/business 4.1% Sound/video contractor 3.8% SECONDARY PROFESSION/ROLE IN THE INDUSTRY* Studio engineer/producer 36.9% Musician 36.4% Live sound engineer/technician 23.6% Audio post-production editor/mixer (film, TV, games) 19.5% Marketing/business 10.5% Sound/video contractor 9.7% Manufacturer/dealer/distributor 4.8% 0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% 60% Mix audience members have an average of 22 years of experience in the industry*. Mix readers have been subscribers for more than 12 years*. More than 59% of the Mix audience are full-time professionals in the industry*. "Mix's reader demographic is perfectly representative of our core audience. Our media buy gets us the best of both worlds, as it connects us with top professionals in both the studio recording and live sound markets, helping to achieve our long-term sales and marketing goals. And advertising in Mix is also vital for our dealer base, bringing them highly qualified buying customers. Mix is a key marketing partner for Audio-Technica.” KAREN EMERSON Media Manager Audio-Technica *Source: Mix Audience Survey, October 2012 Total circulation: 29,870; Publisher's Own Data: Mix Subscriber Demographics: October 2012. 4 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t AUDIENCE PROFESSIONAL PROFILE PROS. INDUSTRY LEADERS. BUYERS.
  • 5. SOURCES USED FOR NEW PRODUCT INFORMATION* Media/news Website (mixonline.com, harmonycentral.com, gearslutz.com etc.) 76.7% Magazines 74.6% Manufacturer website 55.0% Retailer website (musiciansfriend.com, sweetwater.com, music123.com, etc.) 50.5% Tradeshow/event 27.2% eNewsletter 20.2% Facebook 11.4% Twitter 3.8% Tumblr 0.3% 0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% 60% PURCHASES THE MIX AUDIENCE PLANS TO MAKE IN THE NEXT 12 MONTHS* Plug-ins/software 51.3% Cable/connectors/accessories 40.6% Studio microphones 40.0% Acoustical materials 26.5% Studio monitors 25.4% Hardware effects 22.8% Sound/instrument libraries 21.7% Studio console/controller 21.7% DAW 19.7% Live microphones 18.2% Wireless systems 15.1% Live console/controller 12.4% Portable recorder 11.7% Live monitors 9.5% 79.8% OF THE MIX AUDIENCE MAKE FINAL DECISIONS ON EQUIPMENT PURCHASES*. MIX AUDIENCE EXPENDITURES ON SPECIFIC TYPES OF AUDIO TECHNOLOGY: AVERAGE EQUIPMENT EXPENDITURES BY THE MIX AUDIENCE IN THE NEXT 12 MONTHS: $31,860* per person ACTIONS TAKEN BASED ON READING ADS IN MIX 86%Visited a vendor’s/dealer’s/ retailer’s website.* 56%Purchased a product.* 53%Looked for the product/ equipment at a retailer.* 48%Clicked on an ad on Mix’s website or e-newsletter.* *Source: Mix Audience Survey, October 2012 Total circulation: 29,870; Publisher's Own Data: Mix Subscriber Demographics: October 2012. AUDIENCE PURCHASING 5 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t OUR AUDIENCE INVESTS IN YOUR PRODUCTS
  • 6. MONTH ISSUE THEME EQUIPMENT SPOTLIGHT BONUS COVERAGE NEW! REGIONAL FOCUS AD CLOSE MATERIALS DUE BONUS DISTRIBUTION January Live Sound Digital Live Consoles iOS Apps for Live Sound Los Angeles 12/6/12 12/7/12 Winter NAMM February Surround Sound Speaker Systems Surround Encoders Washington, D.C. 1/10/13 1/11/13 March Build Your Own Studio Digital Audio Workstations Acoustic Treatments Austin 2/7/13 2/8/13 April Sound for Picture Music Libraries Portable Recorders Southwest U.S. 3/7/13 3/8/13 NAB May Mix Nashville Studio Microphones Hardware Effects Nashville 4/4/13 4/5/13 June Facility Design Studio Monitors Studio Furniture, Accessories Chicago 5/9/13 5/10/13 Infocomm July Live Sound Wireless Systems Live Sound Microphones Southeast U.S. 6/6/13 6/7/13 August Studio Tracking Audio Interfaces Direct Boxes Canada 7/8/13 7/9/13 September Sound for Picture Plug-ins: Effects Data Storage/Drives Northwest U.S. 8/8/13 8/9/13 October AES NYC New Products Mic Preamps New York City 9/5/13 9/6/13 AES New York November Education Desktop Controllers Game Audio Directory: Recording Schools 10/10/13 10/11/13 December Mastering/Distribution High-Resolution Audio Line Arrays Northeast U.S. 11/7/13 11/8/13 2013 EDITORIAL CALENDAR 6 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t IN EVERY ISSUE: SECTIONS ON MUSIC, LIVE, SOUND FOR PICTURE, TECHNOLOGY
  • 7. Contact your sales rep for custom packages. SUPERIOR WEB TRAFFIC MONTHLY PAGE VIEWS: 361,645* MONTHLY UNIQUE VISITORS: 168,115* *Source: Google Analytics October 2012 7 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t MIXONLINE.COM ONLINE ADVERTISING OPPORTUNITIES VIDEO • Sponsorships with pre/post-roll opportunity • Exclusive branding (banners and logos) • Traffic-driving promotion offers guaranteed exposure for measurable ROI DISPLAY BANNER ADVERTISING Run-of-Site 728x90 and 300x250 with CPM pricing.  We have plans for any budget and marketing objective. Targeted Impressions Reach specific categories: Recording, Live, Post, Gear, Education, Studio, Mix-Guides Add additional $5 CPM. Site Intro Ad Our best click-thru generator. Your 640x480 is the very first banner seen by site visitors. $300 CPM (intro: increment of 15k) 1 LEADERBOARD BANNER (728X90): $50 CPM 2 MEDIUM RECTANGLE BANNER (300X250): $65 CPM With daily content, in-depth webcasts, industry-leading blogs, exclusive videos, tour galleries and more, Mixonline.com generates superior traffic and puts your brand in front of audio pros worldwide. Our web reach is bolstered by our robust and passionate social media networks, driving traffic back to our sites and connecting you with new markets. 1 2
  • 8. 8 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t E-NEWSLETTERS&CUSTOM E-MAIL *Source: Google Analytics October 2012 CUSTOM E-MAIL PROMOTION Go direct to the people who most want to hear the details about your newest product release. Showcase your technology to the highly qualified Mix opt-in lists with your custom promotional e-mail message. We will also provide you with complete metrics and analysis on your campaign. Custom Email List Bundle: $3,000 • 25,000 recipients* Custom Email Blasts: $195 CPM * Publisher's Own Data. 1 LEADERBOARD 728x90 (SOLD PER MONTH) $2,000 2 MEDIUM RECTANGLE 300x250 (SOLD PER MONTH) $1,500 3 MEDIUM RECTANGLE 300x250 (SOLD PER MONTH) $1,500 4 MEDIUM RECTANGLE 300x250 (SOLD PER MONTH) $1,500 Capture the sound reinforcement market with this live sound e-newsletter. Providing subscribers with inside news, notes and original features from the road. Includes Product News, Road Notes and Secret Weapon Troubleshooting from the pros! Delivers every Wednesday. 23,378 subscribers*. 1 3 4 2 The premier newsletter serving the recording industry. Providing subscribers with breaking pro audio news, product announcements, original features, information about industry events and much more. Delivers every Tuesday. 31,627 subscribers*.
  • 9. 9 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t WEBCASTS IN STUDIO. ON STAGE.PROVEN LEAD GENERATION WEBCAST FORMATS Our Webcast program provides you with qualified, cost effective leads. A hybrid live multimedia presentation, Webcasts educate potential customers on the advantages of your technology and brand you as an industry leader. Your promotional message is presented at the beginning of the webcast by our industry-expert moderators, and attendees will answer your survey questions, providing you with key demographic sales data. You also have the opportunity to respond to direct questions from attendees. Available On Demand for six months. Topic: Certain audio topics demand further discussion. In live sound, we talk about wireless systems, in post, it might be about the coming revolution in unlimited surround channels, and in the studio it might be the demand for high- resolution audio or the blend of hybrid analog/ digital technologies. Go in depth on your areas of expertise and own the audio discussion. Application: There are many paths to quality audio, or tracking/mixing a hit song. And up- and-coming engineers are hungry for the latest techniques and insights into how technology and creativity combine to create significant efficiencies and new possibilities in sound. Demonstratehowyoursingulartechnologyallows today’s pros to reach new heights in production. Product: There is more to introducing a new technology these days than putting out a press release and exhibiting at a trade show. Now you canshowcasethefeaturesandcapabilitiesofyour new product/technology to a captive audience. Separate yourself from your competitors and go direct with your latest release to your current customers and new prospects.
  • 10. DISPLAY ADVERTISING PRINT ADVERTISING SIZES Full Page Spread Trim: 18"w x 10.875"h Full Page Spread Live Area: 17.125"w x 9"h Full Page Spread Bleed: 18.25"w x 11.125"h Full Page Trim: 9"w x 10.875"h Full Page Live Area: 8.125"w x 9"h Full Page Bleed: 9.25"w x 11.125"h 2/3 Page Vertical: 5"w x 9.75"h 1/2 Page Vertical: 5"w x 7.25"h 1/2 Page Horizontal: 7.75"w x 4.75"h 1/3 Page Vertical: 2.375"w x 9.75"h 1/3 Page Square: 5"w x 4.75"h RATES&SIZES 10 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t 1x 3x 6x 12x Full Page $6,685 $6,583 $6,328 $5,908 2/3 Page $5,619 $5,551 $5,342 $5,015 1/2 Page $4,900 $4,828 $4,675 $4,403 1/3 Page Vertical $3,574 $3,523 $3,417 $3,222 1/3 Page Square $2,971 $2,924 $2,822 $2,644 Full Page Spread $12,495 $12,317 $11,832 $11,025 1/2 Page Spread $8,568 $8,453 $8,152 $7,637 Cover 2 $8,024 Cover 3 $7,671 Cover 4 $8,602 FULL SPREAD 1/2 PAGE FULL PAGE 1/3 PAGE 1/2 SPREAD 2/3 PAGE
  • 11. For specialty advertising ad close and material due dates, please refer to the 2013 Mix editorial calendar. 11 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t SPECIALTY ADVERTISING MARKETPLACE RATES & SIZES CLASSIFIEDS RATES & SIZES w w w . M e r c u r y R e c o r d i n g E q u i p m e n t . c o m MERCURY RECORDING EQUIPMENT CO. “the M76m could very well be the ultimate ‘vintage style’ mic preamp available today” - Pete Weiss PROUDLY BUILT IN USAOUDLUDLUDLUDLUDLUUDLUDLUDLLUDLUDLUDLDLDUDLUDLUDLUDUDUDLUUDLD Y BY BY BY BY BY BY BY BY BY BY BY BY BY BY BBY BY BY BYY UUUILUILUILUILUUILUUUILUU LUUUUUILUUU T IIT IIT IIIIT ITTT ITT INNNN UNNNNNNN 9S IIIII NNNNNNNNNNNN CCCCC ECCCCCC EC EEC EC ECCC ECC EC ECCC 1 91 91 91 9991 91 91 991 9 99 9 [ 5 1 0 ] 5 8 1 – 3 8 1 7 NEW! - MERCURY M76m MkIII Studio Microphone Ampliers 1-877-4-MIC-PRE THE "X81 CLASS A" The Vintech X73i! “I used five X73i’s and one X81 to record all of Carlos Santana’s guitar tracks for both the ‘Shaman’ and ‘All that I am’ albums.” Jim Gaines Engineer for Carlos Santana, Stevie Ray Vaughn The Vintech X73 “I use the X73 for recording Patti Scialfa and Bruce Springsteen in their home studio.” Toby Scott, Engineer for Bruce Springsteen The Model 473 www.vintech-audio.com Vintech classifieds_marketplace_MIX_1211.indd 74 11/15/2011 4:47:15 PM Professional Portable Performance Standard and custom sizes up to 16’ X 16’ www.vocalbooth.com I 866-330-6045 classifieds_marketplace_MIX_1211.indd 75 11/15/2011 4:47:25 PM MIX Classified Ads are the easiest and most economical means to reach a buyer for your product or service. The classified pages of MIX supply our readers with a valuable shopping marketplace. We suggest you buy wisely; mail-order consumers have rights, and sellers must comply with the Federal Trade Commission, as well as various state laws. MIX shall not be liable for the contents of advertisements. For complete information on prices and deadlines, call Doug Ausejo (650) 238-0298. 1st Audio USA International/Domestic Distributor Whirlwind Audio Products www.1staudiousa.com toll free 800.816.4262 call 10:00 - 5:00 EST A human will answer ! ORDER: 800-583-7174 QUALITY • PRICED RIGHT • INTEGRITY 58 Nonotuck St., Northampton, MA 01062 Info: (413) 584-7944 Fax: (413) 584-2377 Silentcore Fabric Panels • Sound Barrier • Isolation Hangers Tube Traps • Primacoustic • WhisperWedge • ProFoam • Clearsonic • Hushfoam • R.P.G. Diffusors • Sonex • Sound Quilt • More www.silentsource.com info@silentsource.com Acoustics First ® Materials to Control Sound and Eliminate Noise™ Toll Free 8 8 8 - 7 6 5 - 2 9 0 0 www.acousticsfirst.com Advertise in MIX Classifieds & Marketplace Call Doug Ausejo - (650) 238-0298 RECORDING SERVICES BSc (Hons) Audio and Music Technology at Anglia Ruskin University BSc (Hons) Audio and Music Technology at Anglia Ruskin University BSc (Hons) Audio and Music Technology at Anglia Ruskin University study studio and recording techniques and live sound engineering in the UK develop professional portfolio excellent facilities state of the art equipment and software excellent graduate employment opportunities 91% satisfaction rating in the 2010-11 National Student Survey one of the UK’s best Music Technology courses www.anglia.ac.uk/mix SCHOOLS mixonline.com Subscribe today! mymixmag.com classifieds_marketplace_MIX_1211.indd 77 11/15/2011 4:47:31 PM Marketplace Dimensions Full Page:............................................................................8”w x 9.75”h 1/2 Page Horizontal:...........................7.75”w x 4.75”h 1/2 Page Vertical:...................................3.75”w x 9.75”h 1/4 Page Vertical:....................................3.75"w x 4.75"h 1/4 Page Horizontal:...........................7.75"w x 2.25"h 1/8 Page Horizontal:.........................3.75"w x 2.25"h Classifieds Dimensions 1 column width:.....................................................................................................1.875" 2 column width:..................................................................................................................4" 3 column width:..................................................................................................................6" 4 column width:..................................................................................................................8" (Minimum height 1") 4-Color 1x 3x 6x 12x Full Page $3,250 $3,087 $2,925 $2,762 Half Page $1,875 $1,781 $1,687 $1,594 1/4 Page $1,162 $1,104 $1,046 $988 1/8 Page $697 $662 $627 $592 Frequency Rates Per Column Inch 1x $141 3x $138 6x $130 12x $123
  • 12. CONTACTS Music Production • live sound • sound for Picture Live Bon iver rocks the stage cheap trick Does Dream police Paramount recording Miranda LaMbert Country Rebel’s Chart-Topping ‘Four the Record’ $6.99 500 SerieS Mic PreaMPS | ‘The MuPPeTS’ | hoLiday caroLe | cLaSSic GeorGe harriSon l.A.’s Multi-studio eMPire Pictured producer J.R. Rotem and artist Sean Kingston SPECIFICATIONS&CONTACTS DISPLAY ADVERTISING SPECIFICATIONS 12 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t SENIOR ACCOUNT EXECUTIVE, WESTERN REGION Janis Crowley 415-505-1985 jcrowley@nbmedia.com EASTERN/EUROPE SALES DIRECTOR Paul Leifer 908-369-5810 pleifer@media-sales.net SPECIALTY SALES ASSOCIATE Doug Ausejo 650-238-0298 dausejo@nbmedia.com EDITOR Tom Kenny 650-238-0345 tkenny@nbmedia.com General Specifications Printing method: Web Offset; Binding: Perfect Paper: Cover printed on 80 lb coated offset, text printed on 32 lb coated groundwood offset. Ink: SWOP standard and four-color process, Line Screen: 133 lines per inch; Trim Size: 9”w x 10.875”h Digital Ad Specifications PDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A files provided that they are prepared for press-optimized printing in CMYK with fonts embedded. Please have print advertising materials posted directly to www.newbayadportal.com. (Please note: PDF files lack the ability to be edited or altered (i.e. phone number, address, etc.) Preferred Applications: Ad layouts should be created using either QuarkXpress™; Adobe Pagemaker® or Adobe InDesign®. If submitting application files, provide all supporting graphics and fonts. Proofs: We minimally require a text and element proof to assist in preflighting digital ad files. For critical color match we require a digital halftone proof (i.e. Kodak Approval, Dupont Digital Waterproof, Fuji FirstProof, etc.). Accurate color reproduction cannot be guaranteed without an accompanying SWOPcertified proof. Photo Elements: 300 dpi, actual size; CMYK color model; .tif or .eps format; no JPEG compression. Line Art/Text: 600 dpi minimum; CMYK color model; .eps or .tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems. Color Tone Values: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid. Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK. Fonts: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline, however outline text cannot be altered. Lettering: Reproduce all reverse lettering with a minimum of colors. Type smaller than 8 point with fine serifs should be avoided. Media: Mac or IBM CD. Please contact the publication Production Coordinator when files are submitted. Production Contact Heather Tatrow • htatrow@nbmedia.com tel (917) 281-4762 28 E. 28th Street • 12th Floor • New York, NY 10016 Please have print advertising materials posted directly to www.newbayadportal.com. ADDITIONAL CHARGES Inserts: Information available upon request. Guaranteed Position: 10% additional. Publisher will attempt to honor nonpaid position requests but assumes no responsibility for failure to do so. Premium Positions: Premium cover positions are available at 12x frequency only. Cover insertions may be combined with other insertions for frequency discounts on nonpremium insertions. No further discounting is available for cover positions. COMBINED FREQUENCY DISCOUNTS Advertisers in Mix are eligible for combined frequency discounts when advertising in Pro Sound News, Pro Audio Review and other NewBay Media publications. To qualify for a common rate basis, advertisers with multiple products or divisions must submit a master contract in advance of advertising placements. Contact your Mix advertising representative for details. ADVERTISING DEADLINES Please refer to the Mix 2013 Editorial Calendar on page 6. Note: Please label your advertising materials with the magazine name and issue date in which they are scheduled to appear. Please Send Materials to: Heather Tatrow MIX, PRODUCTION MANAGER Htatrow@nbmedia.com tel (917) 281-4762 Mix, Production Dept., 28 E. 28th Street, 12th Floor New York, NY 10016 Please have print advertising materials posted directly to www.newbayadportal.com. Please make sure the advertiser’s name is included in the file name. When uploading ads to the site, please notify your sales representative and provide a color proof. SUBMISSION INSTRUCTIONS