Spotify Marketing Campaign for Marketing Theory & Practice Mary Peters
Spotify provides a music streaming service used primarily by millennials since they seek a trendy and personalized music experience. Since it was launched in 2008, it has over 140 million users with 60 million users paying for its premium service, used in over 60 different countries, and gives its users access to a library of music of more than 40 million songs. Spotify’s biggest competitors are Apple, Amazon, and Pandora. It differentiates itself by orienting its features around creating a truly personalized listening experience after purchasing a premium subscription which allows for offline streaming, ad-free listening, unlimited song skips, and complete control over their listening experience.
Final MBA Presentation of Spotify based on a case study. It reviews the company's status and has recommendations on what strategically, their next move should be.
I share ideas for what Spotify (my favorite app) could be doing better as far as new product features and partnerships along with demographic data (see appendix). This deck is for fun and relates to personal opinions as a user along with real data. Enjoy it!
My group and I researched Spotify, who is currently dominating the online streaming industry. In our project we were able to find Spotify's value proposition and target market. Using this information, we were able to discuss and evaluate their current digital marketing strategies and how they could improve. We also provided a competitive analysis against their two main competitors, Apple Music and Pandora.
Spotify Marketing Campaign for Marketing Theory & Practice Mary Peters
Spotify provides a music streaming service used primarily by millennials since they seek a trendy and personalized music experience. Since it was launched in 2008, it has over 140 million users with 60 million users paying for its premium service, used in over 60 different countries, and gives its users access to a library of music of more than 40 million songs. Spotify’s biggest competitors are Apple, Amazon, and Pandora. It differentiates itself by orienting its features around creating a truly personalized listening experience after purchasing a premium subscription which allows for offline streaming, ad-free listening, unlimited song skips, and complete control over their listening experience.
Final MBA Presentation of Spotify based on a case study. It reviews the company's status and has recommendations on what strategically, their next move should be.
I share ideas for what Spotify (my favorite app) could be doing better as far as new product features and partnerships along with demographic data (see appendix). This deck is for fun and relates to personal opinions as a user along with real data. Enjoy it!
My group and I researched Spotify, who is currently dominating the online streaming industry. In our project we were able to find Spotify's value proposition and target market. Using this information, we were able to discuss and evaluate their current digital marketing strategies and how they could improve. We also provided a competitive analysis against their two main competitors, Apple Music and Pandora.
Brand Management analysis of Spotify and how it ensures dominance in the competitive music streaming space. This deck will help you to analyze the various aspects of brand management and how it's crucial to ensure presence in the right spot and format to gain maximum traction.
Keywords: Company Analysis, Brand Elements, Key Consumer Segments, Porter 5 Forces, Perception Map, Brand Resonance Model, Points of Parity and Difference, Channel and Marketing Strategy.
PowerPoint presentation about the most popular music streaming app nowadays: Spotify.
Type of file: .pptx
Fonts: "Montserrat Black" and "Montserrat Light"
Theme made by me.
Disclaimer: I don't own Spotify, this is a simple school presentation.
A Digital Marketing Strategy for Spotify Maura Hickey
This is a digital strategy for Spotify, delving into a situation analysis, customer analysis, competitor analysis, external factors, objectives, digital marketing channels strategy and tactics, measurement and control and strategy implementation.
A brief insight into Spotify brands and ads. What formats they allow you to advertise, their connection and positive connection with brands, and how they are targeting audiences.
Competitor analysis of Music Streaming ServicesTiffany Sam
As a personal winter break project, this deck is a compilation of various trends I have identified in the music streaming space both locally and globally with special attention paid to the rising competition between Apple Music and Spotify.
Brand Management analysis of Spotify and how it ensures dominance in the competitive music streaming space. This deck will help you to analyze the various aspects of brand management and how it's crucial to ensure presence in the right spot and format to gain maximum traction.
Keywords: Company Analysis, Brand Elements, Key Consumer Segments, Porter 5 Forces, Perception Map, Brand Resonance Model, Points of Parity and Difference, Channel and Marketing Strategy.
PowerPoint presentation about the most popular music streaming app nowadays: Spotify.
Type of file: .pptx
Fonts: "Montserrat Black" and "Montserrat Light"
Theme made by me.
Disclaimer: I don't own Spotify, this is a simple school presentation.
A Digital Marketing Strategy for Spotify Maura Hickey
This is a digital strategy for Spotify, delving into a situation analysis, customer analysis, competitor analysis, external factors, objectives, digital marketing channels strategy and tactics, measurement and control and strategy implementation.
A brief insight into Spotify brands and ads. What formats they allow you to advertise, their connection and positive connection with brands, and how they are targeting audiences.
Competitor analysis of Music Streaming ServicesTiffany Sam
As a personal winter break project, this deck is a compilation of various trends I have identified in the music streaming space both locally and globally with special attention paid to the rising competition between Apple Music and Spotify.
This was the first-ever made presentation deck made for Ohdio back in late 2011. Note the name "Ohdioo" which was an early iteration. We finally built another deck that we presented to labels for the first licensing negotiation. Note that we didn't have any real market research on the target consumer, mainly assumptions.
The premise: conduct a multiphase brand audit in order to identify problems facing a brand of choice and provide realistic solutions.
My team discovered, analyzed and summarized the brand’s current situation (competitive frame, key branding elements, and positioning). We conducted in-depth interviews with target market consumers to identify brand associations and assessed their strength using a laddering technique. We developed, fielded and analyzed a survey that probed brand challenges, Consumer-Based Brand Equity, and the team’s brand development recommendations. Lastly, we compiled our findings in a final report and presented an executive summary to the class.
The result: our team scored the highest in the class, even scoring a perfect 100 on our presentation.
Created for a client looking to achieve a modern company overview while simultaneously offer a summary of upcoming events including sponsorship opportunities.
Listin Pitch Deck - Leverage Your Idea Challenge
We love to share our Instagram pictures, our silly SnapChats, and the events we attend. But how can we easily share songs that we love, with the people we love? We at Listin decided to tackle this problem.
Our platform provides users the ability to create collaborative live playlists with their friends. Through Listin you can see what your friends and favourite artist are listening to right now. Just found a new song you want to share? Add it to their playlist and it becomes a collaboration and discovery of good music. Want to play your music and not have anyone collaborate on it? Set the playlist to private and listeners can only listen and not collaborate. On top of it all, Listin allows users to sync all their music accounts - SoundCloud, Spotify, Apple Music, Deezer, YouTube, etc – having your entire library of music under one platform.
Created this sales deck to provide an overview of the company and our products, featuring our partners Spotify and Pandora. I also named and developed the messaging and positioning around all of our products. Customers featured include Coca-Cola, McDonald's, HP, eBay, Adidas, Microsoft and Disney.
Movingfans is digital music platform 2.0 which provide direct transaction to musician, classify musician by network based reputation system and focus to build D.I.Y. ecosystem for musicians
Movingfans is digital music platform 2.0 which provide direct transaction to musician, classify musician by network based reputation system and focus to build D.I.Y. ecosystem for musicians
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
4. SWEDISH BEGINNINGS
➤ Founded in 2006 by Swedish
entrepreneurs Daniel Ek &
Martin Lorentzon
➤ Core service in helping
consumers identify music,
songs and artists
➤ Driven by vision to end piracy
5. BUSINESS MODEL
➤ Operates on freemium model
➤ Acts as a legal alternative to
music piracy
➤ More convenient and cost
effective than physical
purchase of CDs or pay-per-
track options
6. APPLICATION & SERVICES
➤ Initial edge over
competitors was
interactivity and social
connectivity
➤ Personalised features,
such as “Discover,”
“Spotify Running” &
“Release Radar”
➤ Youth market captured
with first student
pricing for Premium
service in the U.S.
8. High Number of
Features
High Willingness
to Pay
Low Number of
Features
Low Willingness
to Pay
Tidal
Apple Music
Google Play
Music & Youtube
Red
Amazon Music
Pandora
Spotify
10. TARGET AUDIENCE
➤ Main consumers are
Millennials
➤ Demand customisation, ease-
of-use, and range of content
➤ Targets people across
demographics & needs
➤ Looking towards the future…
➤ Music fans seeking rich &
high-quality content
➤ Consumers switching service
providers
➤ Loyal listeners to Spotify
12. SPOTIFY VS APPLE MUSIC
➤ Similarities
➤ Service offering and value
➤ Catalogue size
➤ Exclusive content
➤ Offline sync
➤ Differences:
Strong Emotional
Connection
➤ Low levels of perceived risk
➤ Loyal customer base and
reputation
➤ Not dependent on streaming
service revenue
13. GOOGLE PLAY & YOUTUBE RED
➤ Google Play includes
YouTube Red subscription
➤ Similar catalogue size
➤ Similar commitment to
personalisation/
customisation
➤ Offline playback
➤ Poor interface design &
brand saliency
14. AMAZON MUSIC
➤ Higher price point (but
discounted for Amazon
Prime members)
➤ Less exclusive content
➤ Limited catalogue
➤ Low brand saliency
15. PANDORA
➤ Low-cost option
➤ High brand saliency
➤ Limited catalogue
➤ Failure to adapt to
streaming industry
16. TIDAL: A FUTURE THREAT
➤ Potential to be a major
threat because of:
➤ Provides deeper connection
with artists
➤ High-fidelity streaming
➤ Access to exclusive content
➤ Resonates well with millennial
audience
➤ Elicits emotional response
➤ Most innovative brand
17. CHALLENGES
➤ Lack of clear brand identity
➤ Means different things to different people
➤ Differentiation from its rivals
➤ Pricing & features unique to Spotify
➤ Customer conversion
19. SPOTIFY AMPLIFIED
THE ONE-STOP MUSIC SHOP
➤ Expanding the offering
➤ Giving consumers a platform
for all things music
➤ Brings music videos, full length
concerts, concert tickets and
merchandise all into one place
20. SPOTIFY AMPLIFIED: VIDEO
➤ Competes with YouTube music video monopoly
➤ Music videos, concerts, live-streams, interviews and other exclusive
content
➤ Available to paying users only
➤ Partnership with VEVO
21. SPOTIFY AMPLIFIED: CONCERTS
➤ Engage Spotify users with music events near their location
➤ Suggestions based on listening history
➤ Users notified when their favorite artists are nearby
➤ Purchase through application
22. SPOTIFY AMPLIFIED: MERCHANDISE
➤ Access to official merchandise from favorite artists
➤ Redirected to official artist websites to ensure authenticity
➤ Range of incentives include free shipping, discounted stock
and access to exclusive sales
23. SPOTIFY SWITCH
➤ App function to ensure easy
transfer of meta-data,
downloaded music and
playlists from any other
streaming service
➤ Rejects any negative stigma
or hesitation with switching
24. SPOTIFIED: THE LOYALTY PROGRAM
➤ Designed to reward paying
users for loyalty and
commitment to Spotify
brand
➤ Subsequently, this will
prevent users from
switching to competitors
when offered alternative
incentives
LOYAL GOLD PLATINUM
• 1 Year of
membership
• Merchandise:
free shipping
through Spotify
app
• Music: Exclusive
listens to
certain albums
before release.
Selected
albums only
• 3 Years of
membership
• Merchandise:
10% off all
items and free
shipping
• Music: Exclusive
listens to
certain albums
before release.
Selected
albums only
• Live Gigs:
Exclusive access
to pre-sales
• 5 Years of
membership
• Merchandise:
20% off all items
and free
shipping
• Music: Exclusive
listens to certain
albums before
release. Selected
albums only
• Live Gigs:
Exclusive access
to pre-sales and
discounted
tickets
