NWC is a communications and publishing company based in Canada that publishes magazines, provides marketing services, and operates an online music store focused on the entertainment industry. They publish 4 magazines and offer services such as website design, event management, and market research to clients in the music, audio, lighting, and video industries. In addition to their publications and services, NWC supports various industry organizations and events.

1. COMPANY
PROFILE

2. WHO
NWC is a communications and publishing company
focused on the Canadian and international enter-
tainment industry. We publish four bi-monthly,
nationally-distributed print magazines, which
include Canadian Musician, Canadian Music Trade,
Professional Sound, and Professional Lighting &
Production. NWC provides a range of marketing
services for the music, musical products, pro audio,
and pro lighting and video industries. We ensure
our clients and readers receive the highest-quality
support and resources in this rapidly-changing
market throughout the entire country. Within this
growing market, we continuously build and refine
our network of industry leaders, bringing them
closer to you while also highlighting the most recent
and relevant information.
NWC operates Music Books Plus. MBP is an online music store distributing books, DVDs, software, and other
educational media worldwide.

3. CHANNELS
CM Radio
Canadian Musician Radio is a weekly
music industry podcast hosted
by our Editor-in-Chief and Senior
Editor. It features in-depth interviews
with well-known recording artists,
songwriters, producers, music
experts, and music industry
professionals. Through thought-
provoking conversations, it is the
only podcast that examines how the
Canadian music industry operates.
www.canadianmusicianradio.com
NWC
NWC caters to several niche
markets associated with the
Canadian music and entertainment
industries. In addition, we offer
a variety of marketing services,
including: design, branding,
website development and
promotion, photography, special
event coordination, public
relations, and marketing services.
www.nwcworld.com
Webinars
We remain focused on creating
new and valuable learning
opportunities for artists and
industry professionals. As a result,
we now offer interactive and
educational webinars to satisfy
this strong demand. Webinars are
a proven way to connect with the
needs of the current market and for
artists to connect with and learn
from industry professionals.
www.nwcwebinars.com
Music Directory
Canada Online
Music Directory Canada, Online
Edition is the complete guide to the
Canadian music industry, providing
up-to-date information and
featuring over 60 categories. Each
listing includes: company, contact,
address, phone, FAX, email, web
address, and more.
www.musicdirectorycanada.com
Music Books Plus
Music Books Plus is an online
service supplying books on
songwriting, recording, video,
audio, multimedia, lighting,
production, broad­casting, MIDI,
and the music business. Music
Books Plus ships internationally
to over 90 countries and offers a
friendly and personal shopping
experience.
www.musicbooksplus.com
Music Books
Plus Digital
Music Books Plus Digital is a user-
friendly online shopping site
where you can browse, purchase,
instantly download, and enjoy
premium instructional video titles.
Music Books Plus Digital offers
high-quality instructional videos
for guitar, keyboard, drums, bass,
violin, vocals, and more.
www.musicbooksplusdigital.com

4. Canadian Musician (CM):
Published bi-monthly since 1979, Canadian Musician
magazine is a complete career resource for the modern
musician and industry professional. It includes in-depth
feature articles on music making, music revenue, career
advice, and current technological and business trends.
Each issue includes columns written by professional
musicians on Guitar, Bass, Keyboards, Percussion, Brass,
Woodwinds, Vocal, MIDI, Business, Songwriting, Live
Sound, Recording and Digital Music. The magazine
highlights opportunities for musicians, industry news,
and product releases.
www.canadianmusician.com
Professional Sound (PS):
Profiling all areas of the pro audio industry, Professional
Sound is the magazine of choice for audio professionals
across Canada. Every issue highlights what’s new and
what’s working in the recording, live sound, broadcast,
sound contracting, DJing, and A/V production industries.
It features informative and engaging articles, industry
news, product releases, advice columns, and profiles.
www. professional-sound.com
“I’m a fan of Canadian Musician Magazine and I find it to
be an incredibly useful resource.”
BRUCE COCKBURN - AWARD WINNING CANADIAN MUSICIAN
“It’s a solid source of information for anyone serious about
the Canadian audio industry.”
RICH CHYCKI PRODUCER/ ENGINEER, RUSH/ AEROSMITH
PUBLICATIONS
Canadian Musician (CM)
YEARLY
ISSUES
Canadian Music Trade (CMT)
Professional Sound (PS)
Professional Lighting & Production (PL&P)
PER
YEAR
6
6
PER
YEAR
6 PER
YEAR
4 PER
YEAR

5. Professional Lighting &
Production (PL&P):
Created to fill the demand for information in the multi-
billion dollar Canadian lighting and production industry,
each issue provides an in-depth look at the products,
technological innovations, market trends, and trendsetters
that are shaping the industry.
www.professional-lighting.com
Canadian Music Trade (CMT):
For more than 30 years, Canadian Music Trade magazine has
been the only resource guide for professionals in Canada’s
musical instrument industry. It provides music dealers
and suppliers with the latest market updates, product
releases, important trends, practical business advice, and
opportunities.
www.canadianmusictrade.com
NWC caters to several niche markets associated with the Canadian music and entertainment industries.
In addition, we offer a variety of marketing services including: design, branding, website development
and promotion, photography, special event coordination, public relations, and marketing services.
“Canada’s greatest resource in our industry and across
Canada if you want to know what’s happening. I suggest you
get, read it and enjoy it like I do.”
HOWARD UNGERLEIDER, PRESIDENT, PDIFX. COM
“You could say I’m a pretty avid reader of Canadian Music
Trade. I do read it every issue, and that’s where I get a lot of my
news as to what’s happening in the world of music business. ”
RICH CHYCKI PRODUCER/ ENGINEER, RUSH/ AEROSMITH
1979

6. Graphic Design
NWC provides complete graphic ser­vices for
clients in various industries. Our extensive experience
includes producing corporate identification – such as
business cards, letterheads, and catalogs – as well as
CDs, posters, calendars, and brochures. We’ll examine
your target market and produce an effective design to
help you reach your customers.
Direct Marketing
Effective promotional pieces create awareness
and desire in your target markets while branding your
company. From concept to delivery, we provide design,
production, and printing services for exceptional direct
mail pieces. We supply relevant mailing lists, coordina-
tion of the mailing, and targeted email distri­bution to
our qualified lists.
Internet Services
NWC has been involved in enter­tainment com-
munications since 1979 and online since 1982. We offer
complete website design, web development, promotion
services, database design, and maintenance
services, as well as domain name registration. We know
the importance of SEO and can give you the tools to
drive more visitors to your site.
Promotion & Publicity
Our public relations team opens up two-
way communication between our client’s company and
their audience. NWC can effectively communicate your
message through the creation of communication mate-
rial, including media releases, media kits, pitch letters,
sweepstakes, and public service announcements, quickly
producing a response from your market.
Social Media Management
Not sure where to start with your social media?
NWC can get you started with a custom
social media marketing plan. We’ll help you put that plan
into action and gain a social media presence. We’ll help
you find your desired demographic market and show
you how to convert them into prospective customers.

7. Webinar Production
NWC will enable you to present your
products and services to a targeted or global
market. We‘ll produce your presentation, assist with the
techno­logy, moderate your online event, and provide
aggressive promotion. Our webinar service includes
recording, editing, delivery, and a qualified audience.
We aspire to produce webcasts that educate, motivate,
and generate leads and qualified prospects for every
individual client.
Live Event Management
Let NWC coordinate and manage every aspect
of your next event. We’ll provide you with
a timeline of events, appropriate venue, live music/
DJ, customized menu, and courteous hosts while
creating the ambiance and atmosphere you desire
for your event. Additionally, we offer marketing
consultation that includes strategic marketing,
campaign design and creation, coordination, and
campaign management.
Market Research
Effective market research can give you
up-to-date information on your customers, their buying
habits and intentions, and what they think about your
company, its products, services, and
people. Using our extensive databases, NWC can
conduct targeted, confidential research on any seg-
ment of the enter­tainment market. We’ll formulate a
custom plan that will assist you in tackling future
opportunities with a clearer direction.

8. We Support
NWC supports many industry organizations and events.
nwcworld.com
ORGANIZATIONS
4056 Dorchester Rd., #202 Niagara Falls, ON L2E 6M9
905-374-8878 • FAX 888-665-1307
4600 Witmer Industrial Estates, #6, Niagara Falls, NY 14305