This document discusses the need for new metrics to evaluate the success of social media marketing campaigns. Traditional internet metrics are not sufficient and each social media platform requires its own metrics. Further, metrics must align with campaign objectives and customer behavior rather than just marketer needs. There is currently no single integrated solution and each service, network, and platform requires separate measurement. Strategic objectives should map to metrics and help understand customer buying behavior across these various channels.
Mind blowing marketing statistics you need to knowProofHub
Mobile marketing experiences that are positive for advertisers are reported as positive by less than half of consumers. Over a third of email subscribers now read newsletters exclusively on mobile devices, and all new data consumption is coming from mobile. Negative mobile site experiences cause 61% of users to be unlikely to return and 40% will go to a competitor's site instead.
The document discusses web analytics metrics for a website from 2009 to 2010. It analyzes key metrics like bounce rate, new visits, page views, and pages per visit which all decreased significantly from 2009 to 2010, indicating lower traffic and engagement. This is likely because the website updated content 4 times less frequently in 2010 versus 2009. The document proposes optimizations like adding social sharing and related content to event pages to try increasing metrics like page views and decreasing the bounce rate. It suggests testing these changes via an A/B test to compare the existing event pages to proposed updated versions.
This document provides an overview of the information architecture and interactive design of a website. It includes a sitemap, low and high fidelity wireframes, and a flowchart describing user and merchant interactions on the site. The sitemap outlines the main pages, while the wireframes show how the homepage guides users to compare products and shops. It also explains how merchants can apply to become partners by providing store details. A flowchart then illustrates how users may find products, be redirected to shops for purchases, generating commissions, and how merchants can register their stores to participate.
How price comparison websites affect market performance in the UKXPotential
Price comparison websites have significantly impacted the UK market by increasing consumer choice, transparency, and competition. They allow consumers to easily compare prices for products like insurance and switch providers. While this has benefited consumers through lower prices, it has also weakened brands and made products seem interchangeable. Price comparison websites have become a dominant distribution channel for some insurers but also introduce challenges around regulation and relationships with insurers. Some concerns have been raised that some sites may collude with insurers or lack transparency around ownership. Overall, price comparison websites have changed the UK marketplace dynamics for both consumers and insurers.
This presentation includes an overview of how to track actions on websites. It also specifically covers how HubShout can help you bring together this web tracking in one place.
The document discusses cross-media and multi-channel marketing. It defines cross-media marketing as connecting different mediums like direct mail and the internet. Multi-channel marketing uses two or more channels like direct mail, email, and social media simultaneously. The document also provides an example of a successful cross-media campaign for Robert Morris University that improved their enrollment results.
This document discusses the need for new metrics to evaluate the success of social media marketing campaigns. Traditional internet metrics are not sufficient and each social media platform requires its own metrics. Further, metrics must align with campaign objectives and customer behavior rather than just marketer needs. There is currently no single integrated solution and each service, network, and platform requires separate measurement. Strategic objectives should map to metrics and help understand customer buying behavior across these various channels.
Mind blowing marketing statistics you need to knowProofHub
Mobile marketing experiences that are positive for advertisers are reported as positive by less than half of consumers. Over a third of email subscribers now read newsletters exclusively on mobile devices, and all new data consumption is coming from mobile. Negative mobile site experiences cause 61% of users to be unlikely to return and 40% will go to a competitor's site instead.
The document discusses web analytics metrics for a website from 2009 to 2010. It analyzes key metrics like bounce rate, new visits, page views, and pages per visit which all decreased significantly from 2009 to 2010, indicating lower traffic and engagement. This is likely because the website updated content 4 times less frequently in 2010 versus 2009. The document proposes optimizations like adding social sharing and related content to event pages to try increasing metrics like page views and decreasing the bounce rate. It suggests testing these changes via an A/B test to compare the existing event pages to proposed updated versions.
This document provides an overview of the information architecture and interactive design of a website. It includes a sitemap, low and high fidelity wireframes, and a flowchart describing user and merchant interactions on the site. The sitemap outlines the main pages, while the wireframes show how the homepage guides users to compare products and shops. It also explains how merchants can apply to become partners by providing store details. A flowchart then illustrates how users may find products, be redirected to shops for purchases, generating commissions, and how merchants can register their stores to participate.
How price comparison websites affect market performance in the UKXPotential
Price comparison websites have significantly impacted the UK market by increasing consumer choice, transparency, and competition. They allow consumers to easily compare prices for products like insurance and switch providers. While this has benefited consumers through lower prices, it has also weakened brands and made products seem interchangeable. Price comparison websites have become a dominant distribution channel for some insurers but also introduce challenges around regulation and relationships with insurers. Some concerns have been raised that some sites may collude with insurers or lack transparency around ownership. Overall, price comparison websites have changed the UK marketplace dynamics for both consumers and insurers.
This presentation includes an overview of how to track actions on websites. It also specifically covers how HubShout can help you bring together this web tracking in one place.
The document discusses cross-media and multi-channel marketing. It defines cross-media marketing as connecting different mediums like direct mail and the internet. Multi-channel marketing uses two or more channels like direct mail, email, and social media simultaneously. The document also provides an example of a successful cross-media campaign for Robert Morris University that improved their enrollment results.
Email Community Meetup: San Francisco (Oct, 2015)Ros Hodgekiss
This document summarizes an email marketing meetup event focused on holiday email strategies. The meetup includes a panel discussion on email strategy and design for the holiday season. Key topics discussed include increasing mobile email usage, transactional email opportunities, live content, and interactive email elements like animations and carousels. Panelists provide advice on optimizing delivery times, subscriber expectations, and engagement for frequent holiday sends. Questions from the crowd focus on tracking subscriber email frequency to minimize unsubscribes from over-sending.
El documento presenta la programación de EWTN en español, incluyendo nuevos programas como "Canta y no llores" y "HDiosO". También anuncia especiales sobre el viaje del Papa Francisco a África y sobre varios santos y beatos católicos. Finalmente, invita a visitar ewtn.com/español para más detalles sobre la programación y para suscribirse a su boletín informativo.
Rubber Flooring or maybe Rubber Matting is usually a new requirement for your flooring to counteract your close relatives, or family and friends from vital falls. From time to time, due to help unexpected situation, we are typically in some sort of hurry in addition to might fall without being careful. For more info visit now: http://www.playgroundmatsuk.com
This document provides an introduction and overview of a CS101 course on computing. It discusses the early history of computing including Charles Babbage, the Analytical Engine, and Ada Lovelace, who wrote the first computer program. It also briefly outlines some of the topics that will be covered in the course, such as computer organization, software, algorithms, networks, and social implications of computing. Students are instructed to complete assigned readings before each lecture to enhance their learning.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Moscú y privar al Kremlin de fondos para financiar su guerra.
Word es un software de aplicación que permite la creación y edición de documentos. Se compone de software para su funcionamiento y hardware de entrada, salida y almacenamiento para su uso. El hardware incluye dispositivos como el teclado, la pantalla y la memoria.
La norma NTC 1486 establece las pautas para la presentación de informes de investigación en Colombia. Se creó en 1979 y se actualiza cada cinco años, siendo la versión vigente de 2002. Describe los componentes fundamentales de un informe como la portada, introducción, metodología, resultados y conclusiones. Además, explica los tipos básicos de investigación: exploratoria, descriptiva y explicativa.
This is the scrolling slide set used throughout the 4 gala dinners that were held in Crystal City (USA), Geneva (Switzerland), Calgary (Canada) and Tokyo (Japan)
This document outlines an agenda for a user experience design workshop. It includes:
- Introductions and an overview of what user experience design and being a UX consultant entails.
- A hands-on user interview exercise where participants practice interview skills in small groups to understand users' needs.
- A re-cap that reflects on challenges with interviews and how participants would improve, as well as a "cheat sheet" of UX tips.
The workshop aims to educate participants about user experience design and give them experience conducting user research interviews.
The Women in Technology project in Hawaii aims to encourage girls, women, Native Hawaiians, and other underrepresented groups to pursue STEM education and careers. It works to build a homegrown technical workforce through various initiatives like STEMWorks, which partners students with industry mentors on projects that address community needs. Key elements of STEMWorks include service-learning courses, promoting equity and cultural understanding, and facilitating self-directed learning through critical thinking and teamwork skills. The program also offers teacher professional development, student internships, and GIS training and workshops across various Hawaiian islands.
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create engaging slideshows.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Rusia y privar al gobierno de Vladimir Putin de fondos para financiar la guerra.
The document describes work done on the Roaring Fork Trail in the Indian Peaks Wilderness to improve a river crossing and muddy area. Twelve volunteers and three Forest Service employees spent seven days building a new 32-foot-long bridge and 60-foot-long rock turnpike. Photos show the volunteers debarking logs, notching stringers, setting rocks, and hauling materials. The work eliminated muddiness and created a stable, sustainable surface for hikers and animals.
- Open access (OA) literature is digital content that is available online for free, without restrictions. The purpose of OA is to leverage digital technologies to more widely disseminate information.
- OA aims to provide greater access to research, allow for wider dissemination of information, give easier access to researchers and readers, increase authors' audience and impact, and lower financial barriers.
- There are two main types of OA - green OA repositories that archive authors' works for free access, and gold OA journals that perform peer review and make content freely available through author paid publication fees.
Our webinar on SimilarWeb’s API is covering how to:
* Better monitor your competitors’ activities
* Discover and analyze all of your competitors’ business partnerships
* Qualify and prioritize your leads
* Generate powerful reports with no technical expertise
Google analytics for business - Basics of TrackingRhys Downard
This is a presentation that we gave at #Markex2017. It provides a basic overview of the minimum details a business should be tracking in Analytics to review success.
The document discusses the evolution of paid search marketing over time as search engines have implemented changes to increase query volumes, lower costs per click for advertisers, and improve relevance of ads for consumers. Specifically, it covers how Google Instant and the Bing-Yahoo search alliance impacted search volumes, costs and performance for engines, consumers and advertisers. It also discusses trends towards exact matching keywords and quality score that have incentivized advertisers to improve efficiency.
Organic traffic to the website increased by 1.40% in July compared to the previous month. The average session duration and pages per session also increased, indicating greater user engagement. While bounce rate decreased slightly, most traffic came from organic searches in India via desktop computers. The report analyzed keyword rankings, on-page optimizations, and off-page submission activities to further improve SEO performance.
Email Community Meetup: San Francisco (Oct, 2015)Ros Hodgekiss
This document summarizes an email marketing meetup event focused on holiday email strategies. The meetup includes a panel discussion on email strategy and design for the holiday season. Key topics discussed include increasing mobile email usage, transactional email opportunities, live content, and interactive email elements like animations and carousels. Panelists provide advice on optimizing delivery times, subscriber expectations, and engagement for frequent holiday sends. Questions from the crowd focus on tracking subscriber email frequency to minimize unsubscribes from over-sending.
El documento presenta la programación de EWTN en español, incluyendo nuevos programas como "Canta y no llores" y "HDiosO". También anuncia especiales sobre el viaje del Papa Francisco a África y sobre varios santos y beatos católicos. Finalmente, invita a visitar ewtn.com/español para más detalles sobre la programación y para suscribirse a su boletín informativo.
Rubber Flooring or maybe Rubber Matting is usually a new requirement for your flooring to counteract your close relatives, or family and friends from vital falls. From time to time, due to help unexpected situation, we are typically in some sort of hurry in addition to might fall without being careful. For more info visit now: http://www.playgroundmatsuk.com
This document provides an introduction and overview of a CS101 course on computing. It discusses the early history of computing including Charles Babbage, the Analytical Engine, and Ada Lovelace, who wrote the first computer program. It also briefly outlines some of the topics that will be covered in the course, such as computer organization, software, algorithms, networks, and social implications of computing. Students are instructed to complete assigned readings before each lecture to enhance their learning.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Moscú y privar al Kremlin de fondos para financiar su guerra.
Word es un software de aplicación que permite la creación y edición de documentos. Se compone de software para su funcionamiento y hardware de entrada, salida y almacenamiento para su uso. El hardware incluye dispositivos como el teclado, la pantalla y la memoria.
La norma NTC 1486 establece las pautas para la presentación de informes de investigación en Colombia. Se creó en 1979 y se actualiza cada cinco años, siendo la versión vigente de 2002. Describe los componentes fundamentales de un informe como la portada, introducción, metodología, resultados y conclusiones. Además, explica los tipos básicos de investigación: exploratoria, descriptiva y explicativa.
This is the scrolling slide set used throughout the 4 gala dinners that were held in Crystal City (USA), Geneva (Switzerland), Calgary (Canada) and Tokyo (Japan)
This document outlines an agenda for a user experience design workshop. It includes:
- Introductions and an overview of what user experience design and being a UX consultant entails.
- A hands-on user interview exercise where participants practice interview skills in small groups to understand users' needs.
- A re-cap that reflects on challenges with interviews and how participants would improve, as well as a "cheat sheet" of UX tips.
The workshop aims to educate participants about user experience design and give them experience conducting user research interviews.
The Women in Technology project in Hawaii aims to encourage girls, women, Native Hawaiians, and other underrepresented groups to pursue STEM education and careers. It works to build a homegrown technical workforce through various initiatives like STEMWorks, which partners students with industry mentors on projects that address community needs. Key elements of STEMWorks include service-learning courses, promoting equity and cultural understanding, and facilitating self-directed learning through critical thinking and teamwork skills. The program also offers teacher professional development, student internships, and GIS training and workshops across various Hawaiian islands.
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create engaging slideshows.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Rusia y privar al gobierno de Vladimir Putin de fondos para financiar la guerra.
The document describes work done on the Roaring Fork Trail in the Indian Peaks Wilderness to improve a river crossing and muddy area. Twelve volunteers and three Forest Service employees spent seven days building a new 32-foot-long bridge and 60-foot-long rock turnpike. Photos show the volunteers debarking logs, notching stringers, setting rocks, and hauling materials. The work eliminated muddiness and created a stable, sustainable surface for hikers and animals.
- Open access (OA) literature is digital content that is available online for free, without restrictions. The purpose of OA is to leverage digital technologies to more widely disseminate information.
- OA aims to provide greater access to research, allow for wider dissemination of information, give easier access to researchers and readers, increase authors' audience and impact, and lower financial barriers.
- There are two main types of OA - green OA repositories that archive authors' works for free access, and gold OA journals that perform peer review and make content freely available through author paid publication fees.
Our webinar on SimilarWeb’s API is covering how to:
* Better monitor your competitors’ activities
* Discover and analyze all of your competitors’ business partnerships
* Qualify and prioritize your leads
* Generate powerful reports with no technical expertise
Google analytics for business - Basics of TrackingRhys Downard
This is a presentation that we gave at #Markex2017. It provides a basic overview of the minimum details a business should be tracking in Analytics to review success.
The document discusses the evolution of paid search marketing over time as search engines have implemented changes to increase query volumes, lower costs per click for advertisers, and improve relevance of ads for consumers. Specifically, it covers how Google Instant and the Bing-Yahoo search alliance impacted search volumes, costs and performance for engines, consumers and advertisers. It also discusses trends towards exact matching keywords and quality score that have incentivized advertisers to improve efficiency.
Organic traffic to the website increased by 1.40% in July compared to the previous month. The average session duration and pages per session also increased, indicating greater user engagement. While bounce rate decreased slightly, most traffic came from organic searches in India via desktop computers. The report analyzed keyword rankings, on-page optimizations, and off-page submission activities to further improve SEO performance.
Digital marketing metrics can be categorized into web, media, social media, creative, and technology metrics.
Web metrics include bounce rate, unique visitors, time on site, traffic by device, most/least preferred pages, and return visits. Media metrics include impressions, cost per lead, cost per click, click through rate, cost per thousand impressions, cost per acquisition, and cost per visit.
Social media metrics include engagement, post virality, people talking about, and post reach. Creative metrics include user analytics, banners, promoted posts, and emailers. Technology metrics include coding, page names, Google Analytics code, page rank, search engine optimization, inbound links, and compatibility.
Digital marketing metrics can be categorized into web, media, social media, creative, and technology metrics.
Web metrics include bounce rate, unique visitors, time on site, traffic by device, most/least preferred pages, and return visits. Social media metrics include engagement, post virality, people talking about, and post reach. Media metrics include impressions, cost per lead, cost per click, click through rate, cost per thousand impressions, cost per acquisition, and cost per visit.
Technology metrics that are important include coding/programming, page names, Google Analytics code, page rank, search engine optimization, inbound links, and compatibility across browsers, platforms and devices. These various metrics help analyze the performance and effectiveness of
This document discusses website traffic statistics and performance analysis tools for measuring the success of a website. It describes key metrics like visits, unique visitors, bounce rate, and forms submitted that can be tracked on platforms like WIX and Facebook Page Insights. Google Analytics is also mentioned as a tool for advanced website analytics that provides benefits like understanding website visitors, improving customer experience, and measuring other marketing activities.
This document discusses website traffic statistics and performance analysis tools for measuring the success of a website. It describes key metrics like visits, unique visitors, bounce rate, and forms submitted that can be tracked on platforms like WIX and Facebook Page Insights. Google Analytics is also mentioned as a tool for advanced website analytics that provides benefits like understanding website visitors, improving customer experience, and measuring other marketing activities.
This document defines key metrics and terms used in Google Analytics to understand website traffic and visitor behavior. It explains metrics like visitors, visits, pageviews, bounce rate, time on site, traffic sources and top content. It also defines terms like keywords, branded vs non-branded keywords, goals, goal conversions, funnel analysis and segmentation. Taken together, this information allows users to gain insights into how people find and engage with their website.
This document defines key metrics and terms used in Google Analytics to understand website traffic and visitor behavior. It explains how Google Analytics can be used to track which marketing initiatives are most effective, where visitors are coming from, what content they engage with, and whether they are converting into valuable customers. The document outlines standard reports available in Google Analytics as well as more advanced features for customizing profiles, setting up filters, defining goals and funnels, and tracking external marketing campaigns.
Digital marketing involves search engine optimization (SEO) and increasing website traffic. SEO is the practice of optimizing a website to rank higher in search engine results pages through on-page techniques like optimizing website content, and off-page techniques like earning backlinks. Website traffic can come from organic sources like direct visits or social media, or inorganic sources like paid advertising. Other digital marketing techniques include directory submissions to build backlinks, classified advertising to promote products and services, and social bookmarking to share and remember webpage links.
This document provides an overview of web analytics for nonprofits. It introduces the ABO framework for analyzing acquisition, behavior, and outcomes data. Key metrics for each category are defined, including pageviews, bounce rate, time on site, and conversion rate. The importance of analyzing trends over time and relating data back to organizational goals and objectives is emphasized. The document aims to explain how nonprofits can use web analytics to understand and optimize their digital efforts.
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Google analytics acquisition report - Mahesh GangurdeMahesh Gangurde
Learn Google Analytics In Simple Steps With Mahesh Gangurde. The Acquisition section tells you where your visitors originated from such as search engine, social media, or website. for more details visit http://www.digitalmahesh.in
Web analytics involves measuring, collecting, analyzing, and reporting internet data to understand and optimize website usage. It can be used as a tool for business and market research as well as improving website effectiveness. Web analytics applications can also help measure the results of traditional advertising campaigns by estimating how traffic to a website changes after a new campaign launch. Key metrics include the number of visitors and page views, which provide information about traffic and popularity trends useful for market research.
How to start generating links that will bring you traffic and leads - SEO Con...AlexandraTachalova
Here's a step-by-step guide for how to make your PR activities focused on sales and short-term wins, while also taking into account long-term goals, too.
Here's a brief structure of what I cover:
1. How to select the websites that will bring 100% traffic to your client's/own site
2. How to integrate your PR activities with SEO. Here, I show you how to find the pages that you can easily boost with links that can be acquired during a PR campaign.
This document provides examples of analytical data that can be collected from Hitwise Intelligence about the top 3 online travel agencies (OTAs) - Expedia, Orbitz, and Priceline. The summaries include market share by visits over time, average visit times to each site over 2 years, search data on paid vs organic search rates, brand terms in search queries, visitor demographics by income, and conversion rates by income and for Priceline specifically. Hitwise claims to have proprietary daily online behavioral data from millions of individuals, industries, sites, and search terms exclusively for clients.
Capabilities of 'Comprehensive Analysis (newage.)newage.
In this presentation, we describe our own methodology of 'Comprehensive Analysis' of digital media campaigns. This approach to ad campaigns analysis helps our clients to uncover the real ROI of their ad placements, creatives and audiences. Our in-depth analysis helps to get clarity into what is really working and what is not. In this slide deck, we also walk you through some real-life examples of how 'Comprehensive Analysis' worked for the benefit of our clients.
Music player network non endemic profileTyler Reed
I created this piece to profile the buying behavior of Music Player Network subscribers around non-endemic products. Distributed to potential advertisers outside of core manufacturer advertisers.
I wrote the copy and directed the concept for this media kit for Keyboard magazine. It was distributed and made available to current and potential advertisers.
A short review of Jim James' Regions of Light and Sound of God album that appeared in the March issue of Electronic Musician magazine. It was written under my pen name "Malcolm Rhoads."
I wrote the copy and directed the concept of this house ad that ran in Mix and Electronic Musician magazine, promoting the rescheduled Mix Nashville. We had to postpone the originally scheduled event due to the devastating floods that hit Nashville in May of 2010.
Mix Nashville 2010 is a two-day audio engineering conference and expo being held in Nashville, Tennessee on September 13-14. It will feature presentations from top engineers and producers, as well as demonstrations of the latest audio equipment from companies like Steinberg, Yamaha, Meyer Sound, and Focusrite. The event is free for Nashville residents and $39 for others, with a chance to win passes to an opening night party. Mix Nashville will include panels on topics such as recording techniques, plug-in usage, and collaborating with artists.
This is my unedited review of Bryan Clark and The New Lyceum Players' album "Southern Intermission," which appeared in the July 2012 issue of Mix magazine. It was written under my pen name "Malcolm Rhoads."
I created this sheet to convey the unique value proposition of NewBay Media's entire Music Player Network to its advertiser community. Seriously Obsessed was adopted as the brand identity for the entire suite of musician publications published by NewBay.
I created this piece to profile the demographic details and purchasing power of the Guitar Player audience. Distributed to current and potential advertisers.
I wrote the copy and directed the concept for this sell sheet profiling Electronic Musician and Mix magazines' custom email products, one of Penton's most profitable online offerings. Distributed to current and potential advertisers.
I wrote the copy and directed the concept for this media kit for Guitar Player magazine, the leading publication for players of all styles and techniques. This was distributed and made available and potential advertisers.
I created this media kit for Mix magazine, the leading publication showcasing professional studio recording, live sound and sound for film and television. I have created media kits for the brand since 2009.
1. 3 independent website trackers show that Mix is rated the highest!
competitive Web Traffic Rankings
Reach measures % of all internet user visits Metrics: alexa.com
MIX RANKS HIGHER THAN THE
COMPETITION ON THE WEB
Ranking.com tracks over 215K
websurfers (hundreds added daily)
todetermine the overall popularity of
websites and how these sites compare
to one another based on user behavior.
Ranking.com provides a statistical
representation of a website’s actualtraffic,
visit sessions and page views.
MIX REACHES MORE PEOPLE ONLINE
THAN THE COMPETITION
Reach is typically expressed as the
percentage of all Internet users who visit
a given site. For example, if yahoo.com
has a reach of 28%, this means that of all
global Internet users measured by Alexa,
28% of them visit yahoo.com. Reach
is one of the most important statistics
used in advertising management.
Web Rank measures overall popularity Metrics: ranking.com
Unique Visitors measures website audience size Metrics: compete.com
MIX HAS 4X MORE WEB TRAFFIC THAN
THEIR CLOSEST COMPETITOR
The Unique Visitors metric counts a person
only once no matter how manytimes
they visit a site in a given month.
This shows advertisers the numberof
people exposed to their message, and
is typically used to determine how
popular a site is. *Compete estimates
metrics based on the daily browsing
activity of over 2 million U.S. Internet
users and not of all global web users.
Contacts
Publisher • Shahla Hebets
510-985-3235 • shahla.hebets@penton.com
Western Sales Director • Erika Lopez
520-398-8790 • erika.lopez@penton.com
Eastern Sales Director • Paul Leifer Inside Sales Manager • Corey Shaffer
908-369-5810 • pleifer@aol.com 510-985-3225 • corey.shaffer@penton.com
International/Europe Sales Manager • Richard Woolley
+44 1295 278 407 • richardwoolley@btclick.com