I/A Entertainment is an independent record label based in Philadelphia that aims to be a leading label for hip hop and R&B talent in the area. It offers services like artist development, audio/video production, and marketing. The document discusses I/A's marketing analysis, including trends in the music industry, their target consumer profile of ambitious hip hop artists aged 17-25, and an integrated marketing strategy using both traditional and non-traditional promotional methods like social media, concerts, radio, and partnerships.