Michael Jordan emphasizes setting specific, achievable short-term goals and taking small incremental steps to achieve long-term goals. He reflects on how setting and achieving a series of short-term goals, such as making the varsity basketball team, built his confidence and led to greater successes. Psychology professor Dr. Gail Matthews conducted a study showing people who wrote down goals, shared them with a friend, and provided weekly updates were 33% more likely to achieve their goals than those who just thought about goals. Her research supports the effectiveness of accountability, commitment to goals and actions, and writing goals down.