Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

1. A Helping Hand:
Google Analytics
Certified Partner Program
Timo Josten
Partner Program Manager, Google Analytics
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2. Agenda
1 Introduction
2 Key Aspects
3 Calls to Action!
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3. Internet users worldwide
2010 1.9 B
Mobile subscribers
2010 5B
Digital information in the world –
videos, photos, music, texts, etc.
2010 800 exabytes
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4. Internet users worldwide
2010 1.9 B
2020 5B
Mobile subscribers
2010 5B
2020 10 B
Digital information in the world –
videos, photos, music, texts, etc.
2010 800 exabytes
2020 53 zettabytes
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5. Consumer Transformation
ebay Farmville Amazon
Selling $6B via mobile 30M people using it every day; 180 Kindle books sold for
in 2010 an est. 800K virtual tractors every 100 hardcovers
sold daily at $3.33 each
YouTube views iPhone App store Red Cross
Lady Gaga 1.5B video views 5B apps downloaded 20% ($23M) of donations for
Haiti in first week made via
text message
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6. The Three Be s
Be Found Be Engaging Be Accountable
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7. Be Accountable
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8. Everyone, Everywhere… Always Connected…
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9. Consumer Fragmentation… Data increases…
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11. Then. Now.
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12. Singapore:
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13. Grow the Google Analytics Certified Partner Network
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1
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3
1
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14. What do our Partners offer?
Product Implementation
o Basic Installations, Upgrades, Advanced Features (such as e-
commerce tracking, event tracking, custom variables)
Custom Projects
o Custom Code Implementations, Integrations with Internal
Tools, API Development
Consultations
o Data Quality Audits, Data Analysis & Interpretation,
In-Depth Installation Consultations
Ongoing Support
o Monthly Support Retainers, Ongoing Analysis, Project Management
Training
o Live Trainings, Webinars, One-on-one or Group Trainings
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15. Why work with a Partner?
• Access
o Beta features, known technical issues, bug
reporting & updates, feature requests
• Insight
o Product roadmap & development
• Support
o Dedicated support for GA Partners, collaborative
support from the GA Partner community
• Training
o New feature trainings, annual GA Partner summit
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16. What now?
Go to:
Find a Partner & Contact them!
If you’re interested in becoming a partner or
have partner related questions - speak to me
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17. THANK YOU
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