The Worlds Largest Focus Group

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Hunter Walk's document discusses YouTube as a platform where users can share authentic moments and aspirations. It notes that hundreds of millions of users worldwide watch over hundreds of millions of hours of videos daily across 19 countries on YouTube. The document advises becoming part of the YouTube community by focusing on discovery, engagement, and extending reach through good metadata, channel pages, commenting, and generating off-platform content while maintaining authenticity.

Technology Business

The World’s Largest Focus Group
How to succeed as part of the YouTube community

April 2008
Hunter Walk
Head of Product Management, YouTube

Google Confidential and Proprietary 1

What’s YouTube?

A place where people share authentic moments

Google Confidential and Proprietary 2

What’s YouTube?

And their aspirational hopes…..

Google Confidential and Proprietary 3

What’s YouTube?

And sometimes the weird, wacky and wonderful !

Google Confidential and Proprietary 4

Advertisers, media and community come together

Google Confidential and Proprietary 5

The Numbers

Hundreds of Hundreds of
millions of users millions of
worldwide playbacks daily

10+ hrs/min 19 countries

Google Confidential and Proprietary 6

The Secrets of YouTube

Google Confidential and Proprietary 7

Become part of our community

• Discovery
– Good metadata – not corporate speak
– Your Channel Page – subscriptions are your friend

• Engage
– Participate - respond to comments, favorite other’s videos
– Reach out to YouTube influencers

• Extend
– Generate off-YouTube embeds
– Lots of content - authenticity

Remember you try to make a viral video, but they make a video viral !

Google Confidential and Proprietary 8

See you on

hunter@youtube.com

Google Confidential and Proprietary 9

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The Worlds Largest Focus Group

1. The World’s Largest Focus Group How to succeed as part of the YouTube community April 2008 Hunter Walk Head of Product Management, YouTube Google Confidential and Proprietary 1

2. What’s YouTube? A place where people share authentic moments Google Confidential and Proprietary 2

3. What’s YouTube? And their aspirational hopes….. Google Confidential and Proprietary 3

4. What’s YouTube? And sometimes the weird, wacky and wonderful ! Google Confidential and Proprietary 4

5. Advertisers, media and community come together Google Confidential and Proprietary 5

6. The Numbers Hundreds of Hundreds of millions of users millions of worldwide playbacks daily 10+ hrs/min 19 countries Google Confidential and Proprietary 6

7. The Secrets of YouTube Google Confidential and Proprietary 7

8. Become part of our community • Discovery – Good metadata – not corporate speak – Your Channel Page – subscriptions are your friend • Engage – Participate - respond to comments, favorite other’s videos – Reach out to YouTube influencers • Extend – Generate off-YouTube embeds – Lots of content - authenticity Remember you try to make a viral video, but they make a video viral ! Google Confidential and Proprietary 8

9. See you on hunter@youtube.com Google Confidential and Proprietary 9

The Worlds Largest Focus Group

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