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Likert Scale
Likert Scale

2
Likert Scale

User

Response

Value

A

Agree

4

B

Neutral

3

C

Agree

4

D

Strongly agree

5

E

Disagree

2

The mean
would be:

4+3+4+5+2
5 responses

= 3.6

That means that the
users almost agree with
the UI of Wikipedia.
3
…and some statistics
• There are different kinds of variables:
 Categorical or nominal (e.g., colors)
 Ordinal (e.g., rate 1 to 10 your happiness)
 Interval. The difference between values can be
measured, and is the same (lineal intervals)
 Ratio. Same as before, but also 0 means 0. E.g.,
temperature measured in C, 0 does not mean the
absence of temperature.

4
…and some statistics
• What can we do ?
Nominal

Ordinal Interval

Ratio

Frequency

Yes

Yes

Yes

Yes

Median

No

Yes

Yes

Yes

Add, mean, std. deviation

No

No

Yes

Yes

Ratio, coef. of variation

No

No

No

Yes

5
References
• Jamieson, S (2004). "Likert Scales: How to
(Ab)use Them" Medical Education,
Vol. 38(12), pp.1217-1218

• de Winter, J. C. F.; Dodou, D. (2010). "Fivepoint Likert items: t test
versus Mann-Whitney-Wilcoxon", Practical
Assessment, Research & Evaluation,
Vol. 15(11).
6
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