The document discusses the evolution of marketing strategies and techniques in the digital age. It notes that word-of-mouth and social media have become powerful marketing tools by allowing faster communication. Several studies and facts are presented about how social influence, reciprocity, and gamification can be effective strategies for fundraising and driving donations.

1. what you need to know about the
marketing
revolution
presented by: jephmaystruck

2. join the
revolution

3. what happened?
the future of marketing
much ado about not-for-
profit

4. what happened?

6. 1. we have to ignore a lot
more
2. we’re getting smarter

7. by the time they are 3 years old,
american children
recognize an average of
100 brand logos
-dr. allenkanner, child psychologist at
the wright institute in berkley, california.

8. the flynn effect

9. what’s the most powerful form of
marketing?

10. word-of-mouth
is still the most powerful form of marketing.
its just easier now.

11. social media
doesn’t change anything but allow
communicate
us to
faster

12. people only go on the internet for
two reasons, to either
solve a problem or
to be entertained.
nothing else.

13. what’s the twitter?
(bring the keg to the party)

21. the future of marketing is
social objects

35. interesting facts about
donations

36. 70% of people donate
money because of social
pressure
30% donate because of
alutrism

37. you must create
social proof

39. if you’re serious about raising
money, offer people a prize.
-john list professor of economics, university of chicago

40. German researcher Armin Falk
shows that a bigger gift
amplifies the reciprocity
effect.

41. Falk’s study involved mailing 10,000 requests
for charitable donations, divided into three
groups.
One group received only the letter requesting
the donation,
one group received the letter plus a free
postcard and envelope (the small gift)
The last group received a package containing
four postcards and envelopes (the large gift).

42. The small gift boosted donation totals by 17
percent. The recipients of the large gift,
though, were even more generous: they
donated 75 percent more than the no-gift
group.
This experiment is significant in a couple of
ways….

43. First, it tested reciprocity in the real
world, not in an academic setting.
Second, it demonstrated that the
reciprocity effect is proportional to the
perceived size of the gift or favor, even
when the variations are relatively
minor.
-brainfluence by roger dooley

44. what should your online presence
look like?

49. you have to measure
(Google Analytics measures what people
Google to get to your site, what pages they
go to on your site and where else people
come to your website from other than search
engines.)

50. what should you do
now?

51. say yes

52. @jephmaystruck
jephmaystruck@gmail.com
strategylab.ca
jephmaystruck.com