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Collective Intelligence
Pawel Brodzinski
Collective intelligence was
much more predictive in
terms of succeeding in
complex tasks than average
individual intelligence or
maximal individual
intelligence.
Anita Woolley
Source: Anita Woolley: Collective Intelligence in Human Groups
Teams trump individuals
There’s no corelation
between individual
intelligence and
collective intelligence
Drivers of high collective intelligence
Social perceptiveness
Evenness of communication
Google’s intense data
collection and number
crunching have led it to the
same conclusions that good
managers have always known.
In the best teams, members
listen to one another and show
sensitivity to feelings and needs.
Source: http://mobile.nytimes.com/2016/02/28/magazine/what-google-learned-from-its-quest-to-build-the-perfect-team.html
TL;DR: More women!
Am I a sexist asshole or a feminist?
More
Empathy
Better
Collective
Intelligence
Better
Collective
Intelligence
More
Respect
More
Empathy
Better
Collective
Intelligence
More
Respect Improved
Communication
More
Empathy
Better
Collective
Intelligence
More
Respect Improved
Communication
More
Empathy
Better
Collective
Intelligence
More
Respect Improved
Communication
Better Business
Outcomes
More
Empathy
Empathy earns money
UX at CapGemini: https://www.linkedin.com/pulse/how-empathy-maps-can-
increase-your-business-revenue-19-pratik-agrawal
UX at AirBnB: http://www.paulboomer.com/empathy-creates-bond-with-
customers-higher-profits/
Client retention in consulting:
http://blog.theentrepreneursadvisor.com/2011/02/increase-revenue-
awesome-customer-service/
Hospitality in hotel industry: http://ehotelier.com/insights/2016/08/10/empathy-
secret-hospitality-customer-service-sales/
Social responisbility at Tetra Pak: http://knowledge.insead.edu/csr/social-
entrepreneurship/increase-revenues-with-csr-2572
All 22 studies (on affective
aspect of empathy), drawing
on subjects from first grade
through adults, showed stronger
female empathy. In 20 of these
studies, the differences were
highly significant.
Claudia Strauss
Source: Claudia Strauss: Is Empathy Gendered?
Better
Collective
Intelligence
More
Respect Improved
Communication
Better Business
Outcomes
More
Empathy
Thank you
Pawel Brodzinski

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Collective Intelligence