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UPCYCLIST• • •
• • •
69% Are Females
67% Are Married
76% Have no Children living at Home
THE UPCYCLIST
Upcycling, also known as creative reuse, is the process of
transforming by-products, waste materials, useless
and/or unwanted products into new materials or products
of better quality or for better environmental value.
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ARTS, DESIGN & HOME DECORATION
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Upcyclists & Arts
150
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TOP BOOKSREADERS
144.1
( popularity index )
112,5
37,5
0
75
Magazines
15
WebsitesBooks
Discworld
Reading
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148.9
( popularity index )
TOP BRANDS TOP SOURCES
Beauty & Wellness
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& ADVOCACY
188.7
( popularity index )
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TOP
ORGANIZATIONS
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Upcyclist infographic

  • 2. 69% Are Females 67% Are Married 76% Have no Children living at Home THE UPCYCLIST Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless and/or unwanted products into new materials or products of better quality or for better environmental value. QUICK DEFINITION 70% College Educated Upcyclists: Who they are
  • 3. ARTS, DESIGN & HOME DECORATION READING BEAUTY POLITICS The Upcyclists’ passions
  • 4. TOP GALLERIESTOP ARTISTS VISUAL ART & DESIGN 159.6 ( popularity index ) ART APPRECIATORS 188.6 ( popularity index ) de Young Museum Ground of SculptureLurie Belegurschi Simon Beck Sue Bryce Upcyclists & Arts
  • 5. 150 TOP MAGAZINES & WEBSITES TOP BOOKSREADERS 144.1 ( popularity index ) 112,5 37,5 0 75 Magazines 15 WebsitesBooks Discworld Reading
  • 6. BEAUTY & WELLNESS AWARE 148.9 ( popularity index ) TOP BRANDS TOP SOURCES Beauty & Wellness
  • 7. SOCIAL ISSUES & ADVOCACY 188.7 ( popularity index ) TOP SOURCES TOP ORGANIZATIONS POLITICALLY ACTIVE 177.8 ( popularity index ) Politics & Activism Natural News Politics & Activism
  • 8. CONSUMER INSIGHTS SUITE Get more information on this topic TRY NOW FOR FREE > See how it works hands-on!