Rakuten Institute of Technology is researching emerging technologies like augmented reality, collaborative interfaces, and social shopping applications. They are working on projects to integrate the physical and digital worlds like Milo and ShopKick, as well as an "Ubira" project to combine the physical and cyber worlds through interaction, fusion, and collaboration. The goal is to enrich internet and real life experiences globally by turning new technology seeds into business opportunities.

1. “Connect”
E-Commerce & Social Computing
Rakuten, Inc., Rakuten Institute of Technology | Masaya Mori
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2. Rakuten Institute of Technology
Strategic R&D organization for Rakuten group
Concept Tokyo & NY
More Than Web
- Your great reality through emerging technologies -
Mission
Turning emerging and growing new technology seeds
into new business/service opportunities
to enrich the internet life (& real life) all over the world
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3. Reality application
•Naturally, RIT is researching on iPad & AR.
•New collaborative UI & application for a
social shopping and entertainment.
iPad collaborative application AR HITOKE
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4. Unite, Contribution to Academia
Data Ecosystem R&D symposium
Post / publish
Promote academic researchers
to exploit Rakuten’s web public data
Expected results
・share R&D with external researchers
・increase data & service awareness of people
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5. Social News
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6. Rakuten Profile
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7. Rakutter
•Twitter bot “rakutter” will tweet
ranking of Susu-mail’s new contents.
•Trying of rakutter platform.
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8. MyRakuten / Facebook Connect
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9. Cultural Difference
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10. Integrated into physical shopping.
Milo ShopKick
ShopSavvy
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11. Ubira: Ubiquitous Service
•We’re proceeding with a ubiquitous pjt named “Ubira”.
•This combines a physical world and a cyber world.
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12. The 3rd Reality
1st 2nd 3rd
Interaction/Fusion/Collaboration
Human IF Net Data
Human Devices Avatar
意識的・断続的使用
Physical physical IF cyber
Object Object Sensor icon
Human Object
モノはネットに接続されていない Organic Intelligence
Community 常に全てがつながり
Avatar
Virtual Reality 全体ではじめて意味が成立
ネットの中の別世界
ネット上のアイデンティティ
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The world’s connected to Net. Net’s connected to the world.