Enterprise Information Management (EIM) involves managing and governing all types of data and information throughout its lifecycle from creation to retirement. EIM covers both structured and unstructured data, including documents, emails, and multimedia content. SAP's EIM solutions are designed to manage information as it moves through its natural lifecycle. EIM impacts SAP's strategy by supporting its applications and software portfolio through services that integrate, cleanse, and govern data to ensure high quality information is available across the enterprise.

1. What in the world is
Enterprise Information Management?
Ginger Gatling / SAP
July, 2011

2. When you think SAP you may think of:
SAP Business Suite, ERP / ECC, SAP
NetWeaver
Acquisition of BOBJ, BI and reporting
Acquisition of Sybase and mobile
If you were at ASUG/Sapphire, you mainly heard
HANA
SAP is also in the business of managing data and
information, referred to as Enterprise Information
Management. So, what does that mean?
© 2011 SAP AG. All rights reserved. 2

3. What is Enterprise Information Management
EIM is the management and governance of data and
information from its creation through its active use and
eventual retirement. This could be information or data that
is:
• used within a single application
• leveraged across an organization
SAP Enterprise Information Management covers all types
of information:
• data that is structured
• semi-structured
• unstructured
• content such as documents, email, pdfs, audio and video
© 2011 SAP AG. All rights reserved. 3

4. Cost associated with bringing information into an
organization
SAP’s EIM solutions are designed to manage information through its natural
life cycle.
© 2011 SAP AG. All rights reserved. 4

5. © 2011 SAP AG. All rights reserved. 5

6. Customer Quotes
Podcast with Louann Seguin from National Vision:
http://www.jonerp.com/content/view/405/55/
We could not tolerate anything that would interrupt or cause a slowdown
“ in our production environment, which depends totally upon SAP software
maintaining its high levels of performance. Fortunately, we discovered
SAP BusinessObjects Data Services.”
Aart Van Leeuwen, Manager ICT Business
Applications, Hunter Douglas Europe
“Our physicians and researchers must have access to complete,
“ accurate patient data. Business Objects is the only organization able to
deliver a complete EIM solution that’s tightly integrated.”
Ed Todd, Data Warehouse Manager, Nemours
© 2011 SAP AG. All rights reserved. 6

7. Major use cases of EIM
1. Business Intelligence: Preparing and delivering trusted
information for Analytics and Analytical applications.
2. Operational: Business applications, such as SAP Business
Suite, automate crucial processes like order to cash, pay roll
processing or accounts payable to name a few.
3. Information governance: Management and governance of
information as a strategic asset.
SAP’s Competitors in this space: Informatica, IBM, BackOffice Associates
© 2011 SAP AG. All rights reserved. 7

8. Example of EIM for the Business Suite
© 2011 SAP AG. All rights reserved. 8

9. How Enterprise Information Management supports the
SAP Business Suite 1 / 2
Compliance / regulations in the financial industry
Industry requirement for risk related data analysis. All data must meet quality levels and
industry standards.
Example: Ensure all associated content (documents, invoices, etc) are always linked to
financial contracts.
True cost assessment of manufacturing goods in the manufacturing industry
Example: Analyzing total costs for making and delivering products.
Crossing multiple business domains, data must be cleansed, duplicates removed, and
correlations created to ensure analysis provides accurate information.
Real-time data analysis for reduction of fuel costs in the transportation
industry
Example: Analysis of weather, speed, weight, to ensure best route for fuel savings.
Reduce high risk for business and application disruption during mergers,
acquisitions, and new application implementations.
Example: Data migration to support business changes.
© 2011 SAP AG. All rights reserved. 9

10. How Enterprise Information Management supports the
SAP Business Suite 2 / 2
Reduce spend with harmonized master data, cross industry
Example: Harmonized master data across disparate applications enables a single view of
supplier-spend. Duplicates are reduced, products harmonized, enabling a holistic view on
supplier spend.
Example: Create a single view of customer data across disparate applications.
Data management of key master data such as well management in the oil and
gas industry
Oil and gas companies have thousands of wells, with well information stored in many
different types of systems. The overall production versus cost of the well is only known
through the synthesis and linkage of the data across the enterprise.
Suspect tracking in the public security industry
Federal, local, state agencies must share information on criminal activity and suspect
tracking. Data management ensures each new suspect is compared to others to ensure it is
a unique suspect. Data quality rules can ensure the most up-to-date information is available
for suspect tracking.
© 2011 SAP AG. All rights reserved. 10

11. Top 3 reasons why BPX should get involved with
information governance 1 / 3
http://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/wlg/24845
When talking about workflow and process design, several issues always
come up for discussion. Three common issues include:
• Ownership – who owns the process? Workflow is a business-focused process that
technologists help implement. The workflow itself is driving a business process and
completely owned by the business, and will only succeed when there are clear business
owners.
• Understanding the results – defining what will be different after the
workflow is in production is also critical. Will PO’s get approved faster; will repair
response time be reduced? It is important to know what will be different after the workflow
is in production.
• User involvement – at the end of the day, the true end user determines the success of
the workflow and they will judge the workflow by their experience with the inbox. Users and
stakeholder alignment is key to the success of any workflow project.
© 2011 SAP AG. All rights reserved. 11

12. Top 3 reasons why BPX should get involved with
information governance 2 / 3
Common issues with data governance:
Define what data governance means at your company – ensuring you have
executive sponsorship, having a definition of the real meaning and impact of
data on your core processes
• Who owns the data: example is ‘who owns the material’; it is used in many
processes by various departments. This becomes analogous to the process that
crosses organizational boundaries. The core material may be owned by a one
data steward, and each plant/sales view owned by others, and then owned at a
higher level by a global data steward (so now you need workflow to enforce data
governance!).
• Choose a key initiative as a test case- when it comes to data governance, it
is important you start with something that can really prove your
case. Oftentimes the best place to start is a project around customer data since it impacts
so many areas of the business, and oftentimes you only have to look at postage and
shipping costs to determine dollar savings with correct customer data
© 2011 SAP AG. All rights reserved. 12

13. Top 3 reasons why BPX should get involved with
information governance 3 / 3
Workflow and process experts should align and collaborate closely with the
data governance and data steward experts because:
1. Both groups understand the importance of getting the right people on
board. Without the right organizational and user support, both types of
projects will fail.
2. Both groups know what it is like to have to ‘prove’ yourselves and the
results. Workflow experts and data governance experts know how to start
small and build on success.
3. Data drives the business process. Workflow folks understand the
business process well and how the process flows through the
organization, that knowledge can be key to ensuring the data is correctly
driving the business process.
© 2011 SAP AG. All rights reserved. 13

14. How does Enterprise Information Management impact SAP’s
strategy and software portfolio
Applications – Performance Management, Packaged, Custom,
Analytical
Enterprise Information
Management
Information Governance
Data Services: Enterprise
Data Integration, Master Data Information
Information Content
Management Event
Data Quality, Lifecycle Management/
Steward / Master Data Insight
Text Data SAP and
Governance Management
Processing Open Text
Transactional, Operational and Analytical Sources
Structured Data Unstructured Data Events
Sybase Sybase Sybase Other File Streaming
SA SAP BW HANA
ASE IQ RDBMS Systems Data
Syba
SBO SAP
© 2011 SAP AG. All rights reserved. 14 se

15. Data Management: Assessing, integrating, quality, transforming,
validating, migrating, converting, analyzing
Data management covers comprehensive breadth and depth of capabilities for
the management of data. This includes a single platform for:
• assessing your data to determine its quality level
• enforcement of data quality
• cleansing and pattern matching to duplication detection
• transformation of data from disparate source systems, including textual data
such as survey text or text from websites / user reviews
• validation of data
• migration and conversion of data.
This data management platform is also used for:
• Data Quality Management in SAP
• HANA data loading
• Business analytics
Products: Data Services, Information Steward
© 2011 SAP AG. All rights reserved. 15

16. Management of Master Data
Managing of master data is probably the most ‘well-known’ of the Enterprise
Information Management portfolio offering. Managing master data is required
to support a myriad of business concerns such as mergers and acquisition,
regulatory compliance, SOA, etc.
Products: Master Data Management, Master Data Governance, Data Services
© 2011 SAP AG. All rights reserved. 16

17. Enterprise Content Management
Enterprise Content Management provides complete management for
unstructured content associated with the process that is not stored with the
core transaction data. This type of content can include:
• Scanned images, invoices, documents, contracts, pictures, emails, etc
• Example: Invoices scanned and passed through an OCR engine can trigger an
automated invoice approval process
• Example: Creation of personalized billing statements that combine SAP data with
unstructured content and appropriate marketing offers
Products: Extended Enterprise Content Management, SAP Invoicing by OpenText
© 2011 SAP AG. All rights reserved. 17

18. Intelligence driven Complex Event Processing
SAP’s Enterprise Information Management capabilities include a complex
event-drive processing application that can help you understand the impact of
events to your operations in real time.
• Example: correlation of complaints in the last day with returns and quality issues
in the last month.
• Example: receive immediate alerts when a region’s sales for the day drop below
an expected threshold.
Products: Event Insight
© 2011 SAP AG. All rights reserved. 18

19. System Decommissioning
Enterprise Information Management includes the retirement of data /processes
within an application, as well as system and application decommissioning.
Products: Information Lifecycle Management, Data Services (for non-SAP decommissioning)
© 2011 SAP AG. All rights reserved. 19

20. Information Governance
Information governance ensures success through value-driven management of
your information, models, and policies.
Products: Data Services, Information Steward, BPM, MDM, MDG
© 2011 SAP AG. All rights reserved. 20

21. Where to start with Enterprise Information Management
• Start with data migration. The next time you need to migrate new data into your existing
SAP system, or if you are implementing a new SAP application, use the data migration
capabilities provided by Enterprise Information Management.
• Consider data quality inside of ERP, such that when a new business partner is entered the
addresses are cleansed and duplicates are checked.
• Analyze your customer data. Do you have sales people who fix data instead of selling? Do
you have shipments delayed due to incorrect customer data? The customer domain
normally provides immediate business process improvement with the investment of governed
customer data.
• Include data management capabilities on your next migration project. Don’t just move the
data, cleanse and validate it, then reuse the same tools to keep it clean after the migration.
• Integrate content such as scanned images, documents, emails with the data objects in the
SAP application system.
• Look at the integration of data into your applications today and pick the top 3 areas where
data management and cleansing could save real dollars and/or processing time.
© 2011 SAP AG. All rights reserved. 21

22. Where to get more information
EIM Use Case Wiki:
http://wiki.sdn.sap.com/wiki/display/BOBJ/Enterprise+Information+Managem
ent+Use+Case+Wiki
If you are interested in learning more on Enterprise Information Management
and how it fits in with SAP Business Analytics go to:
http://www.sap.com/business-analytics/index.epx
For further technical details on Enterprise Information Management use SCN:
http://www.sdn.sap.com/irj/sdn/nw-informationmanagement
© 2011 SAP AG. All rights reserved. 22

23. ASUG 2011 UPCOMING CONFERENCE
The ASUG SAP BusinessObjects User Conference will take place at The Walt
Disney World Swan and Dolphin Resort in Orlando, October 9-12, 2011. This
event is dedicated to BusinessObjects users in any data environment and
offers a variety of educational and hands-on sessions presented by customers,
partners, and SAP.
Registration Now Open:
https://www.asugevents.com/businessobjects2011/
© 2011 SAP AG. All rights reserved. 23

24. ASUG 2011 UPCOMING CONFERENCE
24

25. ASUG BI/EIM Influence Sessions at TechED
• BI150 The BusinessObjects Universe: An Update From the SAP
BusinessObjects Semantic Layer Influence Council
• BI151 ASUG Influence Council: SAP BusinessObjects Analysis
• BI152 ASUG Influence: SAP BusinessObjects Enterprise Influence Council
• BI250 ASUG Influence: SAP BusinessObjects Explorer Casual User Influence
Council
• BI251 ASUG Influence: Best Practices for SAP NetWeaver BW and SAP
BusinessObjects BI
• BI252 ASUG Influence: SAP BusinessObjects Mobile BI Influence Council
• EIM250 ASUG Influence: Enterprise Data Warehouse Customer
Influence Council Update
• EIM350 ASUG Influence: SAP BusinessObjects Information Management
Influence Council
© 2011 SAP AG. All rights reserved. 25
25

26. On-Line ASUG Business Intelligence Community
“Opt-In” from your ASUG Profile to get updates.
Visit us at www.asug.com
26

27. Thank You!
Contact information:
Ginger Gatling
Ginger.gatling@sap.com

28. © 2011 SAP AG. All rights reserved
No part of this publication may be reproduced or transmitted in any form or for any purpose Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal
without the express permission of SAP AG. The information contained herein may be Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services
changed without prior notice. mentioned herein as well as their respective logos are trademarks or registered trademarks
of Business Objects Software Ltd. Business Objects is an SAP company.
Some software products marketed by SAP AG and its distributors contain proprietary
software components of other software vendors. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase
products and services mentioned herein as well as their respective logos are trademarks or
Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft
registered trademarks of Sybase, Inc. Sybase is an SAP company.
Corporation.
IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, All other product and service names mentioned are the trademarks of their respective
System z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, zSeries, eServer, companies. Data contained in this document serves informational purposes only. National
z/VM, z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, product specifications may vary.
PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, The information in this document is proprietary to SAP. No part of this document may be
OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, reproduced, copied, or transmitted in any form or for any purpose without the express prior
RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, written permission of SAP AG.
Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered
This document is a preliminary version and not subject to your license agreement or any
trademarks of IBM Corporation.
other agreement with SAP. This document contains only intended strategies, developments,
Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. and functionalities of the SAP® product and is not intended to be binding upon SAP to any
particular course of business, product strategy, and/or development. Please note that this
Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or
document is subject to change and may be changed by SAP at any time without notice.
registered trademarks of Adobe Systems Incorporated in the United States and/or other
countries. SAP assumes no responsibility for errors or omissions in this document. SAP does not
Oracle is a registered trademark of Oracle Corporation. warrant the accuracy or completeness of the information, text, graphics, links, or other items
contained within this material. This document is provided without a warranty of any kind,
UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. either express or implied, including but not limited to the implied warranties of
Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are merchantability, fitness for a particular purpose, or non-infringement.
trademarks or registered trademarks of Citrix Systems, Inc. SAP shall have no liability for damages of any kind including without limitation direct,
HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C®, World special, indirect, or consequential damages that may result from the use of these materials.
Wide Web Consortium, Massachusetts Institute of Technology. This limitation shall not apply in cases of intent or gross negligence.
Java is a registered trademark of Sun Microsystems, Inc. The statutory liability for personal injury and defective products is not affected. SAP has no
control over the information that you may access through the use of hot links contained in
JavaScript is a registered trademark of Sun Microsystems, Inc., used under license for these materials and does not endorse your use of third-party Web pages nor provide any
technology invented and implemented by Netscape. warranty whatsoever relating to third-party Web pages.
SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,
StreamWork, and other SAP products and services mentioned herein as well as their
respective logos are trademarks or registered trademarks of SAP AG in Germany and other
countries.
© 2011 SAP AG. All rights reserved. 28

29. © 2011 SAP AG. Alle Rechte vorbehalten.
Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, Java ist eine eingetragene Marke von Sun Microsystems, Inc.
zu welchem Zweck und in welcher Form auch immer, ohne die ausdrückliche JavaScript ist eine eingetragene Marke der Sun Microsystems, Inc., verwendet
schriftliche Genehmigung durch SAP AG nicht gestattet. In dieser Publikation unter der Lizenz der von Netscape entwickelten und implementierten Technologie.
enthaltene Informationen können ohne vorherige Ankündigung geändert werden.
SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects
Die von SAP AG oder deren Vertriebsfirmen angebotenen Softwareprodukte Explorer, StreamWork und weitere im Text erwähnte SAP-Produkte und
können Softwarekomponenten auch anderer Softwarehersteller enthalten. -Dienstleistungen sowie die entsprechenden Logos sind Marken oder
Microsoft, Windows, Excel, Outlook, und PowerPoint sind eingetragene Marken eingetragene Marken der SAP AG in Deutschland und anderen Ländern.
der Microsoft Corporation. Business Objects und das Business-Objects-Logo, BusinessObjects, Crystal
IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, Reports, Crystal Decisions, Web Intelligence, Xcelsius und andere im Text
System x, System z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, erwähnte Business-Objects-Produkte und -Dienstleistungen sowie die
zSeries, eServer, z/VM, z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 entsprechenden Logos sind Marken oder eingetragene Marken der Business
Parallel Enterprise Server, PowerVM, Power Architecture, POWER6+, POWER6, Objects Software Ltd. Business Objects ist ein Unternehmen der SAP AG.
POWER5+, POWER5, POWER, OpenPower, PowerPC, BatchPipes, Sybase und Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere und
BladeCenter, System Storage, GPFS, HACMP, RETAIN, DB2 Connect, RACF, weitere im Text erwähnte Sybase-Produkte und -Dienstleistungen sowie die
Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, Intelligent Miner, WebSphere, entsprechenden Logos sind Marken oder eingetragene Marken der Sybase Inc.
Netfinity, Tivoli und Informix sind Marken oder eingetragene Marken der IBM Sybase ist ein Unternehmen der SAP AG.
Corporation.
Alle anderen Namen von Produkten und Dienstleistungen sind Marken der
Linux ist eine eingetragene Marke von Linus Torvalds in den USA und anderen jeweiligen Firmen. Die Angaben im Text sind unverbindlich und dienen lediglich zu
Ländern. Informationszwecken. Produkte können länderspezifische Unterschiede
Adobe, das Adobe-Logo, Acrobat, PostScript und Reader sind Marken oder aufweisen.
eingetragene Marken von Adobe Systems Incorporated in den USA und/oder Die in dieser Publikation enthaltene Information ist Eigentum der SAP. Weitergabe
anderen Ländern. und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem
Oracle ist eine eingetragene Marke der Oracle Corporation. Zweck und in welcher Form auch immer, nur mit ausdrücklicher schriftlicher
UNIX, X/Open, OSF/1 und Motif sind eingetragene Marken der Open Group. Genehmigung durch SAP AG gestattet.
Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame und
MultiWin sind Marken oder eingetragene Marken von Citrix Systems, Inc.
HTML, XML, XHTML und W3C sind Marken oder eingetragene Marken des
W3C®, World Wide Web Consortium, Massachusetts Institute of Technology.
© 2011 SAP AG. All rights reserved. 29