This document discusses faster and cheaper approaches to information governance. It suggests starting small with a tangible project that addresses an acute business problem. Use existing resources and focus on quick success metrics to prove value. Grow the initiative over time by publicizing results, establishing executive support, and developing a growth plan around key technologies like data quality, master data management and information lifecycle management. The goal is more effective yet lower cost information governance.

1. Faster and Cheaper and Information Governance.
Seriously.
Ina Mutschelknaus
July, 2011
#SAPITCHI
@InaSAP

2. Information Governance is a management oversight process that
ensures successful execution of your data initiatives. It includes the
management of people, information assets & processes, including policies,
standards, & objectives. Finally, information governance requires ongoing
oversight to manage data risks.
Majority of customers plan to Million-dollar budgets will
implement Information grow by 27%
Governance
Data management, is defined as The tactical execution of information
governance decisions.
From BEyeNetworks/IBM Study

3. Key business priorities that drive information governance
Regulatory
Information
Information
Governance
Governance
IT
Simplification &
Cost Reduction
© 2011 SAP AG. All rights reserved. 3

4. SAP Information Governance Solutions
Maximize the value of your enterprise information
Empower the Govern In Trust Your
Business Process Information
Easier information Embedded in the Optimized data
stewardship business process quality
Governance Governance Continuous
analytics workflow monitoring
Business and IT Information lifecycle Unlock insights from
collaboration management unstructured data
© 2011 SAP AG. All rights reserved. 4

5. What aspects of information can be governed?
Not all aspects have to be governed for all data : decide based on the business results that need to be achieved
Information ownership and accountability
Information access (who, when, where, what)
Data quality levels
Data handling (creation, updating, deleting)
Information storing (archiving, security)
Data definitions
Allowable values
Information architecture
Reporting (who, when, what)
© 2011 SAP AG. All rights reserved. 5

6. WHY are you here?
8.2 20 100
“Much of this loss is due to lost
productivity among workers who,
realizing their data is incorrect, are forced
to compensate for the inaccuracies or
create workarounds when using both
operational and analytic applications.”
--Ted Friedman, Gartner analyst
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7. Information Governance
models

8. Gartner
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9. © 2011 SAP AG. All rights reserved. 9

10. TDWI’s Maturity Model
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11. IBM
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12. Informatica
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13. DataFlux (a division of SAS)
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14. BackOffice
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15. What do you notice?

16. Existing models
Cons
• Cost
• Scale
• Immediate effectiveness
How to get faster, cheaper information governance?
© 2011 SAP AG. All rights reserved. 16

17. Common pitfalls
Lack of executive support
Failure to get the right people onboard
Failure to establish mission and purview
Failure to capture metrics
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18. Guerilla Information
Governance
Unconventional information
governance for maximum
results using minimal resources

19. Faster

20. Claim success
immediately

21. Small project
Tangible pain
Easy, hard ROI
© 2011 SAP AG. All rights reserved. 21

22. Use scenario phasing
Link master
data to rich
Manage master data information
Retention and
5 7 archiving
8
DQ initiative Point-of-entry
firewall
4 Process monitoring and
6 optimization
Information
discovery
9
1
Data migration BI and predictive
Bubble size =
analytics
3 relative customer
2 complexity re:
governance
© 2011 SAP AG. All rights reserved. 22

23. Resources
Survey for existing resources
Global food manufacturer uncovered that
98 people were maintaining master
information…it centralized master data
maintenance functions down to 19 FTEs.
Business or IT
1 or 2 from business dealing with an acute information problem
Detail-oriented
© 2011 SAP AG. All rights reserved. 23

24. Take a look:
profiling

25. Cheaper

26. Stay small with re-use
Team
Project
Technology
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27. Grow

28. Publicize. Evangelize. Prove the value.
Offensive metrics
Business value in multiple perspectives
Visual and compelling
Defensive metrics
SLAs and reverse SLAs
“90% of the problems are because of master data”
© 2011 SAP AG. All rights reserved. 28

29. Metric examples
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30. Growth plan
Find executive support.
Establish a growth plan.
Establish a mission.
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31. Visualize
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32. Action
Present?
Fix it?
Informal/formal
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33. Operationalize
© 2011 SAP AG. All rights reserved. 33

34. Complete process: How to get started
1. Define what information governance means at your company.
2. Design the process. (It’s not enough to declare information governance and then
leave).
3. Choose a key initiative as a test case.
4. Find people already doing some of this work.
5. Define a set of simple success metrics that you can track throughout the project
6. Align stakeholders to the initial project.
7. (do the work…policies, business rules, access rights, workflows, data quality,
etc.)
8. Document what’s different.
9. Leverage your success.
© 2011 SAP AG. All rights reserved. 34

35. Growth plan: Supporting technologies
Active use
Information Steward
On-boarding Data Services
Spend
Information Steward Master Data Management Off-boarding
Data Quality Management Master Data Governance Archiving
Data Services Business Process Management Information
Data Migration Services Business Rules Management Lifecycle Mng.
Event Insight RapidMarts
Information Lifecycle Mng Data Federator
Extended ECM Document Access
Extended ECM
Governance
Time
© 2011 SAP AG. All rights reserved. 35

36. Feedback
© 2011 SAP AG. All rights reserved. 36

37. Ina Mutschelknaus
Director, Solution Management, EIM
Ina.mutschelknaus@sap.com
Twitter: @InaSAP Blog: http://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/u/251921993

38. ASUG 2011 UPCOMING CONFERENCE
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39. ASUG 2011 UPCOMING CONFERENCE
The ASUG SAP BusinessObjects User Conference will take place at The Walt
Disney World Swan and Dolphin Resort in Orlando, October 9-12, 2011. This
event is dedicated to BusinessObjects users in any data environment and
offers a variety of educational and hands-on sessions presented by
customers, partners, and SAP.
Registration Now Open:
https://www.asugevents.com/businessobjects2011/
© 2011 SAP AG. All rights reserved. 39

40. Check it out!
Join the ASUG BI Community
http://tinyurl.com/2df4mr5
Follow us on Twitter:
http://twitter.com/asug_bi
http://twitter.com/@asug_bi
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40

41. On-Line ASUG Business Intelligence Community
“Opt-In” from your ASUG Profile to get updates.
Visit us at www.asug.com
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42. ASUG BI/EIM Influence Sessions at TechED
BI150 The BusinessObjects Universe: An Update From the SAP BusinessObjects Semantic
Layer Influence Council
BI151 ASUG Influence Council: SAP BusinessObjects Analysis
BI152 ASUG Influence: SAP BusinessObjects Enterprise Influence Council
BI250 ASUG Influence: SAP BusinessObjects Explorer Casual User Influence Council
BI251 ASUG Influence: Best Practices for SAP NetWeaver BW and SAP BusinessObjects BI
BI252 ASUG Influence: SAP BusinessObjects Mobile BI Influence Council
EIM250 ASUG Influence: Enterprise Data Warehouse Customer Influence Council Update
EIM350 ASUG Influence: SAP BusinessObjects Information Management Influence Council
© 2011 SAP AG. All rights reserved. 42
42

43. SAP technology enablers Orchestrate with
Organization BPM, Bus. Wflw
Information
Model - Business Process - Data Elements - Systems
Business Suite BW
On-boarding Active Use Off-boarding
Information
Policy Steward
Enterprise Information
Definition Content Lifecycle
Data Quality Master Data
Management Management
BRM, BRF+ Management Governance
Data Master Data Document
RapidMarts Archiving
Policy Integrator Management Access
Implementation Text Analysis Data Federator
Compliance
Monitoring
BI Platforms
© 2011 SAP AG. All rights reserved. 43