The Fab Five | Inbound Richmond Sept 12 meetup

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Slides from the September 12th Inbound Richmond | a HubSpot User Group meet up. This is a combination of a few highlights from presenters at Inbound 2012 and some of the new updates in the HubSpot3 platform release.

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  • Jimmy King,Juwan Howard, Chris Webber, Jalen Rose, Ray Jackson - 1991
  • JordynWieber, McKaylaMaroney, Alexandra Raisman, Kyla Ross, Gabrielle Douglas - 2012
  • The Fab Five | Inbound Richmond Sept 12 meetup

    1. 1. Will the realFab Five pleasestand upRichmond Inbound Marketing |a HubSpot User GroupSeptember 12, 2012
    2. 2. A Few Highlights From Inbound 2012 1Getting The Most Out of 2Upcoming meetups & topics 3
    3. 3. TRIVIA QUIZ
    4. 4. Q:
    5. 5. Q:
    6. 6. 1991 Michigan Freshman Class 2012 US Olympic Team•  Jimmy King •  Jordyn Wieber•  Juwan Howard •  McKayla Maroney•  Chris Webber •  Alexandra Raisman•  Jalen Rose •  Kyla Ross A:•  Ray Jackson •  Gabrielle Douglas
    7. 7. 5 Content Tracks
    8. 8. How To Become anInbound Marketing Ninjain 5 Easy StepsMatt Kilens, Manager of Customer Training, HubSpot
    9. 9. 88%of US internet users ages 14+will browse or research productsonline in 2012.- US Digital Media Usage report, eMarketer
    10. 10. 5steps 1.  Goal Setting 2.  Traffic Generation 3.  Conversion 4.  Nurturing 5.  Analyzing
    11. 11. Social Media 50% Your Content 50% 3rd Party Content
    12. 12. Mobile in an InboundMarketing WorldJeanne Hopkins, CMO, SmartBear
    13. 13. www.howtogomo.com
    14. 14. A Marketer’s Guide:Grading and MarketingLeadsMeghan Keaney Anderson, Product Manager , HubSpotAnnie Schirmacher, Consulting Team Manager, HubSpot
    15. 15. Did you know?: 61% of B2Borganizations have not segmentedtheir sales funnel
    16. 16. Ask yourself these questions…1.  What problems are your prospects trying to solve?2.  What type of content is your prospect attracted to?3.  What does your prospect get out of interacting with you?4.  Who else influences your prospect’s decision?
    17. 17. 2. Define the funnel
    18. 18. Define the FunnelTop of the funnelQuestions they have Content you provide•  How do I…? •  Best Practice Examples•  What’s the best…? •  Templates•  Should I…? •  Idea PostsIndicators they’re ready to move on to the next stage.•  Sign up for demo•  Visit your pricing page•  Download multiple offers•  Request more information
    19. 19. Define the FunnelMiddle of the funnelQuestions they have Content you provide•  How can you help? •  Case studies•  Do I need this? •  Decision tools•  What can I expect? (ie ROI calculator)•  What do I need to consider? •  Results analysis •  Demo/TrialIndicators they’re ready to move on.•  Several talks with sales•  Decision makers brought in•  Final proposals
    20. 20. 3. Develop a leadscoring system
    21. 21. The old lead scoring
    22. 22. The new lead scoringPossible scoring fieldsContact infoLocationEmail activity (or lack of)Custom fieldsVisits, Page Views, Clicks…..
    23. 23. 4. Hone your leadfollow up
    24. 24. Why you get FiredJulie Devaney, Manager of Account Management, HubSpot
    25. 25. A few reasons•  They bought but were they bought in? –  Terms –  Strategy –  Objectives –  Activity –  Results•  Did you became an order taker•  You didn’t qualify hard enough –  Your skills / their needs•  You didn’t connect the dots –  Bringing them full circle –  Discussing what’s next and not next –  And Why
    26. 26. The Seven Deadly Sins ofLanding Page DesignTim Ash, CEO of SiteTuners
    27. 27. 1. Unclear Call-to-Action
    28. 28. BEFORE AFTER
    29. 29. BEFORE AFTER
    30. 30. 2. Too many Choices
    31. 31. 3. Asking for too muchinformation
    32. 32. BEFORE AFTER +51%
    33. 33. The rest4.  Too much text5.  Not keeping promises6.  Visual distractions7.  Lack of trust
    34. 34. www.hubspot.com/3
    35. 35. www.hubspot.com/3
    36. 36. 1. Mobile
    37. 37. 2. Smart CTA
    38. 38. 3. Smart Fields
    39. 39. 4. Social
    40. 40. 5. Workflows(the artist formerly know as Lead Nurturing)
    41. 41. Upcoming Meetups•  November 14th•  January 23rd•  March 27thCheck the micrositewww.RichmondInboundMarketing.comResources, Blog Content, Other Marketing Classes& Meetups in the areaSign up for the notification list

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